Patty Ferer Roberts

patty.roberts.23@gmail.com
PROFESSIONAL PROFILE Highly skilled at motivating and leading people and garnering professional respect/rapport with cross functional teams and customers, which results in share of mind and completion of projects on schedule Expertise in identifying and managing team member strengths that will allow optimal efficiency with internal and external customers Skilled at developing and executing Personnel Development Plans, Marketing Programs, Budgets and Annual Business Plans Master of a professional selling process, Fact-Based Selling and Objection Handling, which results in win-win business development for the customer and the company Adept at interpreting research in identifying opportunities that will deliver targeted goals Effective working knowledge of Project Management Excellent skill level in MS Outlook, Excel, Word and PowerPoint PROJECT MANAGEMENT EXPERIENCE Owner, Wisdom Business Development, LLC Kirkland, WA (2010-Present) Washington Foot & Ankle Sports Medline, PLLC Human Resource: Generated & implemented a 7-Step Filter Hiring process specific for sports podiatry medicine practice Re-Engineered: Re-aligned Front Desk & Back Office personnel, procedure & processes, which resulted in 20% increase efficiency, accuracy and gross profitability in all areas Trained: Instructed Ownership on the value of KPIs & how KPIs can predict & improve profitability of the medical practice. Total profitably +11% as of 8/12 New Patient Academy, LLC Engineered: Charged with creating, templating and implementing Sales Coach Manager role and KPIs (via website DropBox) for a start-up chiropractic marketing consulting company Coached: Taught, motivated and managed 40 Sales Representatives. Results-Oriented: Increased marketing activities that in turn, generated increases in New Patients/Revenue for chiropractic practices - projected 2012 sales $1MM Designed Clinical Nutrition, LLC Managed: Oversaw $1 MM in revenue, produced from Clinic, Consulting and Speaking activities Re-engineered: Increased profits by 9% process and compliance initiatives that streamlined communication, bookkeeping and ordering/inventory which resulted in a transparent business model Instructed: Educated Owners on effective employee hiring/management practices and on activities to better manage revenue from the Clinic, Consulting and Speaking. Activities resulted in re-allocating employees to appropriate job position based on skill set and hiring a CPA/Bookkeeper to maximize tax benefits of the various income streams Sales Analysis: Collected and reviewed daily sales activities, which resulted in benchmarking patient-to-profit ratio PROFESSIONAL SALES + MANAGEMENT EXPERIENCE Senior Area Sales Executive Pitney Bowes CO Seattle, WA (2009 - 2010) Sales Development: Exceeded targeted revenue quotas/expectations at +114% of quota Leadership: Demonstrated sales leadership in securing sales of complex services and solutions Training: Educated new and existing customers on the full suite of Mailstream Solutions Sales Development: Executed successful Customer Relationship Management at executive levels

Sales Development Manager Coca-Cola, CO Albuquerque, NM (1996 - 1998) Sales Development: Grew grocery annual sales by 4%, 9% and 2% respectively and grew C Stores annual sales by 18% accountable for generating sales/profits in six major SW Grocery/C-Store Retailers (Albertsons, Jewel Osco, Furrs, Thriftway/7-2-11) Business Plans: Developed, presented and secured Annual Business Plans for Major grocery retailers Marketing Programs: Customized and implemented Regional Marketing Programs driven by National Strategic Brand Initiative Pricing Analysis: Scrutinized bottler and competitive brands for tactical pricing opportunities in Grocery class of trade and influenced pricing strategy/programs among five independent bottlers Timelines and Budgets: Managed program timelines and promotional budgets Cross Functional: Coordinated internal teams (Category Management, Logistics, Product Development) Collaboration: Partnered with local Coca Cola Distributor Managers to identify, prioritize and support existing and potential local sponsorships and advertising/marketing tactics Optimization of Marketing Dollars: Designated Regional Marketing Investment to share growth and volume Ralston Purina CO. (1989 - 1996) Team Leader, Price Costco, National Accounts Kirkland, WA Sales Development: Charged to stop $9MM sales decline for Ralston Purinas 9th largest customer and achieved +4% vs. volume/profit objective Marketing Plans: Instigated customer specific strategies/tactics to maintain and expand current distribution base while improving product mix, pricing and product supply efficiencies Coached: Identified and Coached multi team resources to assist in analysis of customer specific initiatives Product Development: Co-developed with Brand Teams; unique in-and-out items Timelines and Budgets: Managed and optimized accrual based Market Development Funds to maximize sales and profits Business Plans: Generated annual Customer Business Plans Product Supply Manager, Denver Region Team Kirkland, WA Coached: Coached and Resourced three Team Logistic Managers to develop and execute product supply initiatives in five markets; examples CRP/ECR, USC l/ll and transportation programs Sales Development: Activated cutting edge Service Pricing and Efficiency Incentive Program implemented to all customers (also known as Menu Pricing) Cross Functional: Coordinated communication and collaboration between Plants, Order Management and Customer Teams to promote and expedite customer product supply initiatives Key Account Manager, Midwest Region Team Chicago, IL Sales Development: Generated sales and profits in major mid-west grocery retailers(Dominicks, Eagle, and Central Grocers) resulting in $24MM in annual sales and a growth rate of +6% Timelines and Budgets: Managed Market Development Funds in executing distribution, pricing and marketing programs Business Plans: Developed and presented quarterly business reviews, which identified future opportunities. District Sales Representative, Colorado Springs, CO Sales Development: Enhanced sales at Nash Finch Denver and 100 retail customer territory EDUCATION BS Rhetoric and Communication, University of Oregon Eugene, OR 1989 Beginning Human Resources Certificate (6/2013) Introduction to Project Management, Bellevue College