ANTHONY FRANGOS

E frangosanthony@gmail.com MY +60 14 282 8935 AU +61 3 9010 5515

PERSONAL SUMMARY
Distinguished sales and marketing professional with 17+ years of experience that demonstrates a history of career advancement and an innovative approach to driving sales, profit and market share growth. Proven ability to manage complexity and change, create organizational efficiencies and negotiate in international markets and across diverse industries. Highly motivated, dynamic leader with a passion for winning and developing people.

EXECUTIVE HIGHLIGHTS
Strategic Planning
Led the development of the North and Southeast Asia 5 year strategic plan, double the size of business, which included profit growth of 1.2 times faster than sales. Targets rephased for accelerated milestone achievements after first two years results.

Profitable Growth
Grew Operating Income 1.8 times faster than 2012 sales growth of 15%. Maintained a higher OI% than any other subsidiary in the Asia Pacific region.

Business Development
Personally initiated trade discussions with Carrefour China following a two- y e a r blacklisting, leading to the signing of trading terms and aggressive 2011 business plan.

Leading Change
Restructured the marketing organization resulting in our core brands growing 7% faster than the rest of business.

Sales Leadership
Spearheaded Asia regional customer development, growing our priority account by 22.5% CAGR from 2010.

Leading Matrix Organizations

Established and led the North and Southeast Asia leadership team comprising of functional heads across different geographical boundaries.

EDUCATION
MBA 2004
Melbourne Business School, University of Melbourne

Post Grad Diploma in Management 2002

Melbourne Business School, University of Melbourne

Bachelor of Science Microbiology 1995

Monash University

CAREER HISTORY & ACCOMPLISHMENTS

MATTEL 2004 May 2013
Commercial Director North and Southeast Asia 2011 2013
Member of the Asia Pacific leadership team, leading the North and Southeast Asia (NSEA) subsidiary. NSEA is a matrix organization supporting 10 countries Hong Kong, Taiwan, Indonesia, Singapore, Philippines, Malaysia, Thailand, Vietnam, Cambodia, and Myanmar. Full P&L ownership and responsibility of 60+ staff across three offices. All business functions reporting directly or dotted line into the role. Strategic leadership role relocated to Kuala Lumpur, to develop the office as a regional hub for Southeast Asia and transform culture, structures and business processes. Delivered corporate financial targets, growing Operating Income 28% on prior year and 7% above target. Outperformed 2012 strategic plan target by 8%.

Implemented new Marketing, Sales and Trade Marketing structures whilst maintaining organization focus on delivering results. Increased core Brand footprint across Southeast Asia, through various go-to-market strategies.

Country Manager Hong Kong/Taiwan and Asia Business Development 2010 2011
Based in Hong Kong (HK), responsible for P&L achievements and delivered a platform of profitable sustainable growth. Established and implemented strategy for channel and regional customer development across Asia. 2011 Chairman of the Mattel Asia Pacific execution council. Achieved record high sales and profitability in the HK business in 18 months, growing sales 5.6 times faster than total category. Led Trade Marketing function for total North Southeast Asia with increased focus on establishing Trade Marketing disciplines across Asia. Instigated a store enhancement initiative to drive sales growth and increase Brand presence. Developed and implemented strategic initiative to increase distribution points across new channels, resulting in 18,000 incremental sales points. Developed framework for enhancing sales disciplines across teams in Asia and cofacilitated training courses conducted by Kantar Retail and Delta Associates.

Senior Manager National Sales Australia 2007 2010

Responsible for the Boys and Nursery Business Unit, whilst leading the Target and Department store sales group. Awarded the 2009 Play to Grow corporate value award for leading the Boys Business Unit to market share gains and transformational change with Target, growing sales 17 times faster than total company sales. Established a fun culture embracing the launch of Mattels Play values within my sales group, to create an environment of closer collaboration, conflict resolution, positive energy and deeper relationships.
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Anthony Frangos MY +60 12 378 8055 | AU +61 3 9010 5515 | frangosanthony@gmail.com

Business Development Manager - 2007

New role created to develop a three-year strategic plan for channel development and new business. Also responsible for managing distributor network and state sales managers. Three year strategic plan presented and accepted by Leadership Team within 5 month period. Established new business with three National retail chains, leading to incremental sales for 2007 Christmas program and full year business plans in 2008.

2004 to 2007 Associate Manager National Accounts

NESTL 1998 2004

Assistant Category Manager Culinary 2002 2004
Developed and delivered Business Development Plan, promotional plans, range reviews, maintained trade spend whilst maximizing value of trade investments. Developed crossdepartmental meal solution destination within BiLo Supermarkets in collaboration with the Meat & Livestock Association of Australia. Developed and executed ready pallet display program in Coles Supermarkets $1million activity.

National Supply Manager GHPL 2001 2002

Identified and reported supply chain opportunities to Nestl across all divisions, managed and implemented the opportunities with CML Logistics, GHPL Supply Chain and Inventory departments. Identified and implemented Distribution Centre SKU consolidation leading to optimized range, improved pallet & layer compliance and Nestl transport efficiencies. Combined cost benefit to Nestl and Coles Myer of approximately $700k Conducted palletisation efficiency study and worked with the clients buying team to increase the percentage of SKUs ordered in pallet multiples of Chilled Dairy by 80%, Food and Beverage by 80% and Confectionery by 10%.

State Account Executive- Coles Myer Group 2000 to 2001

Responsible for communication of National account plans to Nestle state operations team and customer state buying offices. Delivered effective communication plans to state operations teams positively impacting promotional compliance across the three major accounts. Identified micro-opportunities leading to incremental sales on National account plans.

1998 to 2000 Business Development Executive, Nestle Foodservices/Vending 1996 to 1998 Sales Representative, Smiths Snackfood Company (acquired by Fritolay)
Anthony Frangos MY +60 12 378 8055 | AU +61 3 9010 5515 | frangosanthony@gmail.com 3