Eugene DuBow
Some months ago I was invited to give a talk on “Jewish Diplomacy”. While the event
never came to pass I did a lot of thinking about the subject. I queried myself, “Is that
what I was doing in Berlin in 1997 as the Founding Director of the American Jewish
Committee’s Berlin Office?” Was I a Jewish diplomat? I didn’t have a black limousine, a
diplomatic license plate or – come to think of it – I didn’t even have an automobile. No
diplomatic pouch or codes. Just plain old e-mail and an agency with a pretty good
reputation and history to back me up.
I knew very well that I was being sent to Berlin because Germany was the most important
country in Europe as far as Jewish interests were concerned and it was important to have
an American Jewish outpost there. But I didn’t represent a nation, an entire people or
anything larger than a major American Jewish organization. I had spent a whole career in
the U.S. as a “field director” and then the supervisor of filed directors for AJC but in none
of those instances did I see myself as some sort of a diplomat or representative of
American Jewry.
I thought that when I got to Berlin if I could educate some of the Germans about Jewish
life in the U.S. and transmit back to AJC national and David Harris, AJC’s Executive
Director, what I found in terms of politics and attitudes that would be good enough.
David had a more defined mission in mind I believe. A few years later he spelled it out in
an interview in the Jewish News of Greater Phoenix. He said, “For decades AJC has
been a pioneering force in intergroup relations in this country. …intergroup relations is
about dialogue. We need to know one another better. …it’s about cooperation. We seek
the issues that invite collaboration. But remember, to have a friend you need to be a
friend. Intergroup diplomacy is every bit as much about giving as asking.” In establishing
a Berlin Office for AJC he took the agency’s domestic intergroup philosophy and applied
it overseas. Without consciously recognizing it as such, I did too.
Upon my arrival and with some help from my colleague Rabbi Andrew Baker and my
Assistant, Wendy Kloke, more than one German newspaper noted that the “Embassy of
the American Jews” was to open shortly. Friends and working colleagues started referring
to me (at first jokingly) as the “Ambassador”. Perception in some cases develops into
reality. It certainly did in this case. I started to be invited to a million receptions. The
chief of staff to the President put me on to what I would call the “A List”. I found myself
rubbing shoulders with the diplomats and government leaders. I was invited to a small
dinner given by Chancellor Kohl and President Herzog for President Clinton. I was a
participant at a 6 person luncheon with Shimon Peres. Move over Talleyrand! DuBow has
arrived!
In my AJC career I’ve operated with a couple of simple basic precepts. I believed that
whatever I did should be aimed at making secure the lives and future of the Jewish people
so that they could live in freedom and worship their religion wherever they wished to
live. Second, projecting from that, I should devote myself to the security of the world’s
only Jewish state- Israel. Simple! Nothing fancy! Jewish security and Israel!
I managed. I met with people of high rank, went to meetings, spoke at conferences, made
contacts, attended receptions, learned who was important and who wasn’t, got to know
the media people, set up and attended meetings that I had arranged for AJC leadership.
More than anything else I just talked and talked and talked – and my German isn’t even
that good. I got to know the Jewish leaders in Germany, the Israeli Ambassador, his
American counterpart and a lot of other people who wanted know more about American
Jewry. Of course there were other American Jews in Berlin but no one else representing
American Jewry in the way that AJC does. AJC Berlin, indeed, became known in the
German media as “The Embassy of the American Jews”.
It was not a secret to me even early on that my elevated status had very little to do with
me personally. It all had to do with the organization I was representing. AJC had had
been having delegations visit Germany for years. It had sponsored conferences, it had
engaged in a highly successful exchange program with the Konrad Adenauer Foundation
and it had established a reputation as the Jewish organization that had the deepest
connections and “programmed” more fully than any other with institutions in Germany.
In the diplomatic game it’s who you represent that makes you important. If you do not
represent an “entity”, especially an important one, you get treated nicely but you really
don’t count. Your calls don’t get returned and the people you want to meet with are “not
available”.
At the present time, after 12 years of being on the scene in Berlin, the AJC “beach head”
is well established. Woody Allen once said, “"80% of success is showing up". I don’t
think the 80% figure applies in this case but AJC’s “showing up” in Berlin with a full
time office certainly helped it do its job. After two and a half years I felt I had done what
I set out to do (get it started) and it was time for me to go home to my wife and family.
Before leaving we were very fortunate is securing the services of Deidre Berger to take
my place. A well known journalist (National Public Radio correspondent) in both
Germany and the U.S., she knew the issues, many of the people and the political lay of
the land. When I first hired her as my associate, I told David, “I think she’s my ticket
home”. She was!
American Jewish diplomacy is obviously not a one person task in Germany. It has
required the full weight of AJC. AJC delegations, office group visits, even individual
visits all play their part. It has required the deep participation of Larry Ramer of Los
Angeles, the chair of the Ramer Institute (the formal name of the Berlin Office). Larry
has spent time, energy and a great deal of personal resource in helping build AJC’s
reputation in Germany. He himself has become a Jewish diplomat of the highest order.
In order to support its efforts, AJC has added a young people’s facet to its diplomatic
outreach. Its young professionals group (ACCESS) headed by Rebecca Neuwirth has been
sending its members to Germany first with an organization called Bridge of
Understanding and now with its successor, Germany Close Up.
Of course AJC is not totally alone in establishing relations with Germany. Other
American Jewish organizations have sent groups and individual leaders to “lobby” and
make contacts. They make the trek to Berlin to meet with government leaders as well
they should. All of them are received “diplomatically” but it is presence and constancy
that is taken seriously and so AJC remains the most important player on the American
Jewish – German diplomatic scene.
The art of diplomacy requires a “give and take”. What did AJC have to give in Germany?
No economy, no military might, not even any coded secrets. Perhaps what we had was
even more important – legitimacy. There is no question that the establishment of the
Berlin Office (Ramer Institute) was a vote of American Jewish confidence in German
democracy. Not an unimportant factor for a country with the sort of history Germany has
and the fact that the excellent quality of its democracy is not well known to most
Americans – especially American Jews.
There is, of course, no “take” or any kind of quid pro quo. AJC is there to share
information and hope that what it has to say is taken seriously (Maybe that’s the “take”).
“Presence” and a reasonable way of explaining things in a rational manner counts for a
lot. AJC has earned its access to the decision makers and they have shown a willingness
to listen on the issues that are important to AJC and the American Jewish community. In
addition, they do act on important issues if and when, indeed, it is possible for them to do
so. I don’t think an organization which technically speaks only for itself could ask for
more.
What appears above is only the beginning of the story and deals mostly with philosophy
and process. The real story, the detailed history, is yet to be told. It not only sits in the
AJC archives, it is being added to every day. Some day, some time, some good researcher
will dig into it and come out with an interesting book. I hope I’ll be around to read it.