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I Explain the Principles of Sustainability

Sustainability is the ability to maintain a

certain process or state. It is now most

frequently used in connection with biological

and human systems in a broad sense.

The most commonly used definition of

sustainable development meets the needs of

present without compromising the ability

future governments to meet their own needs.

Sustainable development is existed in

1987 United Nations World Commission on

Environment and Development ‘Our

Common Future’. Therefore, it has been also

defined as balancing the fulfillment of human needs with the protection of the natural environment so that

these needs can be met not only in the present, but in the indefinite future.

A primary goal of sustainable development is to achieve a reasonable and enjoyable distributed level of

economic well-being that can be. And hard working in achieving the goals, the field of sustainable

development which can be conceptually divided into four general dimensions: social, economic,

environmental and institutional apply for in principles of sustainability. The first three dimensions address
key principles of sustainability while the final dimension addresses key institutional policy and capacity


II Explain the Factors that Affect the Sustainability of an Organization’s Activities

Corporation sustainability development is that whatever organisation achieve existence or develop

sustainably, organisation must consider not only realizing the goals but improving the market shares. At the

same time, they have to keep the increasing profit and competition ability in which the competition areas

they had and expand the future organize environment. They are always sparing their effects to promise

businesses’ profit at a long time.

Sustainable development is to consider the needs of current development but also the future

development. Sustainable development should not at the expense of costing the latter part benefits, which

is to be in exchange for the development and meeting the benefits now. At the same time, sustainable

development also includes the face of unexpected shocks of the environment while continuing to maintain

the development trend of a development.

Factors that affect the sustainability of an organization’s activities are from the seven areas: a) business

environment industries b) strategic resources which companies owned or controlled c) business core

competencies d) the capacity of corporate strategy e) entrepreneurship f) enterprise culture and continuous

Nowadays, more and more studies divided the factors that affect the sustainability into three levels: a)

the relationship between organizations and external market b) the dominant external market c) Corporation

core sustainable abilities.

Generally speaking, the relationship between business and external market is at the most outer layer. It

is important to the formation of business sustainable conditions which can enhance or weaken the ability to

achieve or loss of resources. The dominant external market is a prerequisite for the formation of dominance

relation which have a basic implementation and in a relatively outer. Corporation core sustainable abilities

are the most important sustainable resource for providing creative and decisive which decided the

adaptability to changes in the market and it is in the most persistent factor in layers. It is the unique

knowledge of non-tradable and non-imitate owned by corporation.

The analysis figure about factors that affect the sustainability of an organization’s activities as follows:
III Discuss How an Organization Can Improve Sustainable Practice on A Local and
National Scale
For more than 130 years, Henkel has worked toward achieving sustainable development. Sustainability

and corporate social responsibility (CSR) are part of their DNA. In their corporate values, they therefore

declare our dedication to sustainable and responsible business practices. Through their brands and

technologies, and as an employer, they work to meet the needs of people today without compromising the

development opportunities of future generations. This principle applies to all operations and throughout

entire value chain – from raw materials, production and logistics to the use and disposal of our products.
The Wal-Mart Sustainability Award was presented to Henkel at Wal-Mart’s recent Supplier Summit

held in Bentonville, Arkansas. This award recognized Henkel’s global effort as the supplier making the

biggest contribution to sustainability. Key to this recognition is that Henkel, with its 130-plus years of

experience in the sustainability field, has forged a significant partnership with Wal-Mart in their Sustainable

Value Networks, including those focused on ingredients and packaging efforts.

Henkel’s strategy includes a strong focus on its customers,

and the company’s dedication to sustainability is one of the

factors that generates real added value for its customers. Henkel

is committed to ensuring that all its new products will make a

contribution to sustainable development in at least one of its

declared focal areas: Energy and Climate, Water and

Wastewater, Materials and Waste, Safety and Health, and

Social Progress (See figure). In 2008 Henkel launched a broad-

based and globally aligned sustainability initiative for its laundry and home care products, under the

framework “Quality & Responsibility.” Detailed information is provided to customers and consumers,

explaining how they can conserve resources, contribute to climate protection and avoid waste by using

Henkel products.

In a word, Henkel’s record on sustainability and corporate social responsibility has been recognized on a

global level. In December 2008 the company was recognized as “Germany’s Most Sustainable Brand” at the

first German Sustainability Congress. And in September 2008, Henkel was the only company in the FMCG
(fast moving consumer goods) market segment to be included in the Dow Jones Sustainability World Index

(DJSI World). Only 10 percent of the world’s 2,500 largest companies make the grade for inclusion in the

DJSI World.