About US

RFL started its journey with Cast Iron (CI) products in 1980. The initial main objective was to ensure pure drinking water and affordable irrigation instruments for improved rural life. Today the company has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. With a vision to serve the common people of Bangladesh with quality necessity products, RFL diversified its operation into PVC category in 1996 & in Plastic Sector in 2003. At present it is market leader in all these three sectors-Cast Iron, PVC & Plastic in the country. Sizeable amount is also exported to different countries. Please visit www.rflplastics.com for more information on RFL Plastic products. It is equipped with in-house R&D facilities to design and develop new products. A well organized own testing laboratory is used to ensure consistency in producing quality products. RFL has been awarded with BSTI Certificate and ISO 9001 Certificate for its strict compliance with the standard set by both the organizations. RFL has become a benchmark for competitors on the lines of quality by manufacturing premium quality products to give clients excellent services and true value for money. The unmatched products have given a big name to the domestic market so much so that the name is accepted with trust and quality assurance the nation over. This is possible because the company is professionally managed and promoted by people who ensure that creativity is given full freedom to blossom and talent is nurtured in the company.

Company bacground : PRAN started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country.

PRAN is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported.

All the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process.

PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe.

Our Inception:
We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy.

Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water.

And farming is a way of life to our people.

Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agro-business.

PRAN is in testimony to our convictions. It stands for: Programme for Rural Advancement Nationally or in Bangla

PRAN is Bangladeshs largest grower and processor of fruits and vegetables. Our contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality & international standards.

Our Mission & Vision:

POVERTY & HUNGER ARE CURSES OUR AIM: TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECT FOR OUR COMPATRIOTS THROUGH PROFITABLE ENTERPRISES. Our Vision: Improving Livelihood

OUR CORPORATE VALUES Consumer Care Supplier Care Employee Care Trade Care

Consumer Care
We view our consumers as our king and us as their laypeople. Our consumers have given us such success for so long years. So, we care about our consumers. Consumers care is the process by which we endorse consumers satisfaction and moreover, loyalty. Primarily, it grips managing communication with consumer particularly consumers questions and complaints and resolving disputes amicably. The eventual goal of our consumers care program is to build long-term relationships with our consumers. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts, or other benefits.

Its our great honor to communicate with our consumers. So, we humbly request our consumers to feel free to communicate with us regarding following issues:

Complaint for our products Price information Benefits of products Comments for products And any other issues

Objectives that we seek through our consumers care are:

To create a culture of customer focus To receive complaints from our consumers on product related matters To achieve customer satisfaction To create rapport and loyalty

We provide the easiest way of communication as we care valuable time of our consumers.

Supplier Care
Our native farmer is our supplier. We collect major portions of our raw materials from them. We give values to their activities. Most of our farmers were deprived of getting proper price for their produces. We help them to overcome this situation by practicing contract farming. We are the pioneer and largest contract manufacturer in Bangladesh. We care our suppliers in the following ways:

By providing them good seeds, fertilizers, insecticides, etc. By providing financial supports, By providing proper information about what to produce more and what to produce less, By collection their produces in right time and storing them, By collecting raw materials from them directly and saving them from middle men, By creating a huge demand of our farmers produces both in nationally and globally, By ensuring proper price for their produces.

Employee Care

Our employees are our best resources. We give values to our employees creativity and innovation. Our culture begins with our four values that drive everything we do: Integrity, Continuous Innovation, Involvement and self-respect. We help our employee grow. We give them proper training and development. We encourage employees to ask questions and make suggestions that they think better. We are the one amongst fewest in Bangladesh who has a culture of profit sharing management. Our employees are dedicated to the success of our business. We treat our employee as a core resources and family member.

Trade Care
Our trade partners are our great support. Through them, we reach to our ultimate consumers. They provide support to all our promotional activities and merchandising program. We care for our trade partner.

Now, we have a customer care wing to listen to them. We aim to build a strong long term business relationship by taking them through the journey of relationship disposition funnel and expect them to become our Advocates in our Business.

We care about their needs in the following ways:

By giving product in right price, right quality, at right time and trade benefit By giving them special service like upcoming demand trends, By giving them sample products, By giving them promotional sales competition, By giving product replacement opportunity for any damaged or expired product

Moreover, at distributors business area, we arrange TRADE MEET where we give them proper training about how to handle their demand and supply management in their area.

We recently have started PCC (PRAN Customer Care) where our trade partners can talk directly by making phone call to a unique number: +88-01973-737777. We will support them in the following ways:

By listening to product complaints, By providing information about price of product, By giving information about address of dealer point, By giving proper solution for any unwanted situation associated to our business.

Export History:

PRAN, the largest exporter of processed food from Bangladesh, had a vision of creating a huge demand globally of those agro based products produced by native farmers. The key was to process the agro products and increase shelf-life thereby. Starting successful journey to export market in 1996, PRAN currently exports to over 82 countries.

Discover Export Market:

In global market, we truly strive to exceed ourselves every year. Therefore, we are growing like anything in whichever market we operate. To accelerate continuous growth, we already set up a production plant in India and production is likely to start there shortly.

In many countries especially UAE, India, Oman, Malaysia, Singapore, we have got our own sales and distribution network equipped with full fledged office. With office, warehouse, distribution vehicles, sales force, & other sophisticated supports, we are extremely aggressive to be the market leader in each and every category we operate.

Last but not the least; along with existing presence in African, Asian & European markets, we eagerly look forward to having a stronger and more vibrant presence in every corners of global market.

Achievement:
For excellence in export market including product development, market development etc; we have been awarded numerous trophies in home and abroad.

In recognition of contribution towards earning foreign currency, PRAN achieved Best National Export Award for 8 consecutive fiscal years (FY 1999-2000, 2000-01, 2001-02, 2002-03, 200304, 2004-05, 2007-08, 2009-10). In recent times, PRAN is awarded UDC BUSINESS AWARDS 2011 as the best food & beverage products manufacturer in Malaysia.

Given below is a depiction of one of the accolades that have been conferred upon us:

Deputy Managing Director of PRAN Foods Ltd., Mr. Ahsan Khan Chowdhury is collecting Best Exporter of the year-2009/10 trophy from Honorable Prime Minister, Peoples Republic of Bangladesh

Best Exporter of the Year 2009/10 The awards are welcome but if there is one thing that truly inspires every member of PRAN its a vision to become the leading globally integrated agro based Food Company by improving livelihood.

Export Region:

Product Category:

PRAN takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products. With HACCP compliance to ensure best quality products reach to the consumers, PRAN places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before and after the production process. Furthermore, companys computer systems offer continuous monitoring of all manufacturing process to ensure the highest levels of quality.

Drink

Bakery

Juice

Carbonated Soft Drink

Snacks

Culinary

Confectionary

Biscuits

Dairy

Reason of Customer Brand Preference (PRAN) Consumer Care

PRAN view their consumers as king and as their laypeople. PRAN consumers have given such success for so long years. Consumers care is the process by which PRAN endorse consumers satisfaction and moreover, loyalty. Primarily, it grips managing communication with consumer particularly consumers questions and complaints and resolving disputes amicably. The eventual goal of PRAN consumers care program is to build long-term relationships with consumers. To meet this goal, PRAN will go to great lengths to build a strong reputation for lavishing consumers with special services, discounts, gifts, or other benefits.

So, PRAN is offering following services for consumer :

Complaint for products Price information Benefits of products Comments for products And any other issues

Objectives of consumers care are:

To create a culture of customer focus To receive complaints from our consumers on product related matters To achieve customer satisfaction To create rapport and loyalty

High quality Ingredients PRAN-RFL Group is very much selective in case of selecting raw materials. This group has been collective raw material & ingredients from best sources around the globe like China, Japan, India, Newzeland . In locally PRAN is collecting raw material form Nator, Chapinobabgonj, Comilla, Rajshahi, Bandorban, Pabna through contract framing. So quality is hundred percent ensured here. PRAN RFL group has Halal, Haccap, certification which ensure its quality home & aboard. Technology PRAN is manufacturing product through latest technology Like 1. Juice & Drinks it is using China Machine 2. Snacks China & USA machine 3. Toast & Biscuit Japanese Machine 4. Candy- Japanese Machine

Pran is continuously updating its technology because it is bringing new product almost every day.

PRAN has near about 300 Products in its product range. Among this range we work on Juice category

Juice: The deliciously natural and sweet taste fruit juice is derived from the local orchard during the harvest to ensure the freshness and quality of the juice. It gives natural pulp squeezing fresh fruit, vitamins; mineral and other ingredients make the juice refreshing, natural and nutritious.

Juice category products are

I am particularly surveying on PRAN FROOTO MANGO JUICE PET BOTTLE

PRAN FROOTO MANGO JUICE PET BOTTLE Just after lunching Frooto Mango Juice PET Bottle at 2008 it occupies a distinct position in consumer mind. By contract framing PRAN is collecting mango then by screening & testing PRAN process quality mango PLUP at Nator. From this mango Pulp PRAN is manufacturing mango juice round the year Now 70 percent of PET Bottle market is captured by PRAN. Because of its teast, quality, low prices people prefer Frooto mango juice most. After met up local demand PRAN is export Frooto around 88 counties. So it is becoming a global BRAN.

Customer Responds from the survey

We have completed 28 customer feedbacks from the research. Where 50 percent are male and 50 percent are female. There have three age diversification stage, 20 percent are Bellow 15 years 50 percent are 15-40 years and 30 percent above 40 years. Here almost 90 percent customers are known about the brand named Frooto Mango Juice . Frooto is competing with Frutika, Mangole. In my survey 40 percent people find PRAN available in store, 65 percent agreed about its high quality & teast. 10 percent recommend to change its recipe . 30 percent suggest to change prices 25 percent are in doubt on quality specially on availability of Mango Plup. 5 percent believe that PRAN is cheating . 80 percent people are satisfy with Frootos packing. 40 percent people

believe that it is hygienic product. Finally 70 percent customer are considering Frooto as maintained its brand promise.

CustomerRespondsfromsurvey
Aware about the brand packaging Hygienic affordable brand promise Taste /Packaging/availability

Corporate Social Responsibility

The idea of corporate social responsibility is being widely promoted all over and rightly so. Here is a corporate whose corporate mission embodies in itself corporate social responsibilities with the additional compulsion to make profits in order to thrive and grow which it must to fulfill its corporate social responsibilities in greater measure as time passes. PRAN has a bifocal objective of making profits through the fulfillment of corporate social responsibilities.

PRAN-RFL is a concept: away to fight poverty & hunger in Bangladesh in the shortest possible time through employment generation.

PRAN Signifies investment in agro processing: creating demands for farm produce which create jobs in rural areas also preventing urban migration. PRANs aim to add value to agricultural harvest.

Bangladeshs comparative advantage lies in creating a competitive edge in value added agricultural products. This is what PRAN Stands for.

The Groups major achievement has been to try to consolidate fragmented land holdings and to organize farmers into contract growers of specific crops for consumption in PRANs major processed products. With the elimination of the middlemen, farmers receive fair prices for their produce & due to technical assistance from the agro-processing industry; yields, quality and income have risen considerably. Poverty alleviation through profitable enterprises is now a reachable goal for many farmers. This resolution is perhaps PRANs greatest achievement.

We know that the success of our business relies on a healthy environment. Were doing all we can to be good a steward of our planets resources.

Our CSR effort revolves around the four premises i.e. Environment, Energy Preservation, Community & People to improve the quality of livelihood:

Promises To The Environment

Community forestation: In different locations around Bangladesh, we are planting trees to save our GREEN PLANET.

Effluent Treatment Plant (ETP): To ensure safe disposal of factory wastage we are got ETPs in all the establishments of our Group.

Heat Recovery Boiler: We recover the heat to save energy that we produce and utilize in our production facilities in all locations.

Promises To The Energy Preservation

We use: SKY-Light Roof to utilize daylight during factory operation CFL Bulbs at our Factories and offices to reduce Power Consumption Powered Trucks to reduce Air Pollution and usage fossil fuel for all vehicles

Promises To The People

To Consumer:

We care for our consumers need and satisfaction. Through our communication activities, we let our consumer know about the benefits of our products and innovations. Our approach is to do responsible marketing and have four clearly defined principles that guide our communications: 1. We aim at building trust through clear communication. 2. We fully support consumers right to know what is in our products and we are transparent in terms of ingredients. We provide clear communication about our product ingredients, date of expire, nutrition values, etc. 3. We support our consumers by listening their suggestion, claims or feedback through use of a combination of channels which include websites and Care line phone numbers, etc to reduce any kind of misconception. 4. We provide clear price communication.

To Employee:

Equal opportunity are given to both male, female candidates irrespective of race, religions, culture etc.

Selection is done based on merits and qualifications. Everyone has got clear-cut job descriptions and got equal opportunity to contribute and share their ideas and thoughts to grow in the company.

Employees are rewarded with salary, commission and incentives as per standards. Workers and staffs are provided with free & subsidized food from the factory and office cafeterias.

Employees health and hygiene are taken out most care with full time adequate numbers of Doctors, nurses and other medical supports.

To develop the human skills, both on the and off the jobs trainings are constantly being provided to all the workers and staffs.

Promises To The Community

Dairy Development:

To develop the dairy industry in Bangladesh, PRAN has started Dairy Hub operations in Bangladesh at its own cost were we are organizing farmers, counseling for raring of dairy & providing cattle feed, Artificial Insemination and other veterinary support to the farmers to increase the dairy yields.

Education Development:

PRAN is promoting education and supporting several schools in their operations proving the salary of the teachers and staffs, providing books, arranging special coaching for the students.

Other Social Support:

Helping Mosque, Temple & Churches. Working together with Red crescent. Collecting and donating blood. Working for the disabled. Working with SAVE THE CHILDREN. Helping the community in natural calamities. We provide Airport Support for the Hajj Pilgrims every year from Bangladesh to KSA.

We are a business entity. We care for the Environment, Natural resources, community and for the employee who works with us. We feel, we are doing well to the society while running our business profitably.

Conclusion: From my survey I can come up conclusion with. Frootos quality & teast is good. Though they have to work on it. PRAN need to be more transparent about mixing up mango Plup. Price can be reduced. Last of all they have to maintain same quality & distribution channel.

The sample questions are given b Iellow. Can you please provide me below information what is your gender? 1 Male

Female

May I know your age? 1 2 3 Bellow 15 years 15-40 years Above 40 years

Do you know about the brand named Frooto Mango Juice? 1 2 Yes No If the respondent chooses no then cancel the interview.

How responsibly Frooto has maintained its competition in the product market among the other competitive products? 1 2 3 Taste Packaging Brand 4 5 6 Price availability Others

Is the packaging of Frooto Mango Juice Attractive? 1 2 3 Yes No Moderate

Is the quality of Frooto Mango Juice is Hygienic? 1 2 3 Yes No Moderate

Is the price of Frooto Mango Juice is affordable? 1 2 3 High Price Low price Affordable

Is the quantity provided in the packet of Frooto Mango Juice is good enough?

1 2 3

Yes No Moderate

Do you feel that the taste of Frooto Mango Juice should be changed? 1 2 Yes No

If yes, then how? 1 2 More sweetness Less sweetness 3 4 Moderate Others_________

Has Frooto Mango Juice maintained its brand promise? 1 2 Yes No