INTRODUCTION

1.1 INTRODUCTION TO THE COMPANY:

Oswal Woolen Mills Limited (OWM), the flagship company of the Nahar Group of Companies is expanding its existing capacities by raising funds through a public issue and has obtained SEBI's nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. "The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25.05% of fully diluted post-issue capital of the company," said Mr. Jawahar Lal Oswal, Managing Director of the company. Spinning Capacity - 0.5 Million Spindles & 5000 Rotors . Portfolio - Spinning, Knitting, Weaving, Dyeing, Mercerizing, Processing, Finishing, Garmenting and Infrastructure. Strength of employees - 15,000 No. of Factories - 7

1.1.1 YARNS MANUFACTURING 'Nahar' literary meaning 'LION' is the second largest spinning company in India with 370,000 spindles. Nahar Group has 11 yarn-manufacturing units at different locations for the purpose of manufacturing wide range of yarns. The blend of state of art technology backed by dedicated and skilled work force churn out the best of products from our manufacturing units which cater to needs of our wide range of high profile customers with diverse applications.

1.1.2 COMPANY PROFILE Oswal Woolen Mills Limited (OWM), was incorporated in 1949 and is a part of Rs.19, 000 million well known industrial conglomerates Nahar Group which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab. The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woolen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woolen textile company having presence in diverse markets, with wide range of products including branded woolen hosiery and cotton garments. OWM is the registered owner of well-known brand name 'Monte Carlo' for selling woolen, hosiery and cotton garments which was added to the existing product portfolio in the year 2002. International Society for Super brands has recognized 'Monte Carlo' as a 'Super brand' for woolen hosiery garments since Fiscal 2003. The products in woolen hosiery segment are also sold under the brand names of 'Canterbury' for premium quality woolen hosiery garments while the specialty worsted woolen yarns and hand knitting yarns are sold under the brand name of 'OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios. The Company has been certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B.V., Netherlands for the manufacture and

supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. 1.1.3 VIEWS OF THE MANAGEMENT Vision is the key. Without vision there can be no mission, no agenda to road map the future. Vision provides the vital differential between the ordinary and the extra ordinary, defining the cutting edge that powers organizations way above and beyond competition. No progressive group can ignore this vital input Mr. KAMAL OSWAL. Globalization offers exciting challenges that can be converted into rewarding opportunities only if you are sharply attuned to the ground realities pertaining to business and industry. At the end of the day, words remain words. Explanations remain explanations. Promises remain promises. Only performance speaks. Mr. DINESH OSWAL. 1.1.4 PHILOSOPHY OF NAHAR GROUP At Nahar, each company continues to practice good Corporate Governance. The Group firmly believes that good Corporate Governance is the key success in business. The Groups Corporate philosophy envisages creation and maximization of Shareholders/Stake holders wealth while observing the highest levels of transparency and accountability.

1.2 INTRODUCTION TO THE PROJECT:

1.2.1 MAJOR POINTS REGARDING MONTE CARLO Branding done in 1984. International society for super brands has recognized MONTE CARLO as a super brand for woollen hosiery items The best-exhibited product from international wool secretariat. Ranked as no.1 woollen brand in the country by a survey conducted by images-ORG-MARG. Exclusive brand outlets 78 Multi brand outlets - 650

1.2.2 PRODUCT PROFILE OF MONTE CARLO MENS FASHION Shirts and Trousers T-shirt Pullover Jackets Formal Coats Track Suits Thermals Mufflers WOMENS T-Shirts

 Track Suits Thermals Mufflers Lower Shorts Cardigans Jackets Formal Coats CHILDREN Sweaters Jackets Thermals Denims ACCESSORIES Neckties Belts Undergarments Wallets Socks Monte Carlo and Cotton County -flagship stores of Nahar Textiles and Oswal Woolen Mills Limited, have deployed SAP solutions for a single interface to

monitor, analyze and evaluate the line of business across their retail outlets in India. Nahar Textiles and Oswal Woolen are sister concerns. Sandeep Jain, executive director at Oswal said that SAP best suited the requirements of the sister companies. "Since we wanted to connect all our retail outlets, we wanted somebody who could connect our PoS with the central R3 servers. SAP fit the bill perfectly." The companies have invested close to Rs one and half crore for the integration project. All 50 Monte Carlo stores would be connected by end April and 240 Cotton County stores would be connected by end December, he said. Over the years, Monte Carlo has established itself as a brand name trusted worldwide for its excellence in quality and eminence. Some of our products include sweaters, cardigans, cardigan sweaters, Mens pullovers, T-shirts, trouser, shorts, Womens cardigan sweaters & womens sweater. All our clothes are designed in a manner to give our customers the ultimate feeling of comfort and ecstasy. Our collection also includes a wide range of thermals and track suits India. In our compilation of exquisite clothing and qualitative attires we have variety of jackets India like Womens jackets, sleeveless jackets, Mens jackets & Shirts like fashion shirts, formal shirts, office shirts & wholesale shirts etc 1.2.3. MONTE CARLO: HUNTING FOR A SUMMER BRAND New Delhi, May 16: Now it's the turn of the Jawaharlal Oswal-controlled Nahar group to add a summer brand to its popular woollen garments brand Monte Carlo. The group is investing Rs 120 crore in creating a range of premium cotton fabrics. The production target is three million metres per month and the product is slated to hit the market in January 2000, said group officials.

Last week, the Rs 35-crore Oswal Knit India Ltd (OKI), a part of the Rs 520crore Lala Vidya Sagar Oswal Group, launched a Pringle summer wear range. ``It will be a premium product at sub-premium prices and will cater to a bulk of the group's investments this year. The brand is very critical for us as we want to create a brand in the cotton fabric segment as well to supplement the Monte Carlo brand which is a success,'' said an official. According to the spokesperson, the range would include ready-mades such as shirts and trousers, as well as just the fabric. The focus would be on gents wear. ``We will not be involved in the retailing of the products and would leave this to distributors with whom we would tie-up. The brand would compete with the likes of Arrow, Arvind and Peter England of Madura Coates,'' said the official. The official said that the group has already asked a professional agency, Spear, to identify a suitable brand name. Interestingly, the group had earlier launched a range of cotton knitwear under the Monte Carlo brand but this did not prove to be too successful as the brand had got identified with ``warmth'' and consumers were not able to identify with cotton knitwear under this brand. ``Save for Monte Carlo, we are not a company which is associated with brands. We provide the inputs for some of the top brands and have perhaps the only laundry soap brand, Taakat, so this brand has significance for the group as a whole,'' he added. The group has several companies under its fold, including Nahar International which is into edible oil trading, Nahar Fabrics and the flagship Nahar Industrial Enterprises Ltd which provides inputs like fats and oils for top FMCG brands.

1.2.4 CHOICE OF SPINNING MACHINERY The state of art machinery with us has been supplied by the world-renowned manufactures like Rieters of Switzerland, Suessen & Schlafhorst of Germany & Savio of Italy. The blow rooms are fitted with vision shield from Reiter and Jossi. We have the facilities for precisions winding and have installed SSM precision winders. We have the largest installation of TFO and have been awarded Golden Spindle by Volkman. Our dye house is equipped with the best of dyeing machinery. The Cotton Yarn dyeing section has the dyeing machinery of These, Germany and Hank Dyeing section has the machinery from Bellini of Italy. Continuous up gradation of machinery is a regular practice at Nahar. Expansion of our capacities and introduction of latest versions of all the machinery is ongoing process in all our plants. The latest venture of Nahar is a 100% EOU, a totally imported project from Reiter Switzerland for manufacturing of fine counts up to NE 100s, which is fitted with SSM precision winders & Volkmann TFOs. For production of Compact Yarns in fine counts, we have installed COM-4 Ring Frames of Reiter & also Sussen Ring frames. 1.2.5 QUALITY CONTROL This group observes strict quality control. Yarn conforms to uster 5-10% standards. The quality control exercise starts right from the selection of raw material stage. Each and every bale of cotton is tested, based upon its parameters; It is laid down for mixing. Our emphasis is on 100% bale management. We always use good quality raw material for further processing. Contamination control process starts at the

mixing stage, first of all hand sorting of cotton & then vision shield at blow room stage to wipe out contaminations. Final control is at Autoconer stage where we have Siro cleaners & UPC 200 contamination clearers. A regular system of testing of yarn at the bobbin stage and final testing at the packaged cone stage is followed for daily production in each count and quality. We follow stringent Quality Control Measures, each and every employee and worker at Nahar is dedicated to bring out the optimum quality through his performance. All our production facilities have been awarded ISO 9002 Certification for quality SYSTEMS & ENVIRONMENT is great concern to us. We have implemented Environment Management System in our units & have been awarded IS/ISO 14001 for the same. 1.2.6 REASEARCH AND DEVELOPMANT (R and D) The R&D divisions in all the units are equipped with latest equipments. From the stage of raw cotton testing to final yarn cones quality testing, the facilities are one of the best. Unit is having the following equipments: Spectrum, HVI-900 or 4000 UT-3 or UT-4 Tensojet / Tensorapid UTR-3 Classimat -III or Classimat-IV Friction meters Apart from the above-mentioned instruments, most of the mills have sophisticated testing equipment like A.F.I.S., Yarn Simulation Attachment (This

instrument highlights the 'Barre' effect of the fabric produced from the yarns), Spot Links & Friction Meters etc. 1.2.7 AWARDS Nahar Group has been honored with prestigious National Export Award for outstanding export performance and also, the Texprocil Trophy by the Textiles Export Promotion council for outstanding export performance in yarn.

1.2.8 CLIENTLE INTERNATIONAL BRANDS Banana republic Dillards Tom Tailor Diesel Timberland Marks & Spencer Aigle Columbia Sportswear Oshkosh Tommy Hilfiger Espirit Perry Ellis

 CWF Next Calvin Klein Victorias Secret

DOMESTIC BRANDS Color Plus Black Berrys Parx Provouge Levis Indigo Nation Allen Solly Louis Phillip Killer Van Heusen Pantaloon Peter England Indian 1.2.9 INTRODUCTION TO BRAND

A Brand is a unique and identifiable symbol, association, name or trademark, which serves to differentiate competing products or services. Both a physical and emotional trigger to create a relationship between consumers and the product/service. Brands are the wealth generators of the twenty first century. Earlier firms were differentiated on the wealth producing assets like factories. In the new era of the globalize marketplace, brands are the key drivers of the economic values of a corporation. Now products are not differentiated in the factories, they are differentiated in the consumers minds. For e.g., Jeans manufactured in the factories are the same, but Levis and Wrangler are sought after. Same is the case for coffee, they are made from the same beans but the consumers swear by Nescafe. Brands are the ultimate differentiators, they are driving force in the consumers purchase process and the revenues and the value of an organization. CLASSIFICATION OF BRANDS CLEAN SLATE Little known to most consumers. The brand's relevance and advantages not all established. In some cases a corporate brand not well known to consumers or not previously marketed to consumers. LITTLE TIGER Relatively unknown but with strong following amongst a core group. Can become an Olympic brand if it can increase familiarity and relevance amongst a wider group without alienating its core. But could also continue to develop amongst a loyal group and become a strong group brand.

CULT BRAND Not widely known and not for everyone - but has a committed and fanatical following. ASPIRATIONAL Relatively well known but definitely not a brand which is suitable for a mass audience. Likely to be too expensive for most. Small groups of passionate users. Has difficulty in widening its franchise without alienating its core users. Must beware of pricing too high and becoming irrelevant to current and potential users. CLASSIC Well known, well loved with a relatively large core following. Good but not great. Can retain its status by constant reinvestment in its product and image. OLYMPIC Well known, well loved with a large core following. Talked about in everyday life and part of the cultural fabric of the country. DEFENDERS A good balance between product performance and price - but no real product based or emotionally rooted advantages. FADING STARS Previously known to and liked by all. Still relevant to a mass audience, but has lost appeal and has little product or image based advantage.

1.2.10 OPERATIONAL DEFINITION OF THE CONCEPTS BRAND: A Brand is a unique and identifiable symbol, association, name or trademark, which serves to differentiate competing products or services. Both a physical and emotional trigger to create a relationship between consumers and the product/service. E.g. Nike, BMW, etc. BRAND AUDIT: A Brand Audit is a comprehensive and systematic examination of all collateral (both tangible and intangible), which relates to a brand. This includes areas like Brand Awareness, Brand Image, Brand loyalty, Brand equity, etc. BRAND AWARENESS: The likelihood that a particular brand will be thought of and recognized (favorably) when consumers think of the product category in which the brand operates. BRAND RECALL: Its the ability of the consumers to remember the name of the brand. BRAND RECOGNITION: It is the ability of the consumers to confirm prior exposure to the brand. BRAND IMAGE: This is defined as a consumer perception of a brand or in simple words how the consumers think of the brand. BRAND LOYALITY: A strongly motivated and long standing decision to purchase a particular product or service

1.2.11 CUSTOMER SATISFACTION STUDY Customer satisfaction study means to know about the behavior of consumer towards the brand name of Monte Carlo. And to know which type of product customer know and which type of customer uses. After knowing the perception, company launches his product according to needs and wants of customer. By the perception of Customer Company know the competitor and also know the image of the organization in market.

Analysis of Business operations

Product
The Ludhiana knitwear industry is a well-diversified industry. Product-wise it can be divided into two main sectors i.e. summer wear and winter wear. The main product for winter wear are sweaters, woolen socks, pullovers, cardigans, thermal wear, gloves, muffler, baret caps, shawls, jackets, jersey, and blankets, while for the summer wear the main product are T-shirts, cotton and blended socks, under garments, knitted bed sheet, knitted skirts, knitted tops, sports wear, night suits etc. Semiformal knitted made from double mercerized cottons blended with viscose and bed linen made for summer wear also fall into product basket of the Ludhiana cluster.

Raw material
Most of the raw material is locally available. Cotton, Wool, Acrylic, Polyester, Nylon and Viscose is the main raw material used in the knitwear industry.Cotton is available in abundance.But due to poor quality of Indian wool, generally the pure wool is imported from Australia, New Zealand or South Africa. Other synthetic fibres like Acrylic, Polyester, Nylon and Viscose are available indigenously.

Machines
Ludhiana has about 4000 circular knitting machines out of which 1500 are fully automatic. There are about 500 flat computerized, 120 fully fashion and 50 to 60 thousand hand flat knitting machines.

Workforce
The Ludhiana knitwear industry is highly labour-intensive. It is estimated that the Industry has employed 5lakh persons. Out of which, more then 2lakh are employed indirectly. Technical workforce is available but technical inputs are given by the entrepreneur themselves who have practical industry experience and better knowledge gained by secondary sources. This is the reason why training levels are negligible in the cluster. The salary levels are low and despite the availability of professionals, their employment is very limited. There is a lack of professional attitude amongst the managers and is being taken care of by unit level training programmes.

Designing
Professionally qualified as well as experienced designers are available in the industry. Local institutes like Pinnacle, JD Institute and NIFD are serving the industry actively. But still Ludhiana is lacking in new designs because of no efforts being put on research & development. The big ones, who are interested in keeping themselves with latest trends visit nearby countries like Hong-Kong and Singapore to pick up some of the latest available samples. These are then modified to suit the needs of domestic market as well as that of some developing countries for exports.

Infrastructure
Ludhiana is very poor as far as infrastructure facilities are concerned. The only airport, which is near to Ludhiana is not functional at the moment and it is required to increase its status from domestic to international airport.

Finance
Most of the units are financially independent with a strong base. Loans are easily available from banks and other financial institutions but preference is given to private financiers who provide loans at a higher rate. This is largely to hide the illegal business transactions.

Marketing
Marketing is a very weak feature of the Ludhiana cluster. There are a few firms who are selling directly through their own retail outlets such as Duke, Sport king or through marketing channels such as Monte Carlo, Pringle, Neva etc.

Domestic market
Ludhiana knitwear industry is doing Rs.3629 crores business in the domestic market. 95% domestic demand for woolen knitwear is fulfilled by the Ludhiana cluster alone. The main markets for Ludhiana knitwear industry are high-end domestic markets in Delhi, Ahmedabad, Mumbai, Lucknow and Kanpur.

Export market
The global knitwear market is of about 200 billion USD. Export of knitwear from Ludhiana is of about Rs.1371 crores. The main foreign markets for Ludhiana knitwear industry are the high quality conscious Americans, Europeans and the market of the CIS countries. An important feature of the knitwear export from Ludhiana is that almost 90% of export is carried out by the manufacturer exporters.

Role of marketing agents

Marketing agents are basically catering to the requirements of the domestic markets, both high-end and low-end middle-income segments. They provide two kinds of important services to the entrepreneurs; firstly they source orders from distant buyers and secondly they serve as a guarantor of the buyer for the manufactures. They are responsible for collection of money from the buyers after expiry of credit limit.

Decentralized sector
The knitwear industry in Ludhiana is highly decentralized & varies in size.The small knitwear units are located in residential areas around Sunder Nagar, Shivpuri, Purana Bazar.The medium and large units are generally located in the outskirts of Ludhiana in the Industrial Area, Focal Point, and Chandigarh road. Most of the units are based in the residential areas converted into commercial places.

Introduction Oswal Woollen Mills Limited

A flagship company of the glorious Rs.2000 crore industrial conglomerates NAHAR group, under the dynamic leadership of SHRI JAWAHAR LAL OSWAL.
Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Companies was incorporated in 1949 and is a part of Rs.19, 000 million well known industrial conglomerates Nahar Group which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab. The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments.

OWM is the registered owner of well-known brand name 'Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002. International Society for Super brands has recognized 'Monte Carlo' as a 'SUPER BRAND' for woolen hosiery garments since fiscal 2003. The products in woolen hosiery segment are also sold under the brand names of 'Canterbury' for premium quality woollen hosiery garments while the specialty worsted woolen yarns and hand knitting yarns are sold under the brand name of 'OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios. The Company has been certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B.V., Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of 'Monte Carlo Exclusive Brand Outlets' by opening additional 106 outlets by Fiscal 2009 from the existing 44 outlets as of now. Further, OWM is contemplating selling denim fabrics to readymade denim garment manufactures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market.

Nahar Group
At NAHAR, Excellence is always an Ongoing journey- never destination.

In 1949,a humble beginning was made under the foresight of Lala Vidya Sagar Ji, with spinning capacity of 800 spindles; manufacturing simple hosiery items. Oswal Woolen Mills NAHAR GROUP established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Worsted Spinning, Cotton Knitted, and Cotton Woven Garments, Woollen Hosiery Etc. The group has spinning capacity of 0.4 millions cotton spindles 25000 worsted spindles with turn over of $500 million inclusive of export turnover of $150 million. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market . The production facility has been awarded ISO 9001:2000. Today OWM is the flagship company of the glorious Nahar Empire and a proud owner of widely loved Super Brand in Knitwear, Monte Carlo and Recognized Super Brand Canterbury. The company boasts of a product portfolio that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn.

The markets of NAHAR GROUP are cris crossed allover the globe with major clientele in Australia, New Zealand, Europe, Middle East, Africa, Russia and Asia. The objective is meeting the buyers expectations with consistent quality backed by R & D divisions equipped with latest equipment, Cream of highly qualified technocrats and adhering to timely schedules.

OWM-A mark of integrity

Today Oswal Woolen Mills LTD. is a company that owes its strength in the market and solidity to foresight of its chairman Sh. Jawahar Lal Oswal, the professional inputs of the board of directors and able to team of highly skilled mangers Oswal woollen mills is the flagship company of over US$500 millions NAHAR GROUP OF COMPANIES. Oswal Woollen Mills (OWM) is the flagship company of the Rs 2,000 crore Nahar Group, which is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments, knitwear and infrastructure. Starting off as a small hosiery factory in Ludhiana in 1949.

It produces a wide range of products, which include diverse type of woollen acrylic, synthetic blend yarns, lamb wool yarn, woollen viscose and acrylic tops, textile fabric, woollen hosiery, thermals, knitwear and cotton Garments. The Companys infrastructural base includes six factories with a workforce of 10,000 people. OWM has recently become the first domestic company in the country to receive the prestigious ISO- 9001-2000 certification in the designing, knitwear, manufacturing and supplying category.

Brands offered by OWM

Monte Carlo- super brand in exclusive woollen hosiery garments. Canterbury- premium quality woollen hosiery garments. OWM- worsted woollen yarns & hand knitting yarns.

Achievements

It is the first domestic company in the country to receive the prestigious ISO-9001:2000 certification in the designing knitwear, manufacturing and supplying category. First domestic company in India to deploy SAP solutions in retail sector.

Oswal Spinning Mills (Garment manufacturer)

Oswal Woollen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production,

60% of the production is dedicated to exports and the rest 40% for domestic market.

The production facility has been awarded ISO 9001:2000. OWM is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments. The knitting industry in India can be classified into following groups: Hosiery knitting for undergarments Flat knitting for sweaters and winter garments Socks knitting for socks and stockings Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided designing etc. as follows: The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. High productivity and very low preparatory process as compared to weaving. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in The various reasons for the growth of knitting industry are

apparel market. Knitted fabrics are comfortable and are in tune with the time. Knitwear doesnt require ironing and thus it gives people a carefree feeling while traveling etc.

MONTE CARLO--The way you make me feel

Branding done in 1984. International society for Super brands has recognized Monte Carlo as a Super brand for woollen hosiery items. The best exhibited product from the International Wool Secretariat.

 Ranked as number one woollen brand in the country by a survey conducted by Images ORG-MARG. E.B.O.s- Exclusive Brand Outlets- 65 M.B.O.s-Multi Brand Outlets- 65

Product portfolio
Mens Fashion -

 Shirts & Trousers T-shirts Pullovers & Cardigans Jackets & Formal coats Tracksuits Thermals Mufflers & Caps Lowers & shorts

Womens Fashion-

 Pullovers & Cardigans Jackets & Formal coats Tracksuits Thermals Mufflers & Caps Lowers & shorts

Childrens Fashion

Sweaters Thermals

MC in India
Monte Carlo India - Mens Fashion, Formal Office & Fashion Shirts, Tshirts, Jackets, Womens Cardigans & Sweaters Over the years, Monte Carlo has established itself as a brand name trusted world-wide for its excellence in quality and eminence. Some of our products include sweaters, cardigans, cardigan sweaters, Mens pullovers, T-shirts, trouser, shorts, Womens cardigan sweaters & womens sweater. All our clothes are designed in a manner to give our customers the ultimate feeling of comfort and ecstasy. Our collections also includes a wide range of thermals and track suits India. In our compilation of exquisite clothing and qualitative attires we have variety of jackets like Womens jackets, sleeveless jackets, Mens jackets & Shirts like fashion shirts, formal shirts, office shirts & wholesale shirts etc.

Dress up by the ways of world & eat what you please

Canterbury

Monte Carlos Canterbury is a premium brand that delivers elegance, soft luxury and creativity in intrinsic patterns and styles for those who settle for nothing but the best. The collection liberally uses superior quality of pure cash wool in fine count of eighteen micron. This makes the woollens lightweight and extremely warm. These garments have an excellent hand feel, drape gracefully and fit

perfectly on all body types. The Canterbury collection this season has introduced pullovers and cardigans in 100 % pure cashmere wool for both men and women. The exciting Canterbury range has exclusive designs that come in unique colour combinations. The designs comprises of intarsia - classic argyles (diamonds shapes) and patterns of checks. Single colour self structure with links and transfers. The collection is available in fusion of urban neutral colours with a predominance of shades in blues, in evergreen greys, the elegance of beiges and brown, dull blues and the bright hues of turquoise. The fall winter 2006-07 collection has more than seventy designs on offer forits customers.

Exclusively knitted from pure imported from Australia, fine micron-19.5, elite design and incredibly warm.
Life Unbound
Lush green fields glistening with hope. Vibrant flowers blushing in love. Trees throwing up their winding arms in joy. As a soft breeze hums a soulful melody. And chattering birds liven up the world. Rejoice! Summers are here! Shed the many layers that restrained your free spirit. The shriveled and shivering winter months are history. Say hello to bright, cheerful days. Say hello to the liveliest of hues. Say hello to the season of gay abandon. Say hello to the season of the sun. Life is born anew. And its going to have a blast. Join the fun, add to the colours of the season and let your hair down. Reach out to the world and become a part

of the celebrations. With the cool new Spring Summer collection of Monte Carlo. Clothes that breathe. Clothes that weave a story. Clothes that let you be free. So live your life to the lees. Because now is when all the fetters are broken and free of all cares, life blossoms.

And this is your chance to catch life unbound!

Monte Carlo Winter Collection 07

Let us love winter, for it is the spring of genius

Like the warmth of the winter sun, The closeness with that loved one, The comfort of being secure, In love with life Presenting the Monte Carlo winter collection. A delightful collection of pullovers, cardigans and jackets. Designed to perfection, feel the warmth of pure

wool designs. Crafted with care, the Monte Carlo winter collection. For love is a beautiful winter that never ends Monte Carlo. Its the way you make me feel

Alpha
Women are a miracle of divine contradictions Looks that kill Eyes that tempt the sagest hearts Every mans fantasy The Alpha woman gods own mystery masterpiece. Presenting the Alpha woman collection from Monte Carlo. A scintillating collection of coats, cardigans and pullovers. Designed to suit that woman who takes charge

Outerwear

How glorious a greeting the sun gives the mountains!

Mother Nature. Touch her horizons. Explore the landscapes. In style. Presenting the Monte Carlo outerwear collection. An exciting new range of jackets, polos and sweatshirts. Trendy, attractive, elegant and classy. A style for every occasion. Designed to make you feel one with nature.

Monte Carlo Trousers

At Monte Carlo we offer more: A perfect timeless look which shines you apart from the crowd. A perfect blend of premium fibers which gives the Monte Carlo trouser a uniqueness of its own. In the season we present you a complete range of classy chinos, edgy linens, premium cotton lends bio-polished for a peach skin finish will give an extra smooth feel. The enzyme and silicon in these trousers makes the fabric extremely soft ideal and anti crush makes you feel beginning the day even at the end. A complete gracious range which starts from Rs 725 Rs 1495. This season Monte Carlo has introduced its new OXY RICH Wrinkle free Chinos (trousers). which is high D-P rating (Durable press) rating 4-5 with state of the art resin spray technology treated with cellulose to give extra softness and lustre.

Bio polished for a soft and luxuriant hand feel anti crush to make the trouser look fresh after wearing the whole day. For sporty look there are multi pocket cargos with different washes. And the Cargo range for men comprises of multi pocket cargos with detailing of snaps, Velcros and zippers. Garments are treated with ultra enzyme wash and softeners to provide a trendy washed look and soft hand to the garment to

Wool used in MC

Body hair of sheep

 Diameter of fibers expressed in microns Lesser the microns, finer is the quality of wool Other animal hair available- camel, angora, cashmere, mohair etc. Symbol of purity- woolmark

REVIEW OF LITERATURE

REVIEW OF LITERATURE
Stephen Bush (2008) Commercial borrowers sometimes overlook short-term options for commercial loans. In the current recessionary conditions, it is wise to explore all working capital management options. This article will shed some light on shorter-term choices such as short-term commercial mortgages and business cash advances. Due to misunderstandings about long-term commercial financing, short-term commercial loans are often not considered properly. Although longterm commercial real estate financing options are often appropriate, there are practical short-term business financing choices that will be more workable and profitable for commercial borrowers. The most critical short-term commercial financing techniques typically include short-term merchant cash advance and credit card processing programs and commercial real estate loan programs. Both working capital funding approaches are frequently a source of confusion for business owners. Bebehuk L., and L. stole (2009) Working capital is the cash needed to carry on operations during the cash conversion cycle, i.e. the days from paying for raw materials to collecting cash from customers. Raw materials and operating supplies must be bought and stored to ensure uninterrupted production. Wages, salaries, utility charges and other incidentals must be paid for converting the materials into finished products. Customers must be allowed a credit period that is standard in the business. Only at the end of this cycle does cash flow in again. Allensius (2009) there will usually be only a few business financing sources that are regularly successful at executing the credit card financing and processing. There are key difficulties to avoid with a working capital advance, and selecting

an effective funding source is essential to an appropriate business cash advance program. A long-term commercial mortgage is appropriate for many businesses that own commercial property. Commercial property should be financed with an appropriate combination of short-term and long-term funding. It is wise to consider long-term Business financing of up to 30 years when a longer-term commercial real estate loan is feasible. Gamble, Richard H. (2005) Working capital management (WCM) is a holistic approach to managing capital that can increase a company's cash flow and operational profits, but has yet to receive widespread acceptance. WCM is unlike traditional cash management with its emphasis on float and collection and disbursement programs. WCM addresses the full time-line from raw material to payment, and strives to free capital wherever possible. Just-in-time inventory management is a good example of WCM. WCM runs counter to the standard divisional lines around which most companies are organized; its acceptance may increase, however, as US businesses strive to become more efficient and competitive, and as financial professionals grow, learn, and assume greater responsibilities for their companies' futures. Dittmar, A. and J. Mahrt, 2005 Working capital management is important part in firm financial management decision. An optimal working capital management is expected to contribute positively to the creation of firm value. To reach optimal working capital management firm manager should control the tradeoff between profitability and liquidity accurately. The purpose of this study is to investigate the relationship between working capital management and firm profitability. Cash conversion cycle is used as measure of working capital management. This study is used panel data of 1628 firm-year for the period of

1996-2006 that consist of six different economic sectors which are listed in Bursa Malaysia. The coefficient results of Pooled OLS regression analysis provide a strong negative significant relationship between cash conversion cycle and firm profitability. This reveals that reducing cash conversion period results to profitability increase. Thus, in purpose to create shareholder value, firm manager should concern on shorten of cash conversion cycle till accomplish optimal level. Beneda, Nancy, Zhang, Yilei 2006 the current study contributes to the literature by examining impact of working capital management on the operating performance and growth of new public companies. The study also sheds light on the relationship of working capital with debt level, firm risk, and industry. Using a sample of initial public offerings (IPO's), the study finds a significant positive association between higher levels of accounts receivable and operating performance. The study further finds that maintaining control (i.e. lower amounts) over levels of cash and securities, inventory, fixed assets, and accounts payables appears to be associated with higher operating performance, as well. We find that IPO firms which are experiencing unusually high growth tend not to perform as well as those with low to moderate growth. Further firms which are experiencing high growth tend to hold higher levels of cash and securities, inventory, fixed assets, and accounts payables. These findings tend to suggest that firms are willing to sacrifice performance (accept low or negative operating returns) to increase their growth levels. The higher level of growth is also associated with higher operating and financial risk. The findings of this study suggest that perhaps IPO firms should stay more focused on their operating performance than on maintaining high growth levels.

OBJECTIVES OF STUDY

OBJECTIVES OF STUDY
To study the awareness about the brand Monte Carlo. To know the tastes & preferences of consumer regarding the style, quality & design of Monte Carlo products. To study the Customer Satisfaction of Monte Carlo. To analyse the satisfaction level of consumers offered by Monte Carlo. To know consumers expectations from Monte Carlo products.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
The word Research is derived from the Latin word meaning to know. It is a systematic and a replicable process which identifies and defines problems, within specified boundaries. It employs well designed method to collect the data and analyses the results. It disseminates the findings to contribute to generalize able knowledge. Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of study or to the body of methods and principles particular to a branch of knowledge. In this sense, one may speak of objections to the methodology of a geographic survey (that is, objections dealing with the appropriateness of the methods used) or of the methodology of modern cognitive psychology (that is, the principles and practices that underlie research in the field). In recent years, however, methodology has been increasingly used, as a pretentious substitute for method in scientific and technical contexts. This means, pertaining to methods. Research methodology is a way to systematically solve the research problems.When we talk about research methodology we not only talk about research methods but also about the logic behind the method used in the context of our research thats why our research results are capable of being evaluated either by researcher himself or by others. The purpose of this section is to describe the methodology carried out to complete the work.the methodology plays a dominant role in any research work. The effectiveness of any research work depends upon the correctness of the research methodology. In my project work, the basic criteria of research methodology is to-

 Find out how many people are aware of the brand Monte Carlo? What do they think about quality, design, product range offered by What are their expectations from the brand? MC?

Research design
A research design is an arrangement of conditions for collection & analysis of data in a manner that aims to combine relevance to the research purpose with the economy in procedure.It constitutes the blueprint for collection, measurement & analysis of data. Research design is basically the conceptual structure within which research should be conducted.This facilitates research to be as efficient yielding giving maximum information. The research design used in my research work is exploratory & descriptive.

Collection of data
For my research study the data has been collected by both primary & secondary means. Primary data has been collected through the structured questionnaires which will be filled by various groups of business & service class, teenagers, housewives. The size of the questionnaires was kept to the possible, containing 12 questions. Secondary data has been taken from published reports, journals, magazines, newspaper and through internet mainly. Various kinds of data has been collected by websites to get the needful information

Sampling plan
The sample plan is designed to carry out the study in different areas of Ludhiana as in order to fulfil the objectives of the study.These areas are like Monte carlo showrooms, Westend mall, Kipps market, PVR Flames, Mall road etc.Some other popular public places have also been chosen for this purpose.

Sample size
This includes how many elements of the target population are to be chosen here.In my case around about 150 consumers was taken for the collection of data from different segments.

Sample technique
In order to take the sample for the study sample technique selected is random sampling technique.

Sampling unit

I tried my level best to cover all the sections of the society like housewives, teenagers, servicemen, business class etc.Age group for my sample is upto 50.

Field work
Maximum fieldwork is to get the questionnaire filled and get the various information from the websites, Newspapers, Journals, and Magazines etc.

Scope of the study

The scope of the study is restricted to the periphery of Ludhiana city.

Significance of the study

This study includes the customer satisfaction for Monte Carlo by various consumers.The research conducted may prove to be helpful for the company for judging their customers in the right way as according to their tastes & preferences.

LIMITATIONS

The limitation of the study is that it is survey of an area, not whole region so we cant tell about varied tastes & demands of all sections of the society. Survey is time consuming.It demands great manpower that can handle every kind of individual. Survey is not reliable as sometimes even surveyors befool on companies when they fill the questionnaires themselves & present before their seniors. It is a question of authenticity of a person. Survey demands patience, time, hard work, efficiency, speed, alertness of mind & good communication skills. Research work is carried out in Ludhiana only, so the findings may not be applicable to the different other parts of the country because of social & cultural differences. Sample size is very small as compared to the population. Time & money constraints have also limits.

ANALYSIS AND INTERPRETATION

Analysis &Interpretation Q1-Awareness regarding the brand Monte Carlo

Opinion No. of respondents 50 0 50 %

Yes No Total

100% 0 100%

Interpretation:
This table clearly indicates that in case of awareness about the brand Monte Carlo Out of 150 respondents, 150 are aware of brand as according to my survey.

Q2- Channels of awareness

Sources TV commercials Advertisement Friends Relatives Newspaper Magazines Banners & hoardings

no. of respondents 30 34 27 17 15 14 13

% 20% 23% 18% 11% 10% 9% 9%

Interpretation:
Table shows that out of 150 respondents who are aware about the brand Monte Carlo. 27 (18%) respondents said that they came to know from friends, 30 (20%) from T.V. Commercials, 15(10%) from Newspaper, 13(09%) from Banners & hoardings, 14 (09%) from Magazines, 34 (23%) from advertisement, 17 (11%) from relatives.

Q3-Awareness regarding the products of Monte Carlo

Product name T-shirts Shirts Trousers Jackets Woollen wear Thermals Track suit Outer wear

No. of respondents 17 29 28 16 35 11 9 5

% 12% 19% 19% 11% 23% 7% 6% 3%

Interpretation:
Table shows that out of 150 respondents 17(12%) are aware about the manufacture of T-shirts, 29(19%) are aware about shirts, 28(19%) are aware about trousers, 16(11%) are aware about Jackets, 35(23%) are aware about pullovers, 9(6%) are aware about Track-suits, 11(7%) are aware about thermals, 5(3%) are aware about outer wear.

Q4- Acceptability of Monte Carlo products

Opinions Yes No

No. of respondents 143 7

% 95% 5%

Interpretation:
Table shows that out of 150 respondents, 143 (95%) respondents have purchased & 7 (5%) have not purchased Monte Carlo products.

Q5. Trends of MC products

Awareness Summer Winter

No. of respondents 37 113

% 25% 75%

Interpretation:
Table shows that out of 150 respondents, 113 (75%) are influenced by winter trends & 37 (25%) are influenced by summer trends of Monte Carlo products..

Q6. Quality of Monte Carlo products

Opinions Excellent Good Average Bad

No. of respondents 57 76 17 0

% 38% 51% 11% 0%

Interpretation:
Table shows that out of 150 respondents 57(38%) give the opinion that the quality is excellent, 76(51%) said good, 17(11%) said average and no respondents give bad opinion to Monte Carlo products.

Q7- Opinion regarding summer collection of Monte Carlo products

Opinions Excellent Good Average Bad

No. of respondents 54 63 33 0

% 36% 44% 20% 0%

Interpretation:
This table clearly depicts that Table shows that out of 150 respondents 54(36%) give the opinion that the summer collection is excellent, 63(44%) said good, 33(20%) said average and no respondents give bad opinion about the summer collection of Monte Carlo products.

Q8. Factors impact buying decision for a product

Factors Price Brand name Quality Designing Advertising

No. of respondents 18 52 23 27 30

Percentage 12% 35% 15% 18% 20%

Interpretation:
This table shows that brand name (35%) is the most important factor as according to my survey.12% regard price, 23% upon quality, 18% upon design, 20% on advertising for a product.

Q9.Expectations from Monte Carlo products

Expectations Offers discounts Offers mega sales More durable products

No. of respondents 63 39 36 12

% 42% 26% 24% 8%

Customer loyalty schemes

Interpretation:
This table shows the expectations of consumers from Monte Carlo products.42% expect that more discount offers are to be provided, 26% expect mega sales, 24% wants to get more durable products, 8% wants to get customer loyalty schemes.

Q10. Satisfaction level by Monte Carlo products

Opinions Yes No

No. of respondents 117 33

% 78% 22%

Interpretation:
This table clearly depicts that 113(78%) are satisfied by the product range 33(22%) are not satisfied with the product range as offered by Monte Carlo products.

Q11. Perceptions regarding prices of Monte Carlo products

Opinions Genuine Expensive Over priced

No. of respondents 83 45 22

% 55% 30% 15%

Interpretation:
This table depicts that 83(55%) regard expensive, 22(15%) as over priced. the prices as genuine, 45(30%) as

FINDINGS AND CONCLUSION

FINDINGS AND CONCLUSION

Customers are aware of the brand Monte Carlo Customers are satisfied with the quality & design of Monte Carlo products. The most preferred brand of this product is woollen wear. Customers are expecting more discounts on products. Satisfaction level is very much higher for Monte Carlo products. Customers regard prices of Monte Carlo products as genuine. The most important factor that impact for buying decision of a particular product is brand name. Winter products are more acceptable as compared to summer product.

CONCLUSION
The brand Monte Carlo showcased in the survey has earned the trust of consumers globally& internationally. The words Change is a way of life those who will not change will be left behind has been the driving force behind the brand Monte Carlo. Innovation is the keywords that has been associated with the brand since its origin in 1925, be it in quality, design or new concept. It evokes a deep rooted trust among the customers and has become a household name in woolen wear. It reaches out & provides a choice to every kind of customer. The brand aims at explicit leadership in Indian market by providing consumers with superior product, better lifestyle and incomparable satisfaction level. Inspite of the competition from both the international and domestic brands, Monte Carlo enjoys leadership status with the market share more than 38% this is on account of both strong distribution network and strategic promotions. Currently the brand is growing at over 32% per annum .The company has earned an unparallel reputation for trust and reliability. My study is only a regional study to measure such a broad spectrum of consumer tastes from their opinions. My survey reflects many arenas in which the company has proved its caliber and some arenas where it is still to make a mark. I am proud that I had my BBA training under guidance of the best and most trusted brand in the market. Any flaw in the report is regretted.

QUESTIONNAIRE

Questionnaire
NAME AGE ADDRESS OCCUPATION INCOME GROUP : : : : : _______________________________ _______________________________ _______________________________ _______________________________ _______________________________

1) Are you aware of the brand MC? a) Yes b) No 2) From which media did you get to know about MC? a) TV commercials b) Advertisement c) Friends d) Relatives e) Newspaper f) Magazines g) Banners & hoardings h) Others 3) Are you aware of both the product range manufactured by MC? a) Summer Yes b) Winter Yes No No

4) Which these of products range by MC are you aware of? a) T-shirts b) Shirts c) Trousers d) Jacket f) Woollen wear g) Thermals h) Track suits i) Outer wear j) Others 5) Have you ever purchased MC products? a) Yes b) No 6) What is your opinion regarding the quality & design of MC products? a) Excellent b) Good c) Average d) Bad 7) What is your opinion regarding the summer collection of MC? a) Excellent b) Good c) Average d) Bad

8) Which factors impact your buying decision for a product? a) Price b) Brand name c) Quality d) Designing e) Advertising 9) What is your expectation from MC products? a) Offer discount b) Offer mega sales c) More durable products d) Customer loyalty products 10) Are you satisfied by the product range offered by MC? a) Yes b) No 11) What is your perception regarding the prices offered by MC? a) Genuine b) Expensive c) Over priced 12) In which sector you think improvement should be made? Give suggestions?

BIBLIOGRAPHY

BIBLIOGRAPHY
http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=E0A4EB 019BB6F0ADB0FB1806E096FE48? contentType=Article&hdAction=lnkhtml&contentId=858546 http://www.montecarlocollections.com/ http://bangalore.click.in/classifieds/error.php? cmd=redirectUrl&url=bangalore.click.in/classified/for-sale/clothingaccessories/281099/cotton-trousers-flying-machinemonte-carloleekoutons.html http://www.watertreatmentbooks.com/shopping.asp http://www.iitd.ac.in/library/pub/pub_az.php?resultpage=8&alpha=B

STUDY OF CUSTOMER SATISFACTIONS FOR MONTE CARLO

A PROJECT REPORT SUBMITTED TO: PUNJAB TECHNICAL UNIVERSITY, JALANDHAR IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2010-2013)
SUBMITTED TO: Mrs. Shallu Gupta (H.O.D) SUBMITTED BY: Nipun Jain BBA-(6th Sem) 10204580027

GUJARANWALA GURU NANAK INSTITUTE OF VOCAITONAL STUDIES, LUDHIANA.

STUDENT DECLARATION

I HEREBY DECLARE THAT THE PROJECT REPORT ENTITLED

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

IS MY ORIGINAL WORK & NEVER SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE, DIPLOMA FOR OTHER SIMILAR TITLE

SIGNATURE NIPUN JAIN GUJRANWAL GURU NANAK INSTITUTE OF VOCAITONAL STUDIES, LUDHIANA

CERTIFICATE
This is to certify that the research project report entitled STUDY OF CUSTOMER SATISFACTIONS FOR MONTE CARLO submitted for the degree of BBA in the subject of Marketing (Minor Finance) for the Punjab Technical University, Jalandhar, is a bonafide research work carried out by Nipun Jain (University Roll No.10204580027) under my supervision and that no part of this research project report has been submitted for any other degree. This assistance and help received during the course of investigation have been fully acknowledged.

___________________

Major Advisor Mrs. Shall Gupta (H.O.D.)

ACKNOWLEDGEMENT
First of all I would like to thank the supreme power, the almighty God, who is the one who has always guided me to work on the right path of my life. Knowledge is an endless ocean and one require to be supporting, guiding, inspiring and constructively criticizing by several specialist, in order acknowledged in words. I express my heartiest thanks to all those who made this study possible and wish that my feelings of gratitude reached my hearts. I would take this opportunity to feel privileged and to express my sincere and profound gratitude to all the members for their guidance, valuable suggestions and for their great and whole hearted cooperation. support and cooperation throughout my research project. I would also thank to Coordinator Mr. Manjit Singh Chhabra and my faculty members without whom this project have been a distant reality. I also extend my heartfelt thanks to my family and well wishers. I am thankful to the project advisor Mrs. Shallu Gupta for extending me her

NIPUN JAIN

PREFACE
BBA is the stepping stone to the management carrier and to develop good manager is necessary that the theoretical must be supplement with exposure to the real environment. Theoretical knowledge just provides the base and its not sufficient to produce a goon manager thats why are practical knowledge is needed. Therefore the research project is an essential requirement for the student of BBA. This research project not only helps the students to utilize his skills properly and learn field realities but also provides a change to the organization to find out talent among the budding manager is very beginning. In accordance with requirement of BBA course I have submitted my final research project to the topic STUDY OF CUSTOMER SATISFACTIONS FOR MONTE CARLO.

TABLE OF CONTENTS
S. NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. TOPIC NAME INTRODUCTION REVIEW OF LITERATURE OBJECTIVES OF STUDY RESEARCH METHODOLOGY LIMITATION ANALYSIS AND INTERPRETATION FINDINGS AND CONCLUSION QUESTIONNAIRE BIBLIOGRAPHY