May 14 & 15, 2013

Time: 9:00am 5:00pm Venue: CEE@IBA, Karachi

Workshop on

LEARNING OUTCOME
Learn the language of accountants as well as to communicate with them more effectively. It will help the participants remove the fear of accounting and finance. Read, understand and analyze financial statements and monthly reports and help them to see how their performances are reflected in MIS. The management accounting concepts will help to make better and effective business decision.

Finance for Sales & Marketing Executives

WHO SHOULD ATTEND

Sales & Marketing Executives/ Managers; IT Professionals; Other Technical Executives; CEOs who are from non-finance background; Managers with some financial background may refresh their understanding of the essential concepts.

PROGRAM OVERVIEW
In the modern world, accounting is considered as a business language and a basis for decision-making. Busy managers and professionals dont have the time to digest large quantities of information, to ponder over complex diagrams, models and formulas! That is why we strive to simplify the complex as much as possible! This course will improve your planning, budgeting, control and evaluation skills and maximize effectiveness and efficiency by managing the performance drivers that count. In addition this will be useful to gain financial insights to resolve problems you face every day. The objective is to enhance decision making skills.

TRAINERS PROFILE Abdul Rahim Suriya

He is a Fellow Member of the ICAP and the ICMAP. He has over 28 years experience in Accounting, Auditing, Corporate Finance and Operational Management. He is a Visiting Faculty at IBA, Karachi. He is a Certified Director from Pakistan Institute of Corporate Governance and a trainer for Directors Training Program. He has served as the President of the ICAP in 2009-10. During the past nine years, Abdul Rahim Suriya has conducted specialized training programs and seminars for senior executives for a number of leading corporate clients which include MNCs and National companies in Sectors including Pharma, Fertilizer, Insurance, Banks and Service. These programs were designed to cater to the special needs of the clients to achieve higher level of performance and achieve greater corporate synergies. He has so far conducted over 80 workshops both in-house and open-house. He has also authored a book "A Guide to Business Decision Making". He is also running an Audit firm A R Suriya & Co. For more details and testimonials visit http://www.arsuriya.com/comments.php.

METHODOLOGY
This course is designed to ensure active participation in the class sessions and independent group case studies. The participants are encouraged to relate the concepts with their practical work issues discuss them and benefit from the peer experiences. Financial statements of real life companies are uses as case studies. As Sales & Marketing professionals you are confronted to the decisions on variety of matters such as special pricing, deciding distribution channels, cost benefit analysis of promotional plans, incentive schemes for field force and distributors. Plans are activated by decisions and decisions require some form of financial or quantitative analysis in order to make a rational choice.

Workshop Fees PKR 25,000/participant

Inclusive of Course material, IBA Workshop Certificate, Lunch, Refreshments, Group Photograph & Business Networking.

TOPICS COVERED Basic Introduction and importance of finance Basic Concepts, assumptions and terminologies Analysis of financial statements including vertical, horizontal & ratio analysis Budgeting & controls Business Decision Making with the help of management accounting and corporate reporting information Case study with live examples.

Discount Policy
*10% Discount for 2 or more than 2 participants from the same organization **15% Discount for 5 or more than 5 participants from the same organization

For Registration: Tel: (021) 38104700 Ext: 1801, 1804, 1805 Fax: (021) 38103008/ 38103011 Email: ceeinfo@iba.edu.pk Address: CEE, Institute of Business Administration, City Campus: Garden/ Kayani Shaheed Road, Karachi 74400. Join us: facebook.com/groups/ceeinfo.iba