SCHOOL OF BUSINESS AND ECONOMICS UNIVERSITI MALAYSIA SABAH COURSE SYLLABUS BB30603 CORPORATE ENTREPRENEURSHIP SEMESTER 1 2012/2013 Lecturer

Room (UPPK), : : Dr. Ramraini Ali Hassan Entrepreneurship Research and Development Unit

Level 2, School of Business and Economics Tel. No. : 088 320000 ext 1153/1703 E-mail : ramraini@ums.edu.my, ramraini@yahoo.com Consultation Hours : Tuesday (3pm- 5pm) or By appointment.

INTRODUCTION The global economy is creating profound and substantial changes for organizations and industries throughout the world. It is therefore necessary for organizations and industries to strategically prepare themselves to meet these challenges in the ever-competitive nature of business. To ensure that organizations have competitive advantage, it is imperative that they continuously innovate and create new ideas for their organizations. This is where corporate entrepreneurship becomes relevant. Corporate entrepreneurship refers to the formal and informal process of creating new businesses, products, services, and processes to create value and generate new business growth inside of existing organizations. Individuals that do this work are referred to as corporate entrepreneurs, intraprenerus, or mavericks. They are the pioneers, business builders, and change agents that initiate growth inside organizations. Therefore, this course intends to provide an exposure to students to all aspects of corporate entrepreneurship. This will include theoretical parts that support the corporate entrepreneurial concepts, the characteristics and nature of entrepreneurship in established organizations, vision and direction of entrepreneurial activity inside organizations, the important elements in a supportive environment

needed in corporate entrepreneurship, orientation of organizations of the future. COURSE OBJECTIVES

and

the

entrepreneurial

The course objectives are to: Assist students in understanding the nature of corporate entrepreneurship Identify who are the corporate entrepreneurs Understand the link between creativity and corporate entrepreneurship. Understand the link between product innovation, technology and the corporation. Recognize the link between strategy and corporate entrepreneurship. Understand the obstacles to corporate entrepreneurship. Assist in understanding the environment needed to support corporate entrepreneurship. Understand how to develop an entrepreneurial culture. Understand the entrepreneurial orientation of organizations of the future LECTURE SCHEDULE
WEEK 1 2 3 4 5 6 7 Midterm break 8 9 10 11 12 13 14 Study leave TOPIC 10/9 17/9 (Public Holiday) 24/9 1/10 8/10 15/10 22/10 29/10 4/11 5/11 12/11 19/11 26/11 3/12 10/12 17/12 24/12 1/13 Foundations of corporate entrepreneurship Designing entrepreneurial organizations

(Individual Assignment dateline 22/10/2012-Week 7) (Midterm test 05/11/2012) No replacement allowed Continuous entrepreneurial performance

(Group Assignment dateline 26/11/2012-Week 11)

EVALUATION a) Class exercise Midterm Test Individual Assignment Group Assignment b) Final Exam 60% 15% 15% 30% Total MAIN REFERENCE Morris, M. H; Kuratko, D. F. ; Covin, J. G. (2011). Corporate Entrepreneurship & Innovation , 3rd Edition , South-Western: Cengage Learning. OTHER REFERENCES Block, Z. and MacMillan, I. (1995). Corporate Venturing. USA: Harvard Business School. Conally, P.M. (1986). Entrepreneurs in Corporations . New York: Pergamon Press. Low Aik Meng and Tan Wee Liang (1996). Entrepreneurs, Entrepreneurship and Enterprise Culture. Singapore: Addision Wesley. Morris, M. H; Kuratko, D. F. (2002). Corporate Entrepreneurship. USA: Harcourt College Publishers. Kuratko, D. F. (2007). Corporate Entrepreneurship: Foundations and Trends in Entrepreneurship . Hanover: Now Publishers. 40% 100%

INDIVIDUAL ASSIGNMENT (Due Date 22nd October 2012) CASE STUDY REPORT (15%) ASSIGNMENT DETAIL Write a report on a case study given in Week 3. Assignment Outline a. Table of contents b. Chapter 1 Background of the case study. Please include any additional information about the company. c. Chapter 2 Answer all questions in the case study. d. Chapter 3 Recommendations and Conclusions e. Bibliography-(APA style and format) (http://psychology.about.com/od/apastyle/APA_Format_and _Style.htm) f. Appendices Front Cover - Write my name correctly - (Dr. Ramraini Bte Ali Hassan) Includes course name, course code, title of the assignment, student name, student matric. number, and date of submission). Double spacing, Tahoma, Font Size: 12pt 5-10 pages (excluding bibliography) A minimum of five (5) references which include academic journal articles, books (only your referred page(s), newspaper article(s). Please attach a hardcopy of each of your reference in your appendix and a softcopy of all your references. All reports must be an original piece of work and stapled or ringbound.

SUBMISSION DUE DATE Week 7 (22/10/12) at UPPK, Level 2, before 12pm. Late submission will not be accepted.

GROUP ASSIGNMENT (Due Date 26th November 2012) SEMESTER REPORT ON CORPORATE ENTREPRENEURSHIP (30%) ASSIGNMENT DETAILS A group of 5 students. Identify large organization that you would describe as entrepreneurial and explain why you would describe the organization this way. Is the organization commercially successful? Can you identify any clues as to why the organization might be successful? Please submit the name of the company in Week 3. Assignment Outline a. Table of contents b. Chapter 1 Background of the company c. Chapter 2 The corporate entrepreneurship characteristics of the organization. d. Chapter 3 Discussions on the success of the organization. e. Chapter 4 Recommendations and Conclusions f. Bibliography-(APA style and format) (http://psychology.about.com/od/apastyle/APA_Format_and _Style.htm) g. Appendices

ASSIGNMENT FORMAT Front Cover - Write my name correctly - (Dr. Ramraini Bte Ali Hassan) Includes course name, course code, title of the assignment, group name, student matric. number, and date of submission). Double spacing, Tahoma, Font Size: 12pt 20-25 pages (excluding bibliography) A minimum of five (5) references which include academic journal

articles, books (only your referred page(s), newspaper article(s). Please attach a hardcopy of each of your reference in your appendix and a softcopy of all your references. All reports must be an original piece of work and ring-bound.

SUBMISSION DUE DATE Week 11 (26/11/12) at UPPK, Level 2, Before 12pm. Late submission will not be accepted.