26 - 27 September 2013 Tbilisi, Georgia

Marketing Kingdom Georgia

www.thepworld.com
Organised By Platinum Sponsor Gold Sponsor O cial Event Partner

Europes biggest marketing event in Georgia for the second time!

+3892 5 111 350

O cial English Newspaper

info@thepworld.com
O cial Radio Media Partners Supported By

What Is New For 2013?

Brand New Speakers

The 2013 edition of Marketing Kingdom Georgia features interactive presentations by the worlds global marketing elite. Our global marketing and communications experts from Microsoft, SAP, Jumeirah Group in Dubai, Eurovision Song Contest as well as reputation experts from UK and USA will help you understand the latest marketing trends and more importantly will explain to you how to implement them in your day to day business. We are also very happy to announce that the speaker list at the Marketing Kingdom Georgia consists of speakers who have had highest remarks at our Marketing Kingdom events in Zagreb, Belgrade, Sarajevo and Baku.

Brand New Topics

The 2013 edition of the Marketing Kingdom Georgia is all about relevant trends that can be implemented in regional companies. Our world class speakers will share with you their experience, lessons learned and tips that you will be able to use when you go back to your ofce. Some of the topics we will be covering at the event are localizing your global marketing strategy, social media measurement, reputation management, communications trends and building sustainable brands. Prepare your questions in advance because our speakers will be there to help you create an award winning marketing and communications strategy.

Brand New Venue

Our Marketing Kingdom events are all about the experience. For the second edition of the Marketing Kingdom Georgia, we are taking the event to a brand new venue to enable you enjoy the presentations in a relaxed and friendly atmosphere.

Brand New Workshop

Marketing Kingdom Georgia 2 will feature an exclusive one day workshop by Marvin Liao, Former Commercial Director at Yahoo! and one of the worlds biggest advertising experts on emerging markets.

More Interaction Than Ever Before

We loved the interaction at last years event. That is why this year we are including even more interactive panel discussions. As you can notice in the programme after each block of presentations we have included a panel discussion with the session speakers to help you get deeper into the topics and to ask as many questions as you like. At this years Marketing Kingdom Georgia you are the STAR!

More Focus On Communications

Based on last years feedback this year we have also included several sessions on the latest global communications trends. Having a great communications strategy is a must for every company in todays age and economy and our speakers from Jumeirah Group in Dubai and Microsoft will help you create a communications strategy that will give you wider reach and most importantly, bigger prots for your company.

Focus On Reputation Management

Todays economy is all about reputation. Our event will include a powerful presentation by the worlds two most acclaimed reputation experts: Patrick Jephson, Private Secretary to Princess Diana and Mary Jo Jacobi, Presidential Advisor and Former Marketing and Communications Director at Lehman Brothers, HSBC, Shell and British Petroleum

Flexible Pricing
At this years Marketing Kingdom you will have the option to attend either day one of the event, only the workshop or the entire event. If you are planning on sending a group do let us know and we will prepare a special package for your company!

See You At The

Marketing Kingdom Georgia!

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World Class Speakers

For the second edition of Georgias only global marketing event we have secured speakers whose work is changing the global marketing and communications world. Delegates attending the event will be able to hear interactive presentations on the latest marketing communications trends by the experts creating them.

Sietse Bakker
Event Supervisor

Mary Jo Jacobi
Former Presidental Advisor To

Eurovision Song Contest

And Author, How To Live Wow

George Bush Sr. And Ronald Reagan

And Former Vp Communications

British Petroluem, Shell, HSBC And Lehman Brothers

Tomas Jenssen
Director Corporate Communications Menager

Irina Pashina
Marketing Localization Manager

Microsoft International

SAP Marketing

Piers Schreiber
VP Corporate Communications

Tolga Sezer
Chief Commercial Ofcer

Jumeirah Group

Aujan Group Holding

Former General Manager Marketing

Ulker International

Hubert Grealish
MPERA Communications Services, Experienced Global Head Of Brand Communications

Ian Hunter
Fujitsu

Global Head Of Cloud Marketing

Diageo, Philips And Tomtom

Patrick Jephson
Private Secretary,

Princess Diana And Author

Shadows Of A Princess

Chris Stock
Managing Director

FourThirds

Plus a Groundbreaking One Day Workshop By The Worlds Most Acclaimed Advertising Expert

Marvin Liao Former Commercial Director,

Expansion Markets

Yahoo!

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Day One /

Ofcial Programme
26th September 2013

08.30 Registration And Morning Coffee 09.30 Chairmans Opening Remarks 09.45 Social Media: Can It Really Bring ROI To Your Company?
Sietse Bakker, Event Supervisor, Eurovision Song Contest And CEO, Wow!works

10.15 Creating The Right Advertising Mix: What Works And What Doesnt?
Marvin Liao, Former Commercial Director, Yahoo!

10.45 Interactive Panel Discussion With Sietse And Marvin 11.00 Networking And Refreshment Break 11.30 Life After The Like Economy
Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom

12.00 We Are All Talking About Big Global Superbands But How Do We Create A
Global Superbrand From Our Local Brand: The Aujan Experience Tolga Sezer, Former General Manager, Marketing, Ulker International And Chief Commercial Ofcer, Aujan Group Holding

12.30 Talking To Your Customer: Should You Go Local, Social, Or Mobile?

Irina Pashina, Marketing Localization Manager, SAP Marketing

13.00 Interactive Panel Discussion With Hubert, Tolga And Irina 13.30 Lunch For Speakers And Delegates 14.15 Interactive Panel Discussion: You Have A Glossy Superband But What About Your Reputation?
Tips And Tools On Creating And Maintaining Positive Global Reputation Patrick Jephson, Private Secretary, Princess Diana And Author, Shadows Of A Princess Mary Jo Jacobi, Former Presidental Advisor to George Bush Sr. And Ronald Reagan and Former VP Communications, British Petroluem, Shell, HSBC And Lehman Brothers

15.00 Injecting Sustainability Into Your Brand: Changing The World Through Effective CSR Strategies
Piers Schreiber, VP Corporate Communications, Jumeirah Group

15.30 Interactive Panel Discussion With Patrick, Mary Jo And Piers 15.45 Networking And Refreshment Break

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Day One /
16.45 Closing Keynote:

Ofcial Programme
26th September 2013

16.15 Integrated Communications - Gaining Positive Efciency And Positioning Effects

Through Messaging And Channel Alignment Tomas Jensen, Director Corporate Communications MENA, Microsoft

Marketing From The Heart: Tips And Tools On Marketing Ideas That Can Change The World Ian Hunter, Global Head Of Cloud Marketing, Fujitsu Chris Stock, Managing Director, FourThirds

17.30 End Of Conference Day One

Day Two /

Ofcial Programme
September 27th 2013

Full Day Interactive Workshop

Making Digital Advertising Work For You: Lessons From Silicon Valley

Topics to be discussed:
Learn and discuss present and new emerging marketing platforms Get the tips, tricks and best practices in digital advertising from Silicon Valley Work on building effective cross digital media campaigns About Your World Class Workshop Leader:

Marvin Liao, Former Commercial Director, Yahoo!

Formerly of Yahoo! Inc. (10.5 years), Marvin Liao has held roles in the various departments of Sales, Business Development, Ad Operations and Marketing. Most of his roles were regional or global management roles giving him extensive experience across Asia, Europe, Latin America and the United States. His last position was Commercial Director for Yahoo! Incs EMEA (Europe, Middle East, Africa) Expansion Markets Business Unit in charge of all the Sales, Marketing and Business Development activities in the new Yahoo! markets of the Nordics, Central & Eastern Europe, Israel and Africa. Prior to this, he ran online marketing at e-Commerce start up www.alibris.com and had stints at the PR Marketing Agency Porter Novelli in their Consumer Technology Practice, Exxon International and management consulting rm IMPAC. Marvin presently is Vice President of North American Operations at China Search Int'l (Reseller of search engine Baidu) and serves on the boards/advisory boards of several internet advertising and ad technology companies across the globe. He is also an Advisor to the Nielsen Innovation Labs, adtech rm IPONweb, and a non-operating partner at Better USA, a digital adtech & advertising rep rm in SE Asia. In addition, he is a Mentor for several Startup Accelerator programs in Europe, Israel and the US, helping guide startup teams with their sales, marketing and partner development efforts.

What Is The Global Marketing Elite / Saying About The Marketing Kingdom
Serhad Bolukcu
Facebook

Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well.

Massimo Sangiovanni
Motorola Solutions

I enjoyed the conference and networking.

Karen Carter
Microsoft

Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job.

Jessica Bennett
Tumblr

Sonja Briffett

Henkel Beauty Care

Thanks again for a wonderful event! Well organized and great guest speakers

I thought the conference was great!

Madlen Nicolaus
Salesforce

It was a great experience again and thanks again for the perfect organization.

Irina Pashina
SAP Marketing

Its an honor and pleasure to be part of the P . family and I am happy I could contribute to what was an amazing marketing conference!

Steffen Ruebke
Henkel Beauty Care

Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an inspiring seminar and conduct more online/tv interviews per day than ever before.

Burak Ergenoglu
Sano

It has been a pleasure for me to speak at your very well organized event.Thank you very much for you and the team members for your professionalism and being a good host.

Dana Kabbani
EMI Music

I really enjoyed the meeting everything was organized perfectly, smart and nice speakers, impressive location

About The Organizer Of The Marketing Kingdom

Europes largest business marketing event is organized by P World, a global creative agency with ofces in Skopje, Prague, Baku and Dubai. Founded in 2010, in less than three years, P World has become Europes leading event organizer with over 50 annual events in 30 different countries. The company specializes in organizing cutting edge events in three business sectors: marketing, human resource and public relations. The Marketing Kingdom is the companys most exclusive brand, featuring interactive content, presentations and discussions by the worlds marketing elite. The event is a regular meeting point for the worlds marketing minds from global super brands such as Facebook, Yahoo!, Google, Tumblr, Motorola, SAP and many others. Aside from organizing Europes largest marketing event, P World is also the proud organizer of the PR Experience series of events. The PR Experience was held for the rst time in March 2011 in Belgrade, Serbia and since then has also been hosted in Croatia, Macedonia, Albania, Czech Republic, Russia, Georgia and Azerbaijan, making it Europes largest PR event. P World is also the proud organizer of the HR Experience series of events. As of today, the HR Experience has been held in four different countries with Israel as our newest HR Experience market. The HR Experience Israel will be held in Tel Aviv in June 2013. For more information about P World and its portfolio of events please visit www.thepworld.com

Interested In Sponsoring Or Exhibiting At The Marketing Kingdom Georgia?

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization. As a sponsor you will benet from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, inuencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved at the Marketing Kingdom Tel Aviv as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Ofcer, P World at kosta.petrov@thepworld.com

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FOUR WAYS TO REGISTER

+38925111350

PWorldGlobal Risto Ravanovski 15a 1000 Skopje, Macedonia

www.thepworld.com

register@thepworld.com

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6 7 participants

The Marketing Kingdom Georgia 2

Register only for Day One
EUR 259

Register only for Day Two

EUR 259

Attend the entire event

Register before 23rd Aug 2013
EUR 399

Register after 24th Aug 2013

EUR 459

Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: 14-701-0004756.0 IBAN: MK0753090100475688 SWIFT: MKOHRDMM22 Cancellation

SIGNIFICANT SAVINGS For further information on current promotions and Group Discounts please contact Kosta Petrov on +38925111350 or kosta.petrov@thepworld.com All registrations are subject to our terms and conditions which are available at www.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.
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Event Venue

Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact Irena on our Hospitality Desk for assistance on: Tel: +38925111350 Email: irena@thepworld.com

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