Facebook Tops List of Small Business Social Media Sites

By Nathan Eddy | Posted 2013-05-07

A large Facebook community of fans topped a small business wish list of advertising tools, according to a Staples survey.
Although small-business owners recognize the power of social media in engaging customers, most lack the expertise to apply the latest digital marketing tools to their companies, according to a survey conducted by office products giant Staples. A large Facebook community of fans topped a small business wish list of advertising tools, outranking such traditional marketing tools such as a celebrity endorsement or a Super Bowl advertising spot. Facebook and LinkedIn, followed by Twitter, were the leading social media channels used by small business owners, according to the survey. The most frequently mentioned goal for social media usage is engaging customerscited by half of respondentswhich edged out increasing sales (46 percent) and creating brand awareness (44 percent). More than half (53 percent) of small-business owners said they are either novices or do not consider how social media can help their business, 40 percent of small businesses feel that their social media channel use has helped their business, and 61 percent of small businesses use at least one social media channel. To help make digital media easier for small businesses, Staples, in tandem with the survey results, launched the Push It Forward contest, which will award three winning small businesses with $50,000 each in digital marketing funds. The prize includes paid digital marketing, an account manager from digital marketing agency GannettLocal to create, manage and optimize a customized digital marketing media solution, a free, one-year account with online marketing specialist Constant Contact, and a onehour one-on-one session with small business expert and USA Today columnist Steve Strauss. Companies can enter to win the contest by submitting a 75-word essay on the contest site that answers the question: What would a $50,000 digital marketing push from Staples mean for your small business? Of the submissions, three small business grand prize winners will be selected by Staples, Strauss and consumer votes to receive the money. Other surveys suggest small businesses are already becoming more proficient with their social media strategies. An increasing number of small and midsize businesses (SMBs) are getting the hang of social media marketing and taking an "independent and resourceful" approach to learning more about social media, according to a Manta survey of more than 1,200 small-business owners in the United States. However, small businesses are also encountering obstacles along the way, with 18 percent of SMBs reporting Facebook is the most difficult platform to maintain, followed by LinkedIn and Twitter. Small business owners are also in need of business-focused platforms to help them connect with prospects and peers. The report revealed 36 percent of SMBs indicate the primary goal of using social media is to acquire and engage with new customers .

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: Fitriana Sulistiowati : 932203010/D Analyis Implicature

Data 1 Advertisement
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Data 2 Headline By Nathan Eddy | Posted 2013-05-07 http://www.eweek.com/small-business/facebook-tops-list-of-small-business-social-mediasites/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RSS %2Ftech+%28eWEEK+Technology+News%29

Facebook Tops List of Small Business Social Media Sites

Analysis : This i generalized implicature. Because when some of people read this headline they will know that facebook become as the top list of social media site. Without they have to know more they have understand about it.