Yano Research Institute

June 15, 2012

RESEARCH SUMMARY
2-46-2 Honcho, Nakano-ku, Tokyo 164-8620, Japan

Childrens Clothing in China: Key Research Findings 2012

Research Outline
Yano Research Institute has conducted a study on childrens clothing market in China with the following conditions: 1. Research period: November 2011 to May 2012 2. Research target: Companies related to childrens clothing in China, China National Garment Association, China Consumer Association, National Bureau of Statistics of China and etc. 3. Research methodologies: Face-to-face interviews by the specialized researchers, and surveys via telephone/email, and literature research What is Childrens market in this research? Childrens market in this research indicates clothing for children in their ages from 0 to 12.

Key Findings
Size of Chinese Childrens Clothing Market Reaches 97 Billion Yuan in 2011, 119.8 % of Prior Year Childrens clothing market in China is estimated to be 97 billion yuan in 2011, 119.8 % of the previous year based on retail amount. Chinese childrens clothing market shows robust growth, because various types of products have been emerged. Those products include clothing with grown-ups fashion taken in, variety of casual clothing, and some kids line from prestige brands. With local Chinese companies that previously did not have childrens clothing brands are to enter the market, the market is likely to expand further, creating fiercer competitive environment. Market Forecast: Average Annual Growth Rate to be 11% from 2011 to 2015 Because of continuous increase of disposable income accompanied by sound economic growth, and also of more parents eager to invest on their children due to one-child policy, average annual growth rate for childrens clothing market from 2011 to 2015 is estimated to be around 11%.

Report format:
Published report: Child related Market in China 2012 Issued on: May 25, 2012 Language: Japanese Format: 723 pages in A4 format Price: 157,500 yen (7,500 yen of consumption tax shall be charged for the sales in Japan.)
Contacts: Public Relations Yano Research Institute Ltd. (URL: http://www.yanoresearch.com) Phone: +81-3-5371-6912 E-mail: press@yano.co.jp

 Figure 1: Transition of Estimated Size of Childrens Clothing Market in China

(hundred million yuan, %) 1,200 1,090

1,000

970

810 800 680 610 600 540

400

200

0 2007 2008 2009 2010 2011 2012 (Estimation)

(hundred million yuan, %)

2007 Market size Y-o-Y 540

2008 610 113.0%

2009 680 111.5%

2010 810 119.1%

2011 970 119.8%

2012
(Estimation)

1,090 112.4%

Notes: 1. Figures are based on retail amount. 2. Childrens market in this research indicates clothing for children in their ages from 0 to 12.