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Green Growth: The Swiss Youth Hostels Case

WTF Lucerne 2013

Oliver Kerstholt CMO Swiss Youth Hostels

Tradition

Swiss Youth Hostels

52 hostels 497 employees 6421beds 100000 members 1000000 overnights

Mission Statement
Swiss Youth Hostels strive to promote quality-oriented, socially responsible and environmentally sound tourism to focus on human relations to live up to the idea of partnership on all levels to achieve appropriate economic results in order to ensure the ongoing existence of our organisation

Our Definition Of Sustainability


Resource Consumption Reduction

Economic Improvement

Social Responsability

Decision Process

Mission Statement
Quality Society Environment Economy

Analysis

Actions

Results

Projects

Mission Statement
Quality Society Environment Economy

Analysis

Actions

Results

Society

Stakeholders of Social Sustainability


- Employees (equality, salary, social security benefits, training, ) - Partners (region, culture, fair trade, social effects, ) - Guests (prices, the disadvantaged, racial discrimination, members, )

Employees
- Low labour turnover rate - Good working conditions (work space, overtime, holidays, days off) - Women in management positions - Apprenticeships/Traineeships - Training for employees (company-wide, individually) - Salary equality

Employees
- Up-to-date management system (partnership, MbO, goal agreement) - Up-to-date salary system - Social security benefits - Pension fund (old-age provisions foundation) - Social counselling - Free overnight accommodation

Sustainable Relationship with Employees

497 269 9.3% 67%

Employees Full-time positions Labour turnover rate Overall percentage of women

Local Partners
- Portion of property/capital regionally held
- Purchase food/beverages regionally - Regional bill of fare - Information about regional offers (food, activities) - Information about regional tradition, culture, environment - Regional creation of value - Regional co-operation for lasting development - Local employees - Promotion of regional projects - Distinguished regional architecture

Local Architecture

(Inter-)National Partners

Guests
Disadvantaged - Affordability for youth, families, schools - disabled Public vs. Private Areas - common rooms more important than bedrooms Racial Discrimination - zero-tolerance Member Organization

Public vs. Private Areas

Economy

Economic Sustainability

2011

Changes compared to 1992

52 6421

Hostels Beds

minus 35% minus 13% minus 1%

924252 Overnight stays

Economic Sustainability

2011

Changes compared to 1992

154373 CHF 9.93 Mio. CHF 7948 CHF

Productivity per Employee Cash-Flow Operating Revenue

plus 90% plus 458% plus 243%

Environment

Measuring = Knowledge
Wasserverbrauch total (m3=1000 Liter) 1996-2008
1996 1997 18'000 16'000 14'000 12'000 10'000 8'000 6'000 4'000 2'000 1 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Emissions
Electricity Heat Food & Beverage Waste/Water Office Cleaning Traffic 36% 29% 25% 5% 2% 2% 1%
EmissionenGS 2% Abfall&Wasser 5% Reinigung(RHV) 2% Verkehr &Trp. 1% Restauration 25% Wrme (Gas) 29%

SJHZrich(UCTEeffektiv)
Produktion (Strom) 36%

Who has influence?


Office 5.1%

Storage 6.8%

Laundry 38.3%

Kitchen 26.0%

80 - 98% operation side 2 - 20% guest side

Room 1.8%

Lounge 3.1%

Traffic area 18.8%

Standards
MinergieP Substantially smaller energy consumption in relation to conventional buildings All new buildings and renovations in line with the Minergie standards

ECO building - Exclusive use of ecologically inoffensive construction materials - All new buildings and renovations in line with ECO building standards

Electricity/Water
Energy-saving lamps, showers and motion sensors
in all Youth Hostels

Efficient Machines
Consistently efficient appliances Heat pump tumble dryers -> 50% reduction in energy consumption -> longer life span of laundry

Top-ten-list of efficient appliances

Renewable Energy
100% Electricity from Swiss water power HKN certificates CO2-neutral heaters wood pellets: Valbellla wood chips: Avenches, Locarno, St. Moritz heat pump: Scuol Solar energy panels: Interlaken, Zurich, St. Moritz Solar powered water heating: 13 Youth Hostels

Ecological Sustainability

125 liters water consumption per overnight stay

4.6 KWh current consumption per overnight stay

Low Emissions Innate

Youth Hostel

5* Hotel

Compensation
Compensation of CO2-emissions As of December 1st 2007 CO2 compensation for accommodation CHF 0.50/night for 5.5 kg CO2 (= 20 - 40 km drive) As of 1.1. 2013: CHF 0.30/night In favour of International projects Youth Hostel projects Result: 63.1% of our guests compensated for!

Purchasing
Fair Trade Products As of December 1st 2008 consistent purchase of FAIR TRADE products: - coffee (6,375 kilos per year) - orange juice (112,428 liters per year) - rice (5,260 kilos per year) - sugar (2,645 kilos per year) - tea (145,000 bags per year) Fresh Regional Products Bio Food/Beverage Ecological NON Food Articles

Ecological Sustainability

Target Agreement with Swiss Government: minus 8.5% by the end of 2012 compared to 2000 Result by the end of 2011: minus 37.6%

PR
2011 Swiss Solar Award 2011 Sustainability Award for KMU of the ZKB 2010 myclimate Award 2010 Award for Marketing + Architecture 2008 Hans E. Moppert Award 2008 Icomos Historical Hotel of the Year (Zurich Hostel)) 2007 Milestone for sustainability strategy

Thank you for your attention!