MARKETING MCQs 1. In Double-win strategy?

1)Customer gets an additional benefit 2)Customer gets price debate 3)Both customs and the sales person ocme out with sense of satisfaction 4)Both 1 and 2 5)None of these 2. Consumer behavior, Perception is a process through which--? 1)A consumer make ultimate purchasing 2)a consumer is satisfied 3)a consumers mind receives, organizes and interprets physical stimuli 4)Both 1 and 3 5)None of these 3. Sales forecast implies? 1)an estimate of the maximum possible sales opportunities present in a particular market segment. 2)an estimate of sales, in physical units, in a future peiod 3)Both 1 and 2 4)Only 1 5)Only 2 4. In advertising for ---is not allowed on T.V? 1)Liqueur 2)Cigarettes 3)Both 1 and 2 4)Only 1 5)Only 2 5. A theory states that no matter how efficiently goods/services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain This theory is called---? 1)Quickest the best 2)Instant service 3)Service on time 4)Timely effort 5) None of these 6. Entrepreneurs find direct marketing the attractive because? 1)Investment is low 2)It doesnt required specialized skills 3)returns are quick 4)All of the above 5) None of these 7. Demonstration is an exercise to--? 1)attractively pack and display the goods 2)prove the characteristic of the product 3)Both 1 and 2 4)Only 1 5)Only 2 8. Which among the following is not an example of Direct marketing? 1)tele-marketing 2)sales on internet 3)mail order sales 4)Retail stores 5) None of these

9. In selling consumption is the ultimate goal of the salesman while a marketer? 1)identify consumer needs 2)develop an appropriate product/ service to attain customer satisfaction 3)accomplish organizational goals through integrated marketing approach 4)all of the above 5) None of these 10. In banking services, market can be segmented on the basis of? 1)density 2)customers 3)Bothe 1 and 2 4)Only 1 5)Only 2 11. Which of the following is not a post testing technique of advertisement? 1)Sales test 2)focus group 3)Enquiry test 4)attitude test 5) None of these 12. Casual research is basically concerned with? 1)establishing cause and effect relationship 2)arriving at a forecast or predication of interest 3)measuring and estimating the frequencies with which of things occur 4)all of the above 5) None of these 13. A method, in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called? 1)Brand good will method 2)Price premium method 3)Both 1 and 2 4)Only 1 5) Only 2 14. Media planning includes? 1)assessing lost 2)selecting the right medium 3)both 1 and 2 4)Only 1 5)Only 2 15. In India, which commission can be approached to curb misleading advertisements? 1)MRTP 2)MTP 3)ISPT 4)QTP 5) None of these 16. In marketing initiator is a term which describes? 1)Who determines that some need is not being met and authorities a purchase to rectify the situation 2)Who most directly involved in the consumption of the product 3)Only I 4)Only 2 5) None of these

17. What is the full form of LIC? 1)Life Insurance Corporation 2)Life Insurance Commission 3)Life India corporation 4)all of these 5) None of these 18. The traditional marketing style involves? 1)Telemarketing 2)Digital Marketing 3)Indirect Marketing 4)Direct Marketing 5) None of these 19. A lead means? 1)A prospect who is more likely to avail of the Banks product 2)A political leader 3)A religious leader 4)A bank chairman 5) None of these 20. Innovation means? 1)Compensation 2)Inspiration 3)Additional perquisites 4)Implementing new ideas or new methods 5)None of these 21. A call means? 1)Any customer who walks into the bank 2)An employee of the bank 3)A customer is likely to be interested in banks product or service 4)A depositor of the bank 5)A borrower of the bank 22. A prospect means? 1)Publicity on the net 2)Advertisement on the net 3)Soliciting business through e-mails 4)Tele marketing 5)all of these 23. Modern Method of marketing include? 1)Command and other mindset 2)Control Mindset 3)Passive mindset 4)active mindset 5)None of these 24. A true marketing requires? 1)Command and other mindset 2)Control Mindset 3)Passive mindset 4)Passive mindset 5) None of these

25. Which of the following sentence is true? 1)Marketing is not required in a Byers market 2) Marketing is not required in a sellers market 3) Marketing is not required due to competition 4) Marketing is not required due to liberalization 5) Marketing is not required due to globalization 26. For effective marketing the salesmen should have which of these qualities? 1)Creativity 2)Team spirit 3)Motivation 4)Effective communication skills 5)All of these 27. Market information means? 1)Knowledge of shops and bazaars 2)Knowledge of shopping malls 3)knowledge of customer profile and product mix 4)knowledge of various languages 5) None of these 28. Market research is needed for? 1)checking the market area 2)Checking the right product to be sold 3)Making proper marketing decisions 4)Deciding right time to sell 5)All of these 29. Which of the following statements is true? 1)Marketing makes the company to go into loss due to higher expenses 2)marketing is not required in a profit making companies 3)Marketing sharpens the minds of the employees 4)Marketing is a time bound seasonal function 5)marketing is a waste of time 30. Marketing plan helps in? 1)Better lead generation 2)Better systems 3)better results 4)Improved balance sheet 5) None of these 31. Which of the following statements is correct? 1)Marketing is the term used to refer only to the sales function within an firm 2)marketing managers usually dont get involved in production or distribution decisions 3)Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole 4)Marketing is the activity, set of institutions, and processes for creating, communicating delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 5) None of these

32. The term marketing refers to? 1)new product concepts and improvements 2)Advertising and promotion activities 3)a philosophy that stresses customer value and satisfaction 4)Planning sales campaigns 5) None of these 33. In the history of marketing, when did the production period end? 1)In the late 1800 s 2)In the early 1900s 3)In the 1920s 4)after the end of the second world war 5) None of these 34. A marketing philosophy summarized by the phrase a good product will sell itself is characteristic of the ---period? 1)Production 2)Sales 3)Marketing 4)Relationship 5) None of these 35. Which of the following factors contributed to the transition from the production period to the sales period? 1) increased consumer demand 2)More sophisticated production techniques 3)Increase in urbanization 4)The great depression 5) None of these 36. An organization with a---- orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising? 1)Production 2)Marketing 3)Relationship 4)Sales 5) None of these 37. In the relationship marketing firms focus on ---relationships with------? 1)Short term, customers and suppliers 2)Long term customers and suppliers 3)short term customers 4)Long term customers 5) None of these 38. Political campaigns are generally examples of? 1)cause marketing 2)Organization marketing 3)Event marketing 4)Person marketing 5) None of these 39. The Coco Cola organization is an official sponsor of the Olympics. The firm is engaging in? 1)place marketing 2)Event marketing 3)Person marketing 4)Organization marketing 5) None of these

40. Todays marketers need? 1) Neither creativity nor critical thinking skills 2)Both creativity and critical thinking skills 3)critical thinking skills but not creativity 4)creativity but not critical thinking skills. 5) None of these 41. Which of the following is NOT an element of the marketing mix? 1)Distribution 2)Product 3)target market 4)pricing 5) None of these 42. The term marketing mix describes? 1)A composite analysis of all environmental factors inside and outside the firm 2)a series of business decisions that aid in selling a product 3)the relationship between a firms marketing strengths and its business weaknesses 4)a blending of four strategic elements to satisfy specific target markets 5)the range of products that is offered for sale 43. News letters catalogues and invitations to organization sponsored events are most closely associated with the marketing mix activity of? 1)Pricing 2)Segmentation 3)Distribution 4)Product development 5)Promotion 44. The way in which the product is delivered to meet the customers needs refers to? 1)New product concepts and improvements 2)Selling 3)Advertising and promotion activities 4)Place or distribution activities 5) None of these 45. A market orientation recognizes that? 1)price is the most important variable for customers. 2)what the customer thinks he or she is buying is what is important 3)selling and marketing are essentially the same thing 4)sales depend predominantly on an aggressive sales force 5) None of these 46. A value chain in marketing is? 1)an operator of discount stores with many branches 2)a factory outlet store 3)a process by which goods gain value as they pass through different levels of intermediaries. 4)a process by which companies target value conscious customers. 5) None of these

47. In general, concern with the ecological environment is most closely associated with economics characterized by? 1)rapid economic growth 2)high levels of GDP per capita 3)low levels of GDP per capita 4)abundant natural resources 5) None of these 48. Business ethics is essentially about? 1)universal codes of business practice 2)societally orientated behavior by rums 3)a culturally conditioned agreement on what constitutes right and wrong 4)honesty to a finns customers 5) None of these 49. Which of the following is least likely to be associated with a firms macro-environment? 1)study of the changing birth rate 2)analysis of household savings ratios 3)a new staff incentive scheme 4)cultural convergence 5)None of these 50. Which of the following represents the most important reason why firms monitor their demographic environment? 1)to explain historical trends 2)to predict political change 3)to predict the size of market segments 4)to predict business cycles 5) None of these 51. In flexible firm, core workers are? 1)numerically flexible 2)Functionally flexible 3)Both 1 and 2 4)neither 1 nor 2 5) None of these 52. Which of the following is NOT part of an organizations micro-environment? 1)Customers 2)suppliers 3)Competitors 4)Government legislation 5) None of these 53. Which of the following is an element of an organizations internal environment? 1)competitors 2)Employees 3)wholesalers 4)retailers 5) None of these 54. A method of comparing the internal capabilities of an organization internal environment is referred to as? 1)SHOT analysis 2)SWOT analysis 3)stakeholder analysis 4)shareholder analysis 5) None of these 55. The marketing environment is the actors and forces outside market mg that affect marketing managements ability to? 1)Make money 2)Increase share holder wealth 3)Develop and maintain successful transactions with its target customers 4)Ward off government intervention 5) None of these

56. All of the following would be forces that might be contained in a companys microenvironment EXCEPT? 1)Economic force 2)Marketing channel firms 3)The company itself 4)suppliers 5) None of these 57. Which of the following would be considered to be external to a companys internal environment? 1)Finance 2)accounting 3)Marketing intermediaries 4)Manufacturing 5) None of these 58. Marketing research firms, advertising agencies, and media firms would all be examples of which of the following marketing intermediaries? 1)Resellers 2)Accounting 3)Marketing intermediaries 4)Manufacturing 5) None of these 59. Which of the following publics would MOST LIKELY include managers, volunteers, and the board of directors? 1)Internal public 2)Financial Public 3)General public 4)Local public 5) None of these

60. Which of the following environments is primary in its effect on consumer buying power and spending patterns? 1)Technological environment 2)economic environment 3)Cultural environment 4)Demographic environment 5) None of these 61. Which of the following statements would MOST CLOSELY be associated with Engels Laws? 1)As family income rises, the percentage spent on food increases 2)as family income rises, the amount spent on housing doubles. 3)As family income rises, the percentage spent on food declines. 4)as family income rises , the amount of time watching television increases 5) None of these 62. According to studies made about consumer spending at different income levels, the category that is consistently the highest no matter whether the income is low, middle or high is? 1)Transportation 2)Clothing 3)food 4)Housing 5) None of these 63. Which of the following environments examines institutions and other forces that affect societys basic values, perceptions, preferences, and behaviors? 1)Psychological environment 2)Cultural environment 3)Demographic environment 4)Legal environment 5) None of these

64. If a consumer researcher were to examine beliefs and values that wre passed on from parents to children and were reinforced by schools, churches, business and government, the researcher would be examining which of the following types of beliefs and values? 1)Core beliefs and values 2)Global beliefs and values 3)Simple beliefs and values 4)Secondary beliefs and values 5) None of these 65. Some companies are very concerned about the environment and their role in environmental affairs. If such a company were to hire lobbyists, run advertorials expressing their point of view on environmental subjects, and interact with political processes to influence opinion the company could be said to have a(n)? 1)environmental conscience. 2)environmental management perspective 3)environmental mission statements 4)Social agenda 5) None of these 66. If Wipro was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following? 1)a marketing environment input 2)its marketing mix 3)its marketing approach 4)a marketing environment output 5) None of these 67. To effectively monitor changes in the marketing environment, marketers must engage in? 1)use of the marketing concept 2)environmental scanning and analysis 3)information collection 4)marketing research 5) None of these 68. If Cadburys found a magazine article which provided key information the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental? 1)scanning 2)forces 3)analysis 4)management 5)None of these 69. many marketers view political forces as? 1)easily ignored 2)easily influenced 3)simple to recognize 4)beyond their control 5) None of these 70. which one of the following statements about self-regulatory programmes ins FALSE? 1)They are usually less expensive than governmental ones 2)Their guidelines are generally more realistic and operational 3)Nongovernmental ones have neither the tools nor the authority to enforce guidelines 4)the guidelines are generally stricter than governmental ones. 5) None of these

71. Why is a high material standard of living simply not enough in society today? 1)people desire a variety of intangible benefits from products 2)human beings never totally satisfy their desires 3)material goods are not for the purpose of happiness 4)people also desire a high degree of quality in their lives. 5) None of these 72. Marketing strategy during a recession should include? 1)a reduction in the number of sales personnel 2)a reduction in the expenditures for new product development 3)a reduction in advertising 4)promotional efforts that promote value and utility 5) None of these 73. If the TATA Motors decides to build a new plant because it anticipates the next five years will bring low unemployment and increases in buying power, it is forecasting a period of? 1)depression 2)prosperity 3)recovery 4)austerity 5) None of these 74. In a period of recovery, the best marketing strategy for Airtel would be characterized by which of the following? 1)flexibility 2)aggressiveness 3)austerity 4)retrenchment 5) None of these 75. Why are marketers interested in the level of disposable income? 1)it accurately represents future buying power 2)it increases current buying power 3)it is what is left after taxes to buy luxuries with 4)it is a ready sources of buying power 5) None of these 76. What type of competitive structure exists when a firm produces a product that has no close substitutes? 1)Monopoly 2)Oligopoly 3)Monopolistic Competition 4)Perfect Competition 5) None of these 77. In the beer industry, a few large brewers supply the majority of the market, the brewing industry is an example of which of the following competitive structures? 1)Monopoly 2)Oligopoly 3)Monopolistic Competition 4)Perfect Competition 5) None of these 78. Essex Office products has decided to use a particular competitive tool that it feels will have a major impact, its consultant, Dr, Bell, contends that this particular approach is the one most easily copied by the firms competitors, the tool is question is? 1)price 2)market segmentation 3)distribution 4)promotion 5) None of these

79. A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? 1)services 2)price 3)product offering 4)distribution 5) None of these 80. Technology assessment is all assessing how much technology has been incorporated into an organization? 1)analyzing the overall growth of the organization 2)trying to foresee the effects of new products and processes on a firms opratum and on society 111 general 3)assessing how much technology one wants to put into a company in the future 4)assessing the cost of new technology to determine whether a firm can afford to use it 5) None of these 81. Which of the following represents an output from the marketing environment? 1)Money borrowed by Liverpool F,C to help finance its operations 2)Nikes television advertising compaign featuring a leading sports personality 3)information on shoppers attitudes purchased by debenharns department stores 4)steel purchased by Volvo to be used in producing cars. 5) None of these 82. There are two major categories of laws that directly affect marketing practices, precompetitive legislation and? 1)consumer protection legislation 2)unfair trade practices laws 3)trading standards legislation 4)Consumer price discrimination legislation 5) None of these 83. If the National Association of Hoisery Manufacturers sets guidelines of its member firms to follow regarding the use of unethical practices, it is engaging in? 1)legislation 2)lobbying 3)self regulation 4)environmental scanning 5) None of these 84. The consumer movement is? 1)against foreign imports that are much cheaper than products produced in the home market 2)a movement that is trying to improve consumer satisfaction 3)a social movement that is able to challenge big business practices 4)a diverse group of individuals, groups and organizations attempting to protect the rights of consumers. 5) None of these

85. Lynx has demonstrated against the sale of coats made of animal furs. This groups efforts to change shoppers attitudes represents for fur retailers? 1)an opportunity 2)self-regulation 3)a societal force 4)an economic force 5)None of these 86. The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is? 1)recovery 2)prosperity 3)depression 4)recession 5) None of these 87. Market Expansion means? 1)hiring more staff 2)firing more staff 3)buying more products 4)buying more companies 5) None of these 88. Delivery Channel means? 1)maternity wards 2)handing over the products to the buyers 3)places where products are made available to the buyers 4)all of these 5) None of these 89. One of the following is a target group for the marketing of Internet Banking? 1)all the customers 2)All the educated customers 3)All the computer educated customers 4)Only creditors 5) None of these 90. One of the following is a target group for the marketing of educational loan? 1)All the customers 2)Students 3)Only poor students 4)Students having promising educational track record 5)All of these 91. Service after sale is not the function of? 1)Marketing staff 2)Seller 3)Director of the company 4)Employees of the company 5)All of the above are wrong 92. If done thorough ---the rural marketing would be more effective? 1)fairs 2)village fairs 3)door to door campaign 4)All of these 5) None of these 93. Market Survey means--? 1)Market Research 2)Market Planning 3)Marketing Strategies 4)Market Monitoring 5) None of these 94. ---can be done through digital Banking? 1)Mobile phone 2)Internet 3)Telephone 4)All of these 5) None of these 95. A good seller should have the following quality/qualities? 1)devotion to the work 2)Submissive 3)Sympathy 4)All of these 5) None of these

96. The rural marketing is not requires because? 1)rural people do not understand marketing 2)its not practical from the cost point of view 3)it is sheer wastage of time 4)all are wrong 5)all are correct 97. Planned cost service means? 1)Costly products 2)Extra profit on the same cost 3)Extra work by seller 4)All of these 5) None of these 98. Internet marketing means? 1)Self marketing 2)Core Groups monitoring 3)Employees marketing 4)All of these 5) None of these 99. The aim of successful marketing is? 1)to increase the sale 2)to increase the profit 3)to increase the output of sellers 4)All of these 5) None of these 100. The networking becomes---through networking? 1)very difficult 2)dull 3)easy 4)has no role in marketing 5) None of these 101. Cross-selling covers--? 1)identifying customer needs 2)matching the products to customer needs 3)convincing the customers of product benefits 4)responding to questions and objections of customers. 5)all of these 102. One of the following is the correct definition of marketing use by the charted institute of marketing and the others are fundamentally flawed which one is correct? 1)the selling process which results from the identification and anticipation of customer requirements 2)The management process which identifier, anticipates and supplies customer requirements efficiently and profitably 3)an accounting process of minimizing costs and maximizing revenues 4)the supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers 5) None of these 103. A builder who has a full order book during a period of economic prosperity and leaves his potential customers waiting for work to be completed is most likely showing what type of business orientation? 1)marketing operation 2)selling orientation 3)production orientation

4)societal orientation 5) None of these 104. Is marketing an art or a science? Marketing differs from the natural sciences because? 1)Marketing tends to deal with open systems whereas the natural sciences tent to deal with closed systems. 2)marketing tends to deal with closed system whereas the natural sciences tend to deal with open system 3)it is impossible to develop a systems perspective for marketing, unlike the natural sciences 4)it is impossible to develop a systems perspective for the natural sciences, unlike marketing. 5) None of these 105. Positivist approaches to marketing are essentially based on which of the following approaches? 1)In depth case studies of consumers 2)uncovering the real underlying truth about consumer emotions 3)methodologies which are robust and repeatable 4)methodologies which seek to uncover positivist and relative attitudes about a product 5) None of these 106. Peter Drucker noted the relationship between selling and marketing in the following terms? 1)Marketing is a subsidiary component of selling 2)the aim of marketing is to make selling superfluous 3)the aim of selling is to make marketing superfluous 4)selling and marketing are essentially the same thing 5) None of these 107. Which of the following statements is NOT true about the concept of customer? 1)A customer and consumer are always the same thing that terms are completely interchangeable . 2)customer can be described as clients 3)A customer doesnt necessarily consume the product that they have purchased 4)student can be described as customers of a university 5)None of these 108. Which of the following is the best definition of value? 1)A technical measure of a companies selling price relative to its production costs. 2)A measure of the mark-up charged by companies. 3)The lowest price available to customers 4)the best ratio of benefits to costs available to buyers. 5)None of these

109. Which of the following is NOT usually defined as an element of the marketing mix? 1)Products 2)People 3)Place 4)Profits 5)None of these 110. Marketing is best defined as? 1)matching a product with its market 2)promoting and selling products 3)facilitating satisfying exchange relationships 4)distributing products at the right price to store 5)distributing products at low price to stones. 111. The expansion of the definition of marketing to include non business activities adds which one of these example to the field of marketing? 1)Proctor and Gamble selling toothpaste 2)st. pauls church attracting new members. 3)Pespsi Co selling soft drinks. 4)Levers donating 25 pence to a charity with every pack purchase 5)None of these 112. Tom goes to a vending machines, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition or marketing is focused on here? 1)production concept 2)scarification of organizational goals. 3)product pricing and distribution 4)exchange 5) None of these 113. The marketing environment is BEST described as being? 1)composed of controllable variables 2)composed of variables independent of one another 3)an indirect influence on marketing activity \4)dynamic and changing 5) None of these 114. A physical, concrete product you can touch is? 1)A service 2)a good 3)an idea 4)a concept 5)a philosophy 115. Chimney sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primary the marketer of? 1)a service 2)a good 3)an idea 4) an image 5)a physical entity 116. Which one of the following statements by a company chairman best reflects the marketing concept? 1)we have organized our business to make certain that we satisfy customer needs. 2)we believe that the marketing department must organize to sell what we produce 3)we try to produce only quality, technically efficient products

4)we try to encourage company growth 5)we try to produce only high quality and low to cost products. 117. The marketing concept is a way of thinking or a management philosophy that affects? 1)only marketing activities. 2)most efforts of the organization 3)mainly the efforts of sales personnel 4)mainly customers relations 5)Only business organization. 118. If VonAir, a hair-dryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is? 1)More watts 2)more speed 3)Higher heat settings 4)attractive hair 5)More hair 119. The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? 1)The customer is always right 2)Making money is our business 3)sell, sell, sell 4)Keep prices low 5)focus on today 120. Boldnew, the maker, of a highly innovative light bulb, finds that it has excess stock, the firm increases its advertising budget by 50 percent and doubles its sales staff. This company is operating as if it were operating? 1)production 2)sales 3)marketing 4)social 5)None of these 121. Chryslers Chief Executive Officer is the companys spokesperson. His message has focused on concern implementing the marketing concept does this represent? 1)focusing on general conditions 2)stressing the short run 3)Endorsement of the marketing concept by top management. 4)Development of an information system 5)Restructuring of the organization. 122. Which of the following is an example of a problem that may arise in the implementation of the marketing concept? 1)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. 2)Consumers do not understand what the marketing concept is 3)Dealers do not support the marketing concept 4)A product may fit the needs too many segments.

5) None of these 123. Most specifically, marketing strategy? 1)is concerned with key decisions required to reach an objective 2)en compasses selecting and analyzing a target market and creating and maintaining a appropriate marketing mix. 3)expands geographic boundaries of markets to serve large geographic areas. 4)involves determining the direction and objectives of marketing management. 5)Expands market to reach a goal. 124. All of the following are marketing management tasks EXCEPT? 1)marketing planning 2)organizing marketing activities. 3)co-ordinating marketing activities 4)project development and analysis kotak form 5)Marketing control. 125. If Erin Farm insurance saw a sudden increase in the number of farmers seeking flood insurance in Bihar due to major floods the floods would be presenting the company with a marketing? 1)Opportunity 2)Strategy 3)concept 4)mix 5)target 126. A change in the minimum drinking age in the Maharashtra presents a change in which of the following for UB group? 1)Marketing mix 2)Marketing environment 3)marketing concept 4)marketing task 5)product strategy 127. If Religare was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be--? 1)responding to the marketing environment 2)changing its target market 3)developing a sales orientation 4)changing its organization structure 5)responding to changes in technology 128. Capsi is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capris? 1)marketing mix 2)target market 3)target audience 4)marketing strategy 5)marketing opportunity 129. When Dupont develops new carpets that are highly stain resistant and durable, it must educate consumers about the products benefits. This call for activity in which of the following marketing mix variables.? 1)Price 2)promotion 3)distribution 4)Product 4)Packaging 130. Marketing efforts are especially aimed at--?

1)distributing something of value to buyers and sellers 2)facilitating satisfying exchange relationships 3)developing new products for target markets 4)understanding buyer behavior to meet buyer need 5)distributing products at the right price to store 131. Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to? 1)poor distribution 2)high prices 3)lack of customers satisfaction 4)poor promotion 5)poor packaging 132. The type of product that results from applying human and mechanical efforts to people or objects is? 1)a service 2)a good 3)an idea 4)a concept 5)a philosophy 133. Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets? 1)goods 2)ideas 3)services 4)political messages 5) None of these 134. When Campbells introduction its line of low-sodium soups ion response to consumer demand, it was following which one of the following philosophies? 1)Selling concept 2)production concept 3)customer concept 4)marketing concept 5) None of these 135. The marketing concept a philosophy that states that an organization should try to satisfy customers needs and at the same time? 1)increase market share 2)increase sales 3)achieve the organization goals 4)always produce high 5)quality products 136. TATA places steel beams in the doors of its cars to? 1)reduce the possibility of accidents 2)increase short run customer satisfaction 3)increase long run customer satisfaction 4)add style to its cars 5)open the door comfortable 137. If Maruti finds that it can engineer its drive to go faster and, regardless of weather or not customers are interested in more speed, decide to make this faster model, maruthi has characteristics associated with the ---concept? 1)Production 2)Sales 3)Marketing 4)social 5) None of these 138. SBI implements a programme me of calling its current cardholders to find out what, if any, changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following? 1)Production 2)Sales 3)Marketing 4)social 5) None of these

139. PNB launches an innovative in home banking system tied to personal computers. The products not widely accepted because bank customers dont see the need for such a service. This situation represents a failure in which? 1)Establishment of a customer information system 2)Organization structure 3)top management commitment 4)Technological advance 5)None of these 140. The two components of marketing strategy are? 1)marketing objectives and promotion 2)marketing mix and marketing objectives 3)target market and marketing mix 4)target markets and promotion 5) None of these 141. Ritu is a marketing manager for a larger consumer foods company. She is studying distribution, promotion and price of the companys product. Ritu is studying companys--? 1)Marketing strategy 2)Marketing mix 3)marketing offering 4)product offering 5)marketing plan 142. Evaluating marketing performance by comparing it to established standards is part of? 1)Marketing planning 2)Organizing marketing activities 3)coordinating marketing activities 4)marketing control 5) None of these 143. A marketing manager for a small computer manufacture is analyzing the potential effects of political, social and economic forces on the firms operations. The marketing manager is examining the influences the firms strategy? 1)operation situation 2)marketing environment 3)trends 4)economic conditions 5) None of these 144. Sony is aiming its cool cam camera at teenagers. Teenager are songs? 1)audience 2)target audience 3)segmentation 4)Target market 5)Focus group 145. Mc Donalds runs advertisement featuring children, senior citizens, and minority groups. These ads indicate that the company? 1)is production oriented 2)Considers only environmental factors 3)has several target markets 4)lacks focus 5)considering only on markets

146. The two steps of developing a marketing strategy include selecting and analyzing a target market and? 1)selecting a group of persons towards which the firm should direct its marketing efforts. 2)Developing marketing objective sot meet organization goals 3)deciding how to organize the marketing department to meet customers needs. 4)developing a marketing mix that precisely mets the needs of individuals in the target market. 5) None of these 147. The marketing mixes of organizations that market services include product, price promotion, place and ? 1)Packaging 2)Premiums 3)People 4)Purchasing 5) None of these 148. The costs of marketing activities account typically for what proportion of consumer spending on goods and services? 1)One half 2)one third 3)one fourth 4)one fifth 5)None of these 149. If Mc Donald was to offer Mc Veggy at Rs 25 to increase sales, it is alternating the element of the marketing mix? 1)Promotion 2)Price 3)Product 4)Place 5)People 150. Which of the following is true about marketing planning at the bottom of a business cycle? 1)This is the worst time to invest because the market is weak. 2)If it is fairly certain that the bottom of the cycle has been reached, this is the time to begin increasing investment 3)Planning should continue on the basis of no change in the level of national economic activity. 4)there is greater certainty at this stage ion the cycle 5)None of these

Answers:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

2 3 3 3 2 4 2 4 3 3 4 2 2 3 1 1 1 3 1 4 3 4 5 4 2 5 3 5 3 3

31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

4 3 3 1 3 4 2 4 2 2 3 4 5 4 2 3 2 3 3 3 2 4 2 2 3 1 3 3 1 2

61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

3 1 2 1 2 1 2 1 4 4 4 4 2 1 4 1 4 1 2 2 2 1 3 4 3 3 5 3 3 2

91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120

1 2 1 1 4 4 2 5 4 3 2 2 3 1 3 2 3 4 4 3 2 4 4 2 1 5 2 4 1 2

121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150

3 1 2 4 1 2 1 2 2 2 3 1 2 4 3 3 1 3 1 3 3 4 2 4 3 4 3 1 2 2