241

P H A R M AC Y

241
P H A R M AC Y

TWO PROBLEMS FOR ALL NATIONS ONE SOLUTION

BETWEEN 1.3 AND 2.1 BILLION PEOPLE IN THE WORLD ARE WITHOUT ACCESS TO ESSENTIAL MEDICINE. WORLD HEALTH ORGANIZATION

INTRODUCTION TO BRAND IDENTITY

2 TWO 4 FOR 1 ONE

Two for One. Two Birds, One Stone. Two Outs, One Pitch. Two Needs Met, One Deed. Two Candles Lit, One Flame. Two Hearts Warmed, One Smile. Two Hurdles Jumped, One Leap. Two Opportunities, One Door. Two Wounds Healed, One Kiss. Two Cats Fed, One Bowl. Two Seats, One Conversation. Two Wishes, One Star. Two Emails, One Click. Two Pills, One Gulp. Two Children Loved, One Heart. Many Nations, One Hope.

241 Pharmacy stands for providing one solution for two problems. On the one hand, it will solve the global healthcare gap by providing medication to those without access to essential medicine. On the other hand, it will stimulate global suffering economies by purchasing vernacular produce and merchandise. Two problems, one solution

ANTIQUE CENTURY INSPIRED M O D E R N LY EXECUTED

241 Pharmacy borrows stylized graphics from pharmacy signs of fonder years. Ornate lines and structured typography blend to create a logo that participates in the retro-modern trend. Using a circle emphasizes the holistic, inclusive approach. The story of 241 Pharmacys identity begins in black and white. The status quo of the global healthcare gap is exactly that - black and white. The wealthiest nations thrive and the weakest, poorest nations suffer. Access to medicine is common for the United States. We need an uncommon solution to add color and hope to the world.

BRAND EVOLUTION

HOPE CARE 2 4 1

ADD COLOR

241 Pharmacy will add the hope to the world. 241 Pharmacy will add color where there is only black and white. By seeking to close the global healthcare gap, 241 Pharmacy will introduce new life into a spectrum characterized only by stark opposites. As part of showing customers and the world the progess 241 Pharmacy will make, color will be added to the logo. 241 Pharmacy has big goals to change the world, to increase life where death happens, and to add color to the spectrum. As these goals are met, our customers will know when they see the logo change. And it will be change for good. This is a one-of-a-kind brand experience. Our company is alive and we wish only to bring life. What better way to express life by expressing growth and change. This brand will do just that.

One Country Effected One Color Added Two Countries Effected Two Colors Added Three Countries Effected Three Colors Added

BRAND TO BUSINESS

How the brand will interact with the mission, the products, the design of the store, the employees, and with customers is an important concept. Weve already covered how the mission has strongly informed the identity. Now lets examine how the 241 Pharmacy brand will impact other facets of the business: Coffee Packaging Prescription Bottles Store Layout/Colors Customer Experience Employee Uniforms Website/App Brochures Advertising

241
P H A R M AC Y