JEFFREY A.

SALKIN
Victorville, California 92395 760-963-9061 jeff_salkin@yahoo.com
RESULTS-DRIVEN, DETAIL-ORIENTED MEDIA ADVERTISING SALES MANAGER WITH PROVEN MEDIA SALES AND TEAM LEADERSHIP EXPERIENCE AND SUCCESS

CAREER BACKGROUND
ESTABLISHED AT BUILDING / LEADING ADVERTISING SALES TEAMS, DEVELOPING LOCAL, REGIONAL & CLIENTS NATIONAL AND ADVERTISING AGENCIES. ABILITY TO RECRUIT, HIRE, TRAIN & COACH SALES STAFFS FOR SALES ORGANIZATIONS .

ADHERES TO A PEOPLE-ORIENTED, BUSINESS RELATIONSHIP BUILDING LEADERSHIP STYLE.

BUSINESS SKILLS Leading Ad Sales Organizations to Sell Full Service Marketing Solutions Strong Knowledge of Ad Sales Industry, Business, T&B, Finance & Operations Recruiting, Developing and Coaching Sales Teams for Media Organizations Maximizing Inventory Pricing & AUR using Yield Management Strategy Communicating and Collaborating Cross Functionally with multiple Departments CRM Records Management Procedures Experienced, Skilled Sales Trainer === WORK HISTORY === ICR Staffing Services, 2011-2012 VP, Executive Recruiting Nationwide healthcare recruiting Time Warner Cable Media Sales | Charter Media | Booth American Company, 1994-2010 Advertising Sales Manager Riverside | Rancho Cucamonga | San Bernardino | Victorville | Apple Valley | Hesperia | Barstow | Big Bear and Lake Arrowhead, California Ruby, Topaz and Turquoise Broadcasting, 1992-1994 General Manager High Desert California Corridor Wilks-Schwartz Broadcasting | JAG Communications, 1985-1992 VP/GM & Managing Partner, KKNG-FM (1989-1992) Oklahoma City, Oklahoma General Sales Manager | Account Executive, WLKW-AM (1986-1989) Providence, Rhode Island General Sales Manager, WROW AM & FM (1985-1986) Albany, New York Capital Cities Communications, 1981-1985 Account Executive, WPRO-FM Providence, Rhode Island Knight Quality Group Radio Stations of New England, 1977-1981 General Sales Manager | Account Executive, WSAR-AM, 1977-1981 Fall River, Massachusetts Assistant to Company President, 1977 Boston, Massachusetts

=== EDUCATION === Ithaca College, Ithaca, New York

Bachelor of Science Degree / Communications Management University of La Verne, Victorville, California Campus MBA with Concentration in Marketing (In Progress)

=== BUSINESS EXPERIENCE ===

Management | Administrative Hired, trained and supervised activities of 24 employees including 4 department heads during role as VP/GM & Managing Partner. Hired, trained and supervised activities of 20 employees as area sales manager for television sales and production operations. Communicated regularly with company CEOs, COOs, Presidents, HR VPs & Directors, business owners, managers and corporate department heads. Administered and managed annual budgets of $1,000,000+. Oversaw/Led involvement in local and regional community-oriented promotional branding events. Professional Business Skills Hosted meetings, conducted training seminars on selling techniques, research and market trends. Conceived and coordinated promotions; designed revenue programs and promotional materials. Maintained and managed active customer accounts and relationships throughout management tenure; skilled in capturing new clients.

Advanced computer skills including Microsoft Word, Office and Excel Proven ability to manage multiple tasks in a fast paced sales environment Advanced oral and written communication skills === BUSINESS ACHIEVEMENTS ===
Developed and implemented annual $1,000,000+ Public Service awareness campaigns for Time Warner Cable & Charter Communications promoting March of Dimes "March for Babies" for Greater Los Angeles area markets. Selected by Los Angeles area VP of Ad Sales to oversee rebuild of TV sales office, personnel and operations as Advertising Sales Manager.

Increased advertising sales revenue for TV sales operation 33% year-over-year for Q1 within 1st year of
assuming responsibilities as Advertising Sales Manager.

Increased ad sales revenue for cable TV sales operation and cable system from 6% of gross to 10% as
General Sales Manager.

Increased ad sales revenue for broadcast radio station from $1,700,000 to $2,400,000 within one year of
hire as General Sales Manager. Guided broadcast radio station through major format and personnel changes as radio station VP/GM & Managing Partner Secured exclusive market entertainment sponsorship positions for KKNG-FM with: - Oklahoma City Broadway & Pops Series, Philharmonic, and Ballet Events - Concerts, Movie Premiers and Family Entertainment Shows

=== PROFESSIONAL DEVELOPMENT ===

Achieve Globals Professional Selling Skills, Professional Coaching Skills and Professional Sales Negotiations (Certified Trainer). Image Light Leadership Development, Jim Doyle Automobile and Healthcare Seminars, Cable Television Advertising Bureau Sales, Radio Advertising Bureau Sales, Irwin Pollack Business Seminars, Capital Cities Communications Revenue Training, Knight Quality Group Radio Stations of New England Training at Arbitron and CBS Promotions, New York.

Community Involvement Board Chair, March of Dimes Inland Empire California Division Member, March of Dimes State of California Communications Committee Board of Directors Victorville Chamber of Commerce Member, Apple Valley, Victorville, Hesperia, Riverside, Hispanic Chambers of Commerce Member, Rotary Club of Victorville Member, Kiwanis Club International Public Information Officer, U.S. Air Force Thunderbirds George Air Show, Victorville, CA Recognitions 2006: 2005: 2004: 2004: 2004: Charter Media - Soaring Eagle Award Achieve Global Certified Trainer - Professional Sales Negotiations Charter Media - Soaring Eagle Award Charter Media - Luminary Award Honoree March of Dimes Volunteer of the Month - Southern California Business References and Recommendations - Next Pages

References
Craig Ruble, GM-Los Angeles-South Division Time Warner Cable Media Sales Office: Ontario, California 909-466-5702 (O), 909-200-6118 (M) Amy Shelton, VP, Sales Cox Media - Kansas / Arkansas Regions Office: Wichita, Kansas 316-641-6571 (M) Lance Morgan, Regional Director Time Warner Cable Media Sales Office: McAllen, Texas 956-239-2147 (M) Hans Fischmann, General Manager Aereo (Was Time Warner Cable Media Sales, Director-Digital Products) Office: Boston, Massachusetts 323-410-1550

Professional Recommendations
Craig Ruble, General Manager, Time Warner Media - Los Angeles East: Supervisor, 8 years

I've had the pleasure of working with Jeff as a colleague and supervisor over the past 10 years. He has always held himself and team accountable to a high standard of performance and integrity. He is a "hands on" leader that works in a collaborative manner to deliver results. Jeff would be a positive addition to any organization interested in achieving sales results. January 31, 2011
Tom Steinhoff, Director of Technical Operations, Time Warner Media - Southern California

Jeff leads by example. He was a positive force in our organization and achieved great results for the company even in a bad economy. January 27, 2011
Hans Fischmann, Director, Digital Advertising, Time Warner Media Jeff is a leader, both of people and in Sales. His confidence, understanding and compassion allow him to be a strong team Manager. His knowledge, experience and creativity make him a shark in the field. Although I never had the pleasure of working for Jeff directly, I consider him one of my mentors. He showed me how to work with Sales people of differing abilities, how to approach a Sales conversation and how to push through Client obstacles and objections. If you are considering Jeff as a Sales leader for your organization, you would be hard pressed to find someone more qualified, or will work as tirelessly, to meet goals. January 17, 2011 Ron Tonkin, Regional Production Manager, Time Warner Media, Los Angeles I have worked with Jeff for several years providing media production services, and it's always been a constructive, collaborative experience. Jeff is a prime example of good business results coming from good business relationships.

George Jostlin, Director, Government Affairs & Public Relations, Charter Communications

I have had the pleasure of interacting and working with Jeff for over 15 years. First as a service provider to Booth American/Charter Communications and later as a fellow employee of Charter. I was always impressed by not only Jeff's professionalism and efforts, but also his manner for teaching and assisting his team in becoming as successful at their trade as he is. Jeff was also never one to sherk from added responsibilities and when an opportunity came to his market to launch a localized version of CNN Headline News he jumped on it and made it a successful part of our local operations. Easy to work with, always a team player, Jeff will make any organization he joins better than it was before he got there. It is with great pride and admiration that I highly recommend Jeff to you! January 25, 2011
Tomas Burka, General Manager, Booth American d/b/a Hi-Desert Cablevision, Supervisor Out of all the people I have worked with in my entire 37 year career to date, I have not known anyone more dedicated to the good of the company than Jeff Salkin. Jeff is squarely focused on goals and manages to creatively achieve them through employee motivation, ongoing sales training and mentoring of his staff and innovative revenue-generating strategies. His leadership skills are immense, but his greatest asset that becomes evident is his work ethic and ongoing personal example. He also has the highest ethical standards which he applies consistently in his daily work and personal life. His clients adore him, his direct staff all universally respect him as well as like him while co-workers have nothing but the highest praise for him. The few, like me, who have had the privilege to "manage" Jeff, not only admire him, but absolutely value his keen business senses, people skills, and thoughtful advice. If you would like to know more, please feel free to contact me about Jeff anytime. August 20, 2010 Lorelai Lehrer, Advanced Media Manager, Charter Media, Los Angeles Operations What a pleasure it was to work with Jeff during my time as Advanced Media Manager of Charter Media in Southern California. Jeff's direction, common sense and thoughtful insight contributed greatly to the development and success of our ground-breaking Interactive project. In Jeff's world there is no "impossible!" February 23, 2011 Terri Horton, MBA, MA, Advertising Manager, Time Warner Media, Riverside, California Jeff is a seasoned professional. I had the pleasure of working with him for 2 years at Time Warner. He is a talented transformational leader capable of leading and driving change while delivering solid results. His talent, skill and insights can be easily transitioned into any industry. Additionally, he is a loyal and committed colleague that garners my utmost respect. February 4, 2011 Joseph W. Brady, CCIM, SIOR, Owner, The Bradco Companies, High Desert, California I have known Jeff Salkin for nearly 17 years. I have worked with him when he was at High Desert Cable, then Charter Communications and lastly at Time Warner. When he left Time Warner, they lost an employee whose word means something, a person who you never have to ask to do it twice. Jeff is well organized, well liked and extremely respected by his vendors, clients, friends and colleagues. What you see with Jeff is what you get. Honest, commitment, trust and commitment to excellence in everything he says and does. I am really proud and humble to call him my friend. January 25, 2011