MANAGEMENT OF INTERNATIONAL BUSINESS

CASE STUDY ON ELIZABETH VISITS GPCS FRENCH SUBSIDIARY

DEEPINTI BARAPATRE E.NO.10216603911 USMS

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY DWARKA AUGUST 2012

INTRODUCTION This paper presents the evolution of the ERP system since time and how firms have been employing it for generating revenues and providing better solutions to customers .It describesthe stages of ERP implementations, the obstacles that firms encountered in generating benefits from the system, advantages, limitations and some critical success factors associated with it and points to be noted during the implementation of ERP system.

LITERATURE REVIEW Before the ERP era, manual data entry in files used to be a nightmare for the departments. Updating of data, entry of new details was cumbersome and often lead to redundancy of data. With the advent of ERP which provided for a single platform for unified database proved to be a landmark in the history of file management system.It is universally recognized by large and small-to medium-size enterprises (SME) that the capability of providing the right information at the right time brings tremendous rewards to organizations in a global competitive world of complex business practices. It all began with five IBM engineers from Manheim, Germany who worked day and nights and sacrificed the much awaited holidays to develop the next big thing in the history of software-ENTERPRISE RESOURCE PLANNING. As said by Kumar & Van Hillsgersberg, 2000 ERP systems are configurable information systems packages that integrate information and information-based processes within and across functional areas in an organization. One database, one application and a unified interface across the entire enterprise (Tadjer, 1998)-defines all. The year to mark was 1972, the softwares for each department were different and communication and integration of data was a tedious task. And then entered SAP which was going to change the lives. They called the company Systemanalyse und Programmentwicklung (System Analysis and Program Development). They had their first customer that year (probably the shortest sales cycle for SAP ever!!), ICI, which is still an SAP customer, 35 years later. In 1973, SAP was ahead of everyone else in the integrated business applications industry, releasing R/1. And in 1973 ther released r/2 , the next version. In 1975, Laswon software, founded by Richard Lawson, Bill Lawson, and John Cerullo, begins building their own ERP solution. Meanwhile Jack Thompson, Dan Gregory, and Ed McVaney, three accounting firm employees started J.D.Edwards aiming at small to medium enterprises, in 1977, five years after r/1.in 1977 Larry Ellison started his own company software development laboratories(SDL, now ORACLE!) which proved to change the entire industry. Next year a Dutch carpenter and business consultant, gifted a computer is place of his earning starts to develop a software for his own customers. This effort then led to Baan hiring a no of programmers to start up a business of customized softwares for SMEs. In 1977 oracle who had already set its base in the business of developing softwares to handle data started earning rich. In 1989 it sold its first manufacturing

solution. Another company that started off late but still gained recognition and traced by many was PeopleSoft, founded in 1987 by Walnut Creek, California. The 80s and 90s positioned SAP as the clear leader by releasing its latest one-SAP R/3the latest till date. J.D.Edwards was earning riches generating annual growth of 54% during 1977-1994.but all was not going to be well, soon ERP was taken as being expensive , requiring too many resources for its maintainance. Companies could not afford ERP and that led to the booming market experiencing huge losses. And finally the year 2000 changed the scenario. Microsoft entered the market with smaller and cheaper versions of ERP specially made for SMEs.

OBJECTIVES: The purpose of this article is to provide further insights into the adoption of enterpriseresource planning (ERP) systems, its critical success factors and the impacts on organisational performance. It aims atchallenging encountered by the ERP system and the solutions it offers through its products.

METHOD: The method employed in this research is more of secondary data usage from books, scholarly articles, blogs and publications .