Comparative Study of two

Recruitment
Advertisement

Submitted
To
Professor Rashmi
Gopinathan

Group:
Jaspal Singh (IB-06)
 Jayshree Patil (IB-07)
Kalpana Mane (IB-08)
Kavita Bagayatkar (IB-09)
Manisha Goraksha (IB-10)
Simarjeet Singh (BPO/KPO-04)

Recruitment

Recruitment means to estimate the available

vacancies and to make suitable arrangements for
their selection and appointment. Recruitment is
understood as the process of searching for and
obtaining applicants for the jobs, from among whom
the right people can be selected.

RECRUITMENT PROCESS

Recruitment refers to the process of identifying and

attracting job seekers so as to build a pool of qualified
job applicants. The process comprises five interrelated
stages.
1. Planning.
2. Strategy development.
3. Searching.
4. Screening.
5. Evaluation and control.

Comparative Study of two Recruitment Advertisement

published in TIMES OF INDIA (ASCENT) dated
11/03/2009

1. Description: Colour Advertisement

Source:
http://epaper.timesofindia.com/Daily/Skins/Ascent/section.asp
Company Name: Yahoo India

Type of Ad: Colour Ad

Area: 875 sq cms

Cost: Rs 11, 63,750 /-

Position: Front page (bottom)

Attractiveness: More Attractive as bright colour is used

Picture: More creative and eye catchy picture

Visibility: More visible & clear as it covers half of the page

Headline:” No gathering or get to-gather, yet 6 million

conversations everyday”

Feature: Very attractive headline, use of brighter colour and

covers half of the page.

Location of company logo: At the end

Job Description: Not mentioned

Designation: Specified Clearly

Salary Structure: Not mentioned

Contact mode: Via mail

2. Description: Black & White Advertisement

Source:
http://epaper.timesofindia.com/Daily/Skins/Ascent/section.asp
Company Name: Hindustan Petroleum Corporation Limited

Type of Ad: Black & White Advertisement

Area: 384 sq cms

Cost: Rs 4, 53,120 /-

Position: Last page (bottom right)

Attractiveness: Comparatively less attractive as it is black&

white
And small in size

Picture: Clear but not eye catchy

Visibility: Clearly visible

Headline:” Steer the evolution, Transform your career”

Feature: Attractive headline, proper & clear display of

information i.e. designation and job specification

Location of company logo: At the end

Job Description: Mentioned

Designation: Specified Clearly

Salary Structure: Not mentioned

Contact mode: Via mail

 Conclusion
Based on the comparative study we have
concluded that the colour advertisement of
‘Yahoo! India’ was not formally structured i.e.
the job description, salary structure was not
mentioned on clear terms and the font was also
very small yet it is more attractive and appealing
due to the picture and catchy headline of the
advertisement.

The black & white advertisement of ‘Hindustan

petroleum corporation limited’ in comparison
with the colour ad is less attractive yet the
structure of the ad is well constructed i.e. the job
description and designation details were clearly
stated.

The analysis states that, though the colour ad is

not structured well in terms of job details but it
is more attractive because of its picturisation,
tagline and location i.e. front page
The black & white advertisement is well
structured in terms of job description and
designation but comparatively it is not attractive
because it is black & white and placed on 4th
page.