Founded in the year 1978, Lion Dates introduced quality Dates to the Indian Market.

It has been widely patronized by the quality conscious Consumers all over India, the company has now elevated to a new identity Lion Dates Impex Private Ltd with the expansion in its Product lines as mentioned below: 1. 2. 3. 4. 5. 6. Lion Dates Deseeded / Desert King Dates Lion Date Syrup Lion Kashmir Honey Lion Tamarind Lion Jam Mixed Fruit / Pineapple Jam Lion Oats

Being a pioneer of Fine Quality and Modern Packaging of Dates, an ISO 9001: 2000 certified company, Lion Dates Impex Private Ltd is India's largest Dates processing and trading Company. The company has factories located in the city of Tiruchirappalli and nearby villages in India.With leadership in Health related products; Lion Dates Impex Private Ltds brand spreads across 28 states and 7 union territories in India. The mission that inspires Lion Dates Impex Private Ltds around 600 employees is to "Add Vitality to Life". Creative packs are available in the market ranging from normal day to day packs to gift packs, festival packs and family packs, not only in India but in East Asian countries and Europe also. Lion Dates Impex (P) Ltd has carried complete feasibility studies to examine the best possible ways to achieve the companys objective. The objective of the company is to introduce high quality Dates to existing as well as to the new market. Dates : (Pitted and Unpitted): Launched in the Market in 1978, our dates (pitted) are available in these consumer vacuum packaging 250g, 500g and 1kg. Lion Dates Impex Private Limited is the first company in India to remove seeds from the dates and pack it in various packaging 100gm, 200gm and 500gm. And our Desert king dates are available in 1kg, 500gm and 250gm. Date Syrup : This Healthy syrup which is a natural extract of dates which was launched in the market in 1998. Date Syrup is available in 250 gm, 500gm and 1kg - consumer packs Honey : Lion introduced Kashmir Honey in 1999 as it is Natures most complete and nutritious gift, honey is also endowed with useful therapeutic properties. Lion Kashmir Honey is sourced from the finest apiaries of India. It is extracted, processed and packed as per the Agmark standards. Lion Kashmir Honey is available in 1kg, 500gm, 250gm, 100gm, 50gm, 25gm and 20gm. Jam : Lion introduced Lion Jam in 2003 in two flavors namely Pineapple and Mixed Fruit jam and it comes in consumer pack sizes of 100gm, 250gm and 500gm. There are many health benefits provided by fruits jams. Unlike butter and cheese, they do not contribute to the cholesterol and fat content of your body.

Oats : Lion introduced Lion Oats in 2009, it helps fighting with high LDL cholesterol (the bad cholesterol). Oats may also help stabilize blood glucose levels, which may benefit people with diabetes. We provide high quality oats in consumer packs of 1kg and 500gm. Tamarind : Lion introduced Lion Tamarind in 2000, It is considered as a must keep ingredient in an Indian Kitchen. It was introduced in the market and it comes in consumer pack size of 1kg.

Press Release
Lion Dates Managing Director Sri.P.Ponnudurai received the best honerary industrialist award from Chief Minister of Tamilnadu on
15 August 2011 - click to see picture

Sweet taste of success. The man behind Line Dates

14 May 2010 - Hindu Business ine

Recognising the emerging entrepreneurs of Tamil Nadu

14 April 2010 - Hindu Business ine

Lion Dates is almost a monopoly in the Indian market

10 April 2008 - Hindu Business Line

Industry leaders reveal sure fire ways to success

08 December 2007 - The Hindu

Lion Date makes a variety of products from Omani dates

06 August 2006 - Daijiworld

Products
All range of products for your display.

Dates

Deseeded Dates

Desert King Dates

Dates Syrup

Delicacy Dates

Dates Squash

Fruit Squash

Dates Jam

Honey Badam

Honey Dates

Lion Honey

Jam

Oats

Seasons Gift

Tamarind

Brand : Lion Company: Lion Dates Pvt Ltd

Brand Count:228 Lion Dates is an Off Beat brand in the sense that there is no glamour attached to this brand but it is an interesting brand because of its success. The brand has been successful in popularizing a foreign food in India but also brand a commodity. Dates are popular fruit of the Middle East and 90% of dates are consumed in the producing

countries. Lion Dates started operation in 1978 and in 1995, it its operations under the banner Lion

Dates

consolidated Pvt Ltd.

The company imports dates from Oman because Omani Dates are considered to be of superior quality. Starting from a mere three containers in 1995, Lion dates now imports 25 containers (500 tonnes) of Omani dates last year making India the second largest importer of Dates after France. How did a small Trichy based company did that? The answer lies in smart marketing and brand building. Lion has been aggressively promoting dates as a product itself. In marketing theory , we talk about communication strategies vary according to the various stages of market development. Here the brand was dealing with an alien product and the primary communication task was to impress the consumer about the product's benefit rather than the brand. Hence the earlier communication of the brand was around the qualities of dates.The brand concentrated on TamilNadu and later branched out to South India . The brand initially used a simple proposition of " Be Like A Lion" as its main theme. The brand mainly targeted Kids and Mothers as their TG. The brand was aware that to brand a commodity, it has to take some serious points of

differentiation. The brand used Quality and Hygiene a s is POD's. Lion was the first branded Dates to come out with Seedless dates. As a consumer, I would vouch for the quality of this brand. Lion also came out with different packaging and convenient SKU's that made this brand a leader in the market. Once the product became popular, the brand faced competition from unbranded dates. To

counter the competition, the brand came out with a campaign highlighting the quality and hygiene of the brand. The company also tried to leverage the popularity by introducing India's first Date syrup which can be used to make various drinks and even substitute sugar. In 2007 the company launched a new drink based on Omani Date seed with the brand name "Takof" which is made from roasted dates mixed with chicory.The brand is not yet promoted in the market. Dates have exceptional nutritional value. The fruit contains Potassium,iron calcium,magnesium etc and is considered to be an energy boosting snack. Dates are also recommended by Doctors for older people. The quality of brand communication for Lion dates has improved considerably over time . The brand has now adopted new tagline "Makes Your Day Complete" highlighting the nutritional value in a more professional manner.I feel that the brand should position itself as an energy snack and raising the TG from Kids to a larger audience. Buoyed by the success of Lion Brand, the company extended this brand to various other products like Honey, pickles etc ( in my opinion will dilute the parent brand). Lion is a brand that has clearly demonstrated the ability of a marketer to brand a commodity.