Campaign P.O.S
I created a campaign that would be used by a company to promote all areas of their brand. This project gave me opportunity to develop my promotional and creative technique, whilst improving my presentation and technical skills. I also ensured my project was completed within the time frame given. I produced a postcard campaign for super brand Selfridges home, fashion, beauty and food departments. These postcards had to represent the brand but also have purpose. I ensure postcards were made to exact size and displayed appropriately. I ensured my presentation skills were perfected and that my final pieces were Selfridges worthy and industry ready
Narrative
In a group I was given a famous portrait image produced by Ford Madox Brown. In our groups we were then to recreate that entire portrait and ensure it looked as close to the original as possible. In doing this we had to source everything; models, location and props. This imagery was then to be used in the promotional material of a company that would be able to relate to the image we chose John Lewis due to the family feel. This project helped me develop my teamwork skills, ability to work on a photo shoot and also developed my CAD skills as these were needed to create the final piece.
Social Media
During this brief I was introduced to industry set briefs. I developed my visual communication and it gave me the opportunity to work within a team. I also had the chance to give a group presentation, developing my verbal and preparation skills. For this brief with the category of health, I, in a team of three researched into popular health brands in the current market. We then went on to discuss how they are using social media effectively, who their target customer is and also looked into their current/previous case studies.
Brand Development
To was to launch a new range for a fashion brand currently selling on the high street. I researched into the brands core product and which type of brand extension would benefit them. The range was theoretical but I ensured it was a believable and conceivable direction for the company, that would have a place within their stores. I produced all packaging and promotional material for the launch of the product, including online and offline promotion such as the Website and in store graphics. This brief also asked me to develop a fashion report which demonstrated all research in a concise and professional format.