Business Concept:

Sol.1 Randomizer works on the platform of social product development. Users are provided with random inputs collected from across the globe and they are supposed to create any product or service or any new random hypothetical concept arising out of the random inputs fed to them. Their effort would be rated over a span of one week and the most interesting and socially beneficial theme would arise as the winner.

Sol.2 People are bored with their monotonous life. This platform provides them with an opportunity to come in contact with completely random ideas and to use their grey cells for those situations which they had never ever dreamt of. Not only would it expand their mental horizons but could eventually turn into a successful business enterprise..

People are bored with their monotonous life. This platform provides them with an opportunity to come in contact with completely random ideas and to use their grey cells to devise certain plan or product pertaining to the given circumstances and pitch them with a nominal fee to either get incubation or constructive criticism.

Sol.3 Although such concepts have been in practice , randomizer as the name suggests deals with something more close to human nature. We are a creature of independent thinking and appreciate

novelty factor in new and innovative perspectives .Our site provides them with completely unpredictable point of views.

Market Analysis
Sol.4 everyone has a hidden innovator in them. It is here that we come into picture and provide them with an interactive platform. People of all ages especially the young minds would be moved by this contingent concept. Sol.5 we wish to cater to youth as well as middle aged people. Since they have a burning desire to innovate and also have some sound launch pad to hold them in case of a fall.

Sol.6 In the recent past there has been a surge of social product development ventures. They have witnessed a positive feedback from the audience. Humans have the inherent tendency to grow and outperform themselves. This is how innovation works. We learn from history about random ideas coming out of nowhere and transforming the lives of generations to come. This is where it all begins!

Sol.7Major social product development sites like quirky etc. Pose as direct competition whereas the major R and D labs for large and successful ventures might come into play as indirect competition.

Sol.8 New services would be provided by the established players to remain in the limelight. They would like to sustain their market share by applying the KAI-ZEN approach being unpredictable in our approach we could garner quality traffic by our random policies as being a new player in the market we need to carve a niche for ourselves.

Sol.9Entry barrier-Large database needs to be made up so as to provide the initial momentum to get the site running and as the traffic increases we would require more infrastructure necessities. Investors need to be convinced in the fundamental concept of the approach. Exit barrier- In case of some unpredictable mishap, the domain could be overtaken by existing players in extreme condition. Customer Analysis Sol.10Practically anyone could turn out as our consumer since the products and services developed via randomizer could eventually target any strata of the society. It might sound as an open ended approach but there is a great amount of audience to target.

Sol.11Our traffic is present all across facebook and twitter, among others. It is a techno-savvy generation not confined to any geographical limits. Sol.12In specific case scenario like ours, the users would gradually turn into consumers since they are themselves creating the product to which they possess some utility SALES GIMMICK1. Use of viral publicity to promote a new found concept. 2. Bidding the premier product on auction sites like eBay 3. Certain notions could catch on the vibe and go a long way in changing the whole perspective of how certain stuff is viewed. 4. Being in touch with one of the greatest mentors to provide feedback would come along as a great selling proposition. Business System Description Sol.13A very user friendly interface would welcome the new user. Initially, a large database of random inputs needs to be generated so as to provide the new user with some direction to work upon. As the traffic increases, more algorithms would be required so as to provide a lot of unpredictable inputs. Now , once a person registers to capitalize upon his/her notion , they would be provided with mentorship.Now two cases could arise. Firstly, either the product could be developed in accordance to the submitted idea or positive criticism could be given as a feedback to the concerned. Incubation could be given to the most popular idea based upon the response of the crowd over the site. Sol.14Every registered member who wishes to send his/her respective idea to the mentors for scrutinizing would have to pay a minimal amount of around $9 , so as to come into the serious contenders list. As the market grows it would begin to generate high revenue over a period of about 1 year. We are crowd sourcing the ideas and ultimately the product creation or idea incubation is carried out. Hence, the revenue system is based upon social product development and idea generation. Sol.15Necessity is the mother of invention. People consume those products which possess a utility for them. We are building a certain kind of website which uses random inputs and ultimately a certain kind of product is developed which hasnt been thought of by far.Moreover the generator as well as the audience are benefited by the same. Sol.16The main source of revenue would be generated by the users who register as serious contenders and want their concept to be scrutinized. If socially viable product is generated consequently the sale of the same would itself garner a lot of capital as well as market recognition. The return on investment would start coming by the publicity of the venture and could be taken up in a very systematic and planned manner.

Sol.17First of all we need to make our venture as a house hold name. Once we accomplish the requisite publicity ,we would go on for rapid expansion.Online publicity as well as marketing would generate a lot of much required hoola regarding RANDOMIZERS.

Sol.18Initial investment is comparatively low and would cost anywhere between 35000 to 1lakh. Internal Source-pooling up of money using family and contacts as well as marketing for the same. Promotion in colleges would go a long way in generating the much needed capital as well as brand recognition. External Source- angel investors and venture capitalists would come under external source. Moreover the price money from Eureka could be very judiciously employed to start up the same. Sol.19 The price of the commodity or service could vary from anywhere between less than $1 to over $1000 and even more so. Sol.20 The mentorship would require eminent personalities to have associate with us . Initially they might sound reluctant but after giving them a wider perspective and efficient persuation, a few good men should agree upon.Being associated with us for more than 6 months for the mentors would require efficient management as well logistics from our side as well. Sol.21Faith in the founding members and constructive criticism is readily welcomed apart from the obvious moolah! The return would start pouring in once the concept gains momentum which shouldnt take more than 5 months from start.