EU EXECUTIVE TRAINING PROGRAMME (ETP) IN KOREA

What is the Executive Training Programme in Korea (ETPK)?

The EU Executive Training Programme (ETP) is a human resource development programme targeting European companies and executives looking to enter or expand their business activities in Korea. Established and funded by the European Commission, ETP was launched in Korea since 2002 and Yonsei University has been entrusted by the European Commission with the implementation of the programme in Korea since the 4th cycle of ETP (2006 - 2007). The 12-month programme comprises two parts - a three-week Inception Module in Europe held at the School of Oriental and African Studies (SOAS), University of London, and an eleven-month Immersion Module in Korea delivered by Yonsei University. The immersion module is composed of two components: intensive language and business culture and an internship in a Korean company.

Executive Training Programme in Korea (ETPK)?

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The Immersion Module at Yonsei University

After gaining an overview of Korean history, business, culture and modern society in Europe, ETP participants will start the 30-week Immersion module implemented by Yonsei University. The Korean Language Component, administered by the Korean Language Institute, offers intensive and practical language studies that can be translated directly into business situations. The Business and Management Component, administered by the Sangnam Institute of Management, is focused on business expertise and management skills that are vital for doing business in Korea. ETP is an action-learning programme and participants will put these skills and knowledge into practice during their 12-week internship at a Korean company. Upon completion, the ETP aims to equip participants with language skills necessary for basic business communication, business knowledge to successfully target Korean firms and consumers, and ultimately develop a clear business strategy for their EU companies to succeed in the Korean market.

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Korean Language Component

The Korean Language Component offers courses tailored to participants proficiency levels. Emphasis is placed on acquiring practical communication skills, with beginner classes covering everyday conversation that gradually shifts focus to business scenarios. This is achieved by combining regular classes on grammar, expressions and vocabulary with business-related exercises such as group interviews with Korean executives and presentations conducted by participants on their own areas of expertise. A wide range of additional resources and opportunities outside the classroom facilitate effective language acquisition. After 30 weeks (450 hours) of language studies, optional tutorial sessions are offered during the internship period to further advance the participants ability to communicate with host companies. Korean ability will be evaluated at the end of the programme through the final exam and presentation.

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Business and Management Component

The Business and Management Component involves MBA-style lectures tailored to business executives. Classes cover global business theories taught in conjunction with Korean-style business administration and corporate customs using original case studies and other resources. The objective is to equip participants with the knowledge and techniques relevant in successfully targeting Korean companies and consumers. A total of 200 in-class hours eight core courses, five electives (out of seven choices), and Wednesday seminars will be arranged. [Course Titles] Core: Government and Public Institutions in Korea, Korean Negotiation Strategies in the Global Era, Human Resource Management in Korea, Entry Strategies into the Korean Market, Financial Management and Accounting in Korea, Marketing B2B in Korea, Strategic Management in Korea, Business Culture and Behaviors of Korean Companies Elective: Korean Business Law, Marketing B2C in Korea, Wirelessly Wired Korea: How Information Networks Changed Korean Society, Operation management and Distribution Strategy of Korean Firms, TaeKwonDo I, II, Practical Management in Korea Numerous activities will be held as part of the component, such as business forums with prominent EU and Korean executives, company visits, seminars, joint sessions with Kroean business people, and networking events. The course will culminate in a business plan for the Korean market, which each participant will develop over the entire duration of ETP and submit at the end of the programme.

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Internship
After the Korean language and Business & Management training, each ETP participant will engage in a 12-week internship at a Korean company, which they will organise and must secure on their own with the support of the European Union and Yonsei University. The internship provides a unique opportunity for participants to apply the acquired skills and knowledge to practice and learn first-hand about business in Korea. The internship is not only a chance for participants to build and establish contacts with Korean companies, but Korean companies will also find that hosting these internships will serve as a stepping stone to establishing meaningful relationships with EU companies and businesspeople.

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EMPOWERING BUSINESS THROUGH UNDERSTANDING

For further inquiries, please contact the Yonsei University ETP Secretariat at (02) 2123-4265 : ETP (02) 2123-4265