FATME DJUDJO

Concord, CA 94520 http://www.linkedin.com/in/fatmedjudjo 925.765.3058 fdjudjo@gmail.com

PROFILE SUMMARY Highly creative Marketing Specialist with proven track record of developing, launching and analyzing targeted field marketing programs on local and regional levels. Leads cross-functional teams in brand marketing, event management, and marketing strategy development. Skilled in brand positioning, market research, process and productivity improvement, strategic and operational planning, strategic alliances, advertising agency relations, budget planning, financial forecasting, and market analysis. Stellar problem solving, organizational and communications skills, with expertise in collaborating with clients, affiliates, vendors and event support personnel. Solid reputation for being enthusiastic, efficient and hands-on in the management of powerful, cost-effective programs. PROFESSIONAL EXPERIENCE SMARTTAB, San Francisco, CA 2012 PRESENT Marketing Consultant Work with client on developing the strategy and concept of brand positioning, creative brief development, copy evaluation and media planning. Guide client in all aspects of branding, positioning and marketing implementation including SEM campaigns. Research industries and markets to identify and create qualified opportunities for revenue growth. Research, plan and execute trade shows including location, booth design, marketing collateral and staff training. Monitoring project progress and taking necessary steps to ensure completion within defined parameters. Manage timely delivery of the scheduled activities/technical deliverables in compliance with the company objectives. Participate in negotiation activities with vendors, partners and potential clients. T-MOBILE, Concord, CA 2011 2012

Marketing Specialist Assisted in development and implementation of field marketing programs to drive awareness, consideration and foot traffic to over 100 retail locations in Northern CA as well as several others in West Area. Collaborated on strategy development and execution of field advertising, social media and promotional programs, including research and competitive analysis. Managed budgets of up to $1.5M. Researched, planned and executed large-scale, multi-state ethnic campaign, resulting in 10% increase in sales and over $4M in revenue. Implemented and launched new product across NorCal retail locations for local sponsorship, increasing foot traffic with 15% or 12K new customers per month. Researched competitive landscape and customer trend activity, providing recommendations on new marketing tactics that addressed unmet market needs and maximized opportunity. Consistently increased foot traffic into 96 retail locations with 10%; utilized innovative tactics including Social Media, OOH and DM; tracked and analyzed key lead generation metrics to report on campaign effectiveness and ROI. Planned and executed field events, partnerships and promotions, growing and expanding brand awareness and ultimately driving sales. Created cobranded opportunities, leveraging social media and online presence to successfully engage target audience. Managed internal website, ensuring all messaging was up-to-date and fully integrated with all marketing activities. Communicated all marketing and advertising activities to all channels in the regions and external marketing colleagues on a weekly/monthly basis. Partnered with sales organization to track and manage lead flow, increasing conversion rates at each stage of marketing and sales engagement resulting in 5% lower churn rate.

COMCAST, Concord, CA Field Marketing Professional 2006 2011

2003 2011

FATME DJUDJO
COMCAST (Continued)

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Researched, designed, planned, coordinated, and evaluated innovative field marketing events and sponsorships. Coordinated all contracts including exposure levels, presence at events and cross channel allocation with budgets of up to $500K per event. Coordinated traffic and production of all commercials, DM, Bill Inserts and other marketing materials including MarCom calendar. Consistently increased number of field events by 35% year over year by negotiating to 100% agreement rates in line with company objectives resulting in $12M revenue per year. Executed media buy segments, guaranteeing all contract obligations were completed. Identified, planned and executed local community events / projects based on past performance, budget, location, competition, available resources and time limitations, effectively fueling subscriber acquisition and retention. Recruited and trained event support staff, ensuring global project understanding and consistency of service resulting in increase of sales per event of $2M per year in revenue. Contributed to over 10K customers per year by leveraging relationships with programmers / vendors to conduct customer and employee promotions. COLLEGE EXPERIENCE COMCAST, Concord, CA Sales Coordinator 2004 2006 Developed and managed incentive logistics for staff of over 350 employees. Created, compiled, and analyzed all weekly and monthly sales performance reports, creating and auditing commission reports. Analyzed trends and recommended improvements for each centers performance against established goals. Designed, created and launched all campaigns and sales incentives programs via various mediums on regular basis, resulting in consistently increased sales activities and revenue of over $10M. Managed vendors (HBO, Starz, SHO, etc) in scheduling visits, training, and incentives programs, leading to better sales culture and higher customer base. Coached employees on various order entry challenges and programming information, ensuring functionality knowledge and operational success resulting in 12% higher productivity. Partnered with HR in screening, scheduling, interviewing and hiring new personnel, guaranteeing identification of top talent. Implemented and trained call center Attendance Specialists on Attendance Tracking Database, resulting in consistent utilization and lower churn rate. Customer Care Executive 2003 2004 Supported clients on all video and High Speed Data products and conveyed current marketing campaigns, consistently surpassing sales goals, Work Order Accuracy goals, and phone stats. EDUCATION BS, Business Management, University of Phoenix, 2006 AAS, Computer Technology, Heald College, 2002 TECHNICAL KNOWLEDGE Microsoft Office Suite Applications (Word, Excel, PowerPoint, Outlook, Project, Publisher and Visio) Mac OS, Pages, Keynote, Numbers Working knowledge of OS, software and hardware applications (DOS, NT, 2000, XP, Windows 7, HTML, Adobe Pro 9 and Visual Basic)