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COLLEEN COLLIER

Stamford, CT 06907 (203) 921 5557 ccollier6@optonline.net www.linkedin.com/in/colleenmcollier

PRODUCT MANAGER
Extensive experience in the consumer products industry managing and performing business development functions including marketing, product management, promotions, product launches, sales, and relationship management. Confident, creative, and highly qualified marketing professional with over 12 years of distinguished performance in the health and beauty industry. Broad based background encompasses exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing marketplace. Proactive manager, team builder, and tactical planner with ability to attract and secure key players in building strong and lasting business relationships. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing product launching.

Strategic Planning Skills New Product Launches GP Analysis Competitive Market Analysis

CORE STRENGTHS Retail Merchandising Product Positioning Product Branding Demographic Analysis PROFESSIONAL EXPERIENCE

Trade Marketing Cross-Functional Communication Trend Analysis Solutions Selling

CONAIR CORPORATION, Stamford, CT 12/05 3/13 PRODUCT MANAGER, Hair Dryer Division Assumed responsibility and accountability for a $300 million+ category. Spearheaded the launch of Infiniti Pro AC motor dryer, generating 550K units in the first year. Organized the launch of the Infiniti Pro website (www.conairdryer.com). Achieved 30% growth in the $25+ dryer segment since 2006. Increased total dryer unit sales by 4% and revenue growth by 3% during a severe economic downturn. Maintained a #1 market position for the CordReel Dryer segment among intense competition. Increased annual sales by approximately $1-2M implementing designer dryers that sold only at specialty stores (i.e. Justice, Pottery Barn Teen). Responsible for over 25 sales accounts. Created and implemented innovative marketing campaigns which include retail merchandising, POS displays, annual planograms and various coupon strategies. Held full P&L accountability for over 25 sales accounts, as well as all national displays and private label dryers. Analyzed pricing, budgets and inventory for all national chains, drug, discount, and specialty stores. Collaborated with Legal, Engineering, R&D, Operations, and Conair overseas offices to conduct research for product launches.

COLLEEN COLLIER
ccollier6@optonline.net www.linkedin.com/in/colleenmcollier

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BEIERSDORF INC., Wilton, CT 6/00 - 9/05 CONSUMER PROMOTION MANAGER Managed consumer and trade promotions for key product lines including Nivea for Men, Eucerin, Aquaphor, and Basis skincare products. Led Nivea for Men from a zero market share to number one in 1 year. Reviewed detailed demographics and identified guerilla marketing and event planning as high potential market penetration strategies, and directed their implementation across key product lines. Key catalyst in the identification of all social networking as a powerful marketing tool. Spearheaded the launch of Eucerin Redness Relief, resulting in distribution in eight drug chains. Supervised the launch of a product sampling campaign for multiple product lines targeting health clubs, magazines and catalog samplings. Negotiated a partnership with Playtex Corporation to co-market product lines, gaining access to new markets for Eucerin. Managed creative talent including studio staff, freelance designers and relationships with all print advertisers, and agencies, as well as partnerships with major retailers including Wal-Mart, Walgreens, CVS, and Costco. Won following awards - Best Advertising/Promotion and Outstanding/Most Innovative Marketing Group. COLANGELO SYNERGY MARKETING, Darien, CT 9/98 - 6/00 SENIOR ACCOUNT EXECUTIVE Served as primary liaison between major accounts and internal creative teams to ensure the implementation of marketing strategies. Managed key brands including Great Brands of Europe (GBE), Just Born Candies and Ferrarelle Sparkling Natural Mineral Water. Oversaw creative marketing strategies from concept to implementation. Grew GBE's business by 75% in one year. Grew profit for GBE and Just Born by 175%. TL PARTNERSHIPS, Somers, NY 1/98 - 9/98 SENIOR ACCOUNT EXECUTIVE Selected as in-house representative at Pepsi-Cola, managing a joint venture with Starbucks including a sponsorship of Lilith Fair Music Concert in over 46 markets. CLARION MARKETING & COMMUNICATIONS, Greenwich, CT 1/95 - 1/98 SENIOR ACCOUNT EXECUTIVE Developed and implemented marketing processes and sampling events for IBM, Revlon, Cadbury Schweppes, Lenders Bagels, Ben & Jerrys, and United Distillers. EDUCATION MERRIMACK COLLEGE, North Andover, MA Bachelor of Science Business Administration COMPUTER SKILLS Proficient in Social Media, SAP, Microsoft Word, Excel and PowerPoint

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