SUMMER TRANING PROJECT REPORT

SUMMER TRAINING PROJECT REPORT

(BBA) BRAND POSITIONING OF SAHARA CITY HOMES IN LUCKNOW VIZ, COMPETITOR SCENARIO OF REAL ESTATE BUILDERS SAHARA CITY HOMES, LUCKNOW

SUBMITTED BY: DHIRENDRA KUMAR PANDEY ROLL NO. 982101014 BBA Vth SEM

In the partial fulfillment of the requirement for the award of the degree of

LUCKNOW UNIVERSITY,LUCKNOW

LUCKNOW PUBLIC COLLAGE OF PROFESSIONAL STUDIES VINAMRA KHAND GOMTI NAGAR LUCKNOW
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ACKNOWLEDGEMENT
Dedication and devotiom of the reasercher aided or backed by the guidance, support and encouragement of a guide is required to attain the specified objectives. My Reaserch project report is not exception to this. For this research project, I have been fortunate enough to have Assistance, co-operation and blessings of a few but valuable persons. All they have played a Decisive role in helping me out to prepare this research project report a worthwhile one. I owe a good deal of indebtedness towards Mr.Ram Kumar Yadav (Manager of Sales Department Sahara Prime city Limited), Mr.Amit Srivastav (Assitant Sales Manager of Sahara Prime City Limited) For guiding me at each and every step of cretive process of the research and for providing me necessary information and advice during the training period. I also thank my parents,relatives as well as my friends, who assisted and help me directly or indirectly, during the creative process of the project. Although enough care has been taken during the prepration of the project, I take the blame for the any residual error, if any in this project. Before coming to an end I would like to express my gratitude and regards to those who have been kind enough to help me in the completion of this project. I owe deep debt of gratitude to all my faculty members of BBA.
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PREFACE
At Lucknow Public collage of Professional studies Programme has been designed keeping in mind require of company in the word at large. Our programme is in collaboration with Infrastructure&Housing Real estate India. For Fulfilling the specific needs of Real estate. We the students of Lucknow Poblic College of Professoional Studies are required to under go 45 days company project study after completing v sem, Where the students have to Prepare aProject Report during a Particular Field/ area of specialization. Then the students have to give Presentation of their 45 days traning Project Reports to the panel of Faculty. The objective of the traning modules is to help the students to under the business environment well and equip us with the work culture of companies in the Present area.

INDEX
Acknowledgement Preface Introduction Research Methodology Result accepted Conclusion References Bibliography

1.Dhirendra kumar pandey,student of B.B.A. Vth semester Lucknow Public Collage of Professional Studies, Vinamra Khand Gomti Nagar Lucknow.Lucknow University (Batch 2009-2012) Roll No. 982101014 I here by declare that the summer traning Project entitled Brand positioning of sahara city homes in lucknow viz, competitior scenario of real estate builders is the outcome of my own original work and the same has not been submittedto any institution/university or for the award of any degree or any professional diploma.

Date:Place:-

Name:-Dhirendra Kuamr Pandey

DECLARATION
I Dhirendra Kumar Pandey have done my 45 days (13th June to 03 august) of Project Traning on BRAND POSITIONING OF SAHARA CITY HOMES IN LUCKNOW VIZ, COMPETITOR SCENARIO OF REAL ESTATE BUILDERS During my Training with Sahara City Homes, Lucknow, I was able to enhance my knowledge to large extent in the field of Selling. The objective of this Project is to find out a customer can be made satisfied and delight with our offering and whar are the ares of improvement.This Project shows that how the survey has been conducted and also how the data has been analysed. On the whole this report the importance of customer the importance satisfaction with the product and services,that how asatisfied customer makes purchase again.

Executive Summary
The aim of this project was to analyze the competitors on Brand Positionong at Sahara City Homes in Lucknow. To achieve thus objective have Prapared a Questionnaire gets it filled by the competitors at Sahara city Homes according to the competitors visiting and Hoardings and News Paper advtisements. At presents the competitors of Sahara City Homes are Ansal Propertise and Infrastructure,Omaxe, Rohtas plumeriya, Parsvanath, Eldeco, Lucknow Development Authority. The whole research was devided in to following points. 1. To segment the Builders according to their competitors on Flats and Price. 2. To chek out the awareness of competitors about the Flats and Promotional activities of Sahara city Homes 3. To analyse the Feedback & Responses Receive From the customers to conclude about their purchasing behaviour.

OBJECTIVE
1.To analyze the customer perception about the sahara city homes. 2. To see through the execution of promotional activities starting with sahara city homes formal & legal sale. 3. To know customer profie visting the sahara city homes. 4. To analyze the offers of competitors like Ansal & omaxe operating in different builders in the city. 5. To find out the area from where most of the customer purchase a home. 6. To analyze the competitors scenario in Real estate Buildrs in Lucknow

INTRODUCTION

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SAHARA INDIA
Sahara Indian is a major Indian corporate group with diverse business interests that include: Finance, Infrastructure&Housing, Media&Entairtenment,Tourism&Hspitality, Consumables, Manufacturing and Services&Trading. The goup was founded in 1978 by Subroto Roy,with a capital of Rs.2000, and Today Sahara India has an asset base of over Rs. 50,000 crores. Business Interests of Sahara India

1. Finance: In the field of finance, Sahara Group has interests in parabanking, life
insurance, mutual funds, and housing finance. Parabanking:Shara India Financial Corporation Limited is Indias largest mobilization company in the private sector with the highest yearly deposit. It is the first RNBC to be granted a certificate of registration by the RBI. Life Insurance: Shara India Life Insurance Company Ltd is the first holly IndianOwned Life Insurance Company in the Private Sector. Mutual Fund: Shara mutual fund was established in2005.Presently,it offers 7 schemes:3 Equity schemes & 4Debt schemes. Housing Finance: Sahara Housing Finance Corporation Limited was foundeed in August 2002 .It commenced Lending in May 2004. the Company has four rergional offices in kolkata, Asansol, siliguri, Lucknow, Gorakhpur, Pune, Hyderabad, Vijaywada and Mumbai.

2.Infrastructure & Housing: Sahara Infrastructure&Housing is India s largest realtor.It offers broad range of houses, commercial & retail spaces,offices spaces and luxurious penthouses & villas. The company is building townships in 217 cities all over India. 3. Media&Entairtenment: Sahara Group has ineresta in television,cinema and news paper. The group has an entertainment channel called sahara One and a news channel by the name of sahara samay. Sahara One Motion pictures is Hindi cinema production house with over 50 films in various stages of production. The group also publishes English, Hindi, and Urdu newspapers. 4. Consumer Products & Retail Chain: Shara India offers a range of consumer products and is developing one of the largest retail chains in India under the brand name Sahara unique. Its Product range include: Fashion & Lifestyle Products, Clothing, Jewellery etc. 5. Manufacturing: Shara India is into jute manufacturing and development of handicraft industry. 6. Services & Trading: Sahara has one of the largest V-SAT network called Sahara Net. It has an extensive 6000 strong branch network with 24-hour on-line satellite connectivity. Sahara Care House offers a host of attractive services to the dependents of NRIs in India.

History of Sahara Infrastructure & Housing in Lucknow

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Sahara city Homes

Sahara city homes Lucknow, Project was the 191 acer in Lucknow

MODEL TOWN SHIP OF SAHARA CITY HOMES

(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14)

Entrance Gate Bharat Mata naman Sthal Hospital School Mall & Multiplex Hotel with club Wave Pool Exclusive club Central park Highrise Apartments Midrise Apartments Independents Houses Club & community centre Secure Boundary Wall

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SOME OTHER FASCILITIES OF SAHARA CITY HOMES

Multi level security: Gated City CCTV Network Patrolling by Armed Guards 4 Watch Towers 55%-60% Greenery & Open Area Regular Transport services 7000 Trees Continuous Power supply with 100% Power Back-up Air-Conditioned Township Piped Cooking Gas for Every Kitchen Purified Water Supply Petrol Filling Station Semless Connectivity Rain Water Harvesting Retirement Home Sahara Care House Waste Management System

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BRAND POSITIONING
Brand Positionong refers to target customers reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brands benefits/reasons to by; and it focuses at all points of contact with the consumer. Brand Positionong must make sure that: Is it unique/distinctive vs. competitors? Is it significant and encouraging to the niche market? Is it appropriate to all major geographic markets and businesses? Is the proposition validated with unique, appropriate and original products? Is it sustainable can it be delivered constantly across all points of contact with the consumers? Is it helpful for organization to achieve its financial goals? Is it able to support and boost up the organization? In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organization can portray its customers what it wants to achieve for them and what it wants to mean to them. Brand positioning forms customers views and opinions. Brand Positioning can be defined as an activity of creting a brand offer in such a manner that it occupies a distinctive place and value

in the target customers mind. For instance-Kotak Mahindra positions it self in the customers mind as one entityKotak-which can provide customized and one-stop solution for all their financial services needs. It has an unaided top of mind recall. It intends to stay with the proposition of Think Investments, Think kotak. The positioning you choose for your brand will be influenced by the competitive stance you want to adopt. Brand Positionong involves identifying and determining points of similarity and difference to ascertain the right brand identify and to create proper brand image. Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing stratregy by explaining the brand details, the uniqueness of brand and its similarity with the competitive brands, as well as the reasons for buying and using that specific brand. Positionong is the base for developing and increasing the required knowledge and perceptions of the customers. It is the single feature that sets your service apart from your competitors. For instance-Kingfisher stands for youth excitement. It represents brand in full fight. There are various positioning errors, such as1.

under Positioning- This is a scenario in which the customers have a blurred and unclear idea of the brand. Over Positioning- This is a scenario in which the customers have a confused opinion of the brand. Confused postioning- This is a scenario in which the customers have a confused opinion of the brand. Double Positionong- This is a scenario in which customers do not accept the claims of a brand.

2.

3.

4.

BUILDERS IN LUCKNOW

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1.SAHARA CITY HOMES 2.ANSAL PROPERTIES & INFRASTRUCTURE 3.ELDCO 4.OMAXE 5.ROHTAS PLUMERIYA 6.PARSVANATH 7.LUCKNOW DEVELOPMENT AUTHORITY(LDA)

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RESEARCH METHODOLOGY

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Concept of Research
Research in common paralance refers to a search for knowledge One can also define research as a scientific and systematic research for pertinent information on aspecific topic. In fact research is an art of scientific investigation. The Advance Lerarners Dictionary of Current English Lays down the meaning of research as A care ful investoigation or inquiry especially through search for new facts in any branch of knowledge.

Definition
According to Redman and Mory, Reseach is systematized effort to
gain new knowledge.

According to Fred Kerlinger, Research is an organized enqiry

designed and carried out to provide information for solving a problem.

According to Robert Ross, Research is essentially an investigation, a

recording and analysis of evidence for the purpose of gaining knowledge.

According to Kerlinger, Scientific research is a systematic,controlled

empirical and critical investigation of propositions about the presumed relationships about various phenomena.

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TYPES OF RESEARCH
(ii) (iii) Pure Research Applied Research Problem Solving Research Problem Oriented Research Descriptive Research Exploratory Research Surevey of Litrature Experience Survey Case Study Historical Research Experimental Research Ex-Post-Facto Research Quantitative versus Qualitative Conceptual vs. Empirical Some Other Types of Research

(iv) (v)

(vi) (vii) (viii) (ix) (x) (xi)

(i)

Pure Research:- Pure Research is being undertaken to satisfy

the researchers thirst for knowledge and it is mainly goaded by the researchers curiosity, it may be under taken for designing tools to tackle practical problems. It is concered with singular situation and not suitable to a wide area.

(ii)

Applied Research:- Aplied Research is undertaken with the

aim of uncovering data to solve an existing problem. The driving force of this research is finding solution toa problem. Applied research aims at application of science to singular situation.
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 Poblem Solving Research:-Problem-Solving research, as the

name implies, is concerned with a particular issue or a problem and is usually proprietary in character concerned with aclass of issues or problems in which several firms may be interested.

Problem Oriented Research:- Problem oriented research is

(iii)

Descriptive Research:-A Descriptive study may be simple or

complex . it determines who, what, when, where and how of a topic it is concerned with describing the characterstics (e.g., the extent to which libraries are used) estimating the proportion of the people in a specified population who hold certain views are attitudes (e.g., how many favor the abolition of capital punishment ?)predicting specifically (e.g., how many will cash their government bonds during agiven period?) and discovering or testing whether certain variables are associated (e.g., people who spend a good deal of time for reading, go to movies often with each other).

(iv)

Exploratory Research:-When the purpose of research is to

gain familiarity with aphenomenan or acquire new insights into it in order to formulate a more precise problem or develop hypothesis, the exploratory studies come in handy. If the theory happens to be too general or specific, ahyporthesis can not be formulate. There for aneed for an exploratory research is fail to gain experience that will be help ful in formulating relevant hypothesis for more definite investigation.

Surevey of Litrature:-A review of the literature helps to

identify the hypothesis which may serve as a guide for further investigation. Experience Survey:- A small portion of existing knowledge and experience is put into written form. Everyday Experience provides opportunity to obtain information required to formulate hypothesis. Case Study:-The focus may be on individuals or situations or groups or communities. The method of study may lay stress on the

examination of the existing records. It may be unstructured interviewing or participant observation or some other approach.

(v)

Historical Research:-Historical Research is the research on

past social forces which have shaped the present. For example, to study the present state of tndian labor we may research on past historical forces.

(vi)

Experimental Research:-Although Experimental Research is

primiraly possible in areas of physical sciences, with the help of hypothesis, may also be carried out in social sciences if such research enables us to quantify the findings, to apply the stastical and mathematical tools and to measure the results thus quantified. It is also clssified under concusive research.

(vii)

Ex-Post-Facto Research:- Ex-Post-Facto Research is an

empirical enquiry for situations that have al ready occurred. For Example, market failure for any companies product if studied or researched later may be categorized as ex-post-facto research.

(viii) Quantitative versus Qualitative:-Quantitative research is

based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity.Qualtitative research, on the other hand, is conserned with qualitative phenomenan, i.e., phenomena relating to or involving quality or kind.

(ix)

Conceptual vs. Empirical:-Conceptual research is that

related to some abstract ideas(s)or theory. It is generally used by philospher and thinkers to develop new concepts or to reinterpret existing ones. On the other hand, empirical research relies on experience or observation alone, often without due regard for system and theory.

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(x)

Some Other Types of Research:-All other types of research

are variations of one or more of the above stated approaches, based oneither the pupose of research, or the time requirerd to accomplish research, or the environment in which research is done, or on the basis of some other similar factor.

RESEARCH APPROACHES
(i) (ii)
(i)

Quantitative Approach Qualitative Approach Quantitative Approach:-The quantitative approach involves the generation of data in quantitative form, which can be subjected to rigrous quantitative analysis in a formal and rigid fashion. This approach can be further sub-classified into inferential, experimental and simulation approaches to research. The purpose of inferential approach to research is to form a database from which to infer characterstics or relationships of population. Qualitative Approach:- Qualitative Approach to researchis concerned with subjective assessment of attitudes, opinions and behaviour. Research in such a situation is a function of researchers insights and impressions. Such an approach to research generates results either in non quantitative form or in the form which are not subjected to rigorous quantitative analysis. Generally, the techniques of focus group interviews, projective techniques and depth interviews are used.

(ii)

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RESEARCH DESIGN
Meaning and Definition of Research Design A research project conducted scientifically has a specific framework of research from the problems identification to the presentation of the research report . This nframe work of conducting research is known as the research design. A research design is simply the frame work or plan for a study that is used as a guide in collecting and analyzing the data. It is blueprint that is followed in completing a study. According to Kerlinger, Research design is the, plan structure and strategy of investigation conceived as to obtain answers to research questions and to control variance.

METHODS OF RESEARCH DESIGN

(1) EXPLORATORY RESEARCH (i) Search of secondary data and Literature Search (ii) Survey of Knowledgeable Persons or Experience Survey (iii) Case Study CONCLUSIVE RESEARCH (i) Descriptive (a) Longtitudinal study (b) Cross-sectional study (ii) Experimentation and Ex-Post facto Research Design
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(2)

RESEARCH TOOL
Questionnaire was used by me to collect the information.

RESEARCH DURATION
The research was conducted over duration of 45 days 13th june to 03rd august 2011.

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BUILDERS
APARTMENTS, BUNGLOWS, HOUSES PRICE PER SQARE FIT

1.SAHARA CITY HOMES-3300Persqfit 2.ANSAL PROPERTIES & INFRASTRUCTURE-3000Persqfit 3.ELDCO-3400Persqfit 4.OMAXE- 1400Persqfit 5.ROHTAS PLUMERIYA-3100Persqfit 6.PARSVANATH-2400Persqfit 7.LUCKNOW DEVELOPMENT AUTHORITY(LDA)1625Persqfit

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Omaxe

Sahara City Homes

L.D.A. Parsvanath Rohtas Plumeria Eldeco Ansal

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Conclusion
Omaxe Price is the Very low of the competitors of Builders, and Eldeco Price of the very high price of the competitors in Builders.L.D.A. was the also Price comparing of Omaxe in Lower Price of the Builders. High price of Eldeco was comparing in sahara city Homes and Rohtas Plumeriya and Ansal.

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Developers Name/ Contact Numbers Sahara Prime City

Project Name Sahara City Homes

Specifications

Dining Rooom&Living Room&Bedroom& Balconies-Vitrified Tiles Master BedroomLaminated Wooden Floaring Kitchen&Toilet& Servant Room& Servant Toilet-Matt Finish anti-skid Ceramic Tiles

Amenities&Fcilities

Price

Parking

Bharat Mata Naman Sthal,Hospital, School, Mall& Multiplex, Multi level Security, Central Park, Hotel With Club, Transport Services, ClubsandCommunity, Centre,BroadBand Connectivity,Sahar a Care House

Row Houses3100/-per sq.ft Meridian: Independe nt Houses 3316/-per sq.ft Bungalos14400000 Persq.ft

Open75000 Covered150000

PLC

Floor Charges No Floor Charges

Maintena nce 295/-per sq.ft

Loading

Independe nt10%unit Cost

25%

Corner20% Developers Name/ Contact Numbers Omaxe Limited Project Name Omaxe City Omaxe Height Omaxe Reeside Ncy Specifications Driwing/Dining& Bedroom-Voitrified Tiles Kitchen&Bathroom& Balconies-Anti Skid Ceramic Tiles

Amenities&Fcilities Childrens Play Ground Beautifully Landsca ped Central Park With Water Bodies

Price Reside ncy1-972 Persq.ft Reside ncy2-1632 Persq.ft

Parking Open75000 Covered125000

PLC 2%0f the Net Price

Floor Charges No Extra Floor Charges

Maintena nce Rs50/Per sq.ft

Loading 15 to 20%

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Contact Numbers Eldeco

Project Name Eldeco Elegance

Specifications Living/Dining&Bedr ooms-Vitrified Tiles Master BedroomLaminated Wooden Kitchen&Toilets& Balconies/TerracesAnti-Skid Ceramic Tiles

Amenities&Fcilities Club'Oasis' Freedom Mall Children's Play Area Golf Putting Green Fragrance Garden Central Green Shallow Pond Playing Courts

Price 3400/per sq.ft

Parking Open Par King is Cu mpulsory Basement -225000 Open175000

PLC

2,4,6and 10th Floor rs.35/-per sq.ft.Extra

Floor Charge s No Extra Floor Charge s

Maintena nce Rs.50/-per sq.ft.

Loading

16%

33 Developers Name/ Contact Numbers Ansal Properties& Infrastructure Project Name Sshant Golf City Specifications Living/DiningVitrified Tiles BedroomsLaminated Wooden Floaring Kitchen&ToiletsNonSkid Ceramic Tiles

Amenities&Fcilities Ansal Institute of Technology&mgmt. G.D.Goenka Public School Ansal ISKCON Spirit tual Centre,Health Se rvice,Meditation Hall

Price 3000/per sq.ft

Parking Open75000 Covered150000

PLC

15th to 2nd Floor 2% of the Net Price

Floor Charge s No Extra Floor Charge s

Maintena nce Rs25/Per sq.ft of the Net Price

Loading

20%

34 Developers Name/ Contact Numbers Parsvnath Developers Limited Project Name Parsvnat h Planet 10acer Parsvnat h City 36acer Specifications Planet-Master Bedr oomWooden Floaring Splita.c.Vitrified Tiles City-Master Bedroom Not Wooden Floaring Non a.c.

Amenities&Fcilitie s Piped gas Supply Commercial Mall Broad Band Connection

Price Planet2800/per sq.ft City1800 Persq.ft

Parking Open 50000 Covered100000

PLC 1st/2nd/ pent house-5%

Floor Charges No Extra Floor Charges

Mainten a Nce No Mainten a Nce Charges

Loading Planet15% City-6%

Developers Name/ Contact Numbers Lucknow Develop ment Authority(LDA)

35 Project Name River View Appar ment

Specifications Master Bedroom& Kitchen&Balconies& Toilets-Vitrified Tiles

Parking Amenities&Fcilities Internal Plumbing Fixture Plumbing Power Back up Price Covered 1625/per sq.ft Parking70000

PLC No Extra Charges

Floor Charges No Extra Floor Charges

Maintena Nce No Mainta nance Charges

Loading No Loading Charges

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Developers Name/ Contact Numbers Rohtas Company

Project Name Plumeria Homes

Specifications Living,Dining&Lobby/ Passage-Vitrified Tiles Master BedroomWooden Laminated Balconies,Kitchen, Toilets-Anti Skid Ceramic Tiles

Amenities&Fcilities Gas Connection Free Round the Clock Security Piped gas Supply

Price 2900/Per sq.ft 2Bed room 3200/Per sq.ft Other Towers

Parking Semi Covered Parking185000

PLC

Up to 4th floor Rs60 per sq.ft 5th Floor

Floor Charge s No Extra Floor Charge s

Maintena nce Rs40/Per sq.ft

Loading

22 to25%

to 10th floor Rs40 per sq.ft

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ADVERTISEMENTS

OF BUILDERS

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ADVERTISING
Definition of advertising:Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about of products, services or ideas by identified sponsors through the various media. Advertising is the provides maximum information the product to the prospective customer.Prospective customer get attracted towards the product which increases sales.

ADVERTISING MEDIA
The most brilliant and original advertising ideas will be wasted if they are not presented through the right media in the right place at the right time to the right people.Hence, the selection of right media is important for the objectives of advertising. An advertising media is a means or vehicle of delivering adefinite message. It is amode through which an advertising message or information is passed on to the prospective customers, readers, viewers,listeners or passes by.

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TYPES OF ADVERTISIN MEDIA

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There are six types of advertising media

(i) (ii) (iii) (iv) (v) (vi)

Press advertising media Outdoor & mural advertising media Direct mail advertising media Broad cast advertising media Promotional advertising media Misslineous advertising media

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Press Adverti sing MediaNews Paper Magazi ne journals

Outdoor & mural advertisin g mediaPoster Sandwich board Electric display

Direct mail advertising mediaPrice List Book lets Gifts Novelty Personal letter

Broad cast advert ising media T.V. Radio

Promotio nal advertisin g mediaWindow Display Interior Display Trade show

Misslin eous advertis ing mediaCinema Adverti sing Video Adverti sing

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5Ms of Advertising
(a) (b) (c) (d) (e) Mission:- Goal (why to advertise) Money:- Finance (how much to invest in advertisement) Message:- Content (what to advertise) Media:- Medium (how & where to advertise) Measurement:- Mass (for whom to advertise)

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ADVERTISING IN REAL ESTATE BUILDERS

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ADVRTISING DATE & SIZE OF BUILDERS IN LUCKNOW

Ansal API Dainik Jagran 29-4-2011 Half Page 12-4-2011 Fullpage 09-04-2011 Hal Page 05-03-2011 Full Page 19-02-2011 Full Page 03-02-2011 Half Page 26-02-2010 Half Page 13-02-2010 Half Page 30-01-2010 Half Page 15-10-2009 Quarter 27-09-2010 Quarter 18-09-2009 Quarter 25-04-2009 Half Page

Plumeria Rohtas Times Property 26-3-2011 Quarter 26-1-2011 Quarter 22-1-2011 Quarter 1-1-2011 Quarter 20-2-2010 Quarter 11-12-2010 Quarter 20-11-2010 Quarter 4-9-2010 Quarter 14-8-2010 Half Page 19-6-2010 Half Pge 29-5-2010 Quarter 13-3-2010 Quarter 30-1-2010 Quarter 28-11-2009 Quarter 14-11-2009 Quarter 10-10-2009 Quarter 19-9-2009 Quarter

Omaxe Residency Dainik Jagran 9-4-2011 Full Page 6-3-2011 Full Page 13-3-2011 Half Page 21-2-2011 Half Page 9-5-2010 Half Page Lucknow Times 18-8-2010 Half Page

Amrapali Group Silicon City Dainik Jagran 20-2-2010 Half Page 13-2-2010 Half Page

19-3-2010 Quarte

Shalimar Builders Times Proparties 15-5-2010 Half Page

JayPee Group The Times of India 13-12-2008 Half Page 21-12-2008 Full Pge 15-5-2010 Full Page

4-10-2009 Quarte 26-9-2009 Half Page

14-02-2009 Half Page 28-02-2009 Half Page 17-01-2009 Half Page Times Property 30-4-2011 Half Page 12-4-2011 Half Page 9=4-2011 Half Page 3 7-5-2011 Half Page 14-11-2009 Half Page 4-10-2009 Half

8-8-2009 Quarter 1-8-2009 Quarter 27-6-2009 Full Page

Unitech Times Properties 15-5-2010 Full Page

Samiah Builders Times Properties 17-7-2010 Half Page

Eldeco Eternia Lucknow Times 25-5-2011 Quarter 8-4-2011 Quarter Times Properties

28-8-2010 Full Page 14-8-2019 Full Page The Times of India 4-10-2009 Quarter Dainik Jagran

4-10-2009 Quarte 26-9-2009 Quarte 5-9-2009 Full Pag The Times Of Ind 20-9-2009 Quarte

Page 25-5-2009Full Page 13-9-2008 Half Page The Times Of India 23-10-2009 Half Page 21-9-2009 Quarter 24-5-2008 Half Page 23-2-2008 Half Page 17-1-2008 Half Page Rashtriya Sahara 31-3-2010 Quarter 31-12-2009 Full Page 31-1-2009 Half Page 22-5-2008 Half Page 13-2-2008 Half Page

19-12-2010 Quarter Dainik Jagran 29-5-2010 Half Page Eldeco City Dainik Jagran 24-6-2009 Half Page 9-7-2010 Half Page Lucknow Times 7/3/2011 Eldeco Saubhagyam Times Property 30-4-2011 Full Page

18-9-2009 Full Page

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Builders Sahara CityHomes Ansal Plumeriya Rohtas Eldeco Omaxe

Advertisements in 3Years 2009 2010 2011 25 22 24 30 12 15 05 24 15 18 10 20 10 20 12

2009
Omaxe

Ansal Plumeriya rohtas

Sahara City Home

Eldeco

2010
Ansal Eldeco

Sahara City Homes Roh Plumeriya Rohtas

Omaxe

2011
Ansal Omaxe

Sahara City Homes

Plumeriya Rohtas

Eldeco

Limitation During Project

Every study has certain limitation. In our study, also there were certain limitations which I could not able to solve. The study was conducted only for 45 days so due to limited time period , the study was briefly conducted. The study was conducted only for Lucknow City. So I cannot say this study consists of the Indian Prospects. The competitor filled the questionnaire mostly in care less to filled the questionnaire. My research work is the work of comparing the builders in lucknow to the Biggest Problem to the comparing in Builders.

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QUESTIONNAIRE
Through questionnaire method following data was called. i. Primary Data Collection ii. Secondary Data Collection The questionnaire was prepared an consultation with the Marketing Department of Sahara City Homes. Competitors fill questionnaires which contains multiple options with each questions.

1. What is the Name of Develoer. 2. What is the Name of Product. 3. What is the types of Products. 4. What is the Rate of per s.q. fit. 5. What is the size area of township. 6. What kind of fascilities & amenities you are provided in your customers. 7. What is the Parking Charges (open&covered). 8. What is about P.L.C.(Preferred Location Charges)if is that. 9. O.T.M. One Time Maintanance. 10. Loading -Super area -Lift

-Common space 11.What is your specification. -Tiles -Floaring -Wll

CONCLUSION
1. Sahara City Homes Project is the very good fascilities are provided in customers. 2. Sahara city homes Competitors are an Ansal Properties & Infrastructure 3. Sahra City homes is the Specification are very good 4. Sahara city Homes is Proved in Best Fascilities another Competitors 5. Sahara City Homes Was the very Best of the Housing 6. Sahara city Homes another Fascilities are very best to the customes

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BIBLIOGRAPHY
Marketing Management Philip Kotler Research Methodology K.C. Kothari Advertising management karunakaran

WEBSITES
WWW.GOOGLE .COM WWW.WIKIPEDIA.ORG WWW.SCRIBD.COM WWW.LDA.COM WWW.ANSAL.COM WWW.OMAXE.COM WWW.PARSVANATH.COM WWW.PLUMERIYA ROHTAS.COM WWW.ELDECO.COM WWW.LUCKNOW BUILDERS.COM WWW.REAL STATE BUILDERS IN LUCKNOW .COM

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