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  • Best Practice Upper-Intermediate TOC

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    Ana H S
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    This document contains the contents page for a business English textbook titled "Best Practice". The textbook contains 4 modules that train students in business communication skills. Module 1 covers topics related to people in business such as leadership, teams, independence and customer service. Module 2 covers entering new markets, branding, and global marketing. Module 3 discusses economics topics like different economies, foreign investment, and poverty. Module 4 provides a writing resource with examples of business documents. Each module contains readings, listening exercises, grammar lessons, language exercises, and business scenario case studies.

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    This document contains the contents page for a business English textbook titled "Best Practice". The textbook contains 4 modules that train students in business communication skills. Module 1 covers topics related to people in business such as leadership, teams, independence and customer service. Module 2 covers entering new markets, branding, and global marketing. Module 3 discusses economics topics like different economies, foreign investment, and poverty. Module 4 provides a writing resource with examples of business documents. Each module contains readings, listening exercises, grammar lessons, language exercises, and business scenario case studies.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    177 tayangan2 halaman

    Best Practice Upper-Intermediate TOC

    Diunggah oleh

    Ana H S
    This document contains the contents page for a business English textbook titled "Best Practice". The textbook contains 4 modules that train students in business communication skills. Module 1 covers topics related to people in business such as leadership, teams, independence and customer service. Module 2 covers entering new markets, branding, and global marketing. Module 3 discusses economics topics like different economies, foreign investment, and poverty. Module 4 provides a writing resource with examples of business documents. Each module contains readings, listening exercises, grammar lessons, language exercises, and business scenario case studies.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    00654_02_prelims_002-003.

    qxd

    31/7/07

    13:02

    Page 2

    Contents
    Best Practice is a business English series designed for both pre-work and in-work students. Its topic-based modules train students in the skills needed to communicate in the professional and personal sides of modern business life.

    MODULE 1

    PEOPLE
    Business Inputs Language Work Communication

    pages 433
    Business across Cultures

    1 2 3 4

    Leadership

    Listening: An interview about leadership styles Reading: Top Seven Leadership Mistakes Listening: A conversation about problems within a team Reading: An article about a teambuilding session Listening: Attitudes towards independent working Reading: Would you make a successful freelancer? Listening: An interview about private and public sector services Reading: A report on customer service in the UK

    Grammar: Modals

    Profiling your own communication style Active listening

    International leadership

    Dream teams

    Expressions: Idioms

    Understanding the team

    Independence

    Grammar: Conditionals

    Influencing

    Motivation at work

    Are you being served?

    Grammar: Relative clauses

    Getting your message across

    Organisational cultures

    Business Scenario 1 Mediaco Review and Development 14

    MODULE 2

    MARKETS
    Business Inputs Language Work Communication

    pages 3463
    Business across Cultures

    5 6 7 8

    Entering new markets The right look Brand strategy

    Listening: Different ways of getting into new markets Reading: Joint ventures in India Reading: Zara: The future of fast fashion Reading: Extending a brand Listening: Consumers compare local and global brands Reading: Product placement in films Listening: An interview about reaching the Hispanic market in the US

    Grammar: Determiners and quantifiers Grammar: The passive Grammar: Making comparisons Grammar: Making predictions

    Presentations: Engaging your audience 1 Presentations: Engaging your audience 2 Interviewing

    India

    Dress Branding nations

    The hard sell

    Feedback

    Global marketing

    Business Scenario 2 Dua Review and Development 58

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    MODULE 3

    MONEY
    Business Inputs Language Work Communication

    pages 6493
    Business across Cultures

    9 10 11 12

    A thriving economy

    Reading: An article about the private sector in China Listening: The growth of the Chinese economy Reading: Foreign direct investment Listening: An interview with a country-risk analysis specialist Reading: Tips on how to beat a recession Listening: Talking about budgets Reading: Factors associated with poverty Listening: An interview about microfinance

    Grammar: Cause and effect

    Leading meetings

    China

    Foreign investment

    Grammar: Referring and sequencing Grammar: Prepositions Grammar: Reported speech

    Participating in meetings

    Russia

    The bottom line Escaping poverty

    Negotiations 1: Bargaining Negotiations 2: Handling conflict

    Brazil Africa

    Business Scenario 3 Katabaro Hotel Review and Development 912

    MODULE 4

    WRITING RESOURCE
    Advertisements, Emails Business reports Press releases

    pages 9499

    13 14 15

    Developing people Local partners Getting away from it!

    Student B material Audio script Answer key Communication Business across Cultures Grammar overview Glossary

    pages 100111 pages 112125 pages 126147 pages 148150 pages 151153 pages 154165 pages 166170

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