Marketing strategy Product

In Pakistan McDonald is introducing new products according to the taste of their customers to attract more customers. A major strength of McDonald is that they are offering different deals with affordable prices; McDonald is the only fast food restaurant who is offering beef burger in Pakistan. McDonalds sells all kind of food which is as follow: Hamburger Chicken burger Salads Desserts Soft drinks Beef burger

New product
Now McDonald introduced breakfast that is unique and tasty.

Price
Pricing is most important factor of the marketing strategy because it generates revenue and profit for the company. McDonald is trying to adjust their prices according to their competitors, but their prices are very high as compare to other fast foods. The reason behind that is many such as high standard of services, costly location and government taxes. McDonalds are trying to adjust their prices according to their customers income so that every single person can afford it for that they have divided there products in different categories which are as follow: Kids deals Family meals Lunch meals Breakfast meal Late night meal

Placement
McDonalds is one of the leading fast food chain in the world. There are 121 outlets in other countries and they are increasing rapidly. In Pakistan there are 27 outlets and they all are located in well known cities. They are targeting those places where people can purchase easily. They are targeting upper class and upper-lower class. There location: Lahore Faisalabad Karachi Rawalpindi Islamabad Hyderabad Sialkot Kala shah kaku There are 10 outlets in Lahore because Lahore is famous for eating.

Promotion
Promotion is used to attract people The company makes significant use of billboards in front of their competitors. Their promotion logo is IM LOVIN IT which clearly means that their main focus is their customers if we see it properly well notice that m is capital and other words are small which means they are directly relating their logo with their customers which means they are in love with meals and to attract families. They are using media for the promotion of their new products. They give ads in newspapers, televisions and internet. McDonalds prime focus is on targeting kids for this purpose they are giving away happy meals with toys to attract children.

Mission Statement McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding

quality, service, cleanliness and value so that we make every customer in every restaurant smile. Marketing objectives
A marketing plan is made to make a there objectives clear, and it is used to see if that are working according to their plan or not. Results should be analyzed on daily bases to keep in check whether target objectives are being met. This type of feedback helps out to change there objective plan if its not working correctly. The last and final step is to define how to achieve those objectives.

Target market
McDonalds target market is every segment of demographics and they are: Race Age Gender Income Generation

These segments are broken-down into age and life style of people so that they can easily target every customer needs, its easy to define what they want. In Pakistan they are targeting upper class and upper middle class. Target market Seniors Adults/families Teenagers Kids reasons Who wants low fat food Hangout spot for families Who loves fast-food Having food and fun together in one place

Positioning
In Pakistan and all over the world McDonalds first focus were families and later on they started positioning according to kids by introducing happy meal

and giving free toys with them in Pakistan McDonald is considered as family restaurant .in the mind of kids McDonald wanted to built an image as place where they can play, have fun and food at the same place, and in the minds of adults and teenagers positioned itself as a best fast food restaurant.

Strategies Main strategies of McDonald are: To provide halal food Provide fast food in friendly atmosphere To provide food with reasonable prices To maintain there market share To maintain the quality and quantity of their food To make their customers their first priority To provide its customers with high standard of foods, quick service and value of money.

Financials
McDonald's Corp., Operating Profit Margin
Dec 31, 2012 Dec 31, 2011 8,529,700 27,006,000 31.58% 8.38% Dec 31, 2010 7,473,100 24,074,600 31.04% 7.93%

Selected Financial Data (USD $ in thousands)

Operating income Revenues 8,604,600 27,567,000 31.21% 8.30%

Operating Profit Margin, Comparison to Industry

McDonald's Corp. Industry, Consumer Services