May 2008
May 2008
Many marketers and copywriters have bought into the ridiculous notion that all they have to do to succeed is copy or model someone else who is successful and that this method alone will help them succeed. No, it wont. For two reasons: 1. It isnt the words as much as WHO wrote the words and the emotional state he was in when he wrote them. Try all you want but you cannot duplicate Beethoven. You can play his music but try writing it. Very different ball game, eh? Superstar copywriters or entrepreneurs who create a grand slam ad are often unable to do it again EVER in their entire career. You can run down the list and see over and over again how these copywriters continued to write great stuff but nothing ever matched their grand slam effort. Even when they copied their own formula, they still came up short. With this in mind, how can someone else come along and copy the original copywriter and think hes going to get similar results? Tis not going to happen.
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I say all of the above because it isnt just the words that do the selling. Its the emotion behind the words. Remove the emotion and you dont have great copy. So it makes sense to me that you spend as much time learning how to raise your level of vibration as you do learning marketing and copywriting strategies. Trouble is, no one ever teaches how to INFUSE your writing and marketing with a level of vibration that is so positive and potent that people can literally feel the energy pouring off the words youve written. Fact is, if your vibration level is high enough, you could put words in print today and a couple of hundred years from now, when youre no longer on this physical plane, those words would still carry a buzzzzzz that others feel. Let me give you an example. A few weeks ago, I was in a bookstore. I had a stack of books in my hands and was walking down the aisle toward the cashier. As I was walking past a bookcase of hardback Agatha Christie novels, my eyes and head were pulled to the left as if I was being magnetically pulled in that direction. I took note that this was the third time in less than a week that I was being pulled in the direction of this particular authors books. Well, as the saying goes, third time is a charm. This time, instead of continuing to walk on by, I stopped and picked up a copy of Evil Under the Sun. I opened the book and turned to the first chapter.
Disclaimer: The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to increase personal wealth. No promise or guarantee of results is implied or suggested.
May 2008
Unlike other monks who begin their training around age 20, this man started at age 40. Upon successfully finishing the 1,000 marathons, he decided to do the unthinkable. Not satisfied with merely finishing something that is almost impossible to do he chose to do the 1,000 marathons again. This time, he completed the goal in six years instead of seven. In Japan, anyone who accomplishes this feat is considered a Living Buddha. A couple of years ago, I went through an illness that led to what many people would describe as a profound transformational experience. While I was doing my best to recover from what nearly killed me, a man I met in China gave me the story of this marathon monk. I read it over and over. Each day, when I trained, I would picture this man, see him running through the rain-or snow-covered mountains. I would picture him fighting off poisonous snakes and wild pigs. And when I thought of what HE was able to do with the right mental focus how could I give up on what I wanted to accomplish? When I was given the green light and allowed to meet with him (no easy task, I assure you), a dream had come to life. I came to thank him and tell him how much his story helped me overcome some tough times. After I thanked him and offered a copy of my book and some other gifts, he said, It is not ME but YOU who got yourself better. I am just a man. It was you who, while lying in bed, began to do Zen breathing exercises that opened you up to a new level of being. As I sat in Ajari-sans temple listening to his stories, I felt a buzzzzzz going on inside. Hours passed by in minutes. He was telling simple stories yet I was mesmerized the entire time. Several hours after our meeting ended, I was still swimming in a current of electrical energy that was out of this world. What does this have to do with copywriting specifically, email copywriting? Let me tell you. When someone writes, speaks, or even looks at you without resistance, you feel it. When you read something written by the pen of a fearless man or woman, you sense it. Its the kind of writing that is powerful, passionate, and electric. It carries a charge that keeps you reading, even if its simple words. Astute readers of my daily emails can tell via the mere reading of my words and the energy that comes from them that I write without resistance, without blocks and without concern for what everyone else thinks. But they dont know how I put myself into this state. I cannot say what Agatha Christie did to ramp up her vibration, but I can assure you that she did something because no one writes the way she did without being deeply connected. I believe the quality of being emotionally free, willing and able to express yourself without resistance is the key to greatness in writing. Whether were
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www.knockoutmarketing.com Copyright, 2008, Matt Furey Enterprises, Inc.
May 2008
Yes, this technique of using the persons first name may bump sales once or twice, but that doesnt mean you use it EVERYTIME. As I learned in kung fu years ago, A strength over-extended becomes a weakness. Using someones name is good salesmanship. Using it in the subject line of every email is not. Mistake #2: Top of message lists the contents of the email Why on earth do I need to see the contents of an email at the top of an email? Instead, why not suck me into your universe with powerful, riveting copy? Chances are excellent that when I see the contents listed I will quickly scan and say, Ah, not for me and move on. Not only that, but part of being an effective email copywriter lies in your ability to convey warmth. How warm is a table of contents at the top of an email? Mistake #3: First sentence is boring, dull or too long to keep me jazzed After someone reads your subject line and opens your email, you must not take anything for granted. Your first sentence has to be powerful. It must arrest the attention of the reader and make him so curious he has to keep reading. For example, heres an opening sentence I read a few minutes ago in a recent email, followed by what I wrote to make it more compelling: First sentence: Do you know someone who will be going into surgery soon? Rewrite: Surgery sucks. Especially open heart surgery. I know people who almost died from it. Some who have. Now, you might say, Hey, Furey, you cheated. You wrote four sentences instead of one. And some of your sentences arent grammatically correct. Theyre not even sentences. Your English teacher would flunk you for what you wrote. And in reply Id say, My English teacher never made a dime from her writing, I do. Mistake #4: Teaching In our most recent MasterMind meeting I handed emails that several members had recently written. and stopped reading whenever I thought the writer when I thought the writer satiated the thirst and out a booklet containing I read each email out loud had lost the reader OR hunger of the reader.
When I say satiated the thirst I mean that the reader would no longer feel the need to BUY the product because he has just been fed. Instead of being teased to the point that hell pay for his meal, hes been given enough that hes forgotten he was hungry or thirsty in the first place. Over and over you see emails being sent out that teach, teach, teach. The emails scream, Let me show you how smart I am. Let me show you how much I know. Want to know how to make money on the Internet well, Ill prove Im your man. Here are five ways to do it. Heres what happens when you do the above.
May 2008
Being that Im feeling totally uninhibited which is my normal state anyway I dont hold back. Without hesitation, I say, The biggest mistake of them all is over-teaching in your emails. Lets be honest, teachers arent very highly paid. Theres no money in the profession. But there is big money in copywriting, especially email copywriting and its the easiest way for a copywriter to hit six figures per year. When you hear this, your eyes pop with amazement. You can no longer stand on the sidelines and watch. You jump into the conversation to say, But I heard an email needs to be loaded with content. I heard it needs to teach. It needs to teach all right, I reply. It needs to teach people to sit up and pay close attention to everything you write. It needs to teach people to be in AWE to be mesmerized. It needs to teach people how to laugh again, how to enjoy life, how to be inspired to reach for the stars and go for it. But anything beyond that is over-teaching and when you over-teach, you cannot sell anything. That is where the fine line gets blurred. Weve all heard the roar about giving away the store in terms of free content in order to woo the buyer to purchase our products. But thats NOT the best strategy. And so, as an email copywriter, you need to be keenly aware of this important distinction. Write copy that teaches too much, and sales suffer. Write copy that gets the reader curious, excited, and eager for more then sales will BOOM and those youre writing for will love you. Your job is simple: You write emails that info-tain the reader so much he cant wait to read your next dispatch. Perhaps youre wondering, Info-tain? Are you serious? Sure am. And do you want to know why? Its because those who entertain us make a boatload of money. You, as an email copywriter, can do something great with your talent and be totally free and open as you take off the hat of expert and become an info-tainer. You entertain with information and that leads to increased sales.
Matt Fureys
August 2006
You dont teach in an email because it leads to fewer sales. Now, if the above isnt a good enough reason to avoid the email, then there aint a better one. MasterMind member John functionalhandstrength.com earns well over six figures per website and hes only about 16 fully dedicated months into free teaching Wood www. year from his the business.
John first learned the dont teach in an email philosophy from me a couple years back and naturally, as all marketers must test my premise, he tracked his sales on the days in which he gave a training regimen or program vs. the days in which he inspired, motivated and entertained. John will tell you, unequivocally, that his weakest sales were always on the days in which he stopped selling and put on the hat of teacher.
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August 2006
up. See how a whiff of information is brought under the readers nose so that he begins to salivate. Then pay close attention to the sections I have underlined. This is where I whisk the watermelon away and tell the reader how he can get ALL the juicy details.
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Incidentally, if you havent gotten Steves books yet, youre really missing out. He wrote about me in The Story of You and How to Create a New One. This book is kick-rumpus. So is Reinventing Yourself.
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www.knockoutmarketing.com Copyright, 2006, Matt Furey Enterprises, Inc.
August 2006
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August 2006
free who attended one of my events as a PAID attendee (it was only $995.00 back then). Toward the end of the event, I had a private closed-door meeting with a group of attendees who wanted to be part of my first-ever MasterMind. This man attended the meeting, mostly, I guess, to study my sales presentation. There wasnt one. I simply passed out the forms (the attendees had already been sold during the event) and the people sitting around the table started filling them out. When everyone else was filling out the forms, the ingrate said the following out loud, for all to hear: You know Matt, Im wondering WHY I should pay to be part of your coaching when up til now youve coached me for FREE. Without breaking stride or reacting in an explosive manner, I turned to him and politely said, Well, its NOT free anymore. He didnt fill out the form. This taught me a valuable business lesson. Be generous with those who are giving you money. Go the extra mile with those who are paying. Be stingy with those who arent. Cut stingy people, freeloaders and gladhanders out of your life immediately. Now, dont go to extremes with what Ive just told you. There is a time to give but you must understand that it is strategic giving, not stupid giving. Strategic giving leads to more money, better relationships and an improved career. Strategic giving also makes you feel good about yourself. Stupid giving leads to failure and frustration.
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Give em a List
Another example of appearing to be teaching, but not doing so, is when you give the reader a list of three or five or seven things he can do to make money, lose weight, pick up chicks, increase flexibility, remember names, improve creativity, and so on. You make a list alright. And you tell people the things that they can do to improve. They will be ecstatic. They will be over-joyed. They will acknowledge you as the expert. They will be informed (partly so). And you have taught them something. Only thing is that the person must commit to doing something. Otherwise the WHAT to do wont change a thing in their lives. The reader must commit to transmuting what to do into HOW to do it and this cannot be done without further study. This means if they really want to learn, they better get the product, go to the seminar, and so on. One of the product categories that has the best tag on the above is the ingestible health supplements industry. Dr. Dave Woynarowski, M.D., www. drdavesbest.com has the distinct advantage of being able to tell you everything under the sun about what you need in terms of supplements and how they work to improve your health. Yet, none of what he says will do you a rats ass of good unless you get his supplements.
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August 2006
is an equal and opposite reaction. Tis true, since almost every motion of the human body is governed by the behavior of opposing muscle groups, one to flex and one to extend and yes, both are involved in every motion to some extent, not purely one or the other. [Note: Utterly boring me to death. Sounds like college professor all over again. Ugggh. Also, opening paragraph is too long.] So, since this is the case, (and it is) an effective routine must attend to the development of both structures within a given bodypart if you want to achieve maximal development. If you have ever wondered why Johnny Biceps at your gym, who does nothing but curls, never got any bigger its because he forgot this (or more likely just ignored it.) Today I am going to tell you about two sets of exercises, both very simple, which will build tremendous strength and power if done correctly. With a free weights: 1. The standing curl 2. The standing military press For the bodyweight oriented: 1. Pullups 2. Dips Of course, there are many more combinations, these are just two of my favorites. In fact, you can combine these two, add some leg work, neck, abdominal training and a few grip exercises and you have yourself one heck of an effective program. [Note: Although John didnt give much here in terms of teaching, he really did as many people know how to do all the exercises he listed. In listing them the way he did, the reader now knows how to pair the exercises for maximum benefit. He gave them too much. He satiated the readers appetite with this, so they didnt buy that day.] Train hard. John Wood P.S. This concept also applies to forearm and grip training which is what makes The Formulator so incredibly effective. If you havent scooted on over to check out our Brand New Formulator Training Guide, Now is your chance: http://www.functionalhandstrength.com/formulator_guide.html Are There Really Secrets To Hand Balancing <$firstname$>, I bet you didnt know that Ive been a fan of hand-balancing for quite a long time now and have collected more than a bit of material on that subject. [Note: Opening is much more inviting than email # 1. Has zero professor-speak.]
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www.knockoutmarketing.com Copyright, 2006, Matt Furey Enterprises, Inc.
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Fortunately there are those willing to teach others their secrets. [Note: Oh, goody!] If you want to learn the ups and downs of hand balancing, we have the latest and greatest training course written on the subject Right Here: http://www.functionalhandstrength.com/hand_balancing.html Or, if you prefer to have the ability to draw a crowd wherever you go, and have a heck of a good time training for a very impressive feat, you can learn how to rip a phonebook in half the right way with Dennis Rogers Brand new How-To dvd: http://www.functionalhandstrength.com/phonebook_tear.html Take your pick and wow em all. Train hard. John Wood [Note: The only thing I dont like about this email is the switch to a different topic at the end. I would have put that in a P.S. after his signature. Otherwise, fantastic.] Now lets look at William Huffs email www.shaolinsecrets.com Attack Your Fear Matt, This past weekend I was in Tampa, Florida for a Mastermind Meeting. The Mastermind concept is a success concept that teaches you that if you want to get something, be someone or improve yourself, get into a group of other like minded individuals that want the same thing. By doing so, you magnetize yourself and the others in the group to attract and get what you want faster. This Mastermind group is sharp. Like a razor. The energy in the room is unbelievable and there are already people in the room who have seen improvements of 100% to as much as 500% in their businesses and other areas of their lives. Some have started from scratch in January and already have a viable business up and making money. Some have quit their jobs, started new careers and have never been happier. Others are still in the same career but are building businesses in their spare time with the goal of switching careers. Some shall we say are dragging their feet. Now you might ask yourself, Self, why would anyone spend money to join the group, travel thousands of miles and take time away from family and friends to not take the action that they said they wanted to take. Simple its Fear. Fear of the unknown; fear of success, fear of failure fear of the Boogeyman or the monster that you just knew was hiding under your bed when you were a kid.
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www.knockoutmarketing.com Copyright, 2006, Matt Furey Enterprises, Inc.
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August 2006
Three solid punches, wham, wham, wham and I didnt move an inch. The crowd burst out into applause as I bowed to my Mentor and showed respect for the lesson I had learned. He turned to the crowd and told them that what they just saw was a metaphor for fear. When you feel fearful, you have to attack it. Instead of trying to figure out why youre fearful and what might happen, just go. Attack. Get after whatever it is thats making you afraid and as you can see, youll come out on the other side feeling better than ever about yourself and you will have achieved what you wanted. I realized right then that while I had been taught this by my Instructors in different ways, no one had explained it to me in this way until now. This is one of the most powerful lessons you or I could ever learn. When youre in class and its time to spar, its okay to be anxious, nervous and fearful. Almost all the students I work with and talk to, especially the women, dislike sparring. The cure is to do what thats right; get in there and spar. Because as soon as you start and you take that first shot boom; no more fear. Attack your fear. Go after what you want. Dont worry about the what ifs . Decide what you want, make your plan of action And Attack Your Fear. Best, William Huff P.S. To learn more about what your proper mental state should be and how the ancient Shaolin Temple of China trains their Warrior Monks to be the toughest on the plant, get over to http://www.shaolinsecrets.com and get Secrets of the Shaolin Temple Volume I. P.P.S. I havent forgotten about my promise. The announcement I have is coming in the next couple of days. Stay tuned. [Note: This entire email is a story designed to get people to ACT to do something, to attack what they are afraid of. In the P.S. I would not have talked about mental states. Instead I would have recapped the central theme of the email and closed as follows: Youve just read about something I did this past weekend to overcome fear. Now its your turn. Im sure youve got at least one fear in your life, something that is holding you back; something keeping your from truly living the great life. Obliterate that fear, man. If youre hesitating in the least about owning a copy of Secrets of the Shaolin Temple .. then fear no more. MOVE. Get rid of this idea that you can outthink your fear. Do something to rid yourself of it and do it right NOW. Go to http://www.shaolinsecrets.com and place your order.]
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www.knockoutmarketing.com Copyright, 2006, Matt Furey Enterprises, Inc.
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August 2006
coaching programs, consults, speaks and races horses. In fact, he literally wrote the book on this subject *NO B.S. TIME MANAGEMENT FOR ENTREPRENEURS*.) This was a life-changing event for me! I know it will be for you too. See, rich people really DO think differently. When you shift your thinking, you shift your bank account. See how you can tap into Dans knowledge here http://www.kickstartcart.com/app/adtrack.asp?AdID=255135 Warmly, Lorrie [Note: I am not in favor of emails sent en-masse, that only have the first name. Never assume that anyone knows you by one name, unless youre Madonna or Cher. I always sign my emails as Matt Furey as it promotes Matt Furey (not Matt). How is Matt? Got a lot of them, out there. You may assume that signing with one name is more personal. Yet, the copy of the email is where you convey warmth and a down-toearth personality. Attempting to do it in the signature is too late. Send a postcard and sign it Lorrie. Tis a good idea. But not online.] Thats all for this issue, my friend. Except for one thing. Weve got 19 seats remaining in my October seminar. It's not an event youll feel good about missing. It will give you a bigger, fatter, more prosperous bank account. I think thats a better idea, dont you? At my seminar, The Science of Super-Human Marketing, I will teach you the secrets of making a million buckeroos per year as a coach, mentor, newsletter writer and story-teller how could you miss this for anything in the world? It would be like committing financial suicide. Go to www.knockoutmarketing and enroll today.
Matt Furey
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Matt Fureys
September 2006
Okay, well then, its time to practice, he said with a voice more serious than a stroke. Dad pointed to the section of the Bible I would be reading and said, Heres the section youre to read. Let me hear you read it out loud. Do I have to? I questioned. Yes. I began. A reading from the book of Deuteronomy. Whilst reading I was seated on the edge of the bed; my father sat next to me, looking over my shoulder. After I read the first sentence, without pausing, I went to the next. Wait a minute now. What do you think youre doing? my father questioned. Did you see the punctuation at the end of the first sentence? Look right here, what do you call that? A period. Thats right. A period. Now what do you think the writers of the Bible put the period in there for? For you to skip over it? No. They put the period in there because they want you to PAUSE before continuing. So you pause when you come to a period. Now start again, from the top. I began again. This time I paused at the period. Then I went to the next sentence. It was a much longer one than the first, containing a comma. I read right through the comma. Uh-uh-uh. Not so fast, piped my dad. Do you see this little mark after the fifth word? What do you call that mark? A comma. Thats right, a comma. Now why do you think the writers put that in there? To get me to pause. Right. So when you see a period or a comma, you stop. You pause. Let what youve read sink into peoples minds a bit before you continue. I began to read again. Dad, looking over my shoulder, never offering a word of praise. Only correction. When I finished the passage he had me start again. Over and over I read the passage and if at any time I read quickly, he stopped me. Even if it was the last phrase, which at that time was spoken as: This is the word of the Lord. Matt, what youre reading here is important. Its the Word of the Lord. And when you get to the end of the passage, you cannot go too fast. In fact, you need to go even slower and enunciate each word. You see all the other lectors at the Mass. Theyre awful. They get to the end of the reading
Disclaimer: The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to increase personal wealth. No promise or guarantee of results is implied or suggested.
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Time Out
What I have done to open this newsletter is an example, on many levels, of what you as a marketer of goods and services on the Internet can imitate in your email campaigns. Yes, the story above is true and it takes guts to write what is weighing heavily on my mind but its part of the Furey Method for becoming a great email copywriter. Note: I did not say copy verbatim. Imitate the flow; the layout; the type of story; the amplification of emotion and so on. But do not copy the words themselves. They are mine. They come from my brain. So should yours. And doing so is not difficult when you learn to write email copy the way I write it. There are several key elements to writing effective money-drenching email copy. First and foremost, though, is learning to write like you talk. Most people struggle because they try to write in a vernacular different from how they would speak to a friend one-on-one. Big mistake. The key to breaking out of this is to begin talking out loud and after a sentence is uttered, you write what you said. This is the fastest way of finding your voice. And, if you want to go further, if you want to find someone elses voice then listen to him speak and write what you heard. Theres nothing more to it and anyone who tries to teach you otherwise is milking the process of email copywriting for all its worth. Your key to success when writing emails is to uncomplicate things. Most people do the opposite. They try to make everything more difficult than it is. Imagine being the person who writes in a clear voice nearly everyone easily understands. I think this ideal is a grand station in life to attain, dont you? Six months after my wife had emigrated to the U.S. (she arrived on August 2, 1994), she could read my writings and clearly understand what I was saying. This, my friend, was after having no more training in English
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September 2006
than what was provided at an adult school program, wherein she was tossed into a room with dozens of other emigrants, most from different parts of the world. The average writing you see on the Internet today what we read in most emails if I were a betting man, I would bet that after six months of English Zhannie wouldnt have understood the message. Today, yes. Back in 1994, no. We are often given the advice to write at the 5th or 6th grade level. Yet, in todays global Internet world, youre probably better off writing at the six months of English level. Clear, concise and colloquial, those are the three Cs of writing youll want to work on.
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5. 6. 7. 8. 9.
10. They write emails lacking in POWER because they fail to tell the reader to buy something. The main purpose of an email is to sell your products and services. And so, if you dont use a voice filled with deep conviction and enthusiasm you wont get many sales. To rewrite Emerson, who said: Nothing great was ever accomplished without enthusiasm I say, Nothing great was ever SOLD without enthusiasm. Dont be wimpy. Tell the reader what he is supposed to do just as, in the opening story for this n/l I reviewed how my father taught me to read. There are many other things I will cover about my style of email copywriting in the future but this list of 10 can last you forever and if you continually refine and hone your skills, continually looking at whether or not youve hit the mark on these 10 things you will improve.
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September 2006
took the stage. He told stories. He was personal. He could have simply gone on stage to sing and nothing more, yet he understood the value of making a personal connection with his audience. Reagan, the Great Communicator, was an entertainer first. He made most Americans feel good about the country by telling stories, jokes and being of good cheer. How much money would Rush Limbaugh be getting for his radio show if he didnt make people laugh as well as make others raging mad? He is an entertainer. Look at the salaries of our big league ball players. What do they do? They entertain. The other day I revealed this truism Entertainment is more important than education to a member of my MasterMind. He broke out laughing. Couldnt believe what I was saying. I then said to him, You have kids, right? Yes. Where are they now? Probably watching something on tee-vee. Precisely. Right or wrong Im not playing judge here. Im merely reporting the truth. If you want to make the most out of your career you must learn to MIX entertainment with what you do. And by entertainment, I mean, first and foremost, MAKING PEOPLE LAUGH on a daily basis preferably. One laugh per email is good. Two or more and youre doing great. But laugh your reader must, if you want him or her to become a fan who buys from you again and again. [Note: In a direct response salesletter, I do not advise going after the laugh. Its very hard to make it work. In an email getting regular laughs is mandatory if you want to build a large following.] Yes, I am an educator. I teach people how to do things in my books, courses, newsletters, seminars and coaching programs. But Id be a fool to think my success would be equal to or greater than what it is if I didnt entertain. Read my emails. Study them. Each and every day there is at least one instance in which I make the reader laugh assuming, however, he has a pulse. You cannot make the dead laugh, Im told.
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their quotes as well as their recitations from history books or the studies, theyre aint a whole lot left for them to say because their brain is little more than an accumulation of a bunch of everyones facts.
Back in 1992, I attended a Robert Fritz workshop on Creating in Sonoma, California. It was a wonderful life-changing event for me. One of the reasons why happened on Day 3. When Fritz was grilling us with his Socratic method, which he calls Structural Consulting, I shot back at him with a line that went like this: Well, Dr. Wayne Dyer says Before I could give the quote Fritz interrupted me. I dont want to hear what Dr. Wayne Dyer says, or Dr. Joyce Brothers, or Deepak Chopra, or Norman Vincent Peale, or Tony Robbins, or Mother Teresa, and so on. I want to know what YOU think. I sat motionless for a spell. Then a smile of embarrassment broke out on my face. I realized, for the first time in my life, my mind wasnt much more than a collection of what everyone else thinks and says and writes. There was very little Matt Furey in my own brain. I was well-read but I was uneducated. Never before have I felt so naked. It was a beautiful moment. Keep this in mind when you sit before your keyboard and begin to write. Give the reader part of yourself not a part of what everyone else says. Be personal. Be down-to-earth. Be enthusiastic and authoritative. And damnit, make people laugh. Use quotes and studies but use YOURSELF even more. Give the reader a window to view your life and youll attract a following who cannot wait for your next message as well as your next product or service.
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Alright, now let me dig out my red pen and start going to town on some emails Ive recently received. Per usual, my comments will begin whenever you see the following: [Note:]. Because so many of my comments are brutal names, products, websites and such have been omitted to protect the guilty.
How to Be a Hero
Hi Matt, Ever notice how when they interview a hero the hero always says one line. It may take slightly different forms, but theyll all say basically the same thing. [Note: Who is they? Be more specific and youll get more of the readers attention.] What is it? Reporter: You were so courageous, Mr. Fireman, that was such an extraordinary thing you did. Were all amazed and profoundly grateful. Please tell us, what were you thinking? Hero: You fill in the blank. I saw this many times yesterday on TV and I always predicted what the person would say. Come on, take a guess Yes, they will say I was just doing my job. How about if it is a non-service professional, some passer by? What will they say? Yes, I just did what anyone would do in that situation. I wasnt thinking of being a hero, I just wanted to get the person out of there. Inside these answers are two keys to confidence. Two keys to success. Two keys to what you really want: to feel great. [Note: Rewrite of paragraph above Contained within these seemingly blah answers are two secrets of mega confidence; two keys to unparalleled success; two keys to greatness. Would you like to know what they are?] They arent as easy to guess as the hero interview, but Im a trained professional and will point them out: Focus and Action.
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These heroes were focused on what was most important. With my baseball background I like calling it focusing on the MIT the Most Important Thing. They were focused on the person in trouble and how to solve the problem. They werent caught up in a psycho-drama full of emotions. Confidence isnt even the issue. This might seem sacrilegious coming from a guy who created a course called (xx), but I believe focus is more important than confidence. Focus powerfully and confidence comes along for the ride. [Note: At this point youve given me too much and the possibility of a sale is reduced. You need more curiosity here. Youve already solved things for the reader.] Then take action. Do whatever your focus is telling you to do. So, how do you be a hero? You dont think about being a hero, you just focus on whats most important and take action. Now, it helps a lot if youre trained in this. Good training makes it a lot easier to stay focused and take right action under pressure. Any high stress profession involves high stress training. [Note: Trained??? Oh boy, sounds like too much work. If youre going to tell them they need to work you must glorify hard work by comparing YOUR idea of hard work to someone elses lame idea of hard work.] Pilots, soldiers, EMTs, firemen all train in simulated settings to build their ability to focus and take action in spite of numerous possible distractions. [Note: Im none of the above. Better relate it to me fast or Im outta here.] Their training makes them many times more likely to take effective action when the heat is on and heroic deeds (as defined by others) are called for. But there is stress in your job, in your relationship, in your life. You would benefit from being trained to be better able to focus and take action. That training would make you feel more confident. [Note: What I want is Instant Confidence. To hell with my stress, my job and all my problems. Give me a quick fix. Yes, I realize I will have to train to get confidence, but if youre going to tell me this in your email, youve got to make the idea romantic.] That training is available at www.xxxxxxxxxx H p.s. Focus on that link and take action! (Youll be my hero!) [Note: The close here is weak. On the enthusiasm scale, you get a zero. Sometimes I will use a soft-touch close in an email but it is still aclose. Youve got to tell the reader what to do. And youve got to tie the main thrust of the email into the close. Your P.S. is a HUGE nono. Its totally self-serving. Turn it around so the focus is on the
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www.knockoutmarketing.com Copyright, 2006, Matt Furey Enterprises, Inc.
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Do some light stretching to help loosen the joints and relax the muscles. Breathe. Try some yoga, Pilates, balance ball or other bodyweight exercises. These help integrate the parts of your body, rather than isolating them (like traditional weight training). Dont be fooled. Theyre not as easy as they look (trust me). Definitely start with the Beginner tapes. And if you can get a good instructor, all the better. [Note: Are you selling the tapes listed above? If not, why are you referring to them? Playing Good Samaritan, are you?] You can feed two birds with one feeder by combining activities from different spokes on the Wheel of Life. For instance, take a Family Walk (combining the Family and Physical). Exercise slowly, without noise or music blaring (helps you concentrate, strengthens the Mental and Physical) [Note: Where are you going with this? Im totally lost now.] Speaking of birds, six birds are sitting on a feeder. Little Jimmy shoots one with his BB gun. How many are left? None. The rest got scared and flew away. [Note: Not funny this time. Technique overused. Once is enough. What are you in this email? A professional visitor? Get to the point. Sell something damnit.] Live like you mean it, Dr. V P.S. Bonus Tip: When you aim and fire at one goal sitting on the feeder, that energy and motion tends to bring the rest of your goals along with it. [Note: Yeah, so what???] P.P.S. they can making a maximize I know some old guys up at the Fitness Center who workout just so eat whatever they want. Not an ideal strategy, but at least theyre plan and taking action. A better plan might be to eat better to your workouts and your health (link deleted)
[Note: This email is not selling and marketing a product. Writing an email like this is wasting your freaking time. You started out great with a joke that grabbed attention, then you rambled and rambled. Tell people to buy something!!! Tell a story that ties into your product somewhere and somehow.]
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different examples before you can pick it up. The same goes with motivation and the same with relaxation. [Note: The transition here into the plugging of your Silver membership is nonexistent. Everything must flow. This is screeching halt bad transition.] Thats why each week youll hear entertaining stories that are easy to remember and yet by listening to them you automatically acquire the habit of confident speaking, confident acting, purposeful doing. Its like getting the lessons in these emails, but on steroids. M.W. Push past your limits; love life doing it. Ps. Im down to the last 12 places at the current introductory price. If you like the idea of getting fresh motivation, inspiration and raw, honest goodness sent to you for less than the cost of a meal out, then get over to www.xxxxx and upgrade your membership now. [Note: MW, youve gone to scarcity in the P.S., which is a powerful selling tool, but the copy must be improved otherwise no one will see your offer.]
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I want you to play imaginary basketball for 7 days. Whenever you can, I want you to play basketball in your mind. I want you to imagine that you are the best shooter that ever played the game. I want you to take every possible shot in the game and make it. On the last day, I want you to play a championship game, and make the game winning shot. Then call me. A week went by and I got a call. We met at the gym. Whats your favorite team ? I asked. Tennessee, she said. Okay, I said. Lay down on the floor, hold on to your ball, and imagine that Pat Summitt is in the stands. Shes here to watch you play, because she needs a shooter for her team. You are going to score 26 points. She is going to walk down out of the stands and offer you a scholarship. When the game is over you can start shooting. After putting her through this powerful exercise, guess what happened? She started shooting and she banked her first 24 shots. And on average, she hit about 8 out of every ten shots during the entire practice. Now thats a major improvement. As we walked off the court she said, Tennessee, get ready, here I come! Everything I was teaching this young girl is what I learned from Dr. Maxwell Maltz, author of the 30 million copy best-seller, Psycho-Cybernetics. But what she learned comes from Dr. Maltz most advanced and cherished work. To read all about his mega-powerful program go to http://www.psychocybernetics.com/zrlcourse.html Best, Sean Furey P.S. Last night I watched her play again. She shot 9 of 11 from the floor and 4 of 4 from the line. After the game she said, I beat them before the game started. I beat them Monday, Tuesday, and today at lunch. They didnt have a chance. No one else will against you either once youre armed with Dr. Maltz life-changing program. Go to http://www.psycho-cybernetics.com/ zrlcourse.html and order NOW. [Note: See how this email is personal. See how it tells a story. Also note how the reader is entertained but not taught anything valuable. The reader must buy the course to get the most valuable imformation. And finally, note how the reader is told to buy something.] Well, my friend, thats a rap. Be back next month with a whole lot more.
Matt Furey P.S. Two seats remain in my October seminar The Science of Super-Human Marketing. This seminar is the MOST important one I have ever done. Go to www. knockoutmarketing.com and make sure your butt is in a seat on October 18th.
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the group. I sat in the back of the room shaking my head, then leaned to a friend and client and said, Make a note. NEVER do business with this guy and NEVER tell him a freaking thing about YOUR business. Later on during the event, said copywriter came up to us in the bar and asked about email strategies and so on. I gave my stock facial expression. In China they call it zhuang xia. Maybe sometime Ill show you what it looks like and what the meaning of the phrase is. I think youll get a chuckle out of it. The lazy use of the word steal by marketing teachers has done more harm than good as people who are fully capable of writing their own copy or coming up with their own product ideas, are too bone-headed to do so. Instead, they cut and paste others emails or ads. A few weeks ago I was sent an email, driving me to a website where a product for a red hot niche was being sold. As I read the copy I was stunned at how I had read this same copy, virtually verbatim, on another guys website selling to the same group. Two different people. Two different business. Same market. Same copy. Somewhere along the line this is blatant theft. I have no respect for this and anyone I know in my own coaching group who behaves this way is G-O-N-E. Furthermore, if I ever discovered who stole from whom, rest assured I would NEVER do business with that person. Nor would I give him a shred of my knowledge. Key thing to remember is this: Someone needs a lawsuit to wake his ass up. In my own business, I now have a legal team looking for people that I can thump. Incidentally, a single LOSS in a copyright violation lawsuit can cost you $125,000.00 no small change. So if youve made cut n paste part of your M.O. think seriously about a little mind shift. Fix your ads pronto. Write things in your own words. Now, to give you an idea about just one of the tools that makes it easy to find those who steal your copy and use it online theres this website http://www.copyscape.com and itll help expose the thieves for you.
Applying an Idea
Theres a major difference between applying an idea to your business and stealing the idea. For example, if you see the title of my product, Combat Conditioning, it may give you the idea to name your product Confidence Conditioning as MasterMind member Dr. Tom Hanson has done www.confidenceconditioning.com.
Disclaimer: The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to increase personal wealth. No promise or guarantee of results is implied or suggested.
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[Incidentally, if youd like a membership website, I dont suggest trying to do all the technical stuff on your own. Contact Eddie Baran at drawde1999@comcast.net as well as Jerome Short jeromeshort@gmail. com to help you set one up. They do all the work on my site and I am thoroughly pleased.] How has this approach worked for me? Well, lets just say this. In the people in the MFIC. Do the math, my you want to position your books and driving people into your continuity have to. Who cares if it leads to a month of August we enrolled 1207 NEW friend. This should show you HOW info-products with the objective of program. Give the book away if you customer for life?
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You learn about an insidious food that weve heard called a vegetable. Its not. Its a grain product that makes you fat as a whale. And its put into virtually every type of packaged food you eat. Even when you eat at a Chinese restaurant and order something as harmless as egg drop soup dont think for a minute that theyre only putting MSG in your food. Youll learn how you can make your own gyro. And the ones you learn to make are going to be FAR better than the stuff sold in restaurants and pizza parlors. In fact, in my newsletter Im going to reveal to you all the evil stuff thrown into restaurant gyros. Youre going to learn 5 exercises that showcase the incredible flexibility of the Fure-Cat and how you can use all five of these exercises to simultaneously strengthen your muscles while making them more elastic. These exercises will shut the traps of all the idiots out there who think you cannot get stronger with bodyweight exercises. Give me any of those bozos for five minutes and Ill have them screaming in agony not from their lack of endurance or flexibility either but from their lack of Functional Strength. In the CD that comes with the newsletter, its called Fure-cats Fitness Motivation, youre going to learn how to eliminate all the bull-shit thinking that others try to shovel your way. Youre going to eliminate fear of criticism. Youre going to be able to laugh in the face of anyone who puts you down or tries to make you feel inferior. For the past two weeks weve been adding video clips to the online members only portion of the Matt Furey Inner Circle. Members are raving about these clips. No one has seen me do the things I am demonstrating in the way I am doing them. I have NOT put out a NEW training series in four years, so if you want to know what I can do NOW, if you want to see me in action TO-DAY then you must be a member of the Matt Furey Inner Circle.
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Enroll today and youll get all of the above and much more. Two ways to get the job done: 1. Go to http://www.mattfurey.com/furey_inner_circle.html and enroll as an annual member. or Go to http://www.mattfurey.com/fg324trfsr3ttai.html and sign on as a monthly test-drive member.
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Rough Talk
Scarcity and curiosity aside, there are other things going on in this email, one of which I covered in last months issue: injecting humor. Yet, humor aside, theres another element I am using. For want of a better term, lets just call it rough talk. No doubt, there will be a few people offended by my use of the words bull shit. Others wont like how I slighted those who pump iron or prance before the mirror with a bikini on. Tough. I write things the way I write them because I am filled with confidence and confidence sells. Timid, fearful, I dont want to offend anyone language does not garner attention rough talk does. Remember: People will not be bored in print. So youre better off offending a few nitwits whilst entertaining an entire herd of people who enjoy your writing.
Give em Options
The email shown above also gives the prospect two options. One, he can enroll as an annual member or he can take a monthly test-drive. The test-drive, however, is NOT free. It costs the same as the monthly charge the buyer will pay for his membership. Only difference is hes getting a lot of stuff FREE with the test-drive. In fact, everything is free except the membership itself.
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M.F. Great work Joe, and your numbers are more impressive than you may think. For those who havent read Barry Eislers books, you are missing a real treat. The Rain series will stand with anything written by Michael Connelly, Robert Crais, or Dennis Lehane, three other fine writers.
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Its hard to believe that the summer of 2006 is over. Im not ashamed to say that Ive taken advantage of the slow market conditions to regroup and have some fun & relaxation. I have been involved in real estate for the past 25 years. In my world, the summer months have always slowed down a bit giving us a chance to sit back and enjoy life. I was recently talking with my buddy, Real Estate Guru, Frank McKinney. He was the guy that got me started in the pre construction facet of real estate. Frank is quite famous for building the worlds most expensive spec homes in Palm Beach, Florida. I was selling new homes for a local New York state builder and tired of sitting in the model homes day after day, weekend after weekend. I attended one of Franks seminars in Florida. After that seminar, I made my mind up no more model home sitting. My eyes and ears opened wide at that seminar and here we are today working on millions of dollars of pre construction condo sales. Enough about me the purpose of this email is to share an email I recently received from Frank. He talks about the current market conditions I found his email very interesting a great perspective on the current real estate market. I hope you take the time to read Franks thoughts. Click on the link www.dougdoebler.com/x/Mckinney If clicking on the link does not work for you, just highlight the web address above, copy and paste to your browser. Franks email is worth the read. Frank uses his grand success to build homes for the homeless in some of the poorest parts of the world. I am going to Haiti in February with Frank to visit a village he is building and that I have contributed to. Should be an interesting tour! Sincerely, Doug Doebler [Note: Doug, I loved this email so much I couldnt help but click the link. What youve done in this email is important. Youre providing confidence, reassurance and courage. You need to do more of this. Using the higher authority is brilliant. Now it is both of you telling me to stay the course or to jump in with both feet. Far better than the nitwits on the nightly schnews with their perpetual doom n gloom. Great work.]
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Believe me, I am the hardest person for Tim to convince about anything but I had to admit that what he told me worked. Might be the second time that Ive admitted thats hes right about anything. If youre interested in getting the same kind of results look over Tims letter here: http://www.makesyoufast.com/uphill_fitness_training.html Tammi Kauppinen PS This was fun. I think Ill sneak on here once in a while to give a womans perspective on things... [Note: Tim, I like this email a LOT. By direct mail this approach can do very well, especially when theres a photo with your letter. And if your letter is hand-written, then WOW it can have major pop. By email, though, there is a feeling of insincerity that comes through for some reason, even though the same exact approach works great in another media. This is why I think youre better off introducing Tammi. Begin to tell her story, then pass the torch. For example: Hi Matt, My wife, Tammi, lost X pounds following my Uphill Fitness program. And she did it in X weeks AFTER having our 5th child. Today I thought youd like to hear her side of the story, so Im passing the baton to her right now. I think youre going to love what she has to say. Tim With this approach you can work her emails into the mix more often and never feel weird about it. Let me know how it goes.] Well, my friend, thats a rap for this issue. Next month Ill have a report for you thatll blow your brain wide open. Kick rumpus,
Matt Furey PS I'll be speaking at the Glazer-Kennedy Info-Marketing Summit, in Atlanta, on November 2. Hope to see you there.
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Now, I didn't administer the drug test - but this Fure-cat tends to think one of two things about this situation: 1. The Russians were set up because of nationalists who don't want their sacred sport corrupted anymore with GaiJin blood or 2. The Russians just don't get it that there are many ways to celebrate in Japan - all of which are limited to being drunk on sake. I, myself, have tasted sake a couple times, and believe me, it's nothing to write home about. The same can be said of eating raw squid, octopus and horse meat. So maybe this is a third reason for the Russians using weed. If I had to live on what they may be forced to eat each day, I may reach for something much stronger, too. But being I am not subjected to sushi, sashimi and sake - I prefer to get high on life itself. From deep breathing and exercises that open the meridians and promote greater chi flow. By the way, one good reason (among many) NOT to use marijuana is that it reverses the flow of chi in your meridians. Not a good thing, me thinks. When your meridians are open, disease and sickness leave you alone. So do the pangs of old age, weakness and lethargy. So it's a good idea to follow exercise programs that open you up rather than close you down.
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Two of my favorites, both of which come from China, where they don't have any dope smoking sumo rasslers, are the Chinese Long-Life System and Dao Zou.
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Many people wonder what the difference is between the two programs, as both of them lead to greater health and longevity. First, the Chinese Long-Life System emphasizes pressure to various acupuncture points. In fact, there are three that, if massaged each day, can dramatically improve your health. Second, in Chinese Long-Life System, you are given a few dozen different exercises that hit every muscle in your body from head to toe. In Dao Zou, the objective is to rewind your mind, reduce stress and improve balance through reverse training. When you train in reverse you improve the functioning of your kidneys - and many of today's diseases: senility, Alzheimers, osteoporosis, sexual dysfunction, weakness in the knees, and so on - are due, in part, to weakening kidneys. I realize in America you won't hear what I'm saying from too many M.D.'s. But if you were to speak with an acupuncturist or doctor of Chinese medicine - you'd find him agreeing on what I say. The kidneys are virtually ignored in western society. We think of the heart and occasionally the lungs - but the kidneys are HUGE in Chinese medicine. And when they weaken the rest of the body, including the heart and lungs, start to weaken as well. When you do Dao Zou, your kidneys strengthen which will then show in greater leg strength, a calmer mind and a better memory. Your kidneys control short-term memory - your heart long term memory. This, in part, is why those with senility and beginning stages of Alzheimers have no trouble remembering what they did 50 years ago they just cannot recall what you said a minute ago. As your kidneys get stronger, the overflow of chi moves to your heart - and your heart regulates, among many other things, the strength of your long-term memory. So don't be surprised if you begin to remember things from your past that happened a long, long time ago if you're doing the Dao Zou program. I know someone who suddenly began recalling his birth while doing Dao Zou. This may sound far fetched to you now, but it won't be if 31
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A good regiment is to do the Chinese Long-Life System program in the a.m. - along with some of the Royal Court from Combat Conditioning. Then end your day with Dao Zou. All of these programs are currently being offered at half- off here. Jump in and get the programs that truly make you healthy and vitally alive. Best, Matt Furey
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A good friend of mine trains with one of the greatest tai chi/quigong masters on the planet, and he has showed me a few things. He told me to never, never show the exercises to anyone as they have been passed down from a very protective and secretive lineage. I have never broken his trust, but after seeing your DVD's, shucks, many of them are already there, or at least very close versions of them. Your product is a steal. Those getting it, and doing it should consider themselves lucky. Most people learning those exercises have been selected by the teacher. All of your products are worth their weight in gold. You are probably a millllionaire, and you know what; you should be. God bless you brother, and keep putting the good stuff out there. Scott
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M.F.: I have to agree with you on the price Scott. The information on the DVD's is a steal at the introductory price, and will be going up soon. In fact, I let it slide for an extra week, but effective today, I'm only letting another 100 sets go at this introductory amount. Thanks for your support. Matt, Just received the Chinese Long-Life System and I've been massaging the 3 pressure points the last couple of days. It's incredible! The energy increase and clarity of mind I get from them is overwhelmingis that normal. Does it take long to get used to the effects. Thanks, Tom M.F.: So I guess it works, huh. Yes, the results are normal. I can't really say how long it takes to get used to a clear mind and having so much energy. It sure beats going through life with a body that is asleep at the wheel. Well, my friend, that's all for now. Be sure to get in while the getting is good. Only 100 sets left and then the amount for this extraordinary Chinese Long Life System is going up considerably. Matt Furey
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P.S. Here's another good letter - this one about my Combat Conditioning product: Matt Just wanted to thank you for your excellent book and videos on Combat Conditioning. I read Barry Eisler's excellent RAIN series, and when I asked about bodyweight exercises, he referred me to your product. I am 47 years old, and in May weighed in at 220 with cholesterol count of 242. The doctor immediately recommended Lipitor, but I said no; give me 3 months. I started your program, plus biking, and eating healthy. 3 months to the day, my cholesterol dropped 60 points, bad cholesterol 70. The numbers impressed the hell out of the doctor. I also surprised myself by doing 12 pull ups and 25 chin ups when in May I could barely do 2-3. I feel stronger than ever. While my numbers are not as impressive as some, for a 47 year old guy who simply follows your program 6 days a week for 20-30 minutes a day, I am extremely pleased with the results. Keep up the good work, Joseph M.F.: Great work Joe, and your numbers are more impressive than you may think. For those who haven't read Barry Eisler's books, you are missing a real treat. The Rain series will stand with anything written by Michael Connelly, Robert Crais, or Dennis Lehane, three other fine writers.
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No, this is NOT just another book on the Law of Attraction, written by an expert who has never really succeeded at a high level - but is willing to tell you what to do - for a fee. In my book, I tell you, flat out, what works and what doesnt based on MY EXPERIENCES of winning a world kung fu title, operating a multi-millyun dollar business, writing an international best-seller, holding sold out seminars - and so on. Ive used the principles and LAWS in my book to succeed in many, many areas. So what I have recorded for you is not mere theory. Nor is it something I wrote to make people feel good with no tangible or practical application or results. YES, my book teaches a combination of mind and elbow grease. The key difference is that with MY approach - elbow grease does not mean struggle, resistance or unnecessary effort. It means acquiring the ability to use your mind and body in harmony, in a spirit of relaxation. When you do it the way I teach, you are able to exert maximum power over your circumstances. You are able to change your life for the better. Last week I was in California training with a kung fu master I greatly admire. Over and over I was encouraged to relax into each movement, each posture. The importance of relaxation is something I already know - yet in being reminded of it I drive the ability to a deeper level - and the power that comes forth is magnified.
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You may find it ironic that LESS physical effort can bring you more mental and spiritual power. But think of it this way, your body is mighty small compared to the power of the wind. Yet, the same Universal Power that gives power to the wind also gives you power - and the more you choose to open yourself to it - the greater that power becomes. There is a reason why kung fu and tai chi masters in their 70s and 80s can beat the tar out of their younger students. And it isnt because their muscles are stronger. Its because they know how to harness the power of imagination and combine it with breath and a dynamic, fluid structure. Last week each of my training periods was three hours long. I trained with great focus the entire time. Yet, the three hours was teaching me to let go and allow the mechanics of my physical structure - combined with the chi of the Universe - to deliver the power. This is the same sort of thing I teach in 101 Ways to Magnetize Money. You have an imagination. You also have a body that can do things. The key is learning how to integrate the two for maximum effectiveness with minimal effort. Pick up a copy of 101 Ways to Magnetize Money today. Best, Matt Furey P.S. the subject line of todays email comes from one of my favorite quotes. There are 6,000,000 reasons for failure, but not a single excuse. - Rudyard Kipling.
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I Dare You
People will do some pretty amazing as well as outrageous things - when someone dares them. But has anyone ever dared you to become a success; has anyone ever dared you to make a fortune providing great products and services to others. Probably not. Last night I was out bowling - and one of the people in my group saw I was ahead of him on points. As I went up to the line to get ready, he said, Come on, Matt. Throw a gutter ball. We need a gutter ball. I turned around, looked him in the eyes and pointed to the floor, You must be talking to the little mat that is sitting right there. You cant be talking to me. He smiled and shut up. In a sense, the man was daring me to throw a gutter ball. He was hoping Id pick up on his vibe and act it out. He wasnt daring me to succeed. He was daring me to do something I didnt want to do. Not only did I block his comments overtly, as I stepped up to the line I formed a mental picture of what I wanted - a strike - and whammo - I got one. My friend, Im daring you to succeed. Im daring you to overlook the negative ideas, comments and looks of those who dont want you to rise above them. I dare you to pick up a copy of my new book, 101 Ways to Magnetize Money - and apply the timeless principles, laws and wisdom contained within. You can order it now by going to Best, Matt Furey P.S. You wont be able to put this book down once you start. I dare you to try.
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You need to finish something. These five words in quotes were said to me by my wife in the summer of 1995. She got tired of watching me start something - get an idea for something else - drop what I was doing - start the new thing get a new idea - start on yet another new path - then get yet another idea - and so on. A few weeks after she said this I finished my first book. But I didnt stop there. Soon after I wrote my first book I created a set of three videos, then another book with a video - then another book and a set of audio tapes to go with it. A couple months later - two more videos. I was finishing things. In fact, over the next eight years I finished so many things that I became prosperous in every sense of the word. Then I backed off a bit on creating products and started doing seminars and coaching helping others create. Now, let me define the words backed off. They mean: While coaching everyone in the creation process I started to create fewer books and course than I used to, or at the speed I once did. Yes, I did write three newsletters each month, as well articles for magazines, as well as my daily emails, as well as my monthly CDs and DVDs. Yet, even with the seminars, the coaching, the newsletters, emails, DVDs and CDs being cranked out each month something was still stirring within my soul. I felt I had done so little compared to what Im capable of. There was so much more I wanted to write, to say, to record.
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While this desire for more stirred within me - I also had to deal with the reality that I could retire if I wanted to and live a life of comfort. I must tell you - the words comfort and comfortable are dangerous. You want to learn the art of mental, physical and spiritual relaxation - but you dont want to learn the art of comfort. As soon as you get comfortable with what you have or what youve done - something inside you dies.
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I can tell you, there are a lot of people who would love to write a book or create a product - but their lives are too comfortable - so they cant get themselves to do it. The word maintain is another dangerous word. Success is not about maintaining anything. Its about continually looking for ways to make yourself better - no matter what. And there is no better way to capture the feeling of success than finishing things you set out to do - then going back and recharging yourself by reliving those circumstances in order to program yourself for more of the same. Finishing things takes desire, imagination and goals that get you moving. Later this month Ill be releasing a couple new books that I showed to members of my MasterMind last weekend. I think youll be in awe when you read what Ive written. It most certainly is NOT a rehash of everything else out there. So stay tuned. In the interim, take a look at the Zero Resistance Living Course Matt Furey P.S. 10 days remain before I put on my annual fitness seminar. This one will be a total mind/body approach that you MUST go to. Only 48 hours left before enrollment is closed. Sign on NOW.
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