CCUSA DPR Network Webinar Series

Social Media in Disaster: How, Why and When

Carol Spruell, CC Baton Rouge

Session Logistics

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Agenda
Introductions Overview of Webinar Series What will be covered in this Webinar: Social Media in Disaster: How, Why and When

Introductions
CCUSA: Kathleen Oldaker, Director, Disaster Response Operations koldaker@catholiccharitiesusa.org 571-814-4927 Agency Expert: Carol S. Spruell, Communication Coordinator, Catholic Charities of Diocese of Baton Rouge cspruell@ccdiobr.org

Preparedness Webinar Series

Bi-monthly, CEU eligible, action driven Next Webinars: May 9th: Domestic Terrorism, a Community Disaster
Monsignor Robert Weiss, Priest of St. Rose of Lima
Church, Newtown, CT

Mike Miron, Director, Homeland Security Advisory Council.

Why social media?

Whos online?
67% of internet users

Facebook 1.6 BILLION

Twitter 500 Million

Social Media to the Rescue

One Twitter post = 17,000 responses Red Cross Survey

80% -- Gov should monitor 30% -- Expect help within hour

Benefits of social media

Real time coverage Free to use

Flexible
Reaching the masses

Challenges of social media

Staying relevant
Being heard Rumors & misinformation

Overload of information
Creating two-way conversation

Start planning when the sun is shining!

Disaster Social Media Strategy

Disaster Social Media Strategy

Who can post during disaster? Who will monitor? What happens if you dont have power or internet ? What platforms will you use?

Traditional Social Media

Choosing the right platform

Choosing the right platform

Choosing the right platform

Disaster Social Media Strategy

Who can post during disaster? Who will monitor? What happens if you dont have power or internet ? What platforms will you use? Tools? What will you post?

Creating your SM toolkit

Start monitoring other pages
Partner agencies First responders CCUSA & network agencies

Follow a disaster Get ready!

Sample posts Photographs
All hazards CCUSA website

Social Media Management Tools

Organize accounts Share across a variety networks Gather analytics Schedule posts Monitor keywords Free

Phases of Disaster

Preparedness

Recovery

Response

Preparedness
Preparedness awareness

Preparedness
Build your volunteer teams and response inventory

Preparedness
Raise brand awareness
Share CCUSA network activity on your wall Localize other disasters

Response
Develop response plan Situational awareness
Damage reports Relief activities Unmet needs

Monitor pages of partner agencies, FEMA, first responders, GOSHEP, MOSHEP, VOAD Crowdsourcing & Geo-mapping

Response

Crisis Commons

Response

Response

Response
Monitor Inform
Verify, verify, verify On the ground info Agency updates Disaster updates

Response
Monitor Inform Give help
Points of distribution sites FEMA info Other resources

Response
Monitor Inform Give help Get help
Volunteers Relief supplies Warehouse space Equipment Cash donations

Response
Fundraising on SM
ASK! Tell compelling stories Be specific Photographs & video Share your successes Share Make it easy to give Rely on the power of the CCUSA brand

Using the power of the CCUSA Network

Top 3 disaster response organizations in the country following Katrina Leading disaster case management provider Known for sticking around for the long haul & doing the hard work of rebuilding peoples lives

Recovery
Top of mind status Recruit volunteers Donations Share successes Push for preparedness Advocacy

Questions and/or Comments?

Questions ??... Comments??

Wrap Up
Next Webinar May 9th at 2:PM

Domestic Terrorism, a Community Disaster

Monsignor Robert Weiss, Priest of St. Rose of Lima Church, Newtown, CT Mike Miron, Director, Homeland Security Advisory Council.