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A B O U T H O N D A W O R L D Honda Global Network: Six Regional Head Quarters.Extensive Worldwide R&D, Production &Sales Networks FIG.

1: Hondas Global NetworkHead Office 1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, JapanTel: +81-(0)3-3423-1111 Honda Motor Europe Ltd. (UK)Asian Honda Motor Co. Ltd. (Thailand)Honda Motor LTDA. (Brazil)Honda North America Inc. (USA)Honda Motor Co. Ltd. (Japan)Honda R&D (China) Honda Motors China Ltd. Motorcycles Automobiles Power Products Regional Headquarters R&D

C O R P O R A T E P R O F L IE Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and"The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character andability of each individual person, trusting each other as equal partners in order to do our best inevery situation. Based on this, "The Three Joys" expresses our belief and desire that each personworking in, or coming into contact with our company, directly or through or products, shouldshare a sense of joy through that experience.In line with these basic principles, since its establishment in 1948, Honda has remained on theleading edge by creating new value and providing products of the highest quality at a reasonableprice, for worldwide customer satisfaction. In addition, the Company has conducted its activitieswith a commitment to protecting the environment and enhancing safety in a mobile society.The Company has grown to become the world's largest motorcycle manufacturer and one of theleading automakers. With a global network of 507* subsidiaries and affiliates accounted forunder the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, toearn the Company an outstanding reputation from customers

worldwide.Honda Motor Company, Limited is a multinational corporation, engine manufacturer andengineering corporation headquartered in Japan.The company manufactures automobiles, motorcycles, trucks, scooters, robots, jets and jetengines, water craft, electrical generators, marine engines, lawn and garden equipment, andaeronautical and other mobile technologies. Honda's line of luxury cars is branded Acura inNorth America, Hondura in the Honduras and Hongda in China. More recently they haveventured into mountain bikes.Honda is the 6th largest automobile manufacturer in the world as well as the largest enginemaker in the world, producing more than 14 million internal combustion engines each year.As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer inthe United States. Currently, Honda is the second largest manufacturer in Japan behindToyota and ahead of Nissan.

Honda was founded in the late 1940s as Japan struggled to rebuild following the SecondWorld War Company founder Soichiro Honda first began manufacturing piston rings beforeturning his attention to inexpensive motorcycles. Mr. Honda always had a passion forengineering, and this became evident by the wild sales success of his motorcycles in the1960s and by competing head-to-head against the worlds best on racetracks. Today, Hondais a juggernaut, offering classleading machines in most every category