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Color affects people psychologically in complex ways. Research has shown that color can impact people unconsciously by influencing factors like fatigue, stress, visual perception, and safety. Different colors elicit common emotional reactions across cultures, such as brightness eliciting positive reactions. Color associations are influenced by senses, language, objects, personality, and culture. Warm colors like red, orange, and yellow tend to have higher arousal effects while cool colors like blue and green have lower arousal. The context and combinations of colors also influence psychological perceptions. Marketers have found that color choices can significantly impact how products and services are received.
Color affects people psychologically in complex ways. Research has shown that color can impact people unconsciously by influencing factors like fatigue, stress, visual perception, and safety…