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MARKETING RESEARCH ON STARTING A MINI STORE IN DCSMAT INSTITUTE

SUBMITTED BY DINESH.H NO: 22 MBA 2012-14 DCSMAT TVM

OBJECTIVE OF THE RESEARCH: To start a mini store in DCS MAT Institute in a profitable way and to satisfy the student needs.

RESEARCH METHODOLOGY: Conducted a explorative research and survey research with the 50 students of DCS MAT Trivandrum campus.

DATA ANALYSIS AND INTERPRETATION 1. Soap (bathing) Name LUX LIFEBUOY CHANDRIKA MEDIMIX DOVE PEARS No of students 16 5 6 8 4 11

No of students
18 16 14 12 10 8 6 4 2 0 LUX LIFEBUOY CHANDRIKA MEDIMIX DOVE PEARS No students

Interpretation: From this above position we can able to understand that more students are using lux and pears and dnumber of students using lux is very less

2.Soap(washing) NAME Tide Sunlight Rin No of students 22 28 -

30

25

20 Tide 15 Sunlight Rin 10

0 No of students

INTERPRETATION: From the above position we can able to understand that most of the students are in need of washing soap

3.Detergent powder Name ariel surf tide Number of students 10 18 22

25 20 15 10 5 0 Number of students tide surf ariel ariel surf tide

Interpretation: From this information we can understand that mor number of students are preferring tide detergent powder to wash their clothes and it has a good demand

4.shampoo Name Head & Shoulders pantene dove


20 18 16 14 12 Head & Shoulders 10 8 6 4 2 0 Number of students pantene dove

Number of students 15 16 19

INTERPRETATION: From the above data we can understand that mor number of students are preferring pantene and dove

5.BISCUITS CATEGORY Cream biscuits Cream less biscuits


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% NO OF STUDENTS Cream less biscuits Cream biscuits

NO OF STUDENTS 33 17

INTERPRETATION: From this data we can able to understand that most of the students prefer to buy cream biscuits

6.SNACKS NAME LAYS BINGO KURKURE


100% 90% 80% 70% 60% KURKURE 50% 40% 30% 20% 10% 0% NO OF STUDENTS BINGO LAYS

NO OF STUDENTS 25 14 11

INTERPRETATION: The above data clearly explains us about the high demand to lays from students

7.COFFEE AND TEA CATEGORY COFFEE TEA NO OF STUDENTS 30 20

COFFEE TEA NO OF STUDENTS

0%

20%

40%

60%

80%

100%

INTERPRETATION: From this I came to an interpretation that most of the students wish to take coffee and tea during their intervals and preference for coffee is high.

8.CHILLED DRINKING WATER CATEGORY Chilled water Normal water NO OF STUDENTS 38 12

NO OF STUDENTS
40 35 30 25 20 15 10 5 0 Chilled water Normal water NO OF STUDENTS

Interpretation: Due to the hot climate most of the students wish to take chilled water during their snacks and it gives more satisfaction to them.

9.Other snacks: Category pups cutlet Cream bun No of students 35 29 42

Cream bun cutlet pups

No of students

10

15

20

25

30

35

40

45

INTERPRETATION: All the students wish to take pups or cutlet or cream bun during their afternoon and evening intervals with their coffee or tea and the demand for the egg pups is high.

10.COOL DRINKS: CATEGORY PEPSI OR COCACOLA PRODUCTS FROOTI OR MAAZA MILK SHAKE NO OF STUDENTS 24 18 8

25

20

15

PEPSI OR COCACOLA PRODUCTS FROOTI OR MAAZA

10

MILK SHAKE

0 NO OF STUDENTS

INTERPRETATION: Due to the hot climate every student wish to take chilled products and they prefer to take cocacola and pepsi more to satisfy their thirst

11.STATIONARY: NAME PEN PENCIL ASSIGNMENT PAPERS GUM CELLOTAPE NO OF STUDENTS 50 50 50 50 50

50 45 40 35 30 25 20 15 10 5 0 NO OF STUDENTS CELLOTAPE GUM ASSIGNMENT PAPERS PENCIL PEN PEN PENCIL ASSIGNMENT PAPERS GUM CELLOTAPE

INTERPRETATION: All students have equal demand for stationary items and they have a regular and high demand for pen and assignment paper due to their daily assignment work.

12.Chocolates & chewingum name Diary milk 5 star kitkat Milkybar eclairs centrefresh
18 16 14 12 10 8 6 4 2 0 No of students Diary milk 5 star kitkat Milkybar eclairs centrefresh

No of students 9 8 6 17 10

Interpretation: From the data we can understand that students wish to take chocolates and chewingum during their intervals.the clairs and chewingum has daily demand from students.

13.curd category curd


25

No of students 23

20

15 curd 10

0 No of students

INTERPRETATION: Ner to half of the students have a demand for curd to have it with their rice

14.MOBILE RECHARGE AND INTERNET CARD NAME AIRTEL VODAFONE TATA DOCOMO NO OF STUDENTS 25 12 13

NO OF STUDENTS

AIRTEL VODAFONE TATA DOCOMO

INTERPRETATION: The demand for the recharge coupons in etween all students are really high and the airtel subscribers ae the igh in numbers.

FINDINGS The demand for the detergent packets ariel and tide of
small sachets rs.1 and rs.2 have a great demand in between students because they wash their clothes every week 2 or 3 times using washingmachine

The demand for shampoo are not regular and dove is


highly demanded by girls and other shampoos are highly demanded by boys

Many students choose the brand sunfeast

in biscuits and it also has a great demand in the days of wednesday and Friday some students wish to take biscuits instead of dosa and rice in night they wish to take in afternoon in order to refresh them from sleepy mood.

Coffee and tea has a good demand in between students Other snacks like pups has a high demand daily in between
students and they also wish to take that in hot

Due to the very hot climate chilled students wish to take chilled
products like cool drinks..etc with their snacks in afternoon

Stationary products assignment papers and pen have


high demand

ESTIMATED SALES FOR ONE MONTH 1.SOAP(BATHING)


LUX-16 *21.00RS=336 LIFEBUOY-5*18.00RS=90 CHANDRIKA-6*16.00RS=96 MEDIMIX-8*16.00RS=128 DOVE-4*42.00RS=168 PEARS-11*32.00RS=352

2.SOAP(WASHING)
TIDE=14*14=196.00RS SUNLIGHT=23*14=322.00RS

3.DETERGENT POWDER
TIDE SACHET=1*500(APPROXIMATELY)=500 ARIEL SACHET=2*160(APPROXIMATELY)=320

4.SHAMPOO HEAD & SHOULDERS=80*3=240 PANTENE=40*3=120 DOVE=20*2=40 5.BISCUITS APPROXIMATELY=27OO.00

6.SNACKS APPROXIMATELY=5500 7.COFFEE AND TEA TEA (APPROXIMATELY)=3150 COFFEE(APPROXIMATELY)=5500 8.OTHER SNACKS PUPS=6000(APPROXIMATELY) CUTLET=5200(APPROXIMATELY) CREAM BUN=4200(APPROXIMATELY) 9.COOL DRINKS APPROXIMATELY=5040(APPROXIMATELY) 10.STATIONARY APPROXIMATELY=3750 11.CHOCOLATES AND CHEWINGUM APPROXIMATELY=1500 12.MOBILE RECHARGE APPROXIMATELY=1200

TOTAL SALES=46648

QUESTIONNAIRE 1.WHICH SOAP YOU USE TO TAKE BATH? 2.DO YOU WASH YOUR CLOTHES WITHOUT WASHING MACHINE?THEN WHICH SOAP YOU USE TO WASH CLOTHES? 3.DO YOU USE WASHING MACHINE TO WASH YOUR CLOTHES?THEN WHICH DETERGENT POWDER YOU USE TO WASH IT? 4.ARE YOU WASH YOUR HAIR WITH SHAMPOO?WHICH SAHAMPOO YOU USE? 5.DO YOU LIKE TO TAKE BISCUITS IN THE INTERVAL?WHEN YOU PREFER IT? 6.WHICH BRAND SNACKS LIKE LAYS,BINGO..etc YOU TAKE WITH YOUR FRIENDS? 7.DO YOU HAVE A HABIT OF TAKING COFFEE OR TEA IN INTERVALS? 8.WHAT ARE THE OTHER SSNACKS YOU WISH TO TAKE? 9.WHAT ARE THE STATIONARY PRODUCTS YOU WISH TO HAVE IN OUR MINI STORE WHICH YOU HAVE A HIGH NEED FOR THAT? 10.HOW YOU RECHARGE YOU MOBILE USING ONLINE OR ORDINARY?THE WHICH SIM ARE YOU USING? 11.TELL YOUR SUGGESTIONS ABOUT THE PRODUCTS TO BE INCLUDED IN OUR MINI STORE?

CONCLUSION: My conclusion on doing this marketing research is that if it doing the business as per the research the mini store can get a good profit and also effectively satisfy the student needs.

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