Who Am I?

My name is Sarah Roberts, Im a 3rd year Graphic Design student, studying at Leeds College of Art. I originate from sunny Bolton.

Placements
Raw: www.weareraw.co.uk Two weeks, July 2012 Box-head*: www.weareboxhead.com October 2012 - January 2013

Who I Am As A Designer
I am Typographical and layout driven, with an interest in printed outcomes, education, small business branding and an understanding of web design. I enjoy a challenge and love undertaking new projects.

Sarah Roberts
+44 (0) 7745 50 83 76 www.sarahlroberts.co.uk sarahlroberts@hotmail.co.uk

I understand that my portfolio is for life; it is a document that is constantly growing and changing throughout my designer life. I would like to show you a small selection of mine, so far.

Hunter Gatherers
Hunter Gatherers are seven factual publications based on how humans survive all around the world. The publications engage the audience through illustration and photography. The aim is to challenge us to think about how we as a Western Society live.

Typosgraphe
An exhibition showcasing local typographical Leeds talent, held at The White Cloth Gallery for a week in January 2013. The event is named after the origins of the word Typography, taken from the Greek language Typos (form) Graphe (writing). Promotion for submissions and a full screen-printed branding of the event was created.

Leeds Kirkgte Market Re-Brand

Leeds Kirkgate Market, one of the largest indoors market in Europe. Built in 1857 Kirkgate is a shoppers paradise , but finding your way around is impossible. Re-branding the Market and creating a way-finding system so visitors can locate the stalls they need quicker. This project includes a proposed City branding so stalls can purchase packaging at cost price to give the Market an identity.

Branding Sarlait McCrea

Sarlait McCrea is a creative woodworker. She describes her way of working as an: exploration of concept, composition and structure. Through concept led design she aims to promote engagement and intrigue between artifact and audience. The typeface (a upper case using alternative characters, numbers and glyphs) is the foundation of Sarlaits brand. The inspiration came from studying agricultural and exploration symbols.

s(*rlAit m)crea

Branding Hannah Rampley

Hannah Rampley is a Illustrator and a Printed Textiles and Surface Pattern Designer originating from Blackpool. She wanted a brand that was playful and based around a cute icon. She has a fascination with fruit and vegetables, particularly pineapples.

Learn a New Trade: Issue #1

Learn a New Trade is a proposed monthly tabloid newspaper available to purchase from its own website. If produced, the hope would be to promote traditional UK trades, so they are not forgotten and would still be seen as relevant to todays society. Twelve issues were proposed (see top right). I created all of the content myself including interviews with: Taxidermists, Artists and Museum Staff.

Taxidermist

Fishermen/women

Lapidarist

Farmer

Seamstress

Blacksmith

Chimney Sweep

Horologist

Cut Throat Barber

Roof Thatcher

Upholster

Steeplejack

Re-Branding The Mosses Centre

The Mosses is a large Charity Community Centre. They are an important cornerstone for the community of Bury. Members of the Mosses Centre range from new born babies to 90 year old Elders, together with the committee we came up with the tag line Bringing communities together.

SUPPORTIVE

ENJOYABLE

FRIENDLY

EDUCATIONAL

Terrestrial
As part of my Final Major Project I have to create a publication about my influences as a designer. Through my dissertation and further research I realised that my interest lies in Geographical locations, asking the question: Where Is The Design I Love? This book is my response.

Re-cycle
Promotional and Informative Print Material create for Re-cycle, a UK charity committed to providing cheap and sustainable transport in Africa. All designed for the first submission of my second year at University.