of ContentsTable
FHRAI............................................................................................................ 1 the
President,from Foreword
Services................................................................................................
................................ 2 HVS Hospitality
the
Survey...................................................................................................
.. 4 Highlights of Key Synopsis &
Trends...................................................................................................
................................Country 6
Focus....................................................................................................
..................................... In The 8
City
Trends...................................................................................................
........................................ 11
1. IndianStar
Category...............................................................................................
18 by Hotel Industry
2. IndianAffiliation................................................................... and
Chain Inventory Hotel Industry 27
3. IndianMajor
Cities.......................................................................................... 35
Seven Hotel Industry
4. IndianOther
Cities......................................................................................... 46
Twelve Hotel Industry
Foreword
edition fourteenth annual present the pleased to India is Associations of & Restaurant of Hotel The
Federation
ECOTEL well as project as (part for this continued support for their Hospitality Services to HVS are
thankful
Kamlesh Barot
FHRAI President,
www.fhrai.com
1Page
About HVS
HVS Hospitality Services is the world's leading consulting and services organization focused on the
hotel,
2001 and subcontinent in the Indian offered, entered of services the base vertical
to Search, another Executive
currently manages diverse portfolios across varied sectors. HVS Executive Search
has offices in New Delhi
services advisory It provides Search practice. retained Executive Asia's first
among South and is and Mumbai
to leaders of the hotel, restaurant, real-estate, manufacturing, retail,
telecom, energy and education
industries. Practice areas include senior-level executive search, midmanagement recruitment and
compensation consulting.
MARKETING AND COMMUNICATIONS
only is the and Communications HVS Marketing HVS India, division of and
creative marketing The strategic
marketing combined hospitality years of over 40 With country. in the hospitality
marketing shop for one stop
and creative experience, HVS MC excels in offering viable and strong
research based marketing and
communication solutions to its clients. Services include pre-opening, opening and
promotional marketing
of Our list branding strategies. support and planning, creative advertising, media
ROI based campaigns with
clients include leading hospitality brands in the country such as Pullman,
Accor, Novotel, Mercure, Ibis,
Hotels. and Peppermint Inn, Sheraton Plaza, Premier Park Radisson Blu, Crowne
Plaza, Fortune,
2Page
VICES SERSUSTAINABILITY
HVS Sustainability Services provides a range of business-driven consulting
services that enable hospitality
firms to identify cost saving opportunities, enhance operational efficiency,
and demonstrate a positive
Sustainability Services commitment to the environment, guests, investors, and
other relevant stakeholders.
in and reduction water, energy and like of resources efficient consumption
reductions through quantifies cost
using key environmental solutions through these the reductions it describes
Furthermore, waste generation.
financial metrics.
capital case for the business to evaluate and operators with owners works
directlyServices HVS Sustainability
investment into environmental technologies; we further promote accessibility
to conventional and
nonconventional financing mechanisms for technology-drivenretrofit projects. Our
industry intelligence
that improve critical decisions to make and toolsinformation the best you with
presence provide and global
owners. value for higher asset translating into operating income
and
2012Asian
HICSA
www.hicsaconference.comhicsa@hvs.com us at or email
3Page
services of the the growth industries driving key of the as one has
emergedhospitality industry The Indian
The FHRAI economy. the Indian thereby, sector and, the most to provide 2010/11
aimsSurvey Indian Hotel
Results of the survey will empower comprehensive guide to all-India performance
trends for this industry.
industry stakeholders such as owners, investors, operators, business analysts
and researchers with
the performance owners benchmark also help It will industry. of the operational
aspects on theinformation
operations. of their
Data Collection
The data for the FHRAI Indian Hotel Survey 2010/11 Report has been contributed
by the member hotels of
1
FHRAI. The FHRAI sends out a questionnaire to each of its members (currently numbering 2,396
member
culled edition is the current presented in The data this report. presented in
analyzed and is then hotels) which
responses. from 1,318
Methodology
of the objectives according to and filtered is sortedsurvey in the hotels
participating received from The data
the survey. The data is then processed and analysed to extract important
information pertaining to the
performance of the Indian hospitality sector across crucial parameters.
These parameters, such as guest
segmentation, hotel finances, marketing, sources of reservations, and
seasonality,among others, are then
categories: the following presented under
Star: are hotels (which with Other hotels along and One-Star Three, Two Four, Five, Deluxe, FiveStar
Affiliation: The two types of affiliations used to categorize hotels are Affiliated to chain,
and
Independent.
Primary Markets: : The seven major cities described in this report are Bengaluru,
Chennai, Goa,
2011As of September,
4Page
ConditionsQualifying
While from the data received by the are limited India, we cities in all the to represent our
endeavour it is
for those categories for only present data relevant, we the study to make In order
participating hotels.
hotels. four participating minimum of have a which we
Hotels the same combined under have been similar characteristics categories showing across
different
category.
Topresented statements are the financial comparable groups, data across evaluation of facilitate
better
total inventory.
All amounts presented in this report have been rounded to the nearest whole
number and are in Indian
provided as amounts are statements, rupee the financial (April-March). In year
2010/11 the fiscal (`) forrupees
size in the eliminate differences order to (POR) in occupied room and per (PAR)
available room amounts per
surveyed. of hotels
5Page
Trends Key
first subsection, In the Trends. and City Focus, In the Trends, parts: Country into three is divided
This section
an overview is provided of the broad trends that have been observed in the
country in the The past year.
survey presents the generation, and and income to revenue trends related
highlights the second subsection
findings related to Key Operating Statistics. This is followed by the City
Trends, which reflect HVS's
future performance. to its with regard expectations as our as well each city,
perception for
TrendsCountry
The Performance: The Overall hotel industry. the Indian consolidation for period of was a year
2010/11
preceding years witnessed the effects of the global financial crisis as well as the
impact of the terror
attacks in Mumbai that led to a dip in overall occupancies and average
rates. However, 2010/11
occupancies with overall the industry levels for improved performance but
marginally witnessed slow
10.0% approximately grew by rates also 62.1%. Average 59.9% to average of a
nationwide growing from
from `4,149 in 2009/10 to 4,567 in 2010/11. Strong domestic demand, coupled
with increased global `
average rates. occupancies and in improving India helped environment in the
business confidence in
The improved performance levels, however, did not translate into an overall
improvement in
profitability for hotels across the industry.Rising inflation levels meant increased
overhead costs for
hotels resulting in lower margins. An overall increase in departmental and
fixed expenses as a
percentage of revenue led to a decline in net income percentage of
approximately4.0% in 2010/11 as
increase in property operations and maintenance costs, along with the compared
to 2009/10. The PAR
reduction for the are responsible expenses beverage (F&B) food and division and
in rooms POR increase
lines. in bottom
Increased visitation from Asian countries: The results of the survey reveal an
increase of
an approximate year and the last that in countries over from ASEAN hotel guests
17% in approximately
increase of 5% in hotel guests from Japan. The increase in travel from Asia may be
attributed to the
increasing presence of Asian companies in India, which has led to the creation of a
fairly developed
in an increase also affirmed with have has interacted that HVS Most hoteliers
market. corporate travel
the number of bookings received from travellers from South Asian countries over
the last two years.
Asian of Southeast the introduction attributed to also be tourists may in Asian the
increase Additionally,
far from India to and made travel which has Air, and SilkAirways Tiger as AirAsia,
airlines such low-cost
III) in Tier II and cities (Tier of smaller the linking Going forward recent past. than
the more economical
India like Calicut and (along withKochi Thiruvananthapuram) to Dubai by the
homegrown IndiGo,
xpected to is ewhich also commenced operations to Southeast Asian countries in
September this year,
demand. in hotel augment growth
Telephone Department: The telephone department has, over the years, become more of a cost
centre
years have been significant and have impacted the hotel industry as well. Internet
access on perhaps
in smart huge advancements with the 3G, coupled introduction of device, the
everypossible personal
6Page
time. Social all theInternet to the are connected more people has meant tablet
technology, phones and
increase of users their database have seen these advancements benefitted
through that have Media sites
Facebook, the world. most around life for way of becoming a sites almost in these
significantly resulting
in 2008 million users from 100 base grow its user has seen Media sites of Social
most popular perhaps the
2
bandwagon of joined the too, have the country,September 2011 . Hotels acrossas of million
users to 800
Social Media Marketing and have benefitted immensely from its strong
reach at almost no cost of
accounts to reach out to a large number of page andhotels have Twittera
Facebookoperation. Today,
their target audience and promote several events in their hotels resulting in
increased footfalls and
and for smartphones (Apps) developed had applications have also companies
today patronage. Hotel
websites like party travel while third the go bookings on enable hotel tablets that
Expedia andMakeMycountry. across the reviewing hotels recommending and itineraries by planning
travel help with Trip
The Domestic Traveller: impact of the global economic crisis in 2009/10 resulted in the pricesensitive
demand for increased domestic leading tocountry within the leisure trips settling
for domestic traveller
hotels. This trend of strong domestic demand has continued to grow in 2010/11 as
well. This year's
approximate and an FIT segment the Domestic 8.1% in increase of an
approximate has witnessedsurvey
increase of 14.2% in the Domestic Groups segment over that of last year.
Going further, the
improvement of overall connectivity facilitated by additional destinations in the
portfolio of low-cost
airline carriers like GoAir, Spicejet and Indigo, is further expected to
increase domestic tourist
the country. movement within
EmployeeRatio: Efficient Room to Hotel concernfor area of be an continues to manpower
utilization
1.6, much stands at room ratio to hotel total employee average of The all-India
Hotel Industry. the Indian
the ratio is this high attributed to can be reason that A major the globe. hotels
across that in higher than
performance of four and three-star hotels as far as manpower utilization is
concerned. The all-India
the three- that for room while per hotel 1.8 employees stands atcategory the
four-star year for ratio this
hotel to Indian maybe attributed being high these ratios reasons for 1.6. Primary
stands at star category
more expansive India offer hotels in and budget Midmarket their hotels. to
'overspec' owners tending
number of a large therefore require hotel and in a F&B offerings to the with
respect facilities especially
globally. to hotels as compared manage operations personnel to
Energy: percentage as a energy costs 3.3% in of approximately overall drop reveals ansurvey
This year's
Several hotels previous year. in the hotels than levels among better efficiency
revenue indicating of hotel
across the country have employed various Greeninitiatives translating to a
contribution towards a
more eco-friendly environment and improved marketability for the property by
being certified as a
Green Hotel. Additionally, employing these initiatives have also resulted in
more efficiently run
operations, that have consequently resulted in better efficiency levels with
respect managing rising
energy costs. Going forward, companies likeHVS Sustainability Services will
further enable hotels to
performance. and social financial, environmental improve their
Social Bakers
7Page
Focus In the
HVS estimates approximately102,348 new hotel rooms are to enter the Indian hotel market by
2015/16, of 3
which approximately 60% are expectedto be actively under development. A significant number of
these
90%
34.11% 33.48% 34.46% 37.52% 36.62%80%
70%
60%
50%
40%
59.66% 61.20% 60.49% 56.66% 57.16%30%
20%
10%
0%
2006-07 2007-08 2008-09 2009-10 2010-11
RoomsF&BtsOther and Banque
Exhibit 2 illustrates the PAR trends in revenue and net income over the past five years.
While revenue
the revenue over percentage of as a of 4.0% a decline income showed 13.0%, net
approximately increased by
over last expenses and operating in departmental POR increase to a be attributed
This could previous year.
in POR 2010/11 resulted inflation in The growing 10.5% respectively. 2.8% and
grew by of which year; both
POR expenses Additionally, respectively. and 1.0% by 4.0% to grow and F&B
rooms division for the expenses
16.0% saw a maintenance also operations and and property general (A&G)
administrative and pertaining to
year. over last rise respectively and 15.0%
8Page
40.0%1,800
35.0%1,600
t Income (%)
30.0%1,400Ne
1,200
25.0%
1,000
20.0%
800
15.0%
600
10.0%
400
AR Revenue and Net Income, ` 000's
5.0%200P
0.0%0
2006-07 2007-08 2008-09 2009-10 2010-11
AR) Net (PRevenueome (PAR) Net Income % Inc
Exhibit 3 illustrates the earlier mentioned trend of the year 2010/11 being one of consolidation
wherein all-
4,500 70.0%
4,000
68.0%
verage Rate (`)
3,500 A
66.0%
3,000
64.0%
2,500
2,000 62.0%
(%)1,500 60.0%Occupancy
1,000 58.0%
500 56.0%
-54.0%
2006-07 2007-08 2008-09 2009-10 2010-11
te Occupancy RaAverage
9Page
10Page
City Trends
which over 2009/10industry Indian hotel for the levels improvesaw performance 2010/11
steadily The year
saw improvedcountry across the hotel markets crisis. Most global economic of
the the effects had witnessed
occupancy levels and average rates with an increase in international leisure
demand (up 11.7% from the
previous year), strong growth in domestic leisure demand (up 9.7% from the
previous year) and a double
17.3% up approximately Events (MICE) Conventions and Meetings, Incentives,
emanating from digit growth
previous year. from the
It should be noted that the country average is not representative of the trends
seen in certain keyhotel
markets in India as it includes the results of lower star category hotels
across several cities which,
and rate average occupancy 2 illustrates Table operating environment. more
restrained have a comparatively,
the viewpoint on by HVS's is followed years, which last five over the the country
cities/regions across for 32
in-house research. based on hotel markets 19 identified of the and performance
demand-supply scenario
2: TABLE Room Rate: 32 Cities/Regions in Indiaverage Occupancy and Average A
OccupancyAverage Room Rate(`)
11Page
12,500 approximately rooms we expect forward, back. Going further set is a in Devanhalli
convention centre
growth in average rate as well. The city saw a resurgence of demand from
the IT Sector as well as the
4
-on-year volume growth of 26.0% which witnessed a record yearautomobile sector, in total units
produced
12Page
the clarity regarding lack of and clearances, obtaining approvals obstacles in policy,
comprehensive tourism
latest CRZ norms and frequent disputes over land use and ownership have
resulted in a relatively slow
increase in supply within the Goa hotel market.In the short to medium term, MICE
demand for the city is
remains the city outlook for Overall, the Grand Hyatt. of the recent opening with
the a fillip to get expected
that the opinion are of Weterm. to long the medium gradually in to grow
expected average rates positive with
-on-year that will witness yearGoa will continue to remain a lucrative market
growth in tourist arrivals. We
expect the proposed supply of new hotel rooms to therefore be successfully
absorbed by the market in
levels. overall occupancy increase in an in addition to
Kolkata
2009/10. rates from in averagecorrection a slight occupancy but improvements in witnessed
marginal Kolkata,
last two in the segment, although and MICE the Commercial mainly from to
demand hotels cater The city's
limited has seen the city growth. Although seen significant has also Leisure
segment from the years demand
an Rajarhat promise like developing areas areas, new old CBD of theinfrastructure
the civic improvements in
3
of which we estimate 58% room inventory to be developed over the next five
years. A large percentage of
the will strengthen segments which and midmarket the upscale positioned in to
be are expected these hotels
this short termIndia. In thelocations in other metro to the it comparable make
offering and overall product
will result in overall average rates to remain at their current levels, however with
the entry of new supply,
occupancy levels are expected to correct in the short term and retain their
current levels once the new
levels. stabilized performance properties achieve
Mumbai
Mumbai has maintained its 2009/10 occupancy levels with a slight decline in average rates. Still
recovering
outlook for remains positive;Mumbai, however, being the financial hub of the it
willcountry, continue to
and consulting, insuranceservices, comprising financial sector, the services
demand from attract commercial
of lower on account commercial hub a major develop into continues to North
Mumbai banking companies.
office rentals and the majority of the city's working population residing
here. From an infrastructure
is Rail Project Mumbai Metro and the expansion continuing its Airport is
Chhatrapati Shivaji standpoint, the
expectedto start partial operations of Phase intra-city roadsI in and the2012.
However, burgeoning traffic
in airport developmentinternational A new the city. commuters in point for a sore
to be conditions continue
in the development sometime to commence is expected 2010 and clearance in
finally received Navi Mumbai
months. twenty four next
(NCR) Region Delhi-National Capital
Supply pressures Faridabad. Ghaziabad and Noida, Gurgaon, in Delhi, hotels located comprises of
The NCR
in the NCR saw the city occupancy and average rates drop from those in
the previous year. The
Commonwealth Games which was hosted in Delhi during October 2010, did
not result in the expected
lead up in the up business anticipated fill provide the did it Delhi, neither demand
for room night increase in
although, micromarkets strong individual themselves as have established and
Noida event. Gurgaon to the
only Gurgaon, continues to add new hotel roomsThe abundance year-on-year.of
Grade A office space at
these Delhi to and South from Central shifting base several companies resulted in
rentals have relatively low
Additionally, micromarkets. the various demand across affecting Commercial
thereby significantly areas and
infrastructure developments such as improved Metro connectivity to Gurgaon
and Noida have further
improved overall development of the area. poor publicHowever, road transport,
civic infrastructure and
On the looking regions.forward otherwise dampen the continue to management
solutions inadequate traffic
13Page
other hand, the main areas of Central Delhi have seen much improved
infrastructure on account of
of construction Delhi Metro, of the expansion include the Games. These the
Commonwealth preparations for
have helped others that (T3) among TerminalInternational the new development
of and the intra-city roads
travellers. investors and for both more attractive the city in making
has of Noida-Greater Noida many areas implementation in and project land
acquisition supply side, On the
Formula concluded Indian the recently like class events hosting world this area
spite of slowdown in seen a
One Grand Prixin October 2011. Other identified growth areas in Delhi like the
DIAL Aerocity(about 15
hotels under planning and development), Gurgaon, Dwarka, Westand East Delhi
continue to see active
hospitality focused developments. Gurgaon, alone is to doubleexpected its supply
over the five yearsnext
and has had the highest completion ratio of announced projects in the NCR. In the
short term, the NCR
with 2012 coupled from late DIAL hotels of the phased introduction and the
strong market be a continues to
the addition of proposed commercial developments in Gurgaon, Noida and
Faridabadand a convention
short term, In the years ahead. in the night demand augment room estimated to
area is the Aerocity centre in
in thecorrection see a Delhi will and East Noida, Faridabad Ghaziabad, Greater
like markets individual micro
in the However, these markets. supply into of new of entry the rate reflective of
will be occupancy; this market
allow occupancy and will in demand significant growth will see these markets
each of long term medium to
a will see of NCR most locations rates in wide average the market two years, the
next strengthen. In levels to
hotels. DIAL Aerocity of the the opening especially withcorrection
Pune
increase of a supply With in 2010/11. under pressure rates come and average occupancy levels
saw both, Pune
3
meeting total indoor support a hotels today The city west India. destination in a
MICE developing as is also
space area of approximately 8,500 square metres. Micromarkets likeHinjewadi,
Chakan, Ranjangaon, and
traditional of a the lack created by the void hotels, filling the city generators for
2,300 rooms, of approximately supply pipeline hotel room delays. A have encountered
Development Project
14Page
also It is the city. landscape of dot the temples that hundreds of and has
pilgrimage centre important Hindu
an important centre for handicrafts that include stone and wood carvings,
Patta paintings, tie and dye
textiles, brass and bell metal work among many others. The city primarily
has hotels in the unbranded
in nature primarily Leisure city is for the brands. Demand class hotel and first
midmarket a few segment with
Rourkela. Cuttack and Puri, like in Odisha other cities gateway to as a city acts
wherein the
Hyderabad
result, occupancy As a in 2009/10. the city travel to for reduced was responsible in
Hyderabadturmoil Political
resolve, situation to the political waiting for tired of However, city suffered. for
the average rates levels and
in Commercial the increase led to This has sector. Hyderabad's corporate again in
commenced once travel has
2010/11. hotels in levels of overall performance marginally improving companies
and existing demand from
concern for cause of is a Hyderabad, which moving to investments are companies
are/or no new However,
the hotels in between more getting divided will keep hotel rooms demand for
existing as the hotel operators
years to come. The Hyderabad International Convention Centre (HICC),
which should have reached a
to sustain social functions weddings and heavily upon to rely has had by now, of
performance stabilized level
international domestic and only high-profile of hosting initial strategy from the
major deviation operations, a
7.0% increase in supply conventions and groups. The muted demand growth
coupled with approximately
Going forward, occupancy levels. to raising giving precedence hotel operators
rates with to eroding has led
few years. next over the to continue this trend we expect
Indore
had been business activity Historically, Madhya Pradesh. capital of and commercial the economic
Indore is
the earlier 30%. A supply pipeline of approximately 4,800 rooms, of which 45% are
expected to see
15Page
Mysore
tourist destination, a popular to be allows it climatic conditions and excellent to Bengaluru
Mysore's proximity
receiving over two million visitors annually.The city's growth and expansionis
managed by the Mysore
Urban Development Authority(MUDA).Mysore is well connected to Bengaluru,
Coorg, KozhikodeOoty,
industries in Mysore compriseand Coimbatore. of weaving,Traditional sandalwood
carving, bronze work
tourism, engineering, comprise of Mysore also industries in salt. Additionally, lime
and production of and the
facilities that and research several education also houses The city ITeS. IT and silk
production, auto ancillaries,
comprises ofcurrently market The hotel science colleges. engineering and dental,
pharmacy, include medical,
small unbranded hotels in the budget and midmarket segments. Future supply
indicates the addition of
branded medium-sized midmarket hotels to this current supply. The
Bengaluru-Mysore Infrastructure
are the airport operations of and improved in tourism developments, growth
planned commercial corridor,
airport at of the The commencement in Mysore. market the hotel growth of the
further to facilitate expected
Mandakalli is expectedto stimulate the development of a peripheral area and we
expectit to emerge as a
run. the long generator in major demand
Shimla
Shimla, the capital city of Himachal Pradesh, has historically been the summer getaway
for domestic
see tends to the city market As a and Haryana. Uttar Pradesh Punjab, from DelhiNCR, travellers emanating
peak occupancies in the summer months (April to September) and lower
occupancies in the winter ones
Nalderah Kasauli, Chail, like include locations Shimla, which surroundingareas of
March). The (October to
16Page
and Kufri have witnessed increased visitation with the opening of several
small unbranded midmarket
resorts resulting in occupancy pressures in the city.rapid
commercializationAdditionally, of the city has
As the city. demand to eroding Leisure resulting in the area fauna of flora and of
thedestruction affected the
smaller independent resorts continue to open in the area, we expecthotel
occupancies and rates to come
few years. the next pressure in under some
Thiruvananthapuram
erala, is fairly dissimilar to other cities in the state in that Leisure Thiruvananthapuram, the capital
city of K
travel is not the main demand segment for hotels in the area. Room night demand
in the city primarily
emanates from the Commercial and Government segments. Kovalam, which is
located approximately 16
with quality hotels of its by way Leisure demand that generates only area is the
city, of the kilometers south
private beach access. A lack of any significant new commercial
development has resulted in declining
occupancy and average rates for Thiruvananthapuram. Although the government
is trying to encourage
growth ofsector withcampus, these the ITthe expansion developments have of
the and ITeS Technopark
been slow in taking shape and are not helping generate new demand for the city
hotels. As this trend is
the hotel future supply, addition to a limited coupled with medium term short to
in the to continue expected
few years. next for the limited growth to see expected city is in the market
Udaipur
Udaipur, in the state of Rajasthan, is a popular tourist destination famous for its forts,
palaces, havelis,
Jaipur Delhi via city to connects the NH-8, which location along The city's and
culture. architecture, heritage
a benefits from The city an advantage. acts as the west, Ahmedabad in Mumbai
via India and north of in the
luxury properties number of of the by virtue and internationaltourists and of
domestic significant number
throughout moderate climate Udaipur has rates. Though high average hotels
attract here, Udaipur that exist
the peak to be is considered to March from September the period the state, rest
of to the as compared the year
been fairly city has overall performanceof the verypleasant. The temperatures
are as the the city season in
of the a result tourists as in foreign a decline owing to in 2009/10 slight dip with a
17Page
classification the star according to hotels analyzed of the the performance results
of presents the This section
for 2010/11. the survey participated in 1,318 hotels total of An overall survey. in
the hotels participating of the
the results 1-10 present 1-1 to Table in India. categories applicable the eight
classified into have been The hotels
year 2010/11. for the star classification to their hotels according of
Indianperformance of the
Each star categories. across all India Totals for All a column have included
comparisons, we provide further To
section includes the total number of respondents forallowing the each
componentreader to of the survey,
received. the data validity of judge the
document. All the entire consistency throughout to enable each section
standardized in has been The layout
(`). rupees in Indian figures aremonetary (April-March), and to 2010/11 figures
pertain
Trends
Employeeoom Ratio: The to R survey results reveal the difference between five-star deluxe
and four
star hotels as far as the employee to room ratio is concerned as not that
significant. While the former
the period. Globally, the same 1.8 for was at the latter in 2010/11, hotel room
employees per averaged 2.0
if one In fact to 1.0. or equal lower than to be below tend hotels and for four-star
employee ratios room to
in hotel room employee per below 1.0 none were as well, of hotels lower
positioning analyze the were to
categories. their respective
Market While domestic in 2010/11. distinct changes saw some segments, overall,
Segmentation: Market
previous in the from that traveller dropped domestic business of the the
contribution travel dominated,
and 13.0%, by 8.0% movement grew foreign FIT domestic and hand, both the
other 16.0%. On year by
respectively in line with the overall economic growth MICE asin India. a
segment,Additionally, has
grown steadily over the last two years to form 11.5% of approximatelythe overall
segmentation. This
and room meeting spaces with large the market added to of properties a number
attributed to may be
five-star five-star deluxe, to by largely catered to be segment, continues as a
inventories. Airline Crew,
hotels. and four-star
Country of Origin: that ofmirror continues to of guests of origin the country composition of
The overall
the previous years' i.e. the UK, USA, followed by other European countries
dominate the overall
visitations. The warmer climate in India as compared to the sub-freezing
temperatures in Europe is a
primary driver of the European-led tourism. This year also witnessed increased
visitation from the
the led to India, has companies in of Asian increasing presence Japan. The China
and ASEAN countries,
market corporate travel fairly developed of a .creation
18Page
1-1: Indian Hotel Industracilities Analysis and Staffingy by Star Category: FTABLE
Room Profile of an Average HotelTypical
Five-Star 2010-2011 All
Two-Star One-Star
, some hotels may have included those with short ter howeverm (in-house)
training
19Page
TABLE 1-2: Indian Hotel Industry by Star Category: Financial Report Percentage
of Revenue (2010-11)
20Page
8,945
4,578
8,6005,3175,727
6,124
45,82565,375
49,008
15,310
48,282
93,363
54,29432,25424,044
105,099147,899
997,815167,965
160,980337,840
658,996
546,142540,662
471,013168,253565,633
1,745,8001,199,660
65
432
5,231
3,865
3,1822,3139,4421,513
2,7445,3443,3773,947
1,772
49,611
10,11938,409
57,15014,068
64,534
33,026
196,935167,715
322,642143,002
264,030
574,747310,717153,647
181,966
876
2,223
4,669
3,4142,0873,154
4,286
3,257
12,111
24,76369,952
11,18462,487
32,20637,926
453,381388,501
275,035141,525107,235504,815
148,313125,823434,863
652,208488,330
893,316118,676
1,346,700
745
428
866
6,771
7,9521,362
1,309
8,1383,198
3,534
5,6264,456
17,031
53,975
31,00270,943
16,969
61,60014,68831,33839,328
73,527
400,221196,841
190,730137,698203,380125,898
106,004
261
4,3115,031
5,618
6,766
2,188
11,37169,471
13,925
59,01392,492
31,03988,03930,139
12,73014,410
13,30415,99437,677
15,906
408,625420,975
490,003965,643
544,668267,370277,298239,620
303,217
4,9739,333
7,429
5,207
4,746
2,775
28,83164,771
11,27919,74914,589
87,54018,54828,420
12,59424,64436,097
685,785308,275
620,473104,692341,413344,372
102,479425,639122,349
351,470
270,456
1,111,420
4,311
1,7425,8836,883
9,639
2,178
4,777
5,446
39,981
22,125
25,64234,84233,733
32,490
12,434
146,651501,951
137,462
120,669
149,760299,818488,340
384,717165,467495,864
935,306529,596
1,519,8901,031,550
6,512
1,587
9,926
6,516
23,45179,771
13,375
11,29335,772
92,42961,399
37,50069,360
14,037
315,481
599,132236,182180,203175,492
261,169137,999778,439
123,127
548,146
1,419,1202,418,1801,870,0401,091,6001,011,830
Total3,223,220Total1,014,840Total1,005,700Total301,207
COMPOSITIONFive-Star Deluxe Five-Star Four-Star Three-Star Two-Star
One-Star Heritage Others2010-2011 All India AverageNumber of
Responses394765200 111 54 199544Average Total Rooms Per
Hotel:1921419361 3928 34 2672Average Occupied Rooms Per Hotel:
43,853 30,665 20,125 13,633 8,782 6,103 6,735 4,68115,768Average
Occupancy Per Hotel:66.2% 61.4% 60.3% 61.8%64.6%68.0% 50.5%
48.7%62.1%Average Rate Per Hotel (`):8,045REVENUE
(`)Rooms1,833,760Food & Beverage749,307Banquets &
Conferences390,741Telephone & Other19,628Minor Operated*97,361Rental &
Other Income132,425DEPARTMENTAL EXPENSES (`)Rooms334,890Food &
Beverage618,131Telephone & Other9,519Minor Operated*50,243Rental & Other
Income2,052DEPARTMENTAL INCOME (`)2,208,380OPERATING EXPENSES
(`)Administrative & General309,987Management
Fee117,985Marketing153,535Franchise Fees4,465Property Operations &
Maintenance 167,536Energy252,192HOUSE PROFIT (`)1,202,680FIXED
EXPENSES(`)Property Taxes34,704Insurance9,584Other Fixed
Charges210,314Rent 46,605NET INCOME(`)**901,473
* Minor operated departments include: laundry, gift shop, business centre, news
stand, sports, health club, garage, parking and so forth** Net Income is before
depreciation, interest payments and taxesID: Insufficient Data
TABLE 1-3: Indian Hotel Industry by Star Category: Financial Report Amount Per
Available Room (2010-11)
21Page
departments include: laundry, gift shop, business centre, news stand, sports,
health club, garage, parking and so forth** Net Income is before depreciation,
interest payments and taxesID: Insufficient Data
TABLE 1-4: Indian Hotel Industry by Star Category: Financial Report Amount Per
Occupied Room (2010-11)
22Page
Two-Star One-Star
Two-Star One-Star
Two-Star One-Star
23Page
1-6: Indian Hotel Industry by Star Category: Monthly and Daily OccupancyTABLE
Average Monthly Occupancy
Five-Star 2010-2011 All
Two-Star One-Star
Two-Star One-Star
Two-Star One-Star
Chain CRS (Central Reservation System) 11.5 6.7 6.0 3.9 2.9 1.3 6.7 0.84.1
Direct Enquiryepresentation 45.7 42.0 46.1 50.6 53.4 61.4 25.8 51.350.0 / Hotel R
Global Distribution System (GDS) 11.0 7.0 3.9 1.9 0.7 0.5 0.7 0.72.4
Hotel / Chain Website6.3 4.8 6.4 7.6 8.8 4.5 10.7 10.67.6
our Operator 13.5 22.1 18.6 20.4 19.6 17.5 44.6 19.920.4 Agent and TTravel
Other Online Reservation Systems 5.8 5.6 6.8 3.4 2.3 0.8 4.3 3.43.6
Other Website2.7 3.7 5.7 6.0 5.5 3.7 4.6 4.85.3
Other3.5 8.0 6.6 6.3 6.8 10.3 2.6 8.66.7
Total100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
24Page
Two-Star One-Star
Two-Star One-Star
Two-Star One-Star
Two-Star One-Star
25Page
Two-Star One-Star
26Page
Chain A
Introduction
to the participants according the survey data for and other operating statistics
present key section, we In this
'50 50 rooms', 'less than three categories: classified into have been participating
hotels rooms. The number of
to 150have also rooms', anddrawn a 'more thancomparison between 150
rooms'.Chain Affiliatedand We
Independent hotels.
Trends
Marketing for hotels were maximum marketing and outdoor that TVsurvey results revealMedia:
The
site, other Internet program, merchandising, loyalty card web site, mail, hotel
rooms. Direct with 50-150
print advertising, promotions and radio advertising all increase with the size of the
inventory, being
and Chain Affiliated trends that analyzed key The survey 150 rooms. more than
hotels with maximum in
properties. The their respective tools for for marketing the mediumterms use in
of Independent hotels
are Advertising and TV Advertising Mailing, Outdoor of Direct the use show that
the analysis results of
hotels are able to , Chain Affiliated and Independent hotels. Howevercommon to
both Chain Affiliated
Hotel Website, tools like usage of enabling greater further reach, names and their
brand better leverage
the increased note is aspect to An important Telemarketing. Merchandising and
Programs, Loyalty Card
use of Radio Advertising,which is far more economical than TV advertising and
also captive to a local
market.
Technology: today's accounting hotel. Given for a in operations vital role play a continues to
Technology
Management Systems
Affiliation. and Chaininventory
Market Segmentation: An analysis of the market segmentation of hotels based on the
stipulated
domestic more from to benefit rooms tend below 50 with inventories that
properties parameters reveals
(including business demand, beand FIT) it for business or leisure. Airline Crew
andTravellers Foreign
that and those 150 rooms) (greater than larger inventories hotels with demand
for generate more tend to
Affiliated. are Chain
Overall Performance: inventories properties with hotels and Chain Affiliated percentages of
Net income
greater than 150 rooms tend to be higher than their counterparts as they are able
to leverage better
operating efficiency through trained staff, the availability of standard
operating procedures and
operations. scale in economies of
27Page
41
39
28
70
26
24
771
249739679
225
148428
210300110
772482222
2,161
8,009
2,595
4,578
1,5502,480
2,506
3,023
5,504
72Average Occupied Rooms Per Hotel:26,146
4,578
15,769Average Occupancy Per Hotel:61.1%62.5%62.1%Average Rate Per
Hotel (`):6,267
3.1 54,294
0.9 15,310
0.5 8,6008.5 147,899
2.8 49,0082.8 48,282
3.7 65,3756.0 105,099
9.6 168,2532.6 45,8259.6 167,965
0.3 5,3170.3 5,727
1.4 24,0445.4 93,363
16.1 160,980
52.9 337,840
37.8 658,996
27.0 471,01368.7 1,199,66031.0 540,662
11.3 6,12431.3 546,142
70.4 32,254
32% 565,633
100.0 1,745,800104.0 8,945
57.2% 997,815
254515
43
8939
1870
57
185
199
408118530
577107504144
406
3,605
3,1721,8332,1521,732
1,3801,688
5,7571,917
55
3,172
11,854
7.1 88,8032.1 25,6037.1 88,385
3.5 43,3611.5 19,3182.5 31,219
0.3 3,1979.2 115,3130.3 3,9061.2 15,2573.2 40,147
8.8 109,5781.0 12,428
0.4 5,5430.7 8,557
30% 376,715
22.5 9,740
18.2 125,50529.3 367,01033.3 416,862
31.9 398,697
91.0 23,293
37.4 467,975
61.6 300,17562.6 783,872
167.1 9,262
100.0 1,251,850
55.1% 689,841
8
39
56368636
321
932573
309
388488440158720
197857
1,091
3,4324,3533,633
1,209
2,930
6,2672,5541,754
7,786
10,716
51
23
19
4427
26
161271
135
242662783653
207457
686
2,231
6,8734,643
4,0191,769
1,3372,397
2,246
4,019
31
45
3373
69
9058
5417
125485135
222383
464
326
2,4532,0021,412
4,9082,0802,828
1,4261,416
2,453
8,945
4,578
8,6005,3175,727
6,124
45,82565,375
49,008
15,310
54,29432,254
105,099147,899
997,815167,965
160,980337,840
658,996
546,142540,662
471,013168,253
1,745,8001,199,660
2,4416,061
8,015
7,234
7,019
16,211
76,72341,53224,753
97,76870,048
114,391
743,842199,702
290,109237,979
647,407233,517139,167
454,656762,886
1,555,1602,683,3701,939,5301,176,650
5,875
9,9296,119
4,167
5,106
4,019
46,531
30,30260,983
54,47011,458
36,167
176,445505,805
154,583103,012
905,308398,460301,170502,428147,150
149,044
539,996
1,548,2301,045,800
2,453
297,375
37.8
4,578
43.6
7,019
32.2
4,019
2-4: Indian Hotel Industr Datay Inventoryffiliation: Market & Chain ATABLE
Market Segmentation
Than 50 Less 50 to 150 More Than Chain
Canada4.93.42.3 3.24.3
Caribbean0.91.61.2 2.00.9
China4.35.62.6 4.94.6
rance6.04.83.1 5.85.1 F
Germany7.16.96.9 5.87.4
Japan4.15.74.3 5.84.5
Middle East4.74.52.5 2.65.1
Other european10.39.3 12.4 10.4 10.0
ussia3.05.48.1 3.44.8 R
C **5.85.84.9 4.06.2 SAAR
South Africa2.32.51.5 1.82.5
UK15.312.6 14.8 13.6 14.3
USA11.911.0 14.8 12.9 11.4
Other10.012.4 13.4 15.99.8
Total100.0100.0 100.0 100.0 100.0
* ASEAN: Association of South East Asian Nations
2-5: Indian Hotel Industry Inventoryffiliation: Monthly and Daily and Chain
ATABLE
Occupancy
Average Monthly Occupancy
Than 50 Less 50 to 150 More Than Chain
32Page
2-7: Indian Hotel Industr Mediay Inventoryffiliation: Marketing and Chain ATABLE
of Hotels Using Each MediaMarketing Media - Percentage
Than 50 Less 50 to 150 More Than Chain
81.7
86.9
80.0
80.6
43.1
82.0
65.1
AdverPrinttising81.887.995.189.283.8
Promotions57.0 72.3 86.9 84.1 59.4
AdverRadiotising13.224.839.329.216.6
Telemarketing42.2 59.9 59.0 61.0 47.0
TV Advertising22.225.418.024.122.8
Visa46.845.534.039.2 47.1
Other4.64.02.02.8 4.6
Total100.0100.0100.0100.0100.0
33Page
34Page
in seven of hotels different categories data for and financial operating profiles
present the section, we In this
the will provide This section and Pune. Mumbai, Delhi-NCR Kolkata, Chennai,
Goa,Bengaluru, major cities:
cities. in these hotel performance understanding of reader an
Trends
below. are presented participating cities seven major across the 2010/11 survey
in the trends noted The key
GuestAnalysis: Goa, length of to the with respect of days highest number witnessed the as
expected,
stay in the international traveller segment. The length of stay was relatively lower
among domestic
travellers, highlighting a trend wherein domestic travellers visit Goa for
short weekend getaways.
of the shortest, indicative remain the continue to and Mumbai in Delhi-NCR stay
durations Length of
from. cities benefit demand these high Commercial
Market Segmentation: A distinct change from the previous year's survey is seen across the
market
segmentation for the seven major cities. While the overall contribution of the
business traveller has
dropped slightly across all cities, the percentage contribution of the Leisure
segment has grown over
in the digit growth a double have seen of Bengaluru the exception cities with
Almost all last year. that in
Leisure segment.
MonthlyOccupancy: Occupancy Goa market of the seasonal nature reveal the the year trends
during
tends to Goa and season in is monsoon August June to Leisure demand. benefits
from which primarily
witness low occupancy levels owing to lower tourist movement during that time.
Occupancy levels
from resulting cities benefit demand the nature of the Commercial cities indicate
other major across the
round. all year stable occupancies in fairly
compared cities when across all and F&B in Rooms (POR) expenses Occupied
Room The Per and Pune.
of hotels. operating costs pressures oninflationary effects of indicate the last year
to those
35Page
NCRBengaluruChennaiGoaKolkataGoaKolkataBengaluruChennaiGoaKolka
ta
TABLE 3-1: Indian Hotel Industry Seven Major Cities: Facilities and Guest Analysis
36Page
10,304
2,131
4,341
8,159
62
6,046
2,140
11,722
3,159
7,461
PuneBengaluruChennaiGoaKolkataMumbaiNew Delhi-NCR
5,228
20,92660,466
749,911
188,745289,585
622,083301,813540,973
208,938
1,039,500
8
6,865
1,790
2,104
6,046
86,629
15,787
120,465
567,953103,033938,713885,783
650,369
190,188
751,527109,057245,594241,117
270,446
1,490,3003,028,7402,090,0201,204,240
1,4263,6478,3922,5317,8324,915
2,140
30,21717,07315,26586,30498,60823,74275,59262,080
488,472231,474783,926186,758287,631496,295272,770223,526
2,7071,511
14,16942,86019,25494,00121,806
11,722
132,114263,453102,922286,074475,918809,070288,026231,774197,132851,992
2,789,7501,224,7404,527,1503,718,0802,866,090
588
5,375
6,9528,473
6,078
1,226
2,852
78,071
26,023
57,839
14,06715,167
310,831
100,345781,005470,175
614,072100,682
436,279
400,150
286,554
134,346
1,181,160
897
7,461
3,572
6,979
23,82124,961
82,36539,825
566,483105,362
209,279
857,300145,630
794,134439,874243,117312,707266,564
2,981,8302,124,5301,043,1101,081,410
z1,616,670
2,125
5,6839,322
1,0141,144
5,228
95,335
22,149
50,30887,590
13,91799,99759,854
16,756
245,065
882,462356,543106,392
664,290
335,097992,707328,417
1,349,250
TABLE 3-4: Indian Hotel Industry Seven Major Cities: Financial Report Amount
Per Available Room (2010-11)
39Page
166
4,3411,311
4,341
1,553
6,5142,0974,417
5
69
36
385135
463
419279
1,132
8,159
3,0001,4401,3383,648
2,134
9,826
8,159
13,474
9
0
28
64
351
442
489
418
996
3,0492,6393,809
8,480
2,3041,097
6,046
2,486
12,288
5
6860
203203403
409
320
2,4938,533
6,329
1,160
3,2471,2142,734
4,216
6,046
12,749
6
11
75
673734
16
132432
378818
104
2,1401,260
1,0143,4342,174
2,140
6
1181
60
555395
432
180
1,202
2,0003,4001,210
1,107
5,146
11,72219,02215,623
11,722
3
6
6525
32
39 92 221 711 34 3 33 13- 10Property Operations & Maintenance 688 355 486
269 974 331 645 772 769 472 110 552 446 216 210Energy980 519 1,230 624
828 272 934 978 1,041 721 316 1,295 521 165 442Total3,882 1,946 4,814 1,443
3,580 1,195 3,464 3,594 3,693 2,454 1,041 4,318 2,039 453 1,263HOUSE
PROFIT (`)2,697 3,936 4,991 2,183 12,043 979 5,069 4,886 6,133 1,963 864
8,724 3,660 348 1,787FIXED EXPENSES(`)Property Taxes203 82 132 77 21 1197
56 226 52 18 33 31 4 15Insurance57 16 40 18 35 1143 3838 13 207 222 18Other
Fixed Charges185 42 334 41 14 2463 124 161 38 23 6,744 15 70 47Rent 870 66
81 11 25 12 186 44 197 22 93 1954 0Total1,316 206 588 148 94 59 389 263 622
124 69 6,787 262 80 80NET INCOME(`)**1,381 3,730 4,403 2,035 11,948 920
4,680 4,623 5,511 1,839 795 1,937 3,398 268 1,707* Minor operated
departments include: laundry, gift shop, business centre, news stand, sports,
health club, garage, parking and so forth** Net Income is before depreciation,
3,736
5,228
TABLE 3-5: Indian Hotel Industry Seven Major Cities: Financial Report Amount
Per Occupied Room (2010-11)
40Page
TABLE 3-6: Indian Hotel Industry Seven Major Cities: Market Data (2010-11)
41Page
Average Monthly OccupancyPuneCOMPOSITIONFive-Star Deluxe, FiveStar Four-Star,Three-Star & Two-StarFive-Star Deluxe, Five-Star & FourStarThree-Star & Two-StarFive-Star Deluxe & Five-StarFour-Star & ThreeStarFive-Star Deluxe, Five- Star & Four -StarThree-Star & Two-StarFiveStar Deluxe & Five-StarFour-Star & Three-StarTwo-Star & One-StarFiveStar Deluxe & Five-Star Four-Star & Three-StarTwo-Star & One -StarFour
Star Three-Star & Two-StarNumber of Responses11 28 8 21 11 18 8 22
16 39 489 239 24January64.3% 55.2% 67.8% 67.3% 84.4% 75.9% 76.9% 72.1%
76.3% 79.9% 75.5% 68.6% 65.3% 61.1% 58.3%February74.2 59.0 74.6 68.3 86.6
80.1 83.0 71.7 83.8 83.4 76.3 85.4 79.5 60.3 61.3March70.7 52.0 70.3 62.9 84.6
71.5 76.2 63.7 67.9 74.1 70.4 75.5 68.7 53.1 51.5April66.5 50.8 61.5 63.2 75.6
60.0 71.4 66.4 70.0 66.5 65.4 74.6 57.6 50.7 56.3May66.7 56.3 58.5 60.7 68.0
48.6 68.4 64.5 66.1 66.3 64.2 60.6 51.9 46.7 57.7June67.0 55.5 61.1 65.6 64.2
37.0 67.2 62.6 65.8 70.3 66.1 58.9 50.1 43.5 60.2July64.2 54.1 58.1 63.7 55.8
38.5 69.2 63.5 63.2 67.7 68.6 64.8 56.9 46.8 59.5August58.6 54.1 63.3 66.4 55.5
40.3 68.1 63.7 59.4 68.1 67.8 71.5 56.2 45.8 56.0September65.4 55.0 64.8 69.2
74.9 47.6 67.8 82.1 63.6 70.1 65.1 71.4 61.8 52.4 55.4October72.6 55.1 69.9 65.8
69.0 59.1 69.8 61.0 67.2 74.9 71.4 75.4 68.4 57.3 54.3November68.9 58.6 68.8
64.0 78.4 71.9 77.4 72.1 66.1 75.2 72.6 73.6 74.6 60.3 63.5December61.4 56.3
62.5 69.8 74.5 77.2 75.7 77.6 70.9 81.4 79.7 76.6 63.3 57.0 67.8Average Daily
OccupancyPuneCOMPOSITIONFive-Star Deluxe, Five-Star FourStar,Three-Star & Two-StarFive-Star Deluxe, Five-Star & Four-StarThreeStar & Two-StarFive-Star Deluxe & Five-StarFour-Star & Three-StarFiveStar Deluxe, Five- Star & Four -StarThree-Star & Two-StarFive-Star
Deluxe & Five-StarFour-Star & Three-StarTwo-Star & One-StarFive-Star
Deluxe & Five-Star Four-Star & Three-StarTwo-Star & One -StarFour Star
Three-Star & Two-StarNumber of Responses11 29 9 19 10 17 9 22 15 39
428 258 23Monday79.7% 55.0% 62.9% 61.1% 67.2% 56.0% 78.6% 63.9% 75.0%
69.6% 69.6% 73.1% 65.9% 45.6% 57.0%Tuesday79.7 58.8 66.7 63.7 68.4 56.9
79.9 64.1 76.9 72.0 69.8 76.1 96.7 49.9 61.3Wednesday79.5 60.3 69.6 66.1 68.4
57.1 80.9 61.9 76.4 72.8 73.9 75.0 69.5 52.4 61.3Thursday73.6 60.2 63.0 67.7
77.5 57.5 78.1 62.3 72.2 72.3 72.9 70.9 67.0 45.0 61.2Friday57.9 51.8 50.0 61.5
86.6 66.4 71.9 58.1 61.4 67.2 72.1 65.0 58.0 44.0 58.4Saturday54.9 44.3 44.4
57.5 86.0 63.8 57.2 54.4 55.3 55.4 60.6 62.3 49.6 32.6 50.6Sunday63.4 38.9 51.2
56.2 74.4 60.1 55.9 49.3 60.2 54.2 61.6 65.5 49.3 32.4 45.2ChennaiGoaNew
Delhi-NCRNew DelhiNCRKolkataMumbaiBengaluruBengaluruChennaiGoaKolkataMumbai
TABLE 3-7: Indian Hotel Industry Seven Major Cities: Monthly and Daily
Occupancy
42Page
43Page
2.3
3.8
51.2
31.012.835.8
100.0100.0
2.12.1
6.3
34.1
30.536.5
45.2
100.0100.0
2.5
3.4
3.6
35.328.2
22.9
53.6
100.0100.0
3.32.2
1.8
39.552.5
16.9
37.0
100.0100.0
3.1
0.9
2.4
37.1
36.5
30.3
46.8
100.0100.0
2.5
0.7
42.1
27.3
27.0
12.7
48.6
100.0100.0
8.10.1
0.6
39.2
42.9
35.8
33.7
100.0100.0
4.5
4.3
4.8
41.1
38.317.238.3
100.0100.0
7.1
3.5
3.0
26.2
60.9
36.8
25.4
100.0100.0
5.5
2.9
3.0
41.2
49.819.0
31.6
100.0100.0
other in twelve of hotels different categories data for and financial operating
profiles presents the This section
cities. These cities are Ahmedabad, Bhubaneswar, Hyderabad, Indore,
Jaipur, Kochi, Kottayam, Mysore,
Shimla, Thiruvananthapuram, Udaipur, and Vadodara. This section will
provide the reader an
understanding of the trends related to customer segmentation,operating
performance, use of technology,
etc.
ConditionQualifying
in each four hotels minimum of of a data requirement the minimum to fulfil were
unable cities, we In certain
data). 'ID' (insufficient this as have reflected representation and
Trends
cities. 12 participating across these 2010/11 survey in the trends noted are some
Highlighted below
RepeatGuests: The and Bhubaneswar. of Indore the cities seen in guests is of repeat highest
percentage
in to hotels be attributed This may at 2.8. which was of Indore the exception
average, with the national
the city employing a large number of F&B personnel given the heavy banquet
operations the city is
accustomed to.
Food and Beverage Costs: F&B costs across hotels in the survey set are seen to be
high. Cities like
Mysore and Shimla sell all inclusiveUdaipur, room packages that include meals
46Page
Guests36.3 62.8 40.0 55.0 64.1 25.0 36.0 38.39.745.0 18.345.8 25.5
51.3HyderabadJaipurHyderabadJaipurHyderabadJaipur
TABLE 4-1: Indian Hotel Industry Twelve Other Cities: Facilities and Guest
Analysis
47Page
2,396
1,878
2,392
6,614
1,694
3,060
5,169
3,211
TABLE 4-3: Indian Hotel Industry Twelve Other Cities: Financial Report
Percentage of Revenue (2010-11)
49Page
2,308
5,084
2,396
12,223
75,86941,209
18,46825,92813,078
26,987
309,219366,699
360,547132,017
2,149,3002,667,7302,301,030
2,331
4,073
1,360
4,364
3,636
1,878
13,11327,27322,022
50,400
101,025
412,702100,582422,233
651,949
603,084482,964113,327
1,134,910
4,869
1,620
1,327
2,056
2,392
67,881
78,595
12,11235,413
10,418
13,93478,024
11,806
235,751
566,432345,953
136,420
966,267620,314
259,106
39
1,265
8,382
1,199
6,467
6,614
17,281
43,875
15,890
10,36482,404
123,641
245,172435,353
460,429
257,884351,134
1,448,0102,225,1401,874,000
992
647
1,255
8,1421,702
9,809
2,0407,310
1,694
29,461
96,219 192,043 95,092 109,135 90,689 127,335 633,499 70,592 36,137
157,457Total461,129
46,80026,650
497,865187,435 773,434 298,634 372,782 233,068 424,768 1,714,250 346,383
68,763 358,737HOUSE PROFIT (`)384,1211,519,280 256,264 159,407
1,100,570 321,681 279,167 2,067,960 792,962 420,814 186,509 263,831
826,345FIXED EXPENSES(`)Property Taxes9,8476,977 4,663 7,682- 2,882 3,738
5,794 21,379 555 3,411 4,206 8,963Insurance3,0954,837 2,882 3,682- 2,117
2,575 2,716 11,489 41,546 7,909 2,550 3,635Other Fixed Charges2,97825,325
8,016 3,32933 8,452 18,909 11,539 10,742 1,646 20,505 1,115 8,121Rent
3354,556 10,588 8,830 2,846 25,550 4,269- 55,691 306,524 4,139 176
6,656Total16,25541,695 26,150 23,522 2,879 39,000 29,491 20,049 99,301
350,272 35,965 8,046 27,374NET INCOME(`)**367,8661,477,590 230,114
135,885 1,097,690 282,680 249,676 2,047,910 693,661 70,542 150,544 255,785
798,971* Minor operated departments include: laundry, gift shop, business
centre, news stand, sports, health club, garage, parking and so forth** Net Income
is before depreciation, interest payments and taxesHyderabadJaipur
387,702346,843
323,308101,990844,708
103,964382,017
834
2,701
1,615
1,0591,3696,909
5,508
3,060
31,79571,485
92,17357,923
60,79770,777
321,225
571,063170,273
314,799
255,848892,288225,790
471,457
---9,321
5,169
76,25132,38132,381
98,925
13,866
110,551
235,405
654,462206,292981,852
476,100306,560
120,804
1,206,8302,533,5202,501,140
-160
4,2313,041
3,211
9,075
1,898
39,995105,699296,323417,9795,3761,38727611,52218,561399,418
11,05356,533
65,340
94,097
258,611
714,302
574,329354,469
213,807
281,696
1,068,770
BhubaneswarFour-Star, Three-Star 49116,18653.2%
TABLE 4-4: Indian Hotel Industry Twelve Other Cities: Financial Report Amount
Per Available Room (2010-11)
50Page
123172
179
877504
2,055
2,437
2,396
2,396
14,281
15,290
17,726
6
11
19
6020
17
229
458100
124
516
1,921
5,163
1,878
2,7442,197
2,966
2,610
9
7
6
5121
59
50
44
332
150
287
996576
1,461
2,392
4,0802,620
1,094
2,392
5
0
6
73
79
3830
47
200
376
2,103
1,989
1,1201,1788,560
6,6141,604
6,614
10,164
5
3
9
7
1151
43
38
545245
140565 329 460 274 433 6,123 278 22 152Energy509
534154
2,0312,001
4,425
2,608
1,6941,817
1,694
5
9
7
45
1018
36
395
459
598
464 504877 402 497 603 561 4,373 306 183 575Total2,109 1,657 4,205 2,043
982 3,533 1,261 1,696 1,549 1,870 11,834 1,503 349 1,311HOUSE PROFIT
(`)1,757 2,337 6,507 1,663 835 5,027 1,358 1,270 13,741 3,492 2,905 809 1,337
3,019FIXED EXPENSES(`)Property Taxes4530303040- 121739 94 415 21
33Insurance148211919-9121851 28734 13 13Other Fixed Charges142 10852170
Two-StarFour-Star, Three-Star Five-Star Deluxe, Five-Star & FourStarThree-Star & Two-StarThree-Star & Two-StarFive-Star Deluxe, FiveStar & Heritage Four-Star & Three-Star Four-Star & Three-StarFourStar,Three-Star,Two-Star & HeritageFour-Star,Three-Star,Two-Star
&Heritage Two-Star,One-Star & Heritage Three-Star & Two-StarThreeStar, Two-Star & One-Star Four-Star,Three-Star & Two-StarNumber of
Responses54461037844 5545Average Total Rooms Per Hotel:8291
153944984 816443 68 3357 33 70Average Occupied Rooms Per Hotel:
18,019 16,186 35,783 14,407 9,296 18,462 19,113 13,237 6,521 15,443
4,751 13,233 6,462 19,270Average Occupancy Per Hotel:63% 53.2%
54.5% 46.6% 62.3% 56.5% 63.3% 60.4% 38.5% 71.4% 45.6% 63.4%
60.6% 80.4%Average Rate Per Hotel (`):3,453 3,211
TABLE 4-5: Indian Hotel Industry Twelve Other Cities: Financial Report Amount
Per Occupied Room (2010-11)
51Page
52Page
6.1
1.0
3.4
33.2
36.9
14.0
44.6
100.0100.0
8.21.2
4.6
37.350.2
35.9
30.0
100.0100.0
4.5
0.4
1.6
60.2
25.9
34.729.7
100.0100.0
2.01.0
26.2
53.7
45.637.6
100.0100.0
3.2
0.6
14.1
11.3
37.8
41.4
47.6
100.0100.0
6.9
2.8
3.7
41.5
34.023.8
41.4
100.0100.0
3.5
3.0
0.7
42.5
43.038.0
32.7
100.0100.0
3.5
1.8
40.3
43.015.8
22.7
29.6
100.0100.0