Marketing Framework For a successful business there are tow main principal that needs to be followed that are

Marketing and other is innovation. The purpose of the marketing is to communicate the information regarding the product as a result it will generate the demand for need fulfillment to be met through production of services & goods. Marketing communication has two main factors i.e. The Offer & The Inquiry. The Offer (Expression) Offer is mainly concerned with the process of providing the information about the products & business to the targeted group of people in an effectively & efficiently manner The Inquiry. (Impression) The objective of Inquiry in marketing communication is to learn about the others interests and values. This action should logically precede the promotion of a view point relating to the product or service desirability and relating to the customer satisfaction. Marketing Communication Process The Marketing Communication process is a universal model in communicating the message and can include sender, receiver medium, and feedback. However the universal model needs modification so that its relevance to the marketing is understood. The purpose of marketing communication can clearly described through the hierarchy of communication effect. Marketing Communication Mix In marketing communication it is an element of the marketing mix and can be considered as most important element. In order to make the marketing mix successful it should not be isolated from other element of marketing mix. Basically the marketing Mix consists of advertising, sale promotion, personal selling, and also include the direct sales. Although the savvy marketers believe that the marketing communication goes beyond these methods. Each and every thing of a product defines something to the buyers like packing, shape, color places dcor. All these things deliver an impression that can affect the perceptions of the buyers regarding the company & product. Marketing Communication Framework Main components of marketing communication framework & its critical analysis are as follow: Marketing Strategy Marketing strategy consists of the plan that organizations adopts so that they can successfully introduce their product to the targeted market through exchange. It also provides the necessary environment for such exchanges of information can be exchanged and consummated. A marketing communication strategy provides the communication system enabling and facilitating the process of planning, designing, implementation and controlling the whole system of marketing. In case there is any misinformation then the whole system of planning, implementation & controlling will collapse and marketing strategy plan would

not be able to give satisfactory results to organization. Effective communication must be effectively communicated in marketing system. Communication plan: Communication plan is consider as an essential aspect of the marketing communication framework. It is also considered as most important aspect in management process. Marketing communication design is based upon the knowledge drived rationale and most importantly judgments and decisions. Professional marketing communication planning consists of three main aspects of communication. First, Their must be an effective & efficient communication system among the organization and its targeted segment comprising resources, policies and performance criteria. Second the organization must sets its communication objective that must comprises of specific, measurable, achievable. Third, the execution of planned strategies must be controlled. The outcome of the planning process must be in the design & operation that is appropriate for its targeted market. The main task of the communication plan is to evaluate the strategic role of communication activities and to make sure that they are applied in a discipline way, So that they can provide clarity consistency and impact. Following are the process that is followed in communication plan: Identify target group Target group is the group of people or segment to whom you aim your marketing efforts to. It consists of the people/group that an organization wants to sale their products or services. Target market may be comprises of different segemtns based upon age, demographics or income. In order to communicate with the target the medium that an organization uses is called communication target. Basically, it comprises of different methods or styles that an organization uses to reach ot communicate its products or services to its targeted segment. Determine Communication Goals Next step is to set the organizational communication goals. The goals of the communication must be set in a way that they help in achieving the organizational strategic marketing goals. The organization must sets the communication goals derived from the total available market share available and also keeping in view the channel penetration goals. Tin determining the communication goals mainly two factors influences that comprises of total sales goal set by the organization & other one is account penetration goals of the organization. Marketing goals of organization should be establishes that helps the communications manager to determine the targeted segment/group for marketing communication. The main challenge for the manager is to determine the target audience/segment and decide the medium through which it communicates with the audience so that it can help in achieving its communication goals. Develop the main message in marketing The next step is to develop the main message that can easily describe the product or service that an organization want to sell. The same must be choose in a way that can easily attract the targeted segment. The message may be in written form or in oral depending on the marketing goals. The designed message communicate & interacts with

the targeted market. An effective marketing message gives a competitive advantage in competitive advantage and help in improving its brand strategy. Before developing the message the organization must keep in view its brand strategy. Designed message must help in improving its brand and convey the message for the organization marketing campaign. There are basic four steps involved in developing the marketing message that includes: Identify the Target group/segment. Before developing the message the organization must define its targeted customer. The organization may sets its target market according to age gender, living standard. Etc. Identify the needs of the target group/segment: Next step is to identify the needs & problems that the targeted group of people is facing. There is always a gap available in the market for a new organization. The company must listen to the targeted market problems they are facing or the needs & wants that the existing companies are unable to fulfill. The message should be established that helps in communicating the problems or needs & wants of the targeted group and tell them that the company understands the needs & wants. Offer solution to target group/segment: the next step is to highlight the solution proposed by the company to the targeted people. The proposed solution must be fulfill the wants 7 needs of the targeted company & helps them to overcome their problem. Communicate the differential benefits from your competitors: last step is to communicate the advantage that the organization is offering to its targeted customer over the competitors. Selecting the communication tool Selecting the communication tool is the most crucial part fo communication marketing. In case a company product contains all the needs & wants that people are looking forward, however the organizational communication with the external organization is poor, in such a case want of your product will not rise. An organization must develop a suitable integrated marketing communication strategy that helps the organization in dialoging with the targeted segment. This can only be done by way of designing the message that contains clarity, consistency and most importance appearance. Execute Marketing Communication Strategy Basically the marketing strategy comprises of plan that the organization uses to guide their efforts to provide their products & service to their targeted market. Communication strategy is used by the organization so that they can provide the necessary communication environment to their targeted market so that it could be possible and to be consummated. Evaluate Marketing Communication framework