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Retailers and Loyalty

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Two questions are addressed: This guide is intended for small and large businesses as well as independent retailers who wish to develop a customer loyalty program. program.

Quatrime niveau General information about loyalty programs; Cinquime niveau What is the best way to print your loyalty cards?

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Customer retention:

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The aim is twofold: twofold: Meet the expectations and requirements of your customers Increase profitability

an essential component of customer relationship management

"It is easier and 5 times less expensive to maintain and retain a customer than to acquire new ones" *

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Will the program target all your customers or just one segment? Will a special program be implemented? What kinds of benefits will you offer your customers? What technologies will you use (cards, information systems)? How much will it cost you?

Before starting a loyalty program, you must ask yourself a few questions, such as:

In this guide, we are going to focus on the printer you will need for your future loyalty cards.

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But before going on, let's look more specifically at customer retention and loyalty cards.

* Source: Harvard Business Review article "The Profitable Art of Service Recovery", Authors Christopher Hart, James Heskett, W. Earl Sasser, Jr.

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Key Customer Retention Figures

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 20% of your customers generate 80% of your sales 10% of your customers generate 90% of your sales A very satisfied customer tells 3 other people A dissatisfied customer tells 12 other people A very dissatisfied customer tells 20 other people 98% of dissatisfied customers never complain, they just leave you Negative experiences account for 65% of lost customers 75% of negative experiences have nothing to do with the product The main reason why customers leave you is that they are not being treated well Recruiting a new customer costs three times more than retaining one Winning back a dissatisfied customer costs 12 times more Over a period of five years, a company retains 20% of its customers on average. Increasing customer retention rates by 5% increases your profits by 25 to 55%

Why wait? Offer your customers a personalized loyalty card. You have everything to gain, Troisime niveau especially higher sales!

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Source: Customer Genius by Peter Fisk published March 20, 2009 by Capstone Publishing Ltd.. The author uses many real world examples.

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What is a loyalty card?

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Among the existing customer retention tools, loyalty cards remain the most popular, and more and more businesses (independent retailers and large retailers) offer loyalty cards to build long-term customer relationships. Cards are a strategic tool in customer retention and acquisition. Loyalty card advantages:

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Customers enjoy benefits or promotions; Customers are identified by name, address, telephone number, customer number

Loyalty cards are not mandatory but many customers sign up for them to receive discounts or promotions and enjoy benefits such as access to priority check-out lines and other privileges.

"Key figures: figures: nearly 90% 90%niveau of French people have at least one loyalty card and almost always Troisime use it at the store"

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Source: Study conducted by ACNielsen

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1 - Plastic cards are the best medium for your loyalty program Quality cards customers will be proud to use Good advertising for the brand / store Durable to minimize wear and loss Cross-generational to appeal to everyone

Print your loyalty cards directly at your place of business and increase your sales

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2 - Instant issuance and personalization of cards in stores is a growth driver for each store

Troisime niveau Instant printing strengthens customer relationships and the store's brand image
Create custom designs according to customer profile (affinity cards) Personalize and instantly update customer data Enhance and differentiate the brand - Innovative, modern, caring store Increase brand visibility - additional interactive advertising medium

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Your loyalty program becomes more effective and boosts sales at each outlet

Customers can use the card immediately to enjoy the benefits of the loyalty program, even if the card is lost More customers sign up and activate their cards because the process is so easy

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Cost effective (no shipping costs, no processing costs) Time-saving (no delays, instantly issue, update or replace cards)

Printing your cards directly at your place of business is easy, fast and costeffective

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10 good questions to ask

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Once you have chosen the software to manage your loyalty program, another important question remains:

Not sure which software to use?

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Contact us to discuss your project: project: info@evolis. info@evolis.com

Evolis works with many integrators and software publishers with expertise in loyalty programs. programs.

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1. What is the the best way to print your loyalty cards? 2. Is there an easy-to-use desktop printer that can meet your needs?

This is where our expertise comes into play and we can help you ask the right questions:

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3. 4. 5. 6. 7. 8. 9. 10.

How many cards do you plan to print? Do you want to print single-sided or dual-sided cards? Do you want to give the cards directly to your customers? What type of information would you like to include on your loyalty card? Do you want to encode data on your loyalty cards? Do you also want to be able to create gift cards and original marketing materials? Do you want to know where to buy the printer? What are you going to need in addition to the printer (ink ribbon, cards, etc.)?

We can help you answer these questions and advise you!

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Evolis Card Printer

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Evolis designs, manufactures, and markets a comprehensive range of plastic card printing solutions. Evolis card printers instantly deliver personalized, encoded and secure cards: - Printing in color or monochrome and with photo-grade quality, - Graphic personalization: pictures, logos, texts, barcodes and more, - Data encoding: magnetic stripe, contact and contactless chips (RFID). These encoding options can be combined.

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Card personalization leverages advances in technologies for printing and encoding data

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A matter of trust

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Proven expertise and quality Evolis card printers are known for their flexibility, robustness, ease of installation and use. Evolis has developed renowned expertise and global acclaim in plastic card personalization and customized printing systems. Throughout the world, customers have reposed their trust in Evolis to provide them with solutions for their standard or advanced plastic card applications. Our major references in loyalty solutions

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We are here to advise you

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Your store needs a loyalty card Loyalty cards help you: Stay competitive Increase store visits and purchase frequency Reward your customers Stand out and enhance your image Retain customers (retaining customers costs less than acquiring new ones)

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Deuxime niveau Still not sure? Need more information?
Contact Troisime us now at niveau the following

Once things are set up, all you have to do is run promotions regularly, build a personalized relationship and provide excellent customer service.

address: info@evolis.com and get free, personalized advice for your project, with no obligation.

Quatrime niveau We will be happy to assist you! Cinquime niveau

Evolis card printers are the solution to your needs. needs. Each of our printers meets a specific need in the loyalty card market. market. From printing on demand, small, medium or large runs, to volume printing Rewritable technology with the Tattoo RW printer Instant printing at your customer service counter Simple to install and easy to use Stylish and compact, it fits nicely into your work environment High quality card printing in under a minute Evolis also offers e-Media CS software for customizing your loyalty cards

Don't wait! Call us today! We will gladly answer your questions and provide advice!

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Overview of Evolis card printers

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Printer Features Advantages

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Color & Monochrome Single-sided with or without dual-sided activation key Edge-to-edge printing Medium and large runs Encoding options: magnetic stripe, contact and contactless chips

Color & Monochrome Single-sided, edge to edge Single cards or small runs Classic version without encoding Expert version with encoding

Flexible Modular Easy to use Compact Print quality Stylish Eco-designed

Powerful Ergonomic Modular and scalable Compact Easy to use Print quality Eco-designed

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Edge-to-edge Volume MAG encoding, contact and contactless chips

Easy to use Modular Print quality Cost control

Rewritable Monochrome Single-sided With margin Magnetic encoding

Economical and ecological solution (card can be rewritten over 500 times) Instant update

Evolis recommends the Tattoo RW: Rewritable technology for better customer relationship management!
Print and update promotions directly on the card Instant updates at no additional cost (update reward points, customer name and address, promotions, and more) Economical and ecological solution Modern and innovative image

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More information about Evolis printers
Contact us now at the following address: info@evolis.com Visit our website: www.evolis.com

Independent retailers & Modifiez les styles du texte du Loyalty masque


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Headquarters 14, avenue de la fontaine 49070, Beaucouz, France T +33 (0) 241 367 606 - F +33 (0) 241 367 612 info@evolis.com www.evolis.com

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