PACIFIC REGIONAL TOURISM CAPACITY BUILDING PROGRAMME

Training on Investment Promotion Tools and Techniques

Nadi, Fiji May 6th 7th, 2013

Day 1 08:00-08:30 08:30-08:45 08:45-09:00 Registration Welcome Address and Overview of the training as a capacity-building exercise Presentation: Situation Analysis: the roles and functions of IPAs and NTOs in tourism investment promotion Institutional Frameworks and Mandates Tourism Investment Policy, Strategy and Incentives Use of Internet and Corporate Websites Role of IPAs in tourism investment promotion

09:00-09:30

GROUP DISCUSSION: Challenges faced by IPAs and NTOs present in the area of tourism investment promotion

09:30-12:00

Module 1: Collection, Storage and Management of Data Understanding the type of data required by investors Understanding the type of information the NTOs and IPAs must provide Methods of survey (primary source, secondary source) Data storage and management

GROUP DISCUSSION/Q&A

12:00-13:30 13:30-14:30

LUNCH BREAK Module 2: Project Profiling Composition of the various tourism investment projects across the region Important role of IPAs in profiling projects, assisting in their development and promotion

Information that must be obtained from resource owners; input from IPAs Methods of promotion of profiles Importance of building strategic networks for effective promotion

14:30-15:00

GROUP ACTIVITY Reviewing the South Pacific Tourism Investment Marketplace Database Overview of Tourism Investment Directory currently developed by PT&I and SPTO Review of best practises databases from leading investment destinations

1500: -15:15

COFFEE BREAK

15:15-16:00

The Papua New Guinea IPA Experience Clarence Hoot, PNG IPA Investment climate in PNG Opportunities for investment in the Tourism sector Current incentives in the Tourism Sector Promotional strategies and tools undertaken by PNG IPA Constraints/issues faced as an IPA

Q&A Session

16:00-16:30

Wrap-Up of Day 1

Day 2 09:00-12:00 Module 3: Marketing of Investment Opportunities Promoting vs Marketing Investment Opportunities Common promotional strategies in place Marketing materials and collaterals Effective promotion and marketing strategies Internet as an efficient marketing tool Investment fairs and symposiums Prerequisites for successful road-shows and investment forums Importance of building strategic networks, media relations for effective promotion

GROUP DISCUSSION/Q&A

12:00-13:30

LUNCH BREAK

13:30-14:30

Module 4: Social Media and E-Marketing Promoting opportunities through Social Media Turning Facebook, Twitter, Instagram and Pinterest into powerful tools for promotion Techniques to effectively market investment opportunities (through search engine optimisation, catchy tags, etc) Management of Social Media Sites Examples of effective Social Media sites of IPAs and NTOs Website Building the Vanuatu experience

Q&A Session

15:00-15:30

Wrap-Up of Day 2/ Concluding Remarks

15:30-16:00

Afternoon Tea [Participants to complete Feedback Forms before exit]

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