INTRODUCTION OF THE STUDY

This study is based on the topic Customer Preference towards Titan Watches with special reference to Coimbatore city. This study aims to find factors affecting the purchase of watches, the Medias that create awareness about titan watches, time period of usage of watches etc. Data field study was done and response was collected through questionnaire. Primary data were collected and simple percentage, statistical tool were used to find out the result. The project is carried on an open basis by meeting the respondents face to face and getting their views and then using those as a basis for further analysis and interpretations.

INTRODUCTION OF WATCHES

This study has been conducted to know the customer preference for watch. Watch becomes an essential part that decides the prestige and style of person. Watches came in to world during 15th century. Watches can be said as a strap or bracelet used to tie on the wrist. There are several models of watches. The main uses of watches are to show the time and most of the watches have a facility to show date and highly sophisticated watches will have many other mechanisms. Customer preference is a term used to show the interest of individual for each product and these changes from one individual to other. There are many factors that decide the purchase of a watch. Price, quality are some of the factors that decides the purchase. When someone looks for the above factors some prefer for style and not the quality.

NEED FOR STUDY

This topic has its own scope for both society and the companies For companies: To know what all makes a customer get attracted to the watch Price strategy that should be followed. Methods to be followed to create more awareness with in public. The brand ambassador society prefer for a particular brand (in interior studies) For Society: To know general strategy that is used by company for the sales of watches. To know the quality rating of a watch by each individual in the society.

OBJECTIVES

The main objectives of this project is Primary objectives Secondary objectives Primary Objectives To make a study on the customer preference for titan watches within the Coimbatore city. Secondary Objectives To know the factors that affects the purchase of watches whether the style, price or the quality decides the purchase. To understand which Medias like TV, radio, magazines etc helps in capturing customers. To understand the time period of usage of watches that will help in understanding the quality of watches. To know the brand of watch they prefer and the reason why they prefer that particular brand. To know the needs of the customers what they are particularly in need of.

LIMITATIONS

The study is conducted only in the Coimbatore city. So results are applicable to that place only. Due to time constraint only 150 numbers of respondents were considered. The results fully depends on the information given by the respondents which may be biased

RESEARCH METHODOLOGY

Methodology Methodology is a process of solving a problem systematically. The problems are designed, analyzed and interpreted systematically to give a solution to the problem. Research Methodology Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically and the steps that are generally adopted by a researcher is studying his research problem. Exploratory Design In this project exploratory research has been undertaken. The purpose of exploratory studies is to achieve new insights into a phenomenon. The major emphasis in those studies is the discovery of new insights or ideas. Sampling Design The research study is based on convenience sampling Source of Data Primary data Secondary data Primary data The primary data are collected through orderly structured questionnaire form the customers towards titan brand watches.

Secondary data The secondary data are collected from the books, projects and website. Data Processing The collected data was edited, coded and tabulated for the purpose of using statistical tools. Formula for simple percentage analysis Formula for simple percentage analysis Number of respondent for the particular factor Simple Percentage Analysis = Total number of respondents Data interpretation The analyzed results were interpreted and finding noted viable measures and suitable suggestions have been recommended. Period of study The period of the study was conducted in 2009-2010. 100

TABLE NO. 1 TABLE SHOWING THE AGE GROUP OF THE RESPONDENT

S.No

Age

No. of respondents

Percentage

Up to 20

104

69.3

21 to 30

35

23.3

31 to 40

5.4

41 and above

Total

150

100

Inference:From the above table it is inferred that 69.3% of the respondents are between the age group up to 20, 23.3% of the respondents are between 21-30, 5.4% of the respondents are between 31-40, and the remaining 2 of the respondents are the age of 41 and above. Majority:Majority of the respondents (69.3%) are up to 20.

TABLE NO. 2 TABLE SHOWING THE GENDER OF THE RESPONDENT

S.No

Genders

No. of respondents

Percentage

Male

20

13.3

Female

130

86.7

Total

150

100

Inference:From the above table it is inferred that 86.7% of the respondents are female and the remaining 13.3% of the respondents are male. Majority Majority of the respondents (86.7%) are female.

TABLE NO. 3 TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENT

S.No

Educational qualification

No. of respondents

Percentage

School level

23

15.3

Graduate

86

57.3

Post graduate

26

17.3

Others

15

10

Total

150

100

Inference:From the above table it is inferred that 15.3% of the respondents are graduate, 17.3% of the respondents are post graduate, 57.3% of the respondents are school level, and the remaining 10% of the respondents are others. Majority Majority of the respondents (57.3%) are graduate.

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TABLE NO. 4 TABLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT

S.No

Occupation status

No. of respondents

Percentage

Business

5.3

Employee

18

12

Professionals

Others

118

78.6

Total

150

100

Inference:From the above table it is inferred that 78.6% of the respondents are others, 12% of the respondents are employee, 5.3% of the respondents are business, and the remaining 4% of the respondents are comes under professionals. Majority Majority of the respondents (78.6%) are others.

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TABLE NO. 5 TABLE SHOWING THE MARITAL STATUS OF THE RESPONDENT

S.No

Marital status

No. of respondents

Percentage

Married

20

13.33

Unmarried

130

86.67

Total

150

100

Inference:From the above table it is inferred that 86.67% of the respondents are unmarried, and the remaining 13.33% of the respondents are married. Majority Majority of the respondents (86.67%) are unmarried.

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TABLE NO. 6 TABLE SHOWING THE SIZE OF THE FAMILY OF THE RESPONDENT

S.No

Size of the family

No. of respondents

Percentage

13

8.6

12

8.8

78

52

Above 4

47

31.3

Total

150

100

Inference:From the above table it is inferred that 52% of the respondents size of family is 4, 31.3% of the respondents size of the family is above 4, and 8.6%. 8% of the respondents size of the family is 2, 3. Majority Majority of the respondents (52%) size of the family is 4.

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TABLE NO. 7 TABLE SHOWING THE INCOME OF THE RESPONDENT

S.No

Income

No. of respondents

Percentage

Less than 5000

40

26.6

10000

22

14.6

15000

43

28.6

Above 15000

45

30

Total

150

100

Inference:From the above table it is inferred that 30% of the respondents size of family income is in between above 15000, 28.6% of the respondents family income come in between 15000, 26.6% of the respondents family income is less than 5000 and remaining 14.6% of the respondents are below 10000. Majority Majority of the respondents (28.6%) family income is in between above 15000.

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CHART NO: 1 CHART SHOWING THE INCOME OF THE RESPONDANTS

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TABLE NO. 8 TABLE SHOWING THE MEDIA OF THE RESPONDENT

S.No

Media

No. of respondents

Percentage

Advertisement

94

62.6

Newspapers

18

12

Friends

32

21.3

Others

Total

150

100

Inference:From the above table its is inferred that 62.6% of the respondents got information from the advertisement, 21.3% of the respondents got information from the friends, 12% of the respondents got the information from the newspapers and remaining 4% of the respondents got information from others. Majority Majority of the respondents (62.6%) are got information from the advertisement.

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TABLE NO. 9 TABLE SHOWING THE TYPE OF WATCHES OF THE RESPONDENT

S.No

Type of watches

No. of respondents

Percentage

Fancy

50

33.3

Ordinary

16

10.6

Stylish

82

54.6

Others

1.3

Total

150

100

Inference:From the above table it is infuses 54.6% of the respondents prefer stylish watches, 33.3% of the respondents prefer fancy watches, 10.6% of the respondent prefer ordinary watchers, and the remaining respondents prefer 1.3% of other watches. Majority Majority of the respondents (54.6%) prefer stylish watches.

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TABLE NO. 10 TABLE SHOWING THE SPENDING CAPACITY OF THE RESPONDENT

S.No

Spending capacity

No. of respondents

Percentage

1000

96

64

5000

34

22

10000

Above 10000

14

10

Total

150

100

Inference:From the above table it is inferred that 64% of the respondent are spending 1000, 22% of the respondents are spending 5000, 10% of the respondents are spending above 10000, and the remaining 4% of the respondents spends 10000. Majority Majority of the respondents (64%) are spending 1000.

TABLE NO. 11
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TABLE SHOWING THE WARRANTY OF THE RESPONDENT

S.No

Warranty

No. of respondents

Percentage

One year

20

13

Two years

44

29

Three years

42

28

More than three years

44

30

Total

150

100

Inference:From the above table it is inferred that 51.1% of the respondents size of family 30% of the respondents are the warranty of more than three years, 29% of the respondents are the warranty of two years, 28% of the respondents are the warranty of three year of the remaining 13% of the respondents are the warranty of one year. Majority Majority of the respondents (30%) are the warranty of more than three years.

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TABLE NO. 12 TABLE SHOWING THE BRAND OF THE RESPONDENT

S.No

Brand

No. of respondents

Percentage

Design

28

19

Quality

113

75

Rate

Others

Total

150

100

Inference:From the above table it is inferred that 75% of the respondents using brand quality 19% of the respondents using brand design, 4% of the respondents using brand rate, and remaining 2% of the respondents using other brand. Majority Majority of the respondents (75%) using quality of the brand watches.

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CHART NO : 2 CHART SHOWING THE BRAND OF THE RESPONDANTS

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TABLE NO. 13 TABLE SHOWING THE BASES OF PURCHASING BRAND WATCHES OF THE RESPONDENT

S.No

Bases of purchasing brand watches

No. of respondents

Percentage

On the bases of quality

117

78

On the bases of rate

15

10

On the bases of style

15

10

Others

Total

150

100

Inference:From the above table it is inferred that 78% of the respondents are bases of quality 10, 10 % of the respondents are bases of rate, style, and the remaining 2% of the respondents are bases of others. Majority Majority of the respondents (78%) are the bases of quality.

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CHART NO: 3 CHART SHOWING THE BASES OF PURCHASING BRAND WATCHES OF THE RESPONDENT

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TABLE NO. 14 TABLE SHOWING THE WATER PROOF OF THE RESPONDENT

S.No

Water proof

No. of respondents

Percentage

Yes

147

98

No

Total

150

100

Inference:From the above table it is inferred that 98% of the respondents says Yes and the remaining 2% of the respondent says No. Majority Majority of the respondents (98%) says yea for water proof watches.

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TABLE NO. 15 TABLE SHOWING THE OPINION ON THE QUALITY OF WATCHES OF THE RESPONDENT

S.No

Opinion on the quality of watches

No. of respondents

Percentage

Fair

Good

42

28

Very good

59

39.3

Satisfied

46

30.6

Total

150

100

Inference:From the above table it is inferred that 39.3% of the respondents opinion is very good, 30.6% of the respondents opinion is satisfied, 28 of the respondents opinion is good and the remaining 2% of the respondents opinion is fair. Majority Majority of the respondents (39.3%) of the respondents opinion is very good.

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TABLE NO. 16 TABLE SHOWING THE YEARS OF USAGE OF THE RESPONDENT

S.No

Years of usage

No. of respondents

Percentage

One

35

23.3

Two

32

21.3

Three

25

16.6

More than three

58

38.8

Total

150

100

Inference:From the above table it is inferred that 38.8% of the respondents lave been wearing the watches more than three years,23.3% of the respondents have been wearing from one year, 21.3% of the respondents have been wearing from two years, and the remaining 16.6% of the respondents have been wearing from three years. Majority Majority of the respondents (38.8%) have wearing the watches more than three years.

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TABLE NO. 17 TABLE SHOWING THE GIFTING OF THE RESPONDENT

S.No

Gifting

No. of respondents

Percentage

Yes

130

86.6

No

20

13.3

Total

150

100

Inference From the above table it is inferred that 86.6% says yes for gifting the watches remaining 13.3 % of the respondents says no for gifting the watches. Majority Majority of the respondents (86.6%) says yes for the gifting the watches.

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TABLE NO. 18 TABLE SHOWING THE COLOR OF THE RESPONDENT

S.No

Color

No. of respondents

Percentage

Silver

24

16

Golden

33

22

Black metal

61

40.6

Black

32

21.3

Total

150

100

Inference:From the above table it is inferred that 40.6% of the respondents likes black metal, 2.2% of the respondents like golden, 21.3% of the respondents like black and the remaining 16% of the respondents likes silver color. Majority Majority of the respondents (40.6%) are likes black metal.

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CHART NO: 4 CHART SHOWING THE COLOR OF THE RESPONDENT

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TABLE NO. 19 TABLE SHOWING THE OPINION OF THE QUALITY OF WATCHES OF THE RESPONDENT

S.No

Opinion on the quality of watches

No of respondents Percentage

Round shape

23

15.3

Oval shape

37

24.6

Square shape

54

36

Diamond shape

36

24

Total

150

100

Inference:From the above table it is inferred that 36% of the respondents likes Square shapes, 24.6% of the respondents likes Oval shape, 24% of the respondents likes Diamond shape and the remaining 15.3% of the respondents likes round shapes. Majority Majority of the respondents (36%) likes square shape.

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TABLE NO. 20 TABLE SHOWING THE TYPES OF WATCHES OF THE RESPONDENT

S.No

Type of watches

No. of respondents

Percentage

Digital watches

40

26.6

Watches with alarm facility

32

21.3

Watches with needle

35

23.3

Watches with date and time

43

28.8

Total

150

100

Inference:From the above table it is inferred that 28.8% of the respondents likes watches with date and time, 26.6% of the respondents likes digital watches, 23.3% of the respondents likes watches with needle, and the remaining 21.3% of the respondents likes watches with alarm facility. Majority Majority of the respondents (28.8%) are likes watches with date and time.

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CHART NO: 5 CHART SHOWING THE TYPES OF WATCHES OF THE RESPONDENT

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TABLE NO. 21 TABLE SHOWING THE TYPES OF COLLECTIONS OF THE RESPONDENT

S.No

Type of collections

No. of respondents

Percentage

Ragadiva

40

26.6

Zoop

45

30

Heritage

28

18.8

Orion

37

24.6

Total

150

100

Inference:From the above table it is inferred that 30% of the respondents have zoop collections 26.6% of the respondents have ragadiva collections 24.6% of the respondents have Orion collection and the remaining 18.8% of the respondents have heritage collection. Majority Majority of the respondents have zoop collections.

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CHART NO: 6 CHART SHOWING THE TYPED OF COLLRCTIONS OF THE RESPONDANT

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TABLE NO. 22 TABLE SHOWING THE WATCHES WITH CALCULATOR OF THE RESPONDENT

S.No

Watches with calculator

No. of respondents

Percentage

Yes

78

52

No

72

48

Total

150

100

Inference:From the above table it is inferred that 52% of the respondents prefer Yes for watches with calculator and remaining 48% of the respondents says No. Majority Majority of the respondents (52%) says yes for the watches with calculator.

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TABLE NO. 23 TABLE SHOWING THE HOW MANY YEARS YOU ARE A CUSTOMER FOR THIS COMPANY OF THE RESPONDENT

S.No

How many years you are a customer for this company

No of respondents

Percentage

One year

24

16.6

Two year

34

22.2

Three year

36

24.4

More than three years

56

37.6

Total

150

100

Inference:From the above table it is inferred that 37.6% of the respondents are more than three years customers for the company, 24.4% for three years, 22.2% of the respondents are customers for two years, remaining 16.6% of the customers for one year for the company. Majority Majority of the respondents (37.6%) are more than three years customers for the company.

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TABLE NO. 24 TABLE SHOWING THE CUSTOMER SATISFACTION OF THE RESPONDENT

S.No

Customers satisfaction

No of respondents

Percentage

Yes

148

98.8

No

1.1

Total

150

100

Inference:From the above table it is inferred that 98.8% of the respondents are satisfied with this product and remaining 1.1% of the respondents are not satisfied with this product. Majority Majority of the respondents (98.8%) of the respondents are satisfied with this product.

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FINDINGS
Majority of the respondents (68.89%) are up to 20. Majority of the respondents (85.56%) are female. Majority of the respondents (56.67%) are graduate. Majority of the respondents (77.78%) are others. Majority of the respondents (86.67%) are unmarried. Majority of the respondents (51.1%) size of the family is 4. Majority of the respondents (26.6%) family income is in between above 15000. Majority of the respondents (62.2%) are got information from the advertisement. Majority of the respondents (54.4%) prefer stylish watches. Majority of the respondents (63.3%) are spending 1000. Majority of the respondents (30.0 %) the warranty of more than three years. Majority of the respondents (74.4%) using quality of the brand watches Majority of the respondents (77.7%) are the bases of quality. Majority of the respondents (98.8%) says yea for water proof watches. Majority of the respondents (38.8%) of the respondents opinion is very good. Majority of the respondents (38.8%) have wearing the watches more than three years. Majority of the respondents (86.6%) says yes for the gifting the watches. Majority of the respondents (40%) are likes black metal. Majority of the respondents (35.5%) likes square shape. Majority of the respondents (28.8%) are likes watches with date and time. Majority of the respondents have zoop collections. Majority of the respondents (51.1%) says yes for the watches with calculator. Majority of the respondents (36.6%) are more than three years customers for the company. Majority of the respondents (98.8%) of the respondents are satisfied with this product.

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SUGGESTION
Price should be made cheaper so that more people can make it affordable for even medium class family. More models should be made according to customer preference in such a way that it will full fill their requirements. Though the respondents are satisfied with the quality; but its a factor that decides the stability of a product in market. So it should be maintained and the policy of each company should be to maintain it. The company should take care should be done while selecting medias because it also effected in capturing the market.

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CONCLUSION
Even though watches are small straps but adds value to the personality of a person. From the above studies we can come out with lots of conclusions. Medias is the best way to spread the awareness about the watches. All others like family and friends dealers etc help in increasing the awareness. Selection of Medias is also a great work and from studies it can be seen that TV is the best Medias that help the most. There are lots of factors that effect in purchase of a watch. Mostly price, quality, style decides the purchase of a watch. If three comes together the stability of market will be constant. Also we can see the preference for the watches change from each person to person and whole of the family does not prefer the same brand of watches which the other members in the family prefer. We can see most of the respondents have been using more than 3 watches the time period of their usage of watch is just one year. From the studies I came up with many conclusions. So, on what ides I did my project ends up with my success of project.

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A STUDY ON CUSTOMER PREFERENCE TOWARDS TITAN WATCHES WITH SPECIAL REFERENCE TO COIMBATORE CITY
1. Name:

2. Age:

a) Up to 20

b) 21 to 30

c) 31 to 40

d) 40 and above

3. Gender:

a) Male

b) Female

4. Education Qualification:

a) School level

b) Graduate

c) Post graduate

d) Others

5. Occupation Status:

a) Business

b) Employee

c) Professional

d) Other

6. Marital Status:

a) Married

b) Unmarried

7. Size of the family (no. of members)

a) 2

b) 3

c) 4

d) Above 4 41

8. Monthly income:

a) Less than 5000

b) 1000

c) 1500

d) above 1500

9. How did you get to know about this product

a) Advertisement

b) Newspaper

c) Friends

d) others

10. Which type of watches do you prefer the most

a) Fancy

b) Ordinary

c) Stylish

d) others

11. How much do you spend for purchasing a wrist watch

a) 1000

b) 5000

c) 10000

d) above 10000

12. What is the minimum warranty do you prefer the most

a) One year

b) Two year

c) Three year

d) More than three year

13. What is the best feature you find in this brand compare to others

a) Design

b) Quality

c) Rate

d) Others

14. On what bases do you purchase brand watches

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a) On the bases of quality b) On the bases of Style

c) On the bases of Rate d) Others

15. Do you prefer water proof watches

a) Yes

b) No

16. State the opinion on the quality of the watches

a) Fair

b) Good

c) Very Good

d) Satisfied

17. How many years you have been wearing titan watches

a) One

b) Two

c) Three

d) More than three

18. Do you prefer gifting this brand watch to your friends or relatives

a) Yes

b) No

19. Which color or shade do you prefer for your wrist watch

a) Silver

b) Golden

c) Black metal

d) Black

20. Which shapes do you prefer for your wrist watches

a) Round Shape

b) Oval Shape

c) Square shape

d) Diamond shape

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21. What type of watch do you like

a) Digital watches c) Watches with needle

b) Watches with alarm Facility d) Watches with date and time

22. What type of collections do you have

a) Raga diva

b) Zoop

c) Heritage

d) Orion

23. Do you prefer watches with calculator

a) Yes

b) No

24. For how many years you are a customer for this company

a) One year

b) Two year

c) Three year

d) More than three years

25. Do you satisfied with this product

a) Yes

b) No

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BIBLIOGRAPHY
RESEARCH METHODOLOGY RESEARCH METHODOLOGY AND STATISTICS Web Reference: www.titan.com www.worldstylewatch.com www.wikipedia.com with history of titan watch

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