PROJECT REPORT

Batch 2010 - 2013

MOBILE SERVICES PROVIDED BY VODAFONE

Submitted in fulfillment of Year III of BBA From

PGRRCDE Osmania University, Hyderabad

SUBMITTED TO: Ms. RITIKA VERMA (PROJECT GUIDE) Mr./Ms. SHITIZ RASTOGI (INDUSTRY GUIDE) SUBMITTED BY: UPENDRA SINGH ENROLL NO. - 941105069

Through

CERTIFICATE
This is to certify that UPENDRA SINGH a student of BBA (Bachelors in Business Adinistration) 2010-13, UEI Global, a Berggruen Venture, has undergone summer training from 16th August to 10th November, 2012 in our organization VODAFONE.

During her summer training He/she was found regular, sincere and took keen interest in training.

We wish her success in her future endeavors.

Industry Guide

Declaration

I UPENDRA SINGH student of UEI Global , Lucknow hereby declare that the Project Report entitled MOBILE SERVICES PROVIDED BY VODAFONE submitted , is my original work and the dissertation has not formed the basis for the award of any degree, diploma, associate ship, fellowship or similar other titles. It has not been submitted to any other university or Institution for the award of any degree or diploma.

Place : Date : SINGH

Signature of Student Name :UPENDRA En. No.: 941105069

Acknowledgement
I would like to take this opportunity as a platform to thank various individuals, without the support of whom, this project would not have been successful. I would like to express my heartfelt gratitude and thanks to Sinni Bhadauriya for her guidance and support throughout this study. I am thankful to my Institute for providing me with proper resources and fostering my research work. I would like to take this opportunity to thank all the respondents who trusted me and gave me their valuable insight. I also thank the Faculty Supervisors and Industrial supervisors under whose able guidance and kind cooperation, I was able to complete my study titled, MOBILE SERVICES PROVIDED BY VODAFONE. I also thank the people from VODAFONE who gave me proper knowledge about the company. My acknowledgement would not be complete without thanking Ms.Ritika Verma, who gave me proper guidelines, knowledge and support for our summer training project. I have put in my best efforts to make this project as informative and understandable as possible. Every effort has been made to enhance the quality of work. However, I owe the sole responsibility of the shortcomings, if any, in the study

UPENDRA SINGH (Signature)

Date:

PREFACE
The Summer Internship Program forms an important component of education at UEI Global. It is an attempt to bridge the gap between the academic institution and the corporate world. It provides us an opportunity to apply the concepts learnt in real life situations. The summer internship helps us in exploring our skills and capabilities. This internship program makes a mark of hard work, sincerity, knowledge and ethics on the host organization. It would also be a great learning experience since it enables us to apply theory to practice and observe and learn the current trends in the market. It provides an opportunity for us to satisfy our inquisitiveness about corporate, provides exposure to technical skills, and helps us to acquire social skills by being in constant interaction with the professionals of other organizations. It helps us in developing a network, which will be useful in enhancing in career prospects. This will help to gain a deeper understanding of the work, culture, deadlines, pressures etc. of an organization. Thus, it helps to develop the qualities of a Manager by involving teamwork, goal orientation and managing interpersonal relationships and by creating awareness about strengths and weaknesses in the work environment.

Table Contents
PAGE

Chapter One Chapter Two

INTRODUCTION OBJECTIVE AND METHODOLOGY

Chapter Three Chapter Four

ORGANISATION PROFILE

ANALYSIS AND INTERPRETATION OF DATA

Chapter Five

CONCLUSION AND SUGGESTIONS

Chapter Six

LIMITATIONS OF THE STUDY

Chapter Seven

BIBLOGRAPHY

Chapter Eight

ANNEXURE I. QUESTIONNAIRES.

Chapter 1 INTRODUCTION

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This allows you the benefit of accepting or rejecting the call; although, at times caller Line Identification may not appear due to technical problems in the originating network. CALL HOLD/ CALL WAIT This feature allows you to receive or make another call, while you are already busy with a call, without disconnecting it . You can receive or make a second call, by putting the first call on hold. You billed for both the calls. You can activate call waiting by using the menu of your cell phone CALL CONFERENCE (CC) This feature allows you to have a teleconference with up to five people at the same time, from wherever you are. You can conference with either cellular or landline phones, including STD and ISD calls. To make a conference call simply make your first call. Then put the first call on hold and dial the next number. To conference, scroll through the handset menu and select the conference feature. Now your call are connected . to invite another person follow the same steps again Note: Call conference is a handset dependent feature

 You are charged for the time on hold and conference The originator of the calls will be charged for all the calls initiated by him.To use the facility you need to activate the call waiting feature on your handset. CALLER LINE IDENTIFICATION RESTRICTION (CLIR) Now, with CLIR you can restrict your cellular phone number from being displayed on the receivers cellular phone. This means, you can maintain complete confidentiality of your number. This feature might not function across operator networks, but will definitely restrict caller ID when called within the same cellular operator networks Mobile numbers. ITEMISED BILLING An itemized bill gives you the details of all calls made and received, and of all the other facilities you availed of, on your mobile number during a month. It also carries details of the number called/ received, time and date of the call, duration and the amount charged. SHORT MESSAGING SERVICE This feature allows you to send and receive messages to and from, respectively; almost all national and international cellular operators. SMS allows you access to services lime receiving stock quotes, horoscopes, Jokes messages, email, news and many others. It comes as an in built feature to all Vodafone subscribers. Vodafone offers an array of Services that help you manage your calls better. From caller Identification to call waiting, from call divert to call conference Vodafone redefines convenience. Most of these features are optional and
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can be availed of on request and carry a nominal subscription charge. To activate any feature call our customers care or visit any Vodafone n U Showroom.

CALL DIVERT (CD) With call Divert, you can divert an incoming call to another cell phone (be it Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number (within Andhra Pradesh local dialing list). You can divert your calls. VALUE ADDED SERVICES Just when you thought you had the cake, we made it possible for you to eat it too. Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours that together make up THE BIG SMILING PICTURE. SMS based services to Voice based ones, the vodafone range cuts across all modes of communication to ensure the BEST VALUE for your money. So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it checking the status of your cousin's train arrival time or arranging a pick up for your boss's delayed flight, vodafone hands you the power to do it all.

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You could also book a surprise movie ticket or deliver those dainty dandelions for your date or access the latest cricket scores or some serious stock information; or maybe even play downloadable games or chill out with some zany chats with buddies on-line.

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND EXCITING AS YOUR DESIRES. VALUE ADDED SERVICES MADHYA PRADESH

SMS SERVICES vodafone Buzz - Subscription Services - 4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service GPRS/EDGE vodafone Buzz - Subscription Services - 4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service

VOICE
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 Say vodafone -456 Ganesha Speaks - 181 Back ground Music VODAFONE GPRS THE INTERNET ON THE MOVE VODAFONE vodafones 3G compatible network supports general Packet radio service (GPRS) and EDGE, which allows you to access internet websites and information portals on your mobile, making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment. Gone are the days when connecting to a website from the mobile took as long as 2 3 minutes. GPRS compatible handsets ensure that as a user, you are always on. There is no need for a dial up connection or any ISP connection. Now you can now carry the world Wide Web in their pocket the vodafone world. Read email, get stock quotes, check the weather, read the latest news and even chat with friends and Buddies on Idea Network, yahoo, MSN and ICQ while on the move. One of the mind blowing applications on GPRS/EDGE in multimedia Messaging Service (MMS). Vodafone is among the pioneers in the country to provide MMS. This latest innovation in the area of mobile communication provides you the ability to communication provides you the ability to communicate not just in voice or text but also in full color images.

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Now you can send your emotions to your near and dear ones; with photographs, attach voice clips and append text too. Just in case the receiver does not have on MMS handset, even then the photographs can be accessed from our website http.//www. vodafone co.in// for your convenience, we have also created a library of photo album and voice clips, from where you can choose and send photographs. Further, you can also compose your own MMS message on the above mentioned website and send it across to a cellular phone or any e-mail ID. With the introduction of GPRS on its networks, vodafone also supports the use of the GPRS phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to log in wirelessly while on the go . thus now you can surf the Internet using our GPRS connectivity with your computer.

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ADVANTAGE OF VODAFONE GPRS High speed and always on internet on the move Internet access on prepaid also Liberation from the shackles of dial - up or ISP connection. Receive voice calls or SMS even while logged on to GPRS. Revolutionary concept of charging - only for what you send and receive Offers MMS, a platform to communicate not just in voice or text but also in full color images. MARKETING RESEARCH - AN INTRODUCTION Marketing basically consist of spotting the need of customers and meeting them in the best possible manner. Marketing Research plays key role in this process. It helps the firm acquire a better understanding of the consumer, the competition & The marketing environment. It also aids the formulation of marketing Mix. Today carrying out research relating to customers products and market requires specialized skills sophisticated techniques

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CLASSIFICATION OF MARKETING RESEARCH PROBLEM The various marketing research problem can be classified based on the subject matter of research as shown below:1. Research on Product 2. Research on Market 3. Research on consumer 4. Research on advertisement and Promotion 5. Research on distribution 6. Research on Price 7. Research on competition 8. Research on Sales method Research on Products includes studies on the competitive position of a product /brand : the level of consumer acceptance of a products/ brands etc. consumer research includes. Studies on consumer behavior. Buyer Motives, consumer loyalty. Consumer resistance etc. Research on market includes market share analysis demand analysis determining market characteristics, market segmentation studies . Analysis of market territories etc. Characteristics, market segmentation reveals trends in

competition, evaluates the marketing progress of majors competitors.

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Shops their strengths and weakness and analysis their vs. Performance. Research on distribution includes studies on distribution policies transportation, warehousing etc. Research on advertisement and promotion includes studies on advertising effectiveness, studies on media and their relative effectiveness and cost- benefits of sales promotion etc.

MAIN STEPS INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing research problem involved in the task 2. Specifying the information requirement 3. Developing the research design & research procedure. 4. Gathering the information 5. Analyzing the Information & Interpreting it in terms of the problem being tackled. 6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

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Marketing Survey:Marketing survey is one of the most widely used M.R. Techniques market survey is at times viewed as synonyms with market research. It is just one method of collecting the marketing information required for carrying out a given marketing research task.

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STEPS IN MARKET SURVEY PLANNING THE SURVEY 1. Problem definition 2. Selection of the survey method 3. Sampling 4. Questionnaire development 5. Pilot survey FIELD WORKS 1. Selection and training of investigator 2. Collection of data 3. Supervision ANALYSIS AND INTERPRETATION OF DATA 1.Editing 2.Tabulating, Processing & Interpreting data 3.Statistical analysis & Interpreting REPORT MAKING 1. Summarizing findings & Recommendations 2. Report writing

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OBJECTIVE This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products. The corporate support to different brands. The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Vodafone cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication. The following are the main objectives of this survey: 1. To find out the degree of market potentiality for Vodafone. 2. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom. 3. To study the impact of attributes like price quality of connectivity and services etc. for preferring a particular brand of telecommunication connection.

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OBLIGATIONS You warrant that you are authorised by the Customer to access and use the Site and Services. You warrant that you will only use the Site and the Services in accordance with these Terms and Conditions; the Services Agreement and in an appropriate and lawful manner and by way of example and not as a limitation that you shall not (and shall not authorise or permit any other party to): Receive, access or transmit any Content which is obscene, pornographic, threatening, racist, menacing, offensive, defamatory, in breach of confidence, in breach of any intellectual property right (including copyright) or otherwise objectionable or unlawful; Circumvent user authentication or security of any host, network or account (referred to as "cracking" or "hacking") nor interfere with service to any user, host or network (referred to as "denial of service attacks") nor copy any pages or register identical keywords with search engines to mislead other users into thinking that they are reading Vodafone's legitimate web pages (referred to as "page-jacking") or use the Site or the Services for any other unlawful or objectionable conduct. Users who violate systems or network security may incur criminal or civil liability and Vodafone will at its absolute discretion fully cooperate with investigations of suspected criminal violations, violation of

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systems or network security under the leadership of law enforcement or relevant authorities; Use the Site and/or the Services to advertise or offer to sell any goods or services for any commercial purpose without Vodafone's written consent; Knowingly or recklessly transmit any electronic content (including viruses) through the Site and/or the Services which shall cause or is likely to cause detriment or harm, in any degree, to computer systems owned by Vodafone, its customers, suppliers or other Internet users; Hack into, make excessive traffic demands, deliver or forward chain letters, "junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or otherwise engage in any other behaviour intended to inhibit other users from using and enjoying the Site and/or the Services or any other web site, or which is otherwise likely to damage or destroy Vodafone's reputation or the reputation of any third party. You represent and warrant that any Content submitted by you to us via or in connection with the Site or the Services is accurate, truthful, complete and not misleading. You further represent and warrant that you are free to supply such Content to us and that we may use such Content without restriction in providing and carrying out the Site and the Services.

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Mission
Vodafone is primarily a user of technology rather than a developer of it, and this fact is reflected in the emphasis of our work program on enabling new applications of mobile communications, using new technology for new services, research for improving operational efficiency and quality of our networks, and providing technology vision and leadership that can contribute directly to business decisions.

Vision
Our Vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and Communities be more connected in a mobile world.

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SPECIALTY Operating connectivity to over one hundred and fifty five million users, Vodafone group is one of the well-renowned networks in India that continues its exploration into wireless technology to bring to its customers the very best deals and contracts as well as superb quality connections. Vodafone specialty lies in offering its customers a wide range of voice communication and interaction data. Continuously seeking ways to improve the quality of communication and connectivity, Vodafone network applies diligent strategies for both personal and official use.

ORGANISATION IN PRESS- FUTURE PLANS Vodafone Essar plans to sell the low price handsets from its 4 lakhs distribution outlets. The company will buy the low cost cell phones from the firm ZTE that is located in China. The Company ZTE will ship more than 10 million low cost cell phones to India that will then be sold by the company Vodafone Essar. Vodafone Essar Company also has plans to expand in the near future and for this it is planning to take a loan overseas of around US$ 500 million. The company Vodafone Essar Limited will use the money to expand the company's network, better its technology, and open more distribution centers. All these measures will help to increase the customer base of the company Vodafone Essar
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Chapter 2 OBJECTIVE AND METHODOLOGY

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RESEARCH METHODOLOGY Preplanning is sin qua non for any kind of work. Preliminary preparation leads to reach closer to the successful achievement of the target. Initially the topic of work upon was decided and basing on which certain initative to minimize the gap between planning and achievement was taken. Finally a questionnaire was framed in such a fashion focusing certain most important points. (a) (b) (c) (d) Large no. of customer. Availability of various telecom and non telecom outlet. Quality of coverage for existing outlet. Total no. of existing telecommunication user and their level of satisfaction. (e) Availability of basic amenities in a particular city / town / village. (f) Finally assessing the exact living standard of the people in a particular city / town / village. Data Surface : Primary Data. Research Approach : A survey of telecom and non telecom outlet. Research Instrument : Schedule: A schedule was prepared and used for collection the primary data. The schedule consisted of question related to:-

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(a)

Usage of telecommunication connection and their coverage connectivity.

(b)

Availability of various accessories of telecommunication. (c) Present condition of existing telecommunication system. (d) Availability of various towers in the particular area.

Objective Schedule: To gather the full detail to arrive at the present and accurate living standard. Comparison to other telecom with special reference to idea. Sample Size: 100

Structured questionnaire help in collection data, (Primary data). Secondary data were collected by the internet (www.vodafone.com).

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RESEARCH OBJECTIVES The main aim of research is to find out the truth which is hidden and which has not been discovered yet. Though yet each research study has its own specific purpose thesis can be:1. To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or formative research). 2. To portray accurately the characteristics of a particular individual situation or a group (descriptive research). 3. To determine the frequency with which some thing occurs or with which it is associated with something else (diagnostic research). 4. To test a hypothesis of a casual relationship between variables (hypothesis- testing research).

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TYPES OF THE RESEARCH The basic types of Research are as follows: 1. Descriptive Research: The major purpose of this research is sales promotion activities in telecom with special Reference to idea Cellular. 2. Analytical Research: In this Research the researcher has to use facts or information already available and analyze these to make a critical evaluation of the material. 3. Applied Research: It aims at finding a solution for an immediate problem facing a society or a industrial / business organisation. 4. Fundamental Research: It mainly concerned with generalization and with the formulation of a theory. 5. Quantitative Research: It is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. 6. Qualitative Research: It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

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7. Conceptual Research: It is related to some abstract ideas or theory. 8. Empirical Research: It is data based research coming with conclusions, which are capable of being verified by the observation and experiment. 9. Diagnostic Research: Such a research follow case study method or in depth approaches to reach the basic casual relation.

10. Exploratory Research: The objective of this research is the development of hypothesis rather than their testing.

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My Research: My research is for Viability and Presence of telecom product at non telecom outlets with reference to BINA city" which is being done by myself first time for "Vodafone cellular" so my research is exploratory research. RESEARCH PROCESS Formulating the Research Problem Extensive Literature Survey Preparing the Research Design Determining Sample Design Collection the data Analysis of Data Preparation of Report

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FUNCTION OF RESEARCH DESIGN 1. 2. Statement of evidence needed to solve the problem. Anticipation of what will be done with the data to provide answer to problem. 3. 4. Specification of evidence from where it will be obtained and how. Statement of basic schemes whereby answers will be revealed and validated. 5. A guide for the calculation and approval of the feasibility and cost of project. 6. Provision of blue prints or plan 6 or guiding the work.

Types of Research Design: There are three types of Research Design. 1. 2. 3. Research Design in case of exploratory research studies. Research Design in case of descriptive and diagnostic research studies. Research design in case of hypothesis- testing research studies.

My Research Design My research was exploratory research so I am discussing only exploratory research design. In exploratory research design hypothesis is developed on the basis of the influencing variables which are available. The main purpose to do research design is to
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find new ideas for which the researcher must always remain alert. There are three principles stages of exploratory research design. First Stage: Survey of secondary information sources. Second Stage: Interview with knowledge persons. Third Stage: Examination of situation that are analyses to the problem.

Sampling Design: It refers to the technique or the procedure the researcher would adopt in selecting item for the sample. Different Types of Sample Designs: There are basically two types of sample designs: 1. 2. Non- probability sampling. Probability sampling. My Sampling Design: For the survey of Vodafone cellular in the Lucknow city.

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Methods of Data Collection There are two types of data: 1. 2. Primary data Secondary data.

Primary Data: The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. Secondary Data: In the case of secondary data the nature of data collection work is merely that of complication. Collection of Primary Data: 1. 2. 3. 4. Observation Method. Interview Method. Through questionnaire. Through schedules. Collection of Secondary Data: 1. Various Publication of the Central, State and local government. 2. 3. 4. Technical and trade journals. Book magazines and newspapers. Report and publications of various associations connected with business and industry, bank stock exchange etc.

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5.

Reports prepared by research scholars, universities economists etc. in different field.

Collection of My Primary Data In my research study I used only primary data and I collected it through the questionnaire methods, I collected these data from Lucknow & around. Limitation of Research Report 1. The finding of this survey were made on the basis of the data provided by the people. 2. We have to collect the information according to the convenience of the people hence the data may not be accurate.

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Chapter 3 ORGANIZATION PROFILE

35

Profile

Vodafone

We

will be the communications leader in an increasingly

connected world Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the through United States the Company's subsidiary undertakings, joint ventures,

associated undertakings and investments. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where

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the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks cooperate in the development and marketing of global services under dual brand logos. At 30 June 2008, based on the registered customers of mobile telecommunications Ventures in which it had ownership interests at that date, the Group had 269 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures. The Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The Company had a total market capitalisation of approximately 79 billion at 30 June 2008. Vodafone Group Plc is a public limited company incorporated in England underregistered House, number 1833679. Its registered office is Vodafone TheConnection, Newbury, Berkshire, RG14 2FN, England.

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HISTORY Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully emerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc. Following its merger with AirTouch Communications, Inc. (AirTouch), the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and, following approval by the shareholders in General Meeting, reverted to its former name, Vodafone Group Plc, on 28 July 2000. Key milestones in the development of Vodafone can be found in the following sections, organized by year:

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2008 Vodafone acquires a 70% stake in Ghana Telecom for $900 million July)Vodafone launches the M-Paisa mobile money transfer service on Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint. (February) 2007 A consortium led by Vodafone Italia SpA and acquisition of Tele2 Hutch Group is awarded the second mobile phone license in Qatar (December). Vodafone agrees to acquire Tele2 Telecommunication Services SLU from Tele2 completion of the Essar from Hutchison Telecommunications AB Group. (October) Vodafone announces

International Limited. (May) Safaricom, Vodafones partner in Kenya announces the launch of M-PESA, an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone. (February) Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a leading operator in the fast growing Indian mobile market, (February Vodafone announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM) services to the mobile which can b accessed from both the PC and mobile handsets. (February Vodafone signs a series of ground-breaking agreements which will lead to the mobilizing of the internet. You Tube agrees to offer Vodafone customers specially rendered You Tube pages on their mobile phones. With

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Google,

Vodafone announces its intention to develop a location-based mobile Service to customers, With an exclusive MySpace.com

version of Google Maps for With eBay, Vodafone announces it is to offer the new eBay Vodafone announces partnership to offer Vodafone

customers a My Space experience via their mobile phones. (February). Vodafone reaches 200 million customers (January) 2006

Sale of 25% stake in Switzerland's Swisscom (December) Sale of 25% stake in Belgium's Proximus. (August) The number of Vodafone live! customers with 3G reached 10 million in March 2006. We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006. Launch Vodafone Radio DJ, which 3G service streamed to of mobile TV capability and offers a personalized, interactive radio and PCs. 3G broadband through

phones

HSDPA launched offering faster than 3G speeds. Japan business sold to SoftBank. Make the most of now global marketing campaign launched. Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

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We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c. (Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service for customers who want to use voice and text services with minimum complexity (May). Passport, a voice roaming price plan Introduction of Vodafone that provides customers with

greater price clarity when using mobile voice services abroad 2004 We launched our first 3G service in Europe with Vodafone Mobile Connect 3G/GPRS data card. We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and Luxembourg. Vodafone live! with 3G launched in 13 markets (November).

2003 At the GSM Association Awards Ceremony in Cannes, France, we won the mobile industry's most prestigious awards in two categories, Best Consumer Wireless Application or Service and Best Television or Broadcast Commercial for its global consumer service, Vodafone live! Our premium handset for Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the Sharp Corporation. Vodafone live! attracts 1 million customers in its first six months. Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and corporate applications access for the US and Europe. Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

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2002

We trial our global mobile payment system in the UK, Italy and Germany. The trial enables customers to purchase physical and digital goods using their mobile phone. We launch the first commercial European GPRS roaming service. Customers are able to seamlessly access services such as corporate e-mail, intranet and personalized information on their mobile phones, laptops or PDAs over GPRS. The Vodafone Group Foundation is launched, with plans to contribute 20 million to community programmes, guided by the Group Social Investment Policy.

2001

We

acquire

Ireland's

leading

mobile

communications

company,

Eircell. Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance agreement'. The Group completes the acquisition of a 25% stake in Swisscom Mobile. We introduce instant messaging to our networks, a faster and more efficient way to communicate using text campaign messages via SMS or WAP. First global communications

launched in August. The campaign features TV, cinema, print, online and outdoor media, each version asking the question, 'How are you?'.
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First Vodafone Partner Agreement industry and developing, products customers. and

with TDC Mobil A/S, Denmark's cooperate in roaming

leading mobile operator. The agreement is the first of its kind in the mobile means Vodafone and TDC Mobil will marketing services and to advertising international international

travellers and corporate

We make the word's first 3G roaming call (between Spain and Japan). 2000 On 4 February, terms are agreed with the Supervisory Board of Mannesmann by which Mannesmann would become a part of the Vodafone community. The transaction almost doubles the size of the Vodafone Group. The agreement to acquire Mannesmann AG receives European Commission clearance on 12 April 2000. Verizon Wireless is launched in May, the combination of Vodafone AirTouch's and Bell Atlantic's US cellular, PCS and paging assets.

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Board Members

John Buchanan - Deputy Chairman Andy Halford - Chief Financial Officer Alan Jebson Nick Land Anne Lauvergeon Simon Murray Luc Vandevelde Tony Watson Philip Yea

Board members

Sir John Bond Andy Halford Anthony Watson Philip Yea Vittorio Colao Nick Land John Buchanan Alan Jebson Anne Lauvergeon Simon Murray Luc Vandevelde

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Chairman : Sir John Bond Meet the board Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having previously served as a Non-Executive Director. The Deputy Chairman, John Buchanan, is the nominated senior

independent director and his role includes being available for approach or representation by directors or significant shareholders who may feel is also responsible inhibited from raising issues with the Chairman. He

for conducting an annual review of the performance of the Chairman and, in the event it should be necessary, convening an annual meeting of the non-executive directors. The Company considers all it s present be fully independent. Read the executive terms of non-executive directors to appointment for nondirectors.

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The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief ExecutiveVittorio Colao Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008, having previously served as a Board Director.

John Buchanan - Deputy Chairman Board director since: 1 April 2003

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Board committees: Nominations and Governance Committee and Audit Committee John Buchanan is a member of the Nominations and Governance Committee and of the Audit Committee and, solely for the purposes of relevant legislation, is the Board's appointed financial expert on that Committee. He retired from the Board of BP Plc in 2002 after six years as Group Chief Financial Officer and executive director following a wideranging career with the company. He was a member of the United Kingdom Accounting Standards Board from 1997 to 2001. He is the Deputy Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca PLC and BHP Billiton.

Andy Halford - Chief Financial Officer Andy Halford became the Chief Financial Officer of the Company in July 2005. He joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK operating company, and in 2001, he became Financial Director for Vodafone's Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was Group Finance Director at East Midlands Electricity Plc.

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What we do Mobile is always at the heart of what we do, but now we are moving into integrated mobile and PC communication services. We are doing that in two ways wirelessly through 3G and HSDPA (HighSpeed Download Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line). Our customers benefit from a complete Vodafone experience in and out of their homes and offices. They are notified about email with our consumer push email service, access existing instant messaging services on the move, and share images and video captured on their handsets. We offer a suite of products that, starting with voice calls, offers our customers analternative to a traditional fixed telephone line. Vodafone Zuhause in Germany and Vodafone Casa in Italy, provide our customers with an easy-to-use mobile service, combined with low-cost fixed line telephony and DSL (Digital Subscriber Line) broadband. We have extended
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our reach into the office by delivering richer business applications and integrated fixed and mobile services, such as higher speed internet access.With developments in technology we can provide integrated mobile and PC offerings to give our customers a consistent experience whether they are at home or on the move. Products and Services

Voice Data Fixed and other services Devices

Technology

How do mobiles work? Mobile evolution Network infrastructure Privacy Policy | Terms & Conditions |

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Mobile Version

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Chapter 4 ANALYSIS AND INTERPRETATION OF DATA

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DATA ANALYSIS

1. Are you selling Sim card? Yes 72% No 28%

28%

No yes 72%

Interpretation : Most of the (72% ) respondent says yes they are selling sim card.

2. Which type of sim service Provided ?

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Pre Paid 70 %

Post Paid 20 %

Both 10 %

10% 20% Pre Paid Post Paid Both 70%

Interpretation : 70% respondent says they provide prepaid service , 20% says they provide only postpaid services and 10% says they provide both type of services.

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3. Are you sell recharge vouchers ? Yes 68% No 32%

32% Yes No 68%

Interpretation : 68% respondent says they are selling the recharge vouchers.

4. Which kind of recharge vouchers sell mostly ?

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Paper Recharge 45 %

Electronic Recharge 30%

Both 25 %

25% 45%

Paper Recharge Electronic Recharge Both

30%

Interpretation : 45% respondent says paper recharge voucher they sell monthly, 30% says electronic and remaining 25% says both type of recharge vouchers they sell montly.

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5. How many Network available at your outlet ? Two 10 % Four 35 % Six 25 % All available 30 %

10% 30% Two Four 35% Six All available 25%

Interpretation : 30% respondent says all type of network available, 10% says only two type of networks are available , 35% respondent says four type of network available in their outlets.

6. Which Network you prefer to sell ?

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Hutch 30%

BSNL 20%

Idea 10 %

Airtel 20%

Tata 08%

Reliance 12%

30%

20% 20%

Hutch BSNL Idea Airtel Tata

08% 12%

10%

Reliance

Interpretation : 30% respondent says they prefer aitel to sell, 20% prefer Hutch, 20 prefer BSNL, 12% Prefer reliance, 08% prefer Tata and remaining 10% prefer Idea.

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Whats the consumer need and demand at you outlet ? Better service 25 % Better scheme 35 % Both of them 40 %

25% 40% Better service Better scheme Both of them 35%

Interpretation: 25% respondent says they the need better service, 35% respondent says better scheme, and 40 % the need both.

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7. Do you have any problem with any service provider ? Yes 39 % No 61%

39% 61%

No

Yes

Interpretation : 61% respondent says they dont have any problem with any service provider.

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8. Would you like to prefer those service provider who provide better service and attractive margin ? Yes 90 % No 10 %

10%

Yes No

90%

Interpretation : 90% respondent says that they like to prefer those service provider who provide better service and attractive margin.

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9. Are you satisfy with the current Vodafone plans and service ? Yes 35 % No 25 % Cant say 40 %

40%

35%

Yes No
Cant say

25%

Interpretation : 35% respondent says that they are satisfy with the current Vodafone plans and service , 25% respondents are not satisfied and 40% cant say about it.

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Chapter 5 CONCLUSION AND SUGGESTION

62

CONCLUSION

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CONCLUSION With this the researcher come to the conclusion part of the research report. It was a wonderful experience for the researcher of working on the topic selected by him. Although it was not an easy task collecting information in the competitive market of telecom services. But taking up the challenge itself was very interesting. It is clear from the analysis Vodafone cellular is much better than other telecom due to the survey of Lucknow according to the customer of Lucknow living standard of high people and lower people. By the survey I have found that there are many telecom company but and many competitors in market but no any one defeat the Vodafone cellular. Many activity of Vodafone cellular as tariff plan, Recharge, there activity customer satisfaction and prove all the best of other telecom.

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RECOMMENDATION

65

RECOMMENDATION

Vodafone cellular is the growing and big competitive industries, today in telecommunication sector there are many company, like BSNL, Airtel, Reliance and now idea & TATA has also launched their telecommunication service TATA Indicom, so, Vodafone has to face many competition in the market in the case of sales promotion activities in telecom with special reference to vodafone cellular, so, Vodafone has improve thee tower in the Rural area also I want to recommended to Vodafone cellular to established there tower as fast as they can do so, Vodafone is a big and stable company so they have to improve themselves as a good telecom service provider.

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Chapter 6 LIMITATION

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LIMITATIONS

There are different reason in the different to markets for not using the Vodafone cellular. The limitation's which was found by me are as under. 1. Lack of proper advertisement and hoarding Vodafone cellular are firstly emphasizing on the urban area & developed markets only. 2. 3. 4. Lack of tower's of the Vodafone cellular in many places. Lack of regular visit in the small markets. Lack of information provided by the company to the rural area people. 5. Lack of taking interest in the eastern U.P. region.

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Chapter 7 BIBLIOGRAPHY

69

BIBLIOGRAPHY

Philip Kotler

: Principle practice Pvt. Ltd.

of Hall

marketing of India

C.R. Kothari

: Research vishwa Delhi.

methodology prakashan New

News paper Internet

: Times Of India. : www.vodafone.com

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ANNEXURE

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ANNEXURE QUESTIONNAIRE

Q1. Are you selling Sim card? YES NO

Q2. Which type of sim service Provided ? PRE PAID POST PAID BOTH

Q3. Are you sell recharge vouchers ? YES NO

Q4. Which kind of recharge vouchers sell mostly ? PAPER RECHARGE BOTH Q5. How many Network available at your outlet ? TWO FOUR SIX ALL AVAILABLE ELECTRONIC RECHERGE

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Q6. Which Network you prefer to sell ? HUTCH AIRTEL BSNL TATA IDEA

RELIANCE

Q7. Whats the consumer need and demand at you outlet ? BETTER SERCIVE THEM Q8. Do you have any problem with any service provider ? YES NO BETTER SCHEME BOTH OF

Q9. Would you like to prefer those service provider who provide better service and attractive margin ? YES NO

Q10. Are you satisfied with the current Vodafone plans and service? YES NO CANT SAY

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