UTM

Fakulti Pengurusan dan Pembangunan Sumber Manusia

UNIVERSITI TEKNOLOGI MALAYSIA

UNIVERSITI TEKNOLOGI MALAYSIA PEPERIKSAAN AKHIR SEMESTER II SESI2010/2011 (FINAL EXAMINATION SEMESTER II 2010/2011 SESSION)
KOD KURSUS
(COURSE CODE)

: SHP 2303

NAMA KURSUS
(COURSE)

: ASAS KAEDAH PENYELIDIKAN

(FUNDAMENTAL RESEARCH METHODOLOGY)

PROGRAM
(PROGRAMME)

SARJANA MUDA
(BACHELOR DEGREE)

MASA (DURATION) TARIKH

(DATE)

2 JAM 30 MINIT
(2 HOURS 30 MINUTES)

APRIL 2011

MARKAH
(MARKS)

40

ARAHAN KEPADA CALON:

(INSTRUCTION TO CANDIDATES)

BAHAGIAN A
{Part A

Wajib : Compulsory) Jawab DUA (2) Soalan Sahaja. : Answer TWO (2) Questions Only.)

BAHAGIAN B
(Part B

KERTAS PEPERIKSAAN INI TERDIRI DARIPADA 3 MUKA SURAT SAHAJA (TERMASUK MUKA SURAT INI).
THIS EXAMINATION PAPER CONSISTS OF 3 PAGES ONLY (INCLUDING THIS PAGE).

PART A: 20 marks Instruction: Compulsory

1.

For the following case, answer all questions below

Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary box-office hits. Whats more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a persons identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others.
(a) Identify the variable (2 marks) (b) Identify the problem (2 marks) (c) Develop a conceptual model (4 marks) (d) Develop a theoretical framework (6 marks) (e) Develop at least four hypotheses. (6 marks)

PART B: 20 marks Instruction: Answer two questions only

2.

A good measurement tool depends on the high value of reliability and validity. (a) Explain why measurement tool must have both the reliability and validity? (2 marks) (b) Describe the four types of reliability and validity that can be used by researchers (8 marks)

3.

(a) Describe the differences between the research subjects, research sample and research population. (3 marks) (b) The use of a convenience sample in organizational research is acceptable provided all members share the same organizational stimuli and go through almost the same kinds of experiences in their organizational life. Comment. (7 marks)

4.

Ms. Joyce Lynn, the owner of a small business (a womans dress boutique), has invited a consultant to tell her how she is different from similar small businesses within a 60-mile radius, in regard to her usage of the most modem computer technology, sales volume, profit margin, and staff training From the above scenario, explain all elements of research design below (a) The purpose of the study (3 marks) (b) The type of investigation (3 marks) (c) The unit of analysis. (4 marks)

5.

Compare and contrast the null hypothesis and alternative hypothesis. Describe how to write a good hypothesis.
(10 marks)