History of coca cola

History of Bottling
Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. 1894 A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called CocaCola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson.

Understand how The Coca-Cola Company works with more than 300 bottlers to produce, deliver, market and sell products around the world.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. 1899 The first bottling agreement Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. 1900-1909 Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-

weather months when demand was high. 1916 Birth of the contour bottle Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval in 1915 and was introduced in 1916. The contour bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world - even in the dark! 1920s Bottling overtakes fountain sales As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit after their 1923 introduction. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales.

1920s and 30s International expansion Led by longtime Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. 1940s Post-war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

1950s Packaging innovations For the first time, consumers had choices of Coca-Cola package size and type -- the traditional 6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960.

1960s New brands introduced Following Fanta in the 1950s, Sprite, Minute Maid, Fresca and TaB joined brand CocaCola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by POWERADE and DASANI in the 1990s. Today hundreds of other brands are offered to meet consumer preferences in local markets around the world. 1970s and 80s Consolidation to serve customers As technology led to a global economy, the retailers who sold Coca-Cola merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. 1990s New and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. And as the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as people seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.

Mission, Vision & Values

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness...

To create value and make a difference.

Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Focus on the Market

Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious

Work Smart

Act with urgency Remain responsive to change Have the courage to change course when needed

Remain constructively discontent Work efficiently

Act Like Owners

Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt

Be the Brand

Inspire creativity, passion, optimism and fun

Working as a Global Team

Our company is built around two core assets, its brands and its people. That's what makes working here so special. We believe that work is more than a place you go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. It's about being inspired and motivated to achieve extraordinary things. We want our people to take pride in their work and in building brands others love. After all, it's the combined talents, skills, knowledge, experience and passion of our people that make us who we are. Our 139,600 associates around the world live and work in the markets we serve -- 50 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learnings quickly. As a result, our Company culture is ever more collaborative. From beverage concept and development to merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our associates are increasingly enthusiastic about their work and inspired to turn plans into action.

Coca-Cola Launches Anywhere In The World, The Coca-Cola Anthem for the London 2012 Olympic Games
Corporate, May 16, 2012

Track Features GRAMMY Award Winner Mark Ronson And 2011 Mercury Prize Nominee, Katy B LONDON, May 13, 2012 - "Sport is music in the way that it has so many different natural rhythms... when I was recording the athletes I wasn't really thinking of them in terms of athletes performing a sport, I was thinking of them as people in an orchestra." Mark Ronson Fusing the sounds of sport and music. Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign launched globally today. Available for purchase online, the exclusive track is the centerpiece of the brand's Move to the Beat campaign.

Number of Employees

The Coca-Cola Company has 92,800 worldwide employees.

Key Competitors of the Coca-Cola Company

PepsiCo (PEP) Kraft Foods (KFT) Nestle S A (NSRGY) Dr. Pepper Snapple Group, Inc. (DPS) Tyson Foods, Inc. (TFS) Con-Agra Foods (CAG)
Products Made by the Coca-Cola Company

Brand Name: Coca-Cola The Coca-Cola Company offers a brand portfolio of more than 3,300 products in over 200 countries, from Inca Kola, a sparkling beverage found in North and South America, am energy drink available in Asia, to Vita, an African juice drink, and BonAqua, a water found in four continents. Coca-Cola is available in the following flavors: Cola Cola Green Tea Cola Lemon Cola Lemon Lime Cola Lime Cola Orange Cola Raspberry

Distribution on markets

Phoenix Beverages, the brewer of world class beers is an award winning company that markets its products to various countries such as Reunion, Mayotte, South Africa, England and Australia.

Local markets
Phoenix Beverages produces and offers a wide range of beers, wines, spirits and other alcoholic products, soft drinks and table water. Its flagship brand, Phoenix Beer, was launched in 1963 and has since become the preferred beer of Mauritius. The company also manufactures Blue Marlin, Phoenix Special Brew and Phoenix Fresh among others. Phoenix Beverages also produces and sells under licence world famous brands such as Guinness Foreign Extra Stout, Malta Guinness and Smirnoff Ice for the local market. It also produces The Coca-Cola Company products such as Coca-Cola, Fanta, Sprite, Schweppes, Dasani and Crystal table water. It is the sole authorized bottler of The Coca-Cola Company in Mauritius.

Export markets
Phoenix Beverages is more than focused in developing its export business, moving from foothold positions to more significant volumes in key targeted markets. Following its long established partnership with Diageo and Kenya Breweries, Phoenix Beverages manufactures under license, products such as Tusker, Pilsner, Guinness, Malta Guinness and Smirnoff Ice and then exports to certain countries. In addition, Phoenix Beverages is in partnership with UNIBRA, and has entered the Malagasy market through the construction of the Nouvelle Brasserie de Madagascar SA.

Home sales

All the products manufactured and imported by Phoenix Beverages can be purchased at our House Sales outlet at Pont Fer, Phoenix. For all your events (Wedding, Sport activities, Cocktails among others), the Special Events department recommends and delivers the products at your given specific address. For further information: House Sales: 601 2171 or 601 2028 Special Events: 601 2287

Imported products

Appletiser

Appletiser is made from concentrated apple juice. It contains no added sugar or colourant, making it the perfect anywhere, anytime treat. Appletiser can be enjoyed in 3 different pack formats: 750 and 275 ml glass bottles and 330 ml aluminium cans.

Grapetiser

Grapetiser is a delicious and sparkling grape juice bursting with a distinct grape scent and flavour. Just like Appletiser, Grapetiser has no added sugar or colourant. Grapetiser can be enjoyed in 3 different pack formats: 275 and 750 ml glass bottles and 330 ml aluminium cans.

Peroni

The recent partnership between SABMiller and Phoenix Beverages has enabled the latter to start importing the famous Italian beer Peroni Nastro Azzuro. Peroni Nastro Azzuro was launched in November 2010. Peroni Nastro Azzurro is Italys number one premium beer. The basic ingredients are water, barley malt, Italian maize, hop pellets and extract. Available in 330 ml non returnable glass bottles.

conclusion Coca-Cola might owe its origins to the United States, but its popularity has made it a truly universal product. Today, anyone can find Coca-Cola in virtually every part of the world, be it in soda machine, vending machines, or a remote small cozy Caf.

2011 YEAR IN REVIEW Corporate Home / Contact Us

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Letter to Shareowners Company Highlights Operating Groups Downloads Map Euroasia Page 3 Page 4 Page 5 Page 6 Page 7 Slide 1 Slide 2 Page 3

Download the PDF of Per Capita Consumption Data for Selected Countries

Eurasia & Africa

The Eurasia & Africa Group grew unit case volume 6 percent, underscoring progress against the goal of strategically investing for tomorrow while gaining share today. India delivered doubledigit growth for the fifth consecutive year. Brand Coca-Cola stayed strong, and still beverages benefited from growth across our juice and juice drink portfolio, including Maaza. In Russia, brand Coca-Cola again delivered double-digit growth in 2011, and we continued to outperform the industry and gained share in sparkling beverages. In Turkey, we delivered double-digit volume growth for the second consecutive year. Despite geopolitical challenges in the Middle East and North Africa, we delivered strong performance. We continue to invest in this region, as evidenced by our agreement to acquire approximately 50 percent of the equity of Aujan Industries. This partnership, coupled with our strong bottling partners, will make our system a leader in the regions fast-growing still beverage category.
2011 UNIT CASE VOLUME MIX BY GEOGRAPHY

29%

Middle East & North Africa Central, East & West Africa India Turkey South Africa Russia Other

Eurasia & Africa Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.

DOWNLOAD THE PDF

Europe
The Europe Group overcame an uncertain economic environment to deliver 4 percent operating income growth and 2 percent unit case volume growth. The 125th anniversary of Coca-Cola was activated with passion and creativity, driving brand love on a massive scale. Other marketing highlights included Coke & Meals, driving sales with imaginative partnerships and cross promotions. We scored with summer music campaigns and built momentum for UEFA EURO 2012 and the London 2012 Olympic Games. A key strategic success was strengthening ties with bottling partners and driving growth with key customers. We spent more time in the marketplace, using the insights to act with greater flexibility and get closer to consumers with an adapted brand, package and price architecture.
2011 UNIT CASE VOLUME MIX BY GEOGRAPHY

18%

Eastern Europe Germany Spain Great Britain France Italy Other

Europe Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.

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Latin America
Our unit case volume growth of 6 percent in the Latin America Group led to volume and value share gains in total NARTD beverages. This performance made Latin America the largest operating group in terms of unit case volume for the fifth consecutive year. We attribute much of this growth to clear occasion-based, brand, package, price and channel strategies across beverage categories. The business also benefited from strong integrated marketing campaigns across beverage categories, as well as a successful holiday campaign and connection with consumers through inspirational cultural messages. Latin America gained volume and value share in both sparkling and still beverages. Sparkling beverages grew 4 percent driven by continued growth of brand Coca-Cola, and still beverages grew 15 percent.
2011 UNIT CASE VOLUME MIX BY GEOGRAPHY

44%

Mexico Brazil

South Latin Latin Center

Latin America Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.

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North America
Our flagship market is focused on building strong brands, translating brand value into customer value and strengthening system capabilities to sustain and repeat success. We delivered solid results in a challenging environment, including 1 percent organic volume growth, as we continued our integration efforts following the largest acquisition in our Companys history, creating synergy savings to reinvest in our brands and capabilities. Strong consumer and customer programs included Coca-Cola Arctic Home, which generated more than 1.3 billion consumer impressions, and continued successful marketing partnerships between Brand CocaCola and NASCAR, Diet Coke and The Heart Truth campaign, and Coca-Cola Zero, Powerade and the National Collegiate Athletic Association (NCAA). Effective execution of our occasion-based, brand, package, price and channel strategies delivered volume and value share gains across beverage categories. Coca-Cola Zero achieved its fifth consecutive year of doubledigit volume growth, and Powerade, Dasani, Gold Peak and Seagrams all grew double digits.
2011 UNIT CASE VOLUME MIX BY GEOGRAPHY

94%

United States Canada

North America Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.

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Pacific
The Pacific Group delivered 5 percent unit case volume growth. In Japan, the strength and resilience of our systems people, brands and programs enabled us to rapidly regain momentum after the March 2011 earthquake and tsunami and deliver another year of volume growth. In China, our unit case volume grew 13 percent, making this nine of the last 10 years the business has delivered double-digit growth. Our core brandsCoca-Cola, Sprite, Fanta and Minute Maid Pulpyall delivered double-digit growth for the year in China. Following a strong 2010, our volume in the other territories of the Pacific Group showed mixed performance in 2011, affected by macroeconomic headwinds in some countries. Importantly, the Pacific Group gained share in sparkling beverages, juices and juice drinks, and water.
2011 UNIT CASE VOLUME MIX BY GEOGRAPHY

44%

China Japan

Philippines Australia Thailand Other

Pacific Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.

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Bottling Investments
In 2011, we continued to execute the strategies of the Bottling Investments Group. Our core focus on top-line growth and aggressive cost management, combined with marketplace execution, operational excellence and productivity, generated strong performance. We grew unit

case volume 4 percent on a comparable basis after adjusting for the impact of the sale of our Norway and Sweden bottling operations. However, on a reported basis unit case volume was even with the prior year. We continued to focus on prudent capital planning to ensure we have the capacity to meet sales growth. Our focus on improving environmental metrics has resulted in significant positive changes, especially in energy and water usage. In addition, we opened more than 335,000 new outlets, placed an incremental 205,000 new coolers and continued building market segmentation capabilities to ensure consumers continue to have access to our brands for all occasions, in the right packages, at the right price. We remained focused on the implementation of Coke One, our end-to-end bottler operating system that enables the development of standard tools, data and systems geared toward enhancing sales force effectiveness.
Bottling Investments Data Sheet

Includes Unit Case Volume Growth, Net Operating Revenues and Operating Income data.

DOWNLOAD THE PDF 2012 The Coca-Cola Company. Released April 26, 2012.