2009

North Maharashtra University, Jalgaon

FACULTYOFCOMMERCE&MANAGEMENT

Syllabus of Master in Business Administration (MBA)

SEMESTER: I

(w.e.f.: July-2009)

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.) SemesterIandII(w.e.f.July2009)
Paper 101 102 103 104 105 106 107 108

SemesterI A:CreditCourses
ManagementScience AccountancyForManagers ManagerialEconomics InformationTechnologyForManagers IntroductionToOperationsManagement OrganizationalBehavior CorporateSocialResponsibility B:QualifyingNonCreditCourse CorporateCommunicationSkills

Paper 201 202 203 204 205 206 207 208

SemesterII A:CreditCourses
ManagementPractices BusinessResearchMethods GlobalEconomicScenario ManagementInformationSystemandERP FinancialManagement HumanResourceManagement MarketingManagement B:QualifyingNonCreditCourse QuantitativeTechniques

SemesterIIIandIV(w.e.f.July2010)
SemesterIII Paper CreditCourses
301 302 303 304 305 306 307 308 StrategicManagement Entrepreneurship&ProjectManagement LegalAspectsOfBusiness SpecializationI(Major)* SpecializationII(Major)* SpecializationIII(Major)* SpecializationIV(Major)* Specialization(MinorI)** 401 402 403 404 405 406 407 408

SemesterIV Paper CreditCourses

eCommerce&ExcellenceManagement FamilyBusinessManagement Indian CommercialLaws SpecializationV(Major)* SpecializationVI (Major)* SpecializationVII(Major)* ProjectReport&VivaVoce* Specialization(MinorII)**

A B C D E F

*SpecializationInMajorSubjects (AnyOne)
FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement A B C D E F

**SpecializationInMinorSubjects (AnyOne)
FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)

SemesterIandII(w.e.f.July2009)
Paper

SemesterI A:CreditCourses
ManagementScience AccountancyForManagers ManagerialEconomics InformationTechnologyFor Managers IntroductionToOperations Management OrganizationalBehavior

Maximummarks Int. Ext. 60 60 60 60 60 60 Total 100 100 100 100 100 100 100 700 100

Paper

SemesterII A:CreditCourses
ManagementPractices BusinessResearch Methods GlobalEconomicScenario ManagementInformation SystemandERP FinancialManagement HumanResource Management MarketingManagement

Maximummarks Int. Ext. 60 60 60 60 60 60 60 Total 100 100 100 100 100 100 100 700 100

101 102 103 104 105 106 107

40 40 40 40 40 40

201 202 203 204 205 206 207

40 40 40 40 40 40 40

108

CorporateSocial 40 60 Responsibility TotalMaximumMarks 280 420 B:QualifyingNonCreditCourse CorporateCommunication 40 60 Skills

Total MaximumMarks 280 420 B:QualifyingNonCreditCourse 208 QuantitativeTechniques 40 60

SemesterIII andIV (w.e.f.July2010)

Paper 301 302 303 304 305 306 307 308

SemesterIII A:CreditCourses
StrategicManagement Entrepreneurship&Project Management LegalAspectsOfBusiness SpecializationI(Major)* SpecializationII(Major)* SpecializationIII(Major)* SpecializationIV(Major)* Specialization(MinorI)** TotalMaximumMarks

Maximummarks Int. 40 40 40 40 40 40 40 40 320 Ext. 60 60 60 60 60 60 60 60 480 Total 100 100 100 100 100 100 100 100 800

Paper 401 402 403 404 405 406 407 408

SemesterIV A:CreditCourses

Maximummarks Int. 40 40 40 40 40 40 40 40 320 Ext. 60 60 60 60 60 60 60 60 480 Total 100 100 100 100 100 100 100 100 800

eCommerce&Excellence Management FamilyBusiness Management Indian CommercialLaws SpecializationV(Major)* SpecializationVI(Major)* SpecializationVII(Major)* ProjectReport&VivaVoce* Specialization(MinorII)** Total MaximumMarks

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.) 1. TITLEOFTHEDEGREE

This degree shall be titled as Master in Business Administration (MBA) with the mention of Major Specialization in the bracket as MBA (Major specialization). This new curricula shall be effective from July 2009. 2. DURATION The regular Full Time Course shall be of 2 Years duration; comprising of 4 Semesters through Theory papers, Sessional, Practical, Project report, Vivavoce, and such other Continuous Evaluation Systems as may be prescribed,inthisrespect,fromtimetotime. 3. ELIGIBILITYFORADMISSION AsperadmissionruleframedbytheGovernmentofMaharashtra. 4. PATTERN 3.1. The suggested curriculum comprises 32 papers; of these 30 papers are Credit courses and 2 papers are QualifyingNonCreditcourses.Similarlythereshallbe10functionalelectivepapersasbelow: Majorspecialization: 8 papersof Major functionalelective,ofwhich for 1 paperthe studenthasto undergoSummerInternshipProjectforminimumperiodof7weeks. Minor specialization: 2 papers as a Minor specialization from the list other than opted for Major specialization. The student has to opt for one specialization as Major specialization comprising 8 papers and another specialization (other than the Major Specialization subject selected) as Minor specialization, comprising 2papers,fromthespecifiedlistofsubjectsforMajor/Minorspecialization,forIIIrdandIVthsemester. 3.2. Eachsemesterwillhave8papersof100markseach,thuscomprising3200marksfortheDegree.Outof the 32 papers, Paper No. 108 and 208 shall be only Qualifying Non Credit courses. Student has to pass these papers for qualifying for the Degree; however, the score obtained in these papers shall not be givenweightageforawardingFinalCreditorClassAward. 3.3. The external assessment shall be based on external written examination to be conducted by the universityattheendoftheeachsemester.

3.4.

The student shall not be allowed to appear for the semester examination unless the Head/Director of theUniversityDepartment/InstitutioncertifiescompletionofInternalwork,regularity,practicaletc.The institution / University Department shall submit alongwith this certificate Internal marks to the COE of theUniversity.

3.5. 3.6.

CGPAsystemasdevisedbytheUniversityshallbeapplicable. Continuous evaluation of the students shall comprise the 60+40 pattern; where every paper of 100 marks, shall be divided as External evaluation of 60 marks and Internal continuous assessment of 40 marks.

3.7.

ContinuousInternalassessmentcomprises 3.5.1. TwoClasstestsof10MarkseachTotal20Marks 3.5.2. 15 Marks for Classroom Paper Presentation, Research Paper Presentations at State Seminars, Research Paper Presentations at National Seminars, Publications in Journals, Practicals (Computer related courses), Presentations of Case Study, Group Discussions, Book Review, Surveyetc.inrelatedsubjects(atleastTHREEactivitieshavetobecompletedbythestudentper semesterperpapertobesupervisedandguidedbytheconcernedteacher). 3.5.3. 5 Marks for Active participation in Event Management, Industrial Visit, Placement Activities, InstitutionalBrandingActivities.

5.

PASSINGSTANDARDS 5.1. In order to pass the examination the candidate has to obtain 50% marks in aggregate & at least 40% marks for each head separately, that is 24 marks out of 60 (External) & 16 marks out of 40 marks (Internal)forallcoursesincludingforQualifyingNonCreditCourses. 5.2. ThestudentshallbeallowedtokeepthetermsofthenextyearaspertheUniversityrules.

6.

GUIDELINESFORTEACHING 6.1. Thereshallbeatleast50lecturehourspersemesterpercourse.Thedurationofthelecturesshallbe60 minutes each. There shall be atleast 1416 weeks of teaching before commencement of examination of respectivesemester. 6.2. 6.3. Thereshallbe4lectures/week/paper. The semester workload is balanced with 8 full papers of 100 marks each / semester. Thus 400 lectures hours are considered for teaching sessions and 50 lecture / sessions shall be used for continuous assessment. 6.4. Selfstudyshallbenaturalrequirementbesidethetimetable.TheFacultywillhavetoexertalittleextra forcultivatingreadinghabitsamongstthestudents. 5

6.5.

The teaching method shall comprise a mix of Lectures, Seminars, Group discussions, Brain storming, Game playing, Interactions with Executives etc. so as to prepare the students to face the global challenges as business executive for this Audiovisual aids and Practical field work should be a major sourceofacquiringknowledge.

6.6.

Case study method preferably shall be used wherever possible for the better understanding of the students.

6.7.

Each institute shall issue annual souvenir as well as a placement brochure separately to each student andacopyofthesameshallbesubmittedtotheuniversitybeforetheendoftheyear.

7.

PRACTICALTRAININGANDSUMMERINTERNSHIPPROJECT 7.1. Each student shall have to undergo a practical training for a period of not less than 7 weeks during vacationfallingaftertheendoffirstyear. 7.2. In the Fourth semester examination student were to do Project Work individually on the basis of Major specialization. No group work is allowed in this. The topic should be decided with consultation andguidanceofInternalteacheroftheInstituteattheendofthefirstyear,sothatthestudentcantake up the training during the vacations. The Project should be necessarily Research oriented, Innovative and Problem solving. No teacher shall be entrusted with more than 15 students for guidance and supervision. 7.3. The departments / institute shall submit the detailed list of candidate with Project Titles, name of the organization, internal guide & functional elective to the university on or before 31st July of the second year. 7.4. The student has to write a report based on the actual training undergone during the vacations at the specific selected business enterprise, get it certified by the concerned teacher that the Project report hasbeensatisfactorilycompletedand submitTHREEtypedcopiesofthesame totheHead/Directorof theinstitute. 7.5. Two copies of the report submitted by the student shall be forwarded to the University by the Institute before31stJanuary. 7.6. The project work will carry maximum 100 marks, of which internal teacher shall award marks out of maximum 40 marks on the basis of project work done by the student as a continuous assessment. Remaining marks shall be awarded out of maximum 60 marks by examining the student during Viva voce,bythepaneloftheexternalexaminerstobeappointedbytheUniversity. 7.7. No students will be permitted to appear for Vivavoce and Semester IV examinations, unless and until (s)hesubmitstheprojectreportbeforethestipulatedtime. 6

8.

ADDITIONALMAJORSPECIALIZATION 8.1. The student who has passed MBA of this University with a specific Major specialization may be allowed to appear for MBA examination again, with other Major specialization by keeping term for the IIIrd and IVthsemesterforthesoopted8papersofadditionalMajorspecialization.Hehastoappearfor8papers includingProjectreportoftheadditionalMajorspecializationsoopted. 8.2. 8.3. HeshallbegivenexemptionforallotherpapersincludingMinorspecialization. The student has to pay only Tuition fees for one year as may be prescribed from time to time for this purpose. 8.4. The student is not entitled to receive separate Degree Certificate or Class for this additional Major specialization.

9.

STRUCTUREOFTHEQUESTIONPAPER 9.1. 9.2. Eachquestionpapershallbeof60marksandof3hoursduration. For Theory papers there will be 2 Sections. In section I a candidate shall be required to answer 3 questions out of 5 questions & in section II (s)he shall be required to answer 2 questions out of 3 questions.Allquestionsshallcarryequalmarksi.e.12markseach. 9.3. For Composite papers (theory and practical / problems) there will be 2 sections. In section I (practical/problem) a studentshallberequiredtoanswer 3questionsoutof5questions&insectionII (Theory) (s)he shall be required to answer 2 questions out of 3 questions. All questions shall carry equalmarksi.e.12markseach. 9.4. For papers including case studies there shall be 2 Sections. In Section I (Theory) a student shall be required to answer 3 questions out of 5 questions & in Section II (Case studies) 2 case Studies out of 3 casestudiestobeattemptedbythestudents.Allquestionsshallcarryequalmarksi.e.12markseach. 9.5. For case studies (Specialisation) out of 5 cases 3 cases should be attempted by the student. Each case shallcarry20marks.

10.

ELIGIBILITYOFTHEFACULTY AspernormsfixedbyAICTEandNorthMaharashtraUniversity. Forallmanagementsubjects MBA or equivalent (for teaching the specializations the faculty must have the degree in that respective specialization/Industrial experience). ForPaperNos.102,303and403 M.Com./MBA or equivalent (with graduation from Commerce faculty) /IndustrialExperience. ForPaperNos.103,203 M.A.(Economics)/MBAorequivalent(withgraduationfromArtswith Economics)/MBAorequivalentwithIndustrialExperience/M.Com ForComputerRelatedsubjects M.C.A./M.Sc. (Computer Science/IT)/B.E.(Computer/IT) / Industrial Experience. 7

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

EQUIVALENCEOFOLDANDNEWCOURCESFORMASTERINBUSINESSADMINISTRATION(M.B.A.)

Old Paper 101 102 103 105 205 107 207 104 201 204 203 302 202 304 206 106

Oldcourses(w.e.f.July1998)

New Newcourses(w.e.f. July200910) Paper

SemesterI
ManagementScienceI ManagementAccountingI ManagerialEconomicAnalysisI ComputerApplicationsI Operations&MaterialManagement OrganizationalBehaviorI OrganizationalBehaviorII CommunicationSkills ManagementScienceII ResearchMethodologyBusinessEthics &ProfessionalValues ManagerialEconomicAnalysisII InformationSystemforManagement ManagementAccountingII HumanResourceManagement MarketingManagement QuantitativeTechniquesfor Management CorporatePlanning&Strategic Management ComputerApplicationII BusinessRegulatorySystemI SpecializationI SpecializationII SpecializationIII SpecializationIV InternationalBusinessEnvironment Business&Government BusinessRegulatorySystemII FunctionalElectiveV ProjectReport&VivaVoce 101 102 103 104 105 106 107 108 CreditCourses:SemesterI ManagementScience AccountingforManagers ManagerialEconomics InformationTechnologyforManagers IntroductionToOperationsManagement OrganizationalBehavior CorporateSocialResponsibility CorporateCommunicationSkills CreditCourses:SemesterII ManagementPractices BusinessResearchMethods GlobalEconomicScenario ManagementInformationSystemandERP FinancialManagement HumanResourceManagement MarketingManagement QuantitativeTechniques

Semester II
201 202 203 204 205 206 207 208

Semester III
402 301 303 305 306 307 405 404 401 403 406 407 301 302 303 304 305 306 307 308 401 402 403 404 405 406 407 408 StrategicManagement eCommerce&ExcellenceManagement LegalAspectsofBusiness SpecializationI(Major)* SpecializationII(Major)* SpecializationIII(Major)* SpecializationIV(Major)* Specialization(MinorI)** FamilyBusinessManagement Entrepreneurship&ProjectManagement IndianCommercialLaws SpecializationV(Major)* SpecializationVI(Major)* SpecializationVII(Major)* ProjectReport&VivaVoce* Specialization(MinorII)**

Semester IV

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2009) SEMESTER: I

Paper:101:ManagementScience
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1. Nature&DevelopmentofManagement (6)

a. Management:Concept,Nature,Importance b. Management:ArtandScience&asaProfession,ManagementVsAdministration c. Evolution of Management: Introduction to Scientific Management by Taylor, Administrative Management by Fayol, Contribution of Peter Drucker, Decision Theory Approach, Contingency Approach,HumanbehaviorApproach, 2. FunctionsofManagementI (7)

a. Functions of Management, Levels of Management & their respective Functions, Managerial Skills & roles,ManagerialFunctionsinMNCs b. Planning: Nature, Scope, Objective and Significances of Planning, Key factors to planning, Types of Plans, Process of Planning, Effective planningPrinciples, Barriers & How to overcome barriers, PlanningPremisesandForecasting. c. Decision Making Types of Decision , decision making processes, Individual Vs Group decision making, Information Technology & Decision Making (attributes of useful information, information sharing) 3. ManagementFunctionsII (6)

a. Organizing: Concept, Organization Theories, Designing Organization Structure, Forms of Organizational Structure, Departmentation need, importance & bases of Departmentation, Span of Control Determination of factors affecting Span of Control, Delegation of Authority, Authority & Responsibility,Line&Staff,andFormal&InformalOrganization. b. Staffing:Concept,ManpowerPlanning. c. Directing:Concept,DirectionandSupervision,ImportanceofDirecting,PrinciplesofDirecting. 4. ManagementFunctionsIII (6)

a. Coordination Need & Importance, Coordination & Cooperation, Techniques of Effective coordination. b. Controlling : Concept, Types of control, Method : Precontrol Concurrent control Post control, an Integrated Control System, Concept of Quality, Factors affecting Quality, Developing a Quality ControlsystemPrecontrolofinputs,Concurrentcontrolofoperations,Postcontrolofoutputs. 9

5. ReengineeringOrganizationsandTeams

(4)

a. ReinventingtheorganizationMeaningandConcept,Intrapreneurship. b. Making Teams Effective focusing on performance, focusing on team basis, Uncommon sense findingaboutteams c. Theneworganizationalparadigm 6. ManagementAudit (4)

a. MeaningandDefinitions,Objectives,ScopeandImportance. b. AdvantagesandDisadvantagesofManagementAudit. c. QualificationanddutiesoftheManagementAuditor. d. DifferencebetweenManagementAuditandStatutoryAudit. e. DraftingreportsforManagerialeffectiveness. 7. ManagementPractices (6)

a. ConceptsofKaiZen,DisasterManagement,WasteManagement,EventManagement. b. RiskManagement,TimeManagement,HospitalityManagement, c. SixSigma,ZeroDefectProgram,TheoryZ,5Ssystem,BlueOceanStrategy. 8. CaseStudy (11)

Arealwordsituationfacingamanagershouldbeconsideredforanalysis&discussion REFERENCEBOOKS:

1. Stoner,Freeman&GilbertJrManagement(PrenticeHallOfIndia,6thEdition) 2. KoontzPrinciplesOfManagement(TataMcGrawHill,1stEdition2008) 3. Robbins&CoulterManagement(PrenticeHallOfIndia,8thEdition) 4. Robbins S.P And Decenzo David A. Fundamentals Of Management : Essential Concept And Applications (PearsonEducation,5thEdition) 5. L.M.PrasadPrincipalsOfManagement(HimalayaPublications) 6. Sherlekar&SherlekarModernBusiness&Organization(HimalayaPublications) 7. Dr.ManmohanPrasadManagementConcepts&Practices(HimalayaPublications) 8. Hiller Frederick S. And Hiller Mark S. Introduction To Management Science : A Modeling and Case Studies ApproachWithSpreadsheets(TataMcGrawHill,2ndEdition2008) 9. Weihrich Heinz And Koontz Harold Management : A Global And Entrepreneurial Perspective ( McGraw Hill 12thEdition2008) 10. ThomasN.Duening,JohnM.Ivancevich:Management(BiztantraDreamtechPress,NewDelhi.) 11. TRamasamy:PrinciplesOfManagement(HimalayaPublications) 12. R.N.Gupta:PrinciplesOfManagement,(S.Chand) 13. Griffin,RickyW.:ManagementPrinciples&Application(CenageLearning/ThomsonPress)

10

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. . (w.e.f. July -2009) SEMESTER: I

Paper: 102: Accounting for Managers

60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoConcepts&ConventionsofAccounting a) FinancialAccounting,ManagementAccounting&CostAccounting: b) BasicConceptsinFinancialAccounting&CostAccounting c) PreparationofCostsheet d) AccountingConcepts&Conventions

(7)

e) AccountingStandards:AS1,AS2,AS3,AS5,AS6,AS9,AS10,AS20,AS22 2) AccountingforPlanning&control a) Budget&BudgetaryControl (10)

i) Concept,Objectives,&Limitations ii) ClassificationofBudgetsOperating,Financial&CapitalBudget iii) CashBudget,Flexiblebudget,ProductionBudget,SalesBudget b) StandardCosting (7)

i) Concept,Essentialsofaneffectivesystemofstandardcosting ii) Material&labourVariances iii) Causes&Dispositionoftheabovevariances 3) AccountingForManagerialDecisionMaking (12)

a) Analysis&InterpretationofFinancialStatements i) Introduction&LimitationsofFinancialStatements

ii) TechniquesoffinancialStatementAnalysis:ComparativeFinancialStatements,CommonSize Statement,TrendAnalysis. iii) Ratioanalysis:LiquidityRatios,ActivityRatios,ProfitabilityRatios,SolvencyRatios iv) LimitationsofRatioAnalysis v) Fundsflow&CashFlowAnalysis:ConceptofFunds,Fundsflowstatement,&Cashflow statement(ReferAS3) b) MarginalCosting&BreakEvenAnalysis (8)

i) ConceptofMarginalCost:Contribution,VariableCost,FixedCost,SemiVariableCost,Marginof Safety,PVRatio ii) AssumptionsofBreakEvenAnalysis&CalculationsofBreakEvenPoint

11

4) ManagementofWorkingCapital

(6)

a) Concepts:GrossandNet,Permanent&Temporary,OperatingCycle b) DisadvantagesofinsufficientWorkingCapital c) FinancingOfWorkingCapital,MaximumPermissibleBankfinance d) FactorsDeterminingWorkingCapitalRequirement e) EstimationofWorkingCapitalRequirement References: 1. ManagementAccounting:I.M.Pandey,VikasPublication 2. ManagementAccounting:JamesJimbalvo,WillyIndia 3. ManagementAccounting:Dr.Jawaharlal,HimalayPublications 4. ManagementAccounting:Dr.S.N.Maheshwari&Dr.S.K.Maheshwari,VikasPublications 5. PrinciplesofManagementAccounting:Manmohan&S.N.Goyal 6. AccountingStandards:D.S.Rawat, 7. AccountingforManagers:ThukaramRao,newage 8. ManagementAccounting:RaviKishore,TaxmannPublications 9. ManagementAccounting:Khan&Jain,TataMcGrawHill 10. CorporateAccounting:Ashok&DeepakSefgal 11. ManagementAccounting:PrasannaChandra,PrenticeHall 12. CostAccounting:RSNPillai&V.Bagavathi 13. StudentsguidetoCost&ManagementAccounting:RaviKishore,TaxmannPublications 14. ManagementAccounting:Dr.J.Madegowada,Himalaya

12

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2009) SEMESTER: I

Paper:103:ManagerialEconomics
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) BasicOfManagerialEconomics (10) a) Nature&ScopeOfManagerialEconomics b) ManagerialDecisionsInCompetitiveMarkets c) IndustryAndFirms i) DefinitionalProblems ii) StandardIndustrialClassification iii) IndustrialStructureInIndia d) Measuring&MaximizingEconomicProfit e) MaximizingTheValueOfAFirm f) Demand:Determinants,ElasticityAndForecastingMethods g) Supply:DeterminantsAndItsElasticity h) CompetitionAndMarketPower i) Meaning,MeasurementAndDeterminantsOfMarketPower 2) DifferentMarketStructuresAndEquilibriumOfFirmInProduct&InputMarkets (18) a) TraditionalTheoryOfFirm:ProfitMaximizingTheory b) ManagerialDecisionsforFirmsandIndustryInPerfectCompetition&ImperfectCompetition i) DemandCurves,AverageAndMarginalRevenueCurves&CostsCurves ii) ProfitMaximizationOutput&PricingDecisionsInTheShortRun&InTheLongRun iii) ProfitMaximizingInputUsage (1) MarginalRevenueProduct&HiringDecisions (2) AverageRevenueProduct&TheShutdownDecision c) OligopolyMarkets i) StrategicDecisionMakingInOligopolyMarkets ii) GameTheory (1) Cooperative&NonCooperativeBehavior (2) DecisionWithDominantStrategy (3) NashEquilibrium iii) ImportanceOfEntryBarriers d) ModernTheoryOfFirm:AlternativeMaximizingTheory i) TheSeparationOfOwnershipFromControl ii) PrincipalAgentTheory iii) SalesMaximizingTheory iv) ImportanceOfNonMaximizingTheories e) PricingPractices i) PriceDiscrimination ii) FullCostPricing iii) ProductLifeCyclePricing iv) TransferPricing 13

3) EconomicsOfRegulation a) TheNeedForGovernmentInterventionAndSocialControlOverIndustries b) TheWays&MeansForGovernmentRegulationOfIndustries i) PropertyRightRegulation ii) Patents iii) SubsidyPolicy iv) TaxPolicy c) CostOfRegulation&GovernmentIntervention d) Competition&TheRoleOfTheGovernment i) GovernmentFailures ii) DeregulationAndPrivatization iii) RegulatoryReformsForPromotingCompetition 4) EconomicsOfCorporateGrowth,Merger,Diversification&Innovation a) CorporateGrowth i) TheNeedForGrowth ii) TheTheoryOfGrowthOfTheFirm (1) DowneiTheory (2) PenroseTheory (3) Marries iii) Growth,Profitability&Size b) DiversificationAndCollusion i) Meaning,Extent&Types ii) ReasonsForDiversificationandCollusion c) Merger i) MeaningAndReasonsForMerger ii) DifferenceBetweenMerger&Takeovers iii) TheEffectOfMerger iv) RecentMergerActivitiesInIndianEconomy d) Innovation i) Concept&Meaning ii) TheExtentOfInnovationAndIndustrialStructure iii) TechnologyOpportunities&Innovation iv) Innovation&CompetitionInCompetitiveMarkets

(10)

(12)

References 1) AnIntroductionToIndustrialEconomics:P.J.Devine,N.Lee,R.M.Jones&W.J.Tyson(4thEdition) (AnmolPublication,NewDelhi) 2) IndustrialEconomics:R.R.Barthwal,WileyEasternLtd 3) ManagerialEconomics:H.CraigPeterson,W.CrisLewis,PrenticeHallOfIndia,3rdEd. 4) Economics:Principles&Policy:W.J.Baumal&AlanSBlinder,HarcourtBraceJovanovich,Publishers 5) PrinciplesOfEconomics:Lipsey+Chrystal,Oxford 6) ManagerialEconomics:Concept&Application:ChristopherR.Thomas&S.CharlesMaurice,McGraw Hill,8thEd. 7) ManagerialEconomics:MarkHirschey,Thomson10ed. 8) IndustrialOrganization:LuisM.B.Cabral,JaicoPublishingHouse 9) ManagerialEconomics:Mankiv,CenageThompsonPress
14

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. . (w.e.f. July -2009) SEMESTER: I

Paper:104:InformationTechnologyForManagers
60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100
RequiredLectures:50hours

1)FundamentalsofInformationTechnology

2)

3)

4)

5)

6)

7)

a) BasicsOfComputer:I/P,O/PHardware,System/ApplicationSoftware b) WhatIsInformationTechnology,BasicConcepts c) BenefitsInInformationTechnology IntroductionToDatabase a) BusinessIntelligence b) ManagingData:FileEnvironment,DataProblemsAndDifficulties, Solutions,DataLifeCycle,DataSources,DataQuality c) DatabaseManagementSystem d) LogicalDataModels e) DataWarehousing f) DataMiningConceptAndApplication g) StructuredQueryLanguage(SQL) Information&CommunicationTechnologyInOrganizations a) ImpactOfInformationTechnologyOnOrganizations b) ImprovingBusinessProcessesThroughICT ITOversightAndGovernanceInOrganizations a) TheRoleOfBusinessProcesses b) TheMissingRolesOfITGovernanceThatCauseBusinessFailure c) ModernRolesAndResponsibilitiesOfIT&BusinessUnits d) ITGovernanceAndBusinessVision,Mission,AndObjectives e) BenefitsOfEffectiveITGovernance StrategicIssuesOfInformationTechnology a) StrategicAdvantage&InformationTechnology b) InformationTechnology&CorporateStrategy c) IntegratingTechnologyWithBusinessEnvironment ImplementationIssuesOfITInOrganizations a) UnderstandingTheNeed b) SystemStudyOfTheConcernComponent c) ITInfrastructureDesign d) Installation&Configuration e) TrainingToDecisionMakingAndOperatingStaff InternationalBusiness&InformationTechnology a) KeyIssuesInInternationalEnvironment b) ManagingInformationTechnologyInternationally c) TransnationalVirtualFirms&IT

(03)

(06)

(03)

(06)

(03)

(04)

(03)

15

8) RoleOfGovernment&EGovernance (03) a) ConceptofEGovernanceW.R.T.Govt. b) Need,BenefitsOfEGovernanceW.R.T.Govt. c) AreasofEGovernanceW.R.T.Govt. d) EGovernanceInitiativesInIndia 9) WebRevolutions (08) a) NetworkComputing:Internet&Web,Intranet&Extranet b) InternetSoftwareAgents:SearchEngines,Directories,Software&IntelligentAgents c) Portals:Information&CorporatePortals d) Communication:WebBasedCallCenters,ElectronicChatRooms,VoiceCommunications,Blogging e) VirtualCollaboration,Groupware,ElectronicMeetingSystems,ElectronicTeleconferencing f) ELearning,ELearningVsDistanceLearning,BenefitsOfELearning,VirtualUniversities,VirtualWork& Telecommuting 10) MobileAndWirelessTechnology (03) a) Broadband(HighSpeedPacketBasedWireless) b) VoiceOverPacketNetworks(Vop) c) GeneralPacketRadioService(GPRS) d) WirelessApplicationProtocol(WAP) e) Messaging 11) MSOffice2007 (08) a) MicrosoftWord2007CreatingWordDocuments,MailMerge,UseOfAdvancedFunctions b) MicrosoftAccess2007CreationOfDatabase,Queries,Reports,Labels&Forms c) MicrosoftExcel2007CreationAndApplicationOfSpreadSheet,DataAnalysisAndManagement,UseOf Formulas,FunctionsAndGraphs&Charts d) MSPowerPoint2007Creation,OrganizationAndPresentation e) UseOfOutlookExpressMailingThroughOutlookAndManagingGroups ListOfPractical 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. MSWordCreationOfDocument,Formatting,Editing OrganizingInformationWithTablesAndOutlines MailMergeApplication MSAccessCreatingDatabase,DefiningPrimaryKeys,DesigningQuery MSAccessDesigningReports,LabelsAndForms CreatingAndEditingWorksheet CreatingAndUsingFormulaeAndFunctions SortingAndQueryingData,WorkingWithGraphsAndCharts MSPowerPointSlides,UseOfTemplatesAndSlideDesigns DevelopingAProfessionalPresentationOnBusinessPlan Internet:WebSearchAndSurfingForInformation PublishingDocumentsOnWeb CreatingAndManagingEMailAccount CreatingAndManagingBlog ManipulationOfDataBaseUsingSQLCreate,Insert,Select,SelectAll ManipulationOfDataBaseUsingSQLSelectQuery,CrossTabQuery,MakeTableQuery,Update Query,AppendQuery,DeleteQuery 17. ToDesignAQueryToAccessSelectedFieldsFromTableToGenerateKnowledgeBase

16

References

1. InformationTechnologyForManagementByHenryLucas,7thEdition,TataMcGrawHill,NewDelhi 2. InformationTechnologyForManagement:TransformingOrganisationsInTheDigitalEconomyBy Turban,Mclean,Wetherbe,4thEdition,WillyIndiaEdition,NewDelhi 3. BusinessProcessManagement:IntegrationInAWebEnabledEnvironmentByMargaretMay, PrenticeHallFinancialTimes,PearsonEducation,NewDelhi. 4. ManageITAsABusiness:HowToAchieveAlignmentAndAddValueToTheCompanyByBennetP. Lientz&LeeLarssen,ElsevierButterworthHeinemann 5. ECommerceEBusinessByC.S.Rayudu,HimalayaPublication,NewDelhi 6. FundamentalsOfInformationTechnologyByAlexisLeon,Leon,VikasPublications,NewDelhi 7. MSOffice2007ForDummiesByPeterWeverkaWilly,NewDelhi 8. MSOffice2007ByRutkosky,BPBPublication,NewDelhi

17

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. . (w.e.f. July -2009) SEMESTER: I

Paper:105:Introduction To Operations Management

60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) TheSystemOfOperationsManagement a) Production&OperationsManagement i) Meaning&NatureofOperationsManagement ii) RoleofOperationsManagers iii) OperationManagementVisvisotherfunctionsinorganisations iv) ChallengesbeforeOperationsManagement v) ProductDesign vi) ProcessDesign vii) Automation b) TheNatureOfBusinessPolicy i) Formation&Implementation c) OperationsPolicy i) CompetitiveAdvantage ii) PolicyImplications&Implementation d) Management&Services i) Characteristic,Classification&QualityOfServices ii) DesigningServiceProcesses iii) ServiceScenarioOfIndia e) BusinessProcessOutsourcing&Offshoring i) IntroductionToOutsourcing,Offshoring,NearShoring&FormShoring ii) IndianContinent:AsAOutsourcingHub 2) CapacityManagement a) NeedforOperationsPlanning&Control b) Capacity&CapacityPlanning i) Meaning,Need&ImportanceOfCapacity ii) TypesOfCapacity iii) ProcessofCapacityPlanning iv) CapacityMeasurement c) CapacityManagementStrategies i) ProvisionForVariationOrEfficientAdjustment ii) EliminationOfTheNeedForAdjustment iii) Capacityexpansionstrategy d) FactorsInfluencingTheChoiceOfStrategy i) FeasibilityFactors ii) DesirabilityFactors&FactorsW.R.T.CustomerOrder
18

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3) FacilitiesPlanning a) ProductSelection b) Process c) LocationalDesign(NumericalOnLocationalAnalysis d) LayoutOfFacilities e) Need&ObjectivesOnLayoutPlanning f) BasicTypesOfLayouts g) LayoutPlanningProcedure h) MaterialHandling i) FactorsAffectingFacilityLocationPlanning 4) Materials&InventoryManagement a) MaterialsPlanning&Control i) Significance&BenefitsOfMaterialPlanningMaterialRequirementPlanning, AggregatePlanning ii) FactorsInfluencingMaterialPlanning iii) Guidelines&ProblemsOnMaterialPlanning b) IntroductionToMaterialBudgeting, i) MaterialControl ii) RecordsOfMaterialControl c) VendorDevelopment&Rating i) NeedForVendorDevelopment ii) VendorEvaluation&SelectionProcess iii) FactorsOnVendorEvaluation&Rating iv) VendorMotivation(Records&Punishment) v) NumericalOnVendorRating (1) CategoricalPlan (2) WeightedPointPlan (3) CostRatioPlan d) IntroductionToValueAnalysis&ValueEngineering i) HistoricalPerspective ii) TypesOfValues&TheirFunction iii) ValueTests iv) StepsInValueAnalysis v) ValueEngineering&SimplificationAnalysis vi) BenefitsOfValueEngineering e) InventoryManagement i) Functions&Classifications ii) Importance iii) InventoryModels(SimpleE.O.Q.&E.O.Q.WithDiscounts) f) Conceptsof:LeanManufacturing,FlexibleManufacturingSystem,GroupTechnology
19

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References 1. Production&OperationsManagementKanishkaBediOxfordPress 2. Production&OperationsManagementChunawala&PatelHimalayaPublishingHouse 3. Production&OperationsManagementK.Ashwathappa&K.ShridharBhatHimalaya 4. Production&OperationsManagementUpendraKachruExcelBooks 5. OperationsManagementRayWildThomsonLearning 6. AModernApproachToOperationsManagementDrRamNareshRoyNewAgeInternational 7. MaterialsManagementK.ShridhatBhatHimalayaPublishingHouse 8. IndustrialEngineering&ProductionManagementM.MahajanDhanpatRai&Sons 9. IndustrialEngineering&ManagementO.PKhannaDhanpatRai&Sons 10. OperationsManagementEvans&CollierCenagePublishing 11. OperationsManagementRussel&TaylorWilleyIndia.

20

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2009) SEMESTER: I

Paper:106:OrganizationalBehavior
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) Introduction (6) a) DefinitionofO.B, b) KeyelementsofO.B. c) Nature&ScopeofO.B. d) O.B.Process e) DisciplinescontributingtoO.B. f) OrganizationCulture&Diversity g) EmergingchallengesandopportunitiesforO.B. h) InternationalO.B 2) IndividualPerspective (7) a) Personality.Concept.DeterminantsandTypes,HowPersonalityinfluencesO.B b) Attitudes.Types,Components&Functions.Attitudes&O.B. c) ConceptofJobSatisfaction. d) Perception.Definition,BasicElements,FactorsInfluencingPerception,Attribution. e) ImpressionManagement. f) Learning.Meaning.Determinants,Principles,Learning&Behavior 3) InterpersonalRelationship (7) a) Developinginterpersonalrelations b) Conflict.Meaning,Sources,Types. c) IntrapersonalConflictRoleIdentity,RolePerception,RoleExpectation,RoleConflict. d) InterpersonalConflict(TransactionalAnalysisandJohariWindow) e) AspectsofConflict(FunctionalandDysfunctional) f) ConflictManagement 4) GroupDynamics (6) a) GroupsinOrganization,Nature,Membership,ProcessofGroupDevelopment,TypesofGroups,Group structure b) GroupNorms,GroupConformity,GroupCohesion,GroupSize,GroupThink,GroupShift. c) Groupdynamics&Intergroupdynamics 5) Motivation (6) a) Meaning b) TypesofMotives c) TheoriesofMotivation i) HierarchyofneedsTheory ii) TheoryXandTheoryY iii) MotivationHygieneTwoFactortheory iv) ERGtheory v) VroomsExpectancytheory vi) McCellandsLearnedNeedsTheory vii) GoalSettingTheory viii) ReinforcementTheory d) MotivationappliedFinancialandnonFinancialmotivators 21

6) Leadership (6) a) Meaning,Functions,Styles,TraitsofLeadership b) TheoriesofLeadership c) LikertsSystemof4 d) FieldersLeadershipContingencytheory e) HerseyBlanchardsSituationalLeadershipTheory f) PathGoalTheory g) CharismaticLeadershipTheory h) TransformationLeadershipTheory i) OhioStateLeadershipQuadrantsandManagementGrids 7) ChangeManagementandDevelopment (6) a) WhyOrganizationchanges?,PlannedChange,Resistancetochange,Managingresistancetochange b) Meaningoforganizationdevelopment,Characteristics,Objectives. c) Workstress:MeaningofStress,Natureandsourcesofstress,ConsequencesofStress,Stress&Task Performance,CopingStrategiesfortheStress Casestudy:Arealwordsituationfacingamanagershouldbeconsideredforanalysis&discussion (12) References 1. OrganizationBehaviorArunKumar&N.Meenakshi,VikasPublishers 2. OrganizationBehaviorSchernerhorn,Hunt,Osborn,WillyIndia 3. FoundationofOBSlocum&Hellriegel,CenageLearning 4. OrganizationBehaviorNelson&Quick,CenageLearning 5. OrganizationBehaviorDr.Nirajkumar,HimalayaPublications 6. OrganizationBehaviorK.Ashwathappa 7. Management&OBJayanteeMukherjeeSaha,ExcelBooks 8. OrganizationBehaviorSujaR.Nair,HimalayaPublications 9. OrganizationBehaviorStephenP.Robbins,Pearson 10. OrganizationBehaviorS.S.Khanka 11. OrganizationBehaviorFredLuthans 12. HumanBehavioratWorkKeithDevis 13. OrganizationBehaviorPGAquinas,Excelbooks,NewDelhi 14. OrganizationBehaviorM.N.Mishra,VikasPublications 22

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2009) SEMESTER: I

Paper:107:CorporateSocialResponsibility
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) UnderstandingSocialIssues

(10)

a) SocialIssues:Concept,CharacteristicandCausesofSocialProblems b) SocialIssuesvisaviscorporateenvironment:Castism,Regionalism,AgitationinYouth,Urbanization, Terrorism,Blackmoney,Corruption,SexualHarassmentatWorkplace,Scams,Bribery,Cheatingetc. &theirimpactonSociety c) Values,norms&beliefs d) Culture,Culturaldiffrences&DiscriminationEqualopportunities. e) Business&Society f) ImpactofTechnologyonthesocietySocialCostofDevelopment

2) BusinessEthics

(12)

a) BasicFramework i) Meaning&Importance&FactorsaffectingBusinessEthics ii) Morality,AppliedEthics,MoralStandards,CodeofEthics b) EthicalMind i) BasicsofMindManagement ii) Objective&SubjectiveMind iii) TrainingtheMind iv) SelfDevelopment v) StagesofSelfDevelopment vi) EffectsofPastTendencies c) EthicalDecisionMaking i) EthicalD/MProcess ii) Transparencyasafactorindecisionmaking iii) Ethicalconsistency,Ethicalenquiryandreasoning iv) EthicalDilemma v) Role&QualitiesOfCEO vi) Businessethics&CEO

3)CorporateSocialResponsibilityI

(10)

a) UnderstandingCSR i) Concept&DefinitionofCorporateSocialResponsibility ii) ScopeofCorporateSocialResponsibility iii) CorporateSocialResponsibilityandtheLaw iv) CorporateSocialResponsiveness v) CorporateSocialPerformance vi) CorporateCitizenship vii) CorporationsasStakeholders viii) DivergingViewsonSocialResponsibility(Argumentsfor&against) ix) SocialResponsibility&IndianCorporations 23

b) AStakeholderApproachtoSociallyResponsibleandEthicalBehavior i) OrganizationalStakeholders,CategorizingStakeholders (1) boardsofdirectors, (2) management, (3) investors/shareholders, (4) auditors,and (5) government ii) CriterionforDeterminingTheSocialResponsibilityofBusiness iii) AreasofSocialResponsibilityofBusiness iv) SocialAccounting&SocialAudit

4)CorporateSocialResponsibilityII

(8)

a) EthicalissuesinFunctionalAreas i) Advertising,Marketing,HRM,Finance&Accounting&InformationTechnology ii) IntellectualPropertyRights iii) EthicalissuesinMergerandAcquisitions b) UnethicalBehaviorinOrganizations i) UnderstandingUnethicalBehavior ii) IndividualFactorsContributingtoUnethicalBehavior iii) OrganizationalFactorsContributingtoUnethicalBehavior

5)CorporateGovernance

(10)

a) UnderstandingCorporateGovernance i) Concept,Meaning,Relevance&PrinciplesofCorporateGovernance ii) IssuesinCorporateGovernance iii) PartiestoCorporateGovernance iv) ProfessionalizationofCorporateGovernance v) GoodCorporateGovernance vi) CorporateGovernancePracticesinIndia vii) DesirablecorporateGovernanceinIndia viii) NareshChandraCommitteeReport2002 ix) NarayanMurthyCommitteeReport2003 x) CorporateGovernanceRating b) BusinessApplicationsofCorporateGovernance i) CorporateGovernanceinPublicSector ii) Privatization&CorporateGovernance iii) CorporateGovernanceinBanks 24

References
1. EthicsandCorporateSocialResponsibility:WhyGiantsFallbyRonaldR.Sims,GreenwoodPress,2003. 2. CorporateGovernance:PrincipalPolicies&PracticesbyFernando,PearsonEducation 3. CorporateEthics:TheBusinessCodeofConductforEthicalEmployeesbyStevenR.Barth,Aspatore Books,2003 4. BusinessEthicsbyAgalgatti,NiraliPublication 5. EthicsinManagement&IndianEthosbyBiswanathGhosh,VikasPublications 6. EthicalManagement:TextcasesinBE&CGbySatishModi,Mcmillions 7. BusinessEthicsManishaPaliwal,NewageInternational 8. BusinessEthics&ValuesbySenthilKumar,HimalayaPublications 9. BusinessEthics:Concept&CasesbyManuelVelasquez 10. BusinessEthics:Text&Cases,byC.S.V.Murthy,HimalayaPublication 11. SocialProblemsinIndiabyRamAhuja,RawatPublications. 12. CorporateGovernancebyPPArya,BBTandan,AKVashistha,Deep&DeepPublication. 13. CorporateSocialResponsibilitybyR.Jatna,D.Crowther,Deep&DeepPublication 14. BusinessEthicsinCorporateGovernancebyCSVMurthy,HimalayaPublication 15. CorporateSocialResponsibilitybyBaxi&Prasad,ExcelBooks 16. CorporateGovernanceEconomicReforms&DevelopmentbyReedDarryl&SanjayMukherjee,Oxford 17. CorporateSocialResponsibilitybyPhilipKotler,NancyLee,JohnWilley,NewDelhi . 25

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2009) SEMESTER: I

Paper:108:Corporate Communication Skills

60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100
RequiredLectures:50hours

1) Communication (6)

a) Meaning,Objectives,Process&Importanceofcommunication b) TypesofCommunication i) VerbalNonverbal:Kinesics&Proxemics

ii) WrittenOral iii) FormalInformal&InternalExternal c) MeansofCommunication d) Barriers&MeasurestoovercomethebarrierstoCommunication e) Principlesofeffectivecommunication 2) CommunicationSkills (14)

a) ReadingSkills:RapidReading,Comprehension. b) SpeakingSkill:Speechpreparation,GuidelinesforEffectivespeech,Negotiation,Discussion c) ListeningSkill:Importance,Process,andBarriers&GuidelinesforEffectiveListening. d) PresentationSkill:TypesofPresentations,Propositionsaboutpresentations,Typesofdelivery,Processof Preparing&Delivering. e) ComputerbasedPowerPointpresentation f) Interview:Types,Preparation,ConductingandAppearingforinterview

g) MeetingPlanning,Agenda,Layout,Leadingthemeeting,DraftingMinutesofMeeting&Stepsforeffective meetingoutcomes. 3) WrittenCommunication (12)

a) Meaning,DistinctionwithOralCommunication,Merits&LimitationsofWrittencommunication. b) Letterwriting:LayoutofBusinessletter,typesoflayouts,EssentialsofGoodBusinessletters,Attitudein Businesswriting c) Purposeofletters:Resume,Application.WritingDirectMessagesbyManagerDelivering:Positive,Neutral &NegativeInformation. d) HoldingPressConferences&PreparingPressReleases,MediaInterviews e) ReportWriting:Meaning&NatureofReport,FormatsofReportsFormal,Informalreports,WritingReports Datacollection,organizing,presentationoftheReport. f) DraftingSkills:Documents,Policies,Procedures,Rules,Notetakingetc. 26

4) OrganizationalCommunication

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a) Meaning&ImportanceofOrganizationalCommunication b) Internalcommunication:Notice,Circular,Memo. c) ExternalCommunicationEnquiries,Quotations,Bank&FinancialInstitutions 5) CaseStudyMethods (10)

a) MeaningoftheCasestudymethod b) TypesofCases c) AnalyzingtheCaseCaseAnalysisApproaches d) CaseAnalysisProcess e) Discussing&PresentingaCase f) WritingtheCaseReport NoteforPractical:Practicesessionsfordevelopmentofskillsshouldberegularlyconducted.Continuous assessmentbasedonparticipationandperformanceshouldbeevaluatedfor20marksininternal assessment.

References
1. BusinessCommunicationforManagersByPenrose/Rasberry/Myers,CenageLearning. 2. BusinessCommunicationbyRaman&Singh,OxfordPublication. 3. CommunicationTodayByRubenRoy,HimalayaPublication. 4. BusinessCommunicationBySehgal&Khetarpal,ExcelBooks 5. BusinessCommunicationC.S.RayduHimalayaPublishingHouse 6. CommunicationForBusinessTaylorPearsonEducation 7. CommunicationSkillsDrRao&Dr.DasHimalayaPublication 8. ContemporaryBusinessCommunicationScotOberBiztantra:Dreamtech 9. BusinessCommunicationTodayBovee,Thill,SchatzmanPearson 10. BasicsofBusinessCommunicationLesikar&FlatleyTataMcGrawHills 11. BusinessCommunicationR.K.MadhukarVikasPublication

27

2009

North Maharashtra University, Jalgaon

FACULTYOFCOMMERCE& MANAGEMENT

Syllabus of Master in Business Administration (MBA)

SEMESTER: II

(w.e.f.: Dec-2009)

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)

SemesterIandII(w.e.f.July2009)
Paper 101 102 103 104 105 106 107 108

SemesterI A:CreditCourses
ManagementScience AccountancyForManagers ManagerialEconomics InformationTechnologyForManagers IntroductionToOperationsManagement OrganizationalBehavior CorporateSocialResponsibility B:QualifyingNonCreditCourse CorporateCommunicationSkills

Paper 201 202 203 204 205 206 207 208

SemesterII A:CreditCourses
ManagementPractices BusinessResearchMethods GlobalEconomicScenario ManagementInformationSystemandERP FinancialManagement HumanResourceManagement MarketingManagement B:QualifyingNonCreditCourse QuantitativeTechniques

SemesterIIIandIV(w.e.f.July2010)
SemesterIII Paper CreditCourses
301 302 303 304 305 306 307 308 StrategicManagement Entrepreneurship&ProjectManagement LegalAspectsOfBusiness SpecializationI(Major)* SpecializationII(Major)* SpecializationIII(Major)* SpecializationIV(Major)* Specialization(MinorI)** 401 402 403 404 405 406 407 408

SemesterIV Paper CreditCourses

eCommerce& ExcellenceManagement FamilyBusinessManagement Indian CommercialLaws SpecializationV(Major)* SpecializationVI(Major)* SpecializationVII(Major)* ProjectReport&VivaVoce* Specialization(MinorII)**

*SpecializationInMajorSubjects (AnyOne)
A B C D E F FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement A B C D E F

**SpecializationInMinorSubjects (AnyOne)
FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement

 NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:201:ManagementPractices
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) ManagementPractices (21) a) IndianManagementPractices (03) i) IndianEthos:EssentialFeatures&insights ii) FeaturesofTraditionalbusiness&Modernbusiness iii) IndianTransnationalCorporations:FeaturesofIndianTNCs iv) IndianManagementPractices (10) b) JapaneseManagementPractices i) 5Ssystem:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites ii) KaiZen:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites iii) PokeYoke:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites iv) ZeroDefectProgram(ZDP):Meaning,Philosophy,Microleveltechniques,Advantages,Limitationsand Prerequisites v) WasteReduction:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPre requisites (08) c) GlobalManagementPractices i) PatternsofManagementanalysis ii) TOWSmatrix:Amoderntoolforanalysis iii) DiversityManagement (1) DiversityandMulticulturalism:Nature,DimensionsanditsEffects (2) HowtomanageDiversityandMulticulturalismintheOrganisation iv) ManagingGrowth:Necessity,Need&ObjectiveofGrowth v) BenchMarking: (1) Definition,Need,Levels&prerequisites, (2) Process:Planning,Analysis,Integration,ActionPhase (3) Advantages&limitationsofBenchmarking. 2) ServicesManagement (14) a) ThepaceofgrowthofServicesectorintheGDPofanEconomy. b) Service&itsbusinessapplication i) Definition ii) DifferencebetweenGoods&Services iii) Qualitydimension:Features,Performance,ReliabilityCredibility,Conformance,Durability, Serviceability,Aesthetics,Perceivedquality,Courtesy,Consistency,Accuracy,Completeness, Timeliness,Responsiveness&Tangibilityofservice. c) Returnonservicequality:CostofqualityandProfitlinkage d) OtherfunctionalareasofServicemanagementpractices i) DisasterManagement:Introduction,Features&OutcomeofDisastermanagement 3

ii) EventManagement:Features,Problems&ProcessofEventmanagement iii) HospitalityManagement: (1) FunctionalAreasofHospitality (2) HospitalityasaserviceIndustry (3) Housekeepingoperations,Wastereduction (4) HospitalitytechnologyandRiskmanagementinhospitality. (5) HotelFinance iv) BusinessProcessOutsourcing: (1) Meaning,Benefits&GrowthDrivers (2) TypesOfOutsourcing (a) CustomerServiceOutsourcing (b) AccountancyOutsourcing (c) InternalAuditOfTransactionsOutsourcing (d) LegalOutsourcing (e) InsuranceAndBankingOutsourcing (3) BusinessProcessImprovement (4) BusinessProcessManagementVersusFunctionalManagement (5) BackOfficeOutsourcing (6) DifferencesBetweenBusinessProcessOutsourcing&Outsourcing 3) KnowledgeManagement (05) a) KnowledgeManagement i) IntroductionandDefinition ii) MarketvaluepropositionandProsperityofKnowledgemanagement iii) ThreephasesofLifecycleAcquisition,Enhancement&Retention b) UnderstandingCustomerValueKnowledgeChain c) PhasesofCustomerKnowledgeCycle 4) Casestudy (10) a) Arealworldsituationfacedbyamanagershouldbeconsideredforanalysisanddiscussionofthecases basedontheabovetopics. REFERENCEBOOKS: 1. GlobalManagementSolutions:DemystifiedbySethThompsonLearningISBN981265142X 2. Management:Task,Responsibilities,PracticesbyPeterF.DrukerAlliedPublishersPvt.Ltd 3. Management:ValueOrientedHolisticApproachbyS.A.SherlekarHimalayaPublishingHouse 4. BusinessOrganizations&ManagementbyVasishth,RajputKitabMahal 5. EssentialsofBusinessEnvironmentbyK.AshwathappaHimalayaPublishingHouse 6. TotalQualityManagementbyK.ShridharBhatHimalayaPublishingHouse 7. TheEssentialGuidetoKnowledgeManagementbyAmritTiwanaPearsonEducationAsia 8. BusinessProcessOutsourcingSarikaKulkarniJaicoPublishingHouse 9. Management:Principles&ApplicationsbyRickyGriffinCengageLearning 10. Management(2008Edition)Kreitner,MohapatraBiztantra(WillyIndiaPvt.Ltd.) 11. ManagementbyStoner,Freeman,GilbertPearson/PrenticeHall 12. ManagementText&CasesbyV.S.P.Rao&VHariKrishnaExcelBooks 13. Management:AglobalandEntrepreneurialPerspectivebyWeihrich,Cannice,KoontzTMH 14. TotalQualityManagementbyB.SenthilArasu&J.PravinPaulScitechPublicationsPvt.Ltd. 4

 NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:202:ResearchMethodology
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) ResearchMethodology (06) a) Meaning,Objective,Importance&TypesofResearch b) ResearchProcess c) Features&CriteriaofGoodResearch. d) ResearchInFunctionalAreaofManagement e) ProblemsencounteredbyResearchersinIndia 2) ResearchProblem (04) a) FormulationofResearchproblem b) SelectingtheProblem,necessityofDefiningtheProblem c) TechniquesinvolveinDefiningaproblem d) LiteratureSurvey 3) ResearchDesign (06) a) Meaning&NeedforResearchDesign b) FeatureofGoodResearchDesign c) ImportantConceptRelatingtoResearchDesign d) TypesofResearchDesign:Exploratory/Formulative,Descriptive/Diagnostic& (1) HypothesisTesting/ExperimentalResearchdesign e) Validity&ReliabilityInResearch 4) SamplingDesign (05) a) SamplingTerminology,StepsinSamplingDesign,Criterionofselectingsamplingprocedure b) SamplingMethods i) ProbabilitySampling:Simplerandom,Systematic,Stratified,Cluster,Area,Multistage, (a) Proportional,Sequentialsampling. ii) NonprobabilitySampling:Convenience,Quota,Snowball,Judgment c) SamplingErrorsTypeIError,TypeIIError. 5) DataManagement (09) a) DataCollection i) Types&SourcesofData:Primary&Secondary ii) MethodsofDataCollection:Observation,Interview,Questionnaire,Schedule&SurveyMethod iii) GuidelinesforConstructingQuestionnaire/Schedule,ChoiceofQuestions iv) MeasurementScales:Nominal,Ordinal,Interval,Ratio v) SourcesofError b) Measurement&ScalingTechnique i) TestsofSoundMeasurement:Validity,Reliability,Practicality ii) Scaling:Meaning,Classificationbases. 5

iii) ScalingTechniques:RatingScales,RankingScales. 6) TestingofHypotheses (07) a) Hypothesis:Meaning,Sources,Importance&TypesofHypothesis b) CriterionofGoodHypothesis c) BasicConceptConcerningTestingofHypotheses d) ProcedureforHypothesesTesting e) FlowDiagramforHypothesesTesting f) LevelofSignificance g) StandardError(SE) 7) AdvancedToolsForHypothesisTestingUsingSPSS (08) a) Parametric&NonparametricTests b) AnalysisofVariance(ANOVA):Oneway&TwoWay c) MultivariateDataAnalysis:FactorAnalysis,Clusteranalysis,DiscriminateAnalysis,MultidimensionalScaling d) LinearCorrelation&Regression (05) 8) Interpretation&ReportWriting a) Interpretation:Meaning,Techniques,Precautions b) OrganisationReportWriting i) Writingagoodreport,Criticalelementsofareport, ii) Steps,LayoutoftheResearchReport iii) TypesofResearchReports c) SummerProjectReports i) Parameters:Declaration,Certificate,Acknowledgement,ExecutiveSummary,Introductionofthe project,CompanyProfile,Methodology,CollectionInterpretation&AnalysisofData,Findings Suggestions&Conclusions,Bibliography,Annexure. REFERENCEBOOKS: 1. ResearchMethodology(Methods&Techniques)C.R.KothariWileyEasternLtd 2. BusinessResearchMethodologyJ.K.SachdevaHimalayaPublishingHouse 3. BusinessResearchMethods7ed.WilliamG.ZikmundCengageLearning 4. ResearchMethodologyA.B.RaoExcelBooks 5. ManagementResearchMethodologyKrishnaswamy,Sivakumar,MathirajanPearsonEducation 6. MethodologyAndTechniquesOfSocialResearchWilkinson&BhandarkarHimalayaPublishingHouse 7. BusinessResearchMethodsMurthy,BhojannaExcelBooks 8. DoingDataAnalysiswithSPSSbyCarver,NashBROOKS/COLECengageLearning 9. BusinessResearchMethodsDonaldR.Cooper,PamelaS.Schindler8/eTataMcGrawHillCo.Ltd. 10. AResearchMethodologySmarth&SiriyaS.Chand&CompanyLtd.

 NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:203:GlobalEconomicScenario
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) BasicsOfInternationalTrade a) DistinguishFeaturesOfInternationalTrade b) TermsOfTrade&FactorInfluencingTermsOfTrade c) ConceptsOfTariffs&Quotas&ItsEffects d) ConceptOfBalanceOfTrade&BalanceOfPayments:Favourable,Unfavourable e) FreeTradeCaseFor&Against f) GainsFromTradeToImporting,ExportingCountries&OverallWorld g) FactorsInfluencingGains&MeasurementOfGains h) ExchangeRates:Meaning&Types 2) GlobalisationForces a) MeaningOfGlobalisation b) FactorFacilitatingGlobalisation c) StepsTowardsGlobalisation d) ManagementOfChangeToGlobalisation e) KeyGlobalIssuesforBusiness f) RequisiteForGlobalisation g) GlobalisationModel h) EnvironmentalAdaptationForGlobalisation 3) TheChangingWorld a) InternationalTrade b) InternationalFinancialFlows c) InternationalMigration d) GlobalEnvironmentalChallenges e) NewPoliticalTendenciesInDevelopingCountries f) EmergingSubNationalDynamics g) UrbanImperatives h) ImplicationForDevelopmentPolicy 4) TheWorldTradingSystem a) ImportanceOfInternationalTrade b) DevelopingCountries&GlobalTradingSystem c) Role&FunctioningOfI.M.F.&W.B.,inWorldEconomic&TradeDevelopment d) W.T.O.MechanismsForPromoting&MaintainingLiberalTradeRegimes e) SustainingTheMomentumForTradeReform f) InternationalTrade&DevelopmentPolicy 5) DevelopingCountries&GlobalFinancialSystem a) TheGatheringPaceOfInternationalIntegration b) TowardAMoreRobust&DiversifiedBankingSystem c) TheOrderlySequencingOfCapitalAccountLiberalisation d) AttractingForeignInvestment e) RevitalisingInternationalMacroeconomicCooperation 7 (08)

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(06)

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(06)

 6) ProtectionGlobalCommons (06) a) TheLinkBetweenNational&GlobalEnvironmentalIssues b) MovingFromNationalToInternationalAction c) TheOzoneTreaties d) ClimateChange e) Biodiversity f) ExploringTheLinksBetweenGlobalEnvironmentalProblems 7) IndianEconomyInTheGlobalScenario (10) a) India&TheGlobalEconomy b) ChangingFaceOfInternationalTradeOfIndia c) BankingSector&FinancialSectorReforms d) EffectsofGlobalisationonIndianEconomy e) GlobalFinancialImbalances&Crises f) TheGlobalFinancialCrisis&IndianEconomy REFERENCEBOOKS&PERIODICALS 1. WorldDevelopmentReport:19992000OxfordUniversityPress,2000 2. India&TheGlobalFinancialCrisis:Y.V.ReddyOrientBlackswanPrivateLimited,2009 3. InternationalEconomics:DrS.S.M.Desai&Dr.MirmalaBhleraoHimalayaPublishingHouse:2008 4. InternationalFinance:V.A.VadhaniHimalayaPublishingHouse:14thEdition:2000 5. IndainEconomy:Datt&K.P.M.SudharamS.ChandPvt.Ltd. 6. IndainEconomy:Mishra&PuriHimalayaPublishingHouse 7. CorporateGovernance:Principles,Policies&Practices:A.C.FernandoPearsonEducation2006 8. IndianEconomy:I.C.DhingraSultanChand2008 9. IndianEconomy:A.N.AgrawalNewAgeInternational2008 10. Www.Rbi.Org.In 11. R.B.I.Bulletin&AnnualReports 12. Economic&PoliticalWeekly 13. SouthernEconomists

 NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:204:ManagementInformationSystemandERP
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) FundamentalsofManagementInformationSystems a) Concepts,Classification&ValueofInformation b) InformationSystem:Open&Closed c) ManagementInformationSystem i) Definition,Concepts&Meaning ii) Components&Activities

(08)

iii) TypesOperationsupportsystem&Managementsupportsystems iv) ControlsystemsFeedback&Feedforwardsystems v) MISplanningprocessStepsinplanning vi) MISdesign&DevelopmentProcessPhases vii) ComponentsofMIS d) MISvisvisComputer,Academics&Users e) MISvisvisInformationConcepts,SystemConcepts 2) ProcessofManagementInformationSystem a) SystemAnalysis&Design i) Introduction&NeedforSystemanalysis ii) Systemanalysisofanewrequirement iii) Structuredsystemsanalysis&Design(SSAD) b) DevelopmentofMIS i) Introduction&ContentsofMISLongrangeplans ii) DeterminingtheinformationRequirement iii) ManagementofQualityintheMIS iv) FactorscontributingintheSuccess&FailureofMIS 3) ApplicationofManagementInformationSystem b) MISinfunctionalarea i) MIS&Manufacturingsector (1) (2) (3) Operationalcontrol&ResearchSystems InventoryControlSystem Manufacturingsystem:CIM,Processcontrol&Machinecontrol (a) Salesanalysis&Marketingcontrol. iii) AccountingInformationsystem:Financial,Management&Costaccountingsystem iv) HumanResourceDevelopmentSystem:HRPsystem,HumanResourceInformationSystem 9 (12) a) BusinessProcesses:Primary,Supportive&Administrative (08)

ii) MarketingInformationSystem:MarketingResearch,Marketingplanning,

c) Serviceasadistinctiveproduct d) TransactionProcessingSystem e) ConceptofKnowledgeBasedExpertSystem f) ConceptofArtificialIntelligence 4) SupportSystem (06) a) DecisionSupportSystem(DSS):Concept,Philosophy,Characteristic,Classes,UsersofDSS b) ExecutiveSupportSystem(ESS):Introduction,Components&Architecture i) 5) EnterpriseResourcePlanning a) Concept/System b) DriversforimplementingERP c) ERParchitecture d) ERPSolutionStructure:Businessoperations,Technology&Implementation e) BenefitsofERP f) ERPSelection:Vendorevaluation,Technologyevaluation&Solutionevaluation g) ERPImplementation:Customization&Precautions h) ProblemsencounteredwithERP i) j) Serviceprocessoptimization:Serviceprocesses&itsbenefits ERPinthetwentyfirstcentury 6) ERPTechnologies&Application a) BusinessProcessReengineering i) Meaning,Necessity&Principles ii) Applicationofreengineering iii) ThreeRsRethink,Redesign&Retool iv) Reengineeringinserviceindustry v) Quality&reengineering vi) Benefits&Limitationsofreengineering b) MaterialRequirementPlanning(MRPI) c) ManufacturingResourcePlanning(MRPII) REFERENCEBOOKS: (08) (08) OfficeInformationSystem:Documentmanagement&Communicationsystem g) ManagerialChallengesofInformationTechnology:SuccessorFailure,Developmental&Ethical

1. 2. 3. 4. 5. 6. 7. 8. 9.

ManagementInformationSystembyJawadekarTataMcGrawHill ManagementInformationSystembyAroraExcelBooks ManagementInformationSystembyDavis&GordonTataMcGrawHill ManagementInformationSystembyJamesOBrianTataMcGrawHill BusinessProcessReengineeringbyKSridharBhatHimalayaPublishingHouse ManagementInformationSystembyCSVMurthyHimalayaPublishingHouse EnterpriseResourcePlanningbyAlexLeonTataMcGrawHill EnterpriseResourcePlanning(Concept&Practices)byGarg,VenkitrkrishnanPHI EnterpriseResourcePlanningbyJyotindraZaveriHimalayaPublishingHouse

10

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. . (w.e.f. Dec -2009) SEMESTER: II

Paper:205:FinancialManagement
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoFinancialManagement a) FinanceFunction i) FinanceConcepts&FinancialInformation ii) Finance&otherFunctionsIntheBusiness iii) Factorsaffectingfinancialorganizations iv) FinanceFunctions b) FinancialManagement i) Nature,Scope,Objectives&Functions ii) FunctionalAreasofFinancialManagement iii) FinancialPlanning iv) FinancialAnalysis:Valueanalysis

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2) CapitalStructure&Leverages a) CapitalStructure i) Meaning&Features&Determinants ii) ComputationofCapitalStructure iii) Patterns&ApproachestoCapitalStructure iv) IndifferencePoint v) Under&OverCapitalization b) Leverages i) Meaning&Types ii) ComputationofLeverages

(08)

3) RaisingFinance a) ShorttermFinancing i) Introduction&Characteristics ii) SourcesofShorttermFinance b) LongTermFinancing i) Needforlongtermfinancing ii) SourcesofLongTermFinance iii) RiskanalysisinCapitalBudgeting&Sensitivityanalysis c) Primary&SecondaryMarkets i) Meaning,Importance&Role ii) Marketintermediaries:brokers,dealers,investmentbankers iii) Bid,AskorOffer,bidaskspread,Bullandbear,bluechips,daytrading,stoploss, iv) BSE/NSEIndices

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4) InvestmentDecisions a) ShorttermInvestDecision b) LongtermInvestmentDecisions i) TimevalueofMoney (1) Anoverview&StudyofTimelines (2) TheoryofinterestorcomputationofInterest (3) Amortizationofaloan ii) CapitalExpenditurePlanning&control (1) Definition,Importance (2) ComputationofCostofCapital 11

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c) CapitalBudgetingTechniques: i) PaybackperiodMethod ii) RateofReturnMethod iii) NetPresentValueMethod iv) InternalRateofReturnMethod v) ProfitabilityIndex vi) ReplacementDecision vii) CapitalRationing d) VentureCapitalFinance i) Introduction,MeaningFeatures&Types ii) StagesofVentureCapitalInvestment e) MutualFunds:Concept&Types f) Decisionmakingtechniques i) LeaseorBuy ii) MakeorBuy iii) ManufactureorVendorDevelopment iv) DoorOutsource v) OwnersSelfOutletorFranchiseeappointment

5) EmergingtrendsFinance a) Conceptsof b) CorporateCombinations c) CorporateFinancialDistress d) Derivatives&Options e) HybridFinancing:preferredstock,leasing,warrants&convertibles f) ReverseMortgage g) Creditrating h) PortfolioManagement i) InternationalFinancialManagement REFERENCEBOOKS:

(06)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

FinancialManagementbyRaviM.KishoreTaxmanPublication FinancialManagementtools&TechniquesbyDrPradipKumarSinhaExcelbooks FinancialManagement:Principles&PracticebyGSudarsanaReddyHimalayaPublishing FundamentalsofFinancialManagementbyVyuptakeshSharanPearsonEducation2ndEdition FinancialManagementbyIMPandeyVikasPublishingHouse FinancialManagementP.V.Kulkarni,SatyaprasadHimalayaPublishingHouse FinancialManagementPrinciples&PracticebySudhindraBhatExcelBooks FinancialManagement:Management&PolicyByR.M.SrivastavaHimalayaPublishingHouse FundamentalsofFinancialManagementbyBrigham&HoutonCengageLearning FinancialManagementbyKhan&JainTataMcGrawHill

12

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:206:HumanResourceManagement
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoHumanResourceManagement (08) a) Concept,Characteristic&SignificanceofHumanResource b) Definitions,Nature,Scope&ObjectivesofHRM c) FunctionsofHRM. d) HRMVs.PersonnelManagement e) HRMVs.HRD f) ChallengesbeforeHRM g) EmployerEmployeeRelationship:concepts,Objectives,Parties,MeasuresforImprovement 2) HumanResourceManagementProcess (18) (06) a) HumanResourcePlanning i) Concept&NeedofHRP ii) ProcessofHumanResourcePlanning iii) MethodsofDemandForecasting iv) PrerequisitesofHRP (12) b) ProcessofProcurement i) Recruitment (1) Concept,Purpose&FactorsAffectingRecruitment (2) SourcesofRecruitment (3) ProcessofRecruitment ii) Selection (1) ConceptSelectionprocess (2) barriersofselection iii) Placement:Concept&Problems iv) Induction, (1) Concept,Objective&StepsinInduction (2) TopicsofInductionProgramme (3) ProblemsinInduction 3) HumanResourceDevelopment (16) (07) a) Performanceappraisal i) Definitions,Objective&ProcessofPerformanceAppraisal ii) MethodsofPerformanceAppraisal (1) TraditionalMethods:Ranking,PairedComparison,Grading,CriticalIncident,ForceChoice, Checklist,GraphicRating,EssayEvaluation,ConfidentialReports (2) ModernMethods:MBO,BARS,AssessmentCentres,360DegreeAppraisalSystem iii) ProblemswithPerformanceAppraisal 13

 (06) b) EmployeeTraining i) Meaning,NeedandObjectiveofTraining (1) MethodsofTraining:OntheJob&OfftheJob ii) SensitivityTraining iii) EvaluationofTraining c) ExecutiveDevelopment (03) i) Meaning&MethodsofExecutiveDevelopment 4) RecentTrendsinHRM: (1) Conceptsof b) HumanResourceAudit c) HumanResourceInformationSystem d) HumanResourceAccounting e) Employerbranding f) Moonlightingbyemployees g) Dualcareergroup h) CompetencyMapping i) Downsizing&Rightsizing j) HRMatrix k) HRscorecard l) TalentManagement m) Flexitime&Flexiwork n) eHRM:erecruitment,etraining&elearning. REFERENCEBOOKS: 1. HumanResourceManagement,Text&CasesByDr.V.S.PRaoExcelBooks

(08)

2. EssentialsofHumanResourceManagementByP.SubbaRaoHimalayaPublishingHouse 3. HumanResourceManagementByS.S.KhankaSChand&Sons 4. HumanResourceManagementByDrK.AshwathappaTataMcGrawHill 5. ComprehensiveHumanResourceManagementByP.L.RaoExcelBooks 6. HumanResourceManagementBySnell,BohalenderCengageLearning 7. HumanResourceManagementbyAMSarmaHimalayaPublishing 8. ManagingHumanResourcesByFisherCengageLearning 9. HumanResourceManagementByDr.C.B.GuptaSultandChand&Sons 10. HumanResourceManagementByDipakkumarBhattacharya:ExcelBooks 11. HumanResourceManagementByGarvyDessler.Pearson/PranticeHall 12. HumanResourceManagement,Principles&PracticeByP.C.AcquinasVikasPublishing. 13. PersonnelManagement:C.B.Mamoria.,HimalayaPublishing

14

 NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:207:MarketingManagement 60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoMarketingManagement (17) a) Market:Meaning,Definition&Typesofmarket b) Goods:Kindsofgoods c) Marketing i) Definition,Objectives&Functionsofmarketing ii) Marketingapproach:Production,Product,Selling,Marketing&Societalmarketing iii) MarketingProcess iv) MarketingEnvironment v) IndianMarketingEnvironment (1) ChangingDemographicstructure&Literacylevel (2) RisingIncome&ReductioninIncomeGapbetweenRural&Urbanpopulation (3) OpportunitiesinRuralmarket (4) EmergenceofServicesector&Retailing (5) Mediaexplosion d) MarketingManagement i) Definition,Nature&Scope ii) Functions (1) Marketingresearch&Information (2) Product&Pricing (3) Planning&Control (4) Promotion(Communication) (5) PhysicalDistribution iii) FormsofMarketingOrganization (1) Functional (2) Geographical (3) ProductorBrandoriented (4) Customeroriented e) Marketsegmentation 2) MarketingMix (15) a) Product i) Meaning,Classification ii) ProductLifeCycle iii) NewProductDevelopment iv) ProductRelatedStrategies b) Price i) Meaning&ObjectivesofPricing ii) FactorsaffectingPricingdecisions&PricingStrategies c) Place i) Natureandimportanceofmarketingchannels,ChannelDesignDecisions ii) LogisticsManagementPhysicalDistribution,WarehousingandTransportation iii) RetailingTypesofRetailFormats d) Promotion i) PromotionmixComponents,AIDAformula ii) AdvertizingMeaning,Importance,Types&Mediaplan 15

iii) SalespromotionTools,Guidelines&PersonalSelling 3) ConsumerBehavior&MarketingResearch (06) a) Consumerbehavior:Determinantsofconsumerbehavior b) Consumerdecisionmakingprocess/BuyingProcess: i) ForNormalproducts:Needrecognition,Informationsearch,Evaluationofalternatives,Purchasing decision&postpurchasebehavior ii) ForNewproducts:Awareness,Interest,Evaluation,Trial&Adoption c) Organizationalbuyerdecisionprocess:Problemrecognition,Productspecification,Product&Vendor search,Product&Vendorevaluation,Product&Vendorselection&performanceevaluation d) MarketingResearch:Meaning,Types&Process 4) GlobalMarketing (06) a) Need,Importance&ProblemsinInternationalMarketing b) LevelsofInvolvement c) ModesofEntry&EntryStrategies d) Opportunityanalysis e) GlobalBrand 5) NewtrendsinMarketing (06) a) Conceptsof b) EventMarketing c) EmotionalMarketing d) HolisticMarketing e) emarketing f) AgroMarketing g) NonProfitMarketing h) BuzzMarketing i) GreenMarketing j) ViralMarketing k) CustomerRelationshipManagement(CRM) l) LegalAspectsandMarketing i) ConsumerProtection:Need,Importance,ConsumerEducation&Awareness ii) ActrelatedtoMaximumRetailPrice:LabelingandPackaging

REFERENCEBOOKS:

1. PrincipleofMarketingbyKotler&ArmstrongPearson,LPE9thedition 2. MarketingManagementArunkumarN.MeenakshiVikasPublishing 3. MarketingManagementText&CasesbySHHKazamiExcelBooks 4. MarketingManagementStantonMcGrawHill 5. MarketingManagementbyKotler,Keller&KoshtiTataMcGrawHill 6. MarketingManagementText&CasesbyTapanPandaExcelBooks 7. MarketingManagementbyS.ASherlekarHimalayaPublishingHouse 8. MarketingManagement(Text&CasesinIndianContext)byKarunakaranHimalayaPublishingHouse 9. Marketing:Marketingin21stCenturyBermanBiztantra(WillyIndiaPvt.Ltd.) 10. BasicsofMarketingManagementR.B.RudaniS.Chand&CompanyLtd.

16

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:208:QuantitativeTechniques
60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100
RequiredLectures:50hours

SectionIStatistics
1) Basicsofstatistics (03) a) StatisticsMeaning,UtilityInBusinessManagement b) Mean,Mode,MedianandTheirRelationship. c) StandardDeviation 2) CorrelationandRegression (08) a) MeaningOfCorrelation,MultipleCorrelationandPartialCorrelation. b) MeaningOfPositive,NegativeAndPerfectCorrelation c) ScatterDiagram d) KarlPearsonsCoefficientOfCorrelation e) ComputationOfCorrelationCoefficientForUngroupedData f) MeaningOfRegression,SimpleRegression,MultipleRegression. g) StatementOfRegressionEquations(SimpleRegression) h) MeaningOfRegressionCoefficients,StatementofPropertiesofRegressionCoefficients. i) StandardErrorofRegressionEstimate,CoefficientofDetermination. j) NumericalProblemsfromRealLifeSituations. 3) Probability (05) a) RandomandNonRandomExperiments. b) SampleSpace,Event,SureEvent,ImpossibleEvent,ComplementaryEvent,MutuallyExclusiveEvents. c) ClassicalDefinitionofaProbability,ComputationofProbability. d) ConditionalProbability,ComputationofConditionalProbability. e) StatementofAdditionandMultiplicationTheoremsofProbability. f) ComputationofProbabilityUsingtheTheoremsofProbability. 4) Randomvariableandprobabilitydistribution (04) a) MeaningOfaRandomVariable,DiscreteandContinuousRandomVariables. b) ProbabilityFunctionofaDiscreteRandomVariable, (1) ProbabilityDistributionofaDiscreteRandomVariable. c) ExpectedValueAndStandardDeviationOfADiscreteRandomVariable d) StandardResultsOnExpectedValueAndVarianceOfARandomVariable e) NumericalProblemsontheaboveConcepts. 5) MatricesandDeterminant (08) a) Meaning,OrderofMatrix. b) TypesofMatrices:SquareMatrix,DiagonalMatrix,ScalarMatrix,NullMatrix, (1) TransposedMatrix,UnitMatrix,OrthogonalMatrix. c) EqualityofTwoMatrices. d) OperationsonAMatrix:ScalarMultiplicationofAMatrix,AdditionofTwoMatrices, (1) SubtractionofTwoMatrices,MultiplicationofTwoMatrices. 17

e) f) g) h)

MeaningofADeterminant,EvaluationofADeterminant(UptoThirdOrder) Cramer'sRuletoSolveaSystemofLinearEquationsinTwoandThreeVariables. MinorAndCofactorofanElementofaSquareMatrix,AdjointOfaMatrix. MeaningofInverseofaMatrix,ComputationofInverseofaMatrixbyFindingAdjointofaMatrix.

SectionIIQuantitativeTechniques
1) QuantitativeTechniquesformanagement &CoOrdinateSystem (04) a) Meaning,FieldofApplication b) RoleofQuantitativeTechniquesinBusinessandIndustries. c) LimitationofQT. d) CartesianCoordinateSystem e) PlottingAGivenPoint f) SlopeOfAStraightLine g) DrawingaStraightLineunderDifferentSituations. 2) LinearProgrammingProblems (06) a) MeaningOfLinearProgrammingProblem,FeasibleSolution,DecisionVariable, (1) OptimumSolution,AndObjectiveFunction. b) AdvantagesAndAssumptionsOfLPP c) FormulationOfLPPProblems d) GraphicalMethodtoSolveLinearProgrammingProblem 3) DecisionTheory. (08) a) DecisionMakingProblem b) DifferentSituationsOfDecisionMaking:DecisionUnderDeterministicSituation, (1) DecisionunderStochasticSituation,AndDecisionunderUncertainty. c) MaximaxCriterion,MaximinCriterion,MinimaxCriterion,HurwitzCriterion,LaplaceCriterion. d) ExpectedMonetaryValueCriterion,ExpectedRegretCriterion. e) ExpectedValueOfPerfectInformation f) DecisionTrees. 4) PERTandCPM (04) a) CPMandPERT:Concepts,AdvantagesandComparisonandLimitations. b) NetworkLogicConstructionRulesandActivityRelationship. c) DeterminationofCriticalPaths. REFERENCEBOOKS:

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. BusinessStatisticsByS.C.Gupta&IndiraGuptaHimalayaPublishingHouse StatisticalMethodsByS.P.GuptaSultanChand&Sons BusinessMathematicsbyKapoor&SanchetiSultanChand&Sons Mathematics&StatisticsforManagementbyMittal,Satyaprasad&RaoHimalayaPublishingHouse StatisticsforManagementbyAndersonCengageLearning BusinessStatisticsbyRSBhardwajExcelBooks QuantitativeTechniquesbyL.C.JhambEverestPublishingHouse OperationsResearchbyV.KKapoorSultanChand&Sons OperationsResearchbyHeera&GuptaS.Chand&Sons QuantitativeTechniquesbyC.R.KothariVikasPublishingHouse 18