16 18 September 2013 Sofitel London Heathrow, London, UK

Key speakers
Michael OLeary | Ryanair Bjrn Kjos | Norwegian Air Shuttle Thomas Winkelmann | Germanwings

Co-located with

Organised by

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How can Ryanair sustain being Europes most profitable airline and still continually be the lowest cost producer in the market?

Michael OLeary, CEO, Ryanair

The World Low Cost Airlines Congress is where you will meet with leading global carriers to understand what they are doing to get the competitive advantage in over-served markets. Hear from Ryanair, Easyjet and Norwegian to discover how their future plans will affect your market share.
Is a cost-only value proposition still a sustainable model for ultra low cost airlines? Learn firsthand from The Ultimate ultra low cost airline. Michael OLeary, CEO of Ryanair will shed some light on how they continue to perform strongly in an age of austerity. Hear from not only LCCs but Traditional Airlines and Short Haul offshoots to fully understand what common features you should be utilising from each model to make a prosperous airline. Improve your strategy by understanding what leading LCC CEOs such as Alex Cruz and Thomas Winkelmann are doing to continue to increase yields and expand into new networks. Learn from EasyJet how to deliver a more tailored marketing campaign and fully enhance digital interaction with your customers. To offer you maximum interaction with the industry at the event we have live debates with audience involvement, topic specific round table sessions, interviews and panel discussions. You will have an opportunity to network with airline CEOs, COOs, MDs and learn about the latest LCC business models, alliance strategies and revenue management tools that you could be implementing next year. Dont forget that the earlier you book your place, the more you save, so dont put it off and book your place online now with voucher code BD2013. I hope to see you at Heathrow this September.

Daniel Boyle Conference Manager

daniel.boyle@terrapinn.com www.terrapinn.com/wlcac13

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Discover how Norwegian are expanding outside of Scandinavia and are setting up bases in highly competitive markets

Bjrn Kjos, CEO , Norwegian Air Shuttle

Focus Day Route Development + African opportunities - Monday 16 September 2013

10:30 11:00

Registration and refreshments Chairmans opening remarks John Strickland, Director, JLS Consulting

14:30

Afternoon Refreshments

OPPORTUNITIES IN AFRICA
15:00 FastJet one year on: Getting to know the African customer Ed Winter, CEO, Fastjet AFRICA ROUND TABLE BRAINSTORM How to overcome challenges in Africa and make an underserved market a success! Participants are asked to introduce themselves to the rest of their table. As a table, participants are then requested to brainstorm answers on the following topics: 1. What are the top 5 challenges when setting up an Airline in Africa? 2. What steps does the African airline industry need to take to overcome each of these challenges? 3. What has been the strategic response from incumbents with the emergence of low cost carriers in the region? 4. Where are the key development regions that have been identified going forward for future growth in Africa? Group feedback: One member of each table is required to feedback key table discussion points, in relation to the African market (on screen). The moderator will encourage further group discussion and feedback.

COMPETING FOR MARKET SHARE

11:10 KEYNOTE ADDRESS John Strickland talks to Thomas Winkelmann, CEO of Germanwings and asks about the new Germanwings and what their plans are to take over all of Lufthansas domestic and European, non-hub flights. How Air Frances new LCC Hop! Is planning to compete for European travellers Helene Abraham, EVP Commercial, Hop! PANEL DISCUSSION How to grow and expand your market share in a maturing European region Christine Ourmires, CEO, CityJet Thomas Winkelmann, CEO, Germanwings Helene Abraham, EVP Commercial, Hop! Ole Wieth Christensen, Director Airline Sales & Route Development, Copenhagen Airport 12:45 Networking Lunch

15:30

11:40

12:15

SHORTHAUL FISHBOWL
13:45 What will the impact be of traditional carriers on the short haul market in Europe? Have you ever wondered what major leading competing airlines would say to each other alone in a room? We have invited the leaders from traditional carriers to discuss how they are dealing with the short haul challenge via an intimate face to face discussion conducted on a circular stage in an amphitheatre style setting. Laura Cavatorta, MD, Air One Tamur Goudarzi-Pour, Director of Network Planning, Lufthansa Jeroen Hugen, Senior Manager Network Planning, KLM Frances Ousely, Italy Director, Easyjet

17:00

Out of Africa Event Opening Party!

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How Germanwings is increasing its market share by taking over all of Lufthansas domestic and European, non-hub flights.

Thomas Winkelmann, CEO, Germanwings

Day 1 Tuesday 17 September 2013

08:00 09:00

Registration and networking breakfast Chairmans opening remarks Stephan Sackur, Journalist and Presenter, BBC

14:40

THE GREAT ROUNDTABLE DEBATE: COST VS COMFORT Is a cost only value proposition sustainable from an increasingly demanding consumer market? Participants are asked to introduce themselves to the rest of their table. As a table, participants are then requested to brainstorm and produce their suggestions/answers on the following topics: 1. As passenger expectations have been raised by the standards set in other industries are LCCs falling behind? 2. Is an ultra Low Cost model sustainable when the passenger expects more? 3. Can you lift yields per passenger without premiumisation? 4. How can an LCC maintain its bottom line when growing rapidly? 5. Do we need to take a fresh look at our business models to stay competitive? After the discussion the audience will be asked to vote on which side they agree with.

MEETING NEW OPPORTUNITIES & CHALLENGES IN AN AGE OF CONSOLIDATION

9:10 KEYNOTE INTERVIEWS The BBCs Stephen Sackur hosts one on one exclusive interviews with airline industry leaders and asks them how they are responding to a challenging environment and maturing market? Michael O Leary, CEO, Ryanair Pieter Elbers, COO, KLM Bjrn Kjos, CEO, Norwegian Air Shuttle 11:10 12:00 Networking break and morning refreshments High Speed Interviews Stephen Sackur hosts an Interview session with High Speed Rail looking at how HSR is competing for European travellers and market share with short haul services. This is followed by a panel session featuring European Airline CEOs who will respond to the challenge. Michael O Leary, CEO, Ryanair Paul Sessego, CEO, IDTGV Frances Ousely, Italy Director, Easyjet Giuseppe Bonollo, Director of Marketing Sales & Services, NTV 13:00 Networking Lunch

15:30

Flight-deck feedback The audience will be asked to submit what they think are the key success criteria for growth in a mature market. Results will be released at the end of the day during a panel and online via twitter. Networking break and afternoon refreshments Panel discussion Pricing strategies to improve margins & optimise bottom-line Mike Rutter, MD, Flybe Jochen Schnadt, Commercial Director, Monarch Skuli Mogensen, CEO, Wow Air Alessandro Ciancimino, Vice President Europe, Sabre Airline Solutions Mike Thompson, VP Sales EMEA & Americas, Navitaire

15:40 16:20

BREAKING UP BUSINESS MODELS

14:00 Panel discussion To ally or not to ally: As the Low cost business model evolves will there ever be a time for an independent LCC to join an alliance? Alex Cruz, CEO, Vueling Race Strauss, CFO, Jetstar Peter Davies, CEO, Air Malta Mark Schwab, CEO, Star Alliance

17:00

Flight-deck feedback results announced What are the key criteria and future trends for a successful low cost business model? Close of day one Budgie Awards, Gala Dinner and After Party

17:30 19:00

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Learn how KLM are adopting short haul initiatives to combat LCCs in a rapidly changing competitive landscape

Pieter Elbers, COO, KLM

Day 2 Wednesday 18 September 2013

GROWING MARKET INTERVIEWS

09:00 Special morning address from aviation futurist Henry Harteveldt The future of transport what to expect from digital travellers in the next 5 years Growth Market Interviews John Strickland hosts one on one exclusive interviews with CEOs who are exploring new markets Patee Sarasin, CEO, Nok Air Girma Wake, Chairman, Rwandair Adel Abdulla Ali, Chief Executive Officer, Air Arabia 11:00 Networking and morning Refreshments

14:10

DISTRIBUTION ROUNDTABLE BRAINSTORM Participants are asked to introduce themselves to the rest of their table. As a table, participants are then requested to brainstorm and produce their suggestions/answers on the following topics: 1. What are the latest emerging distribution models and features? 2. How is the GDS evolving and integrating with social media and different channels? 3. Should you be using mixed distribution strategies and what are the challenges? 4. What is the best method? A la carte, bundled alternatives or a more hybrid approach

09:30

CONNECTED CUSTOMER CASE STUDIES

11:30 Case Study How are Easyjet making travel easy through digital interaction with their customers? Peter Duffy, Marketing Director, Easyjet Case Study Creating an Advanced Connected Travel Ecosystem Mike Thompson, VP Sales EMEA & Americas, Navitaire Case Study Faster, lower cost, Internet - happy customers and new revenues Glenn Latta, President and co-founder of LiveTV Networking lunch 15:30 16:00 15:00

YIELD MANAGEMENT
Panel discussion How to improve yields per passenger and tap into the corporate market Peter Duffy, Marketing Director, Easyjet Mike Rutter, MD, Flybe Bobby Healy, Chief Technology Officer, CarTrawler Ltd Andrew Levy, President, Allegiant Air Afternoon refreshments Social Media Workshop hosted by Simplyflying: How to drive operations and sales via social media. Themes include: Understanding the connected traveller lifecycle Learn how to manage your airlines reputation on social media Discover the anatomy of a successful route launch via social media

11:50

12:20

12:40

FUTURE DISTRIBUTION STRATEGIES

13:40 Panel discussion Taking a more personalised approach to your distribution strategies Stuart Jackson, Group Distribution Director, Monarch Airlines Andis Drengers, Head of Products and Distribution, Air Baltic Henry Harteveldt, Travel Industry Analyst/Strategist, Hudson Crossing Lluis Pons, CMO, Vueling 17:00

Shashank Nigam, CEO, Simpliflying Close of congress

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Other Speakers Include

Stephan Sackur
Journalist and Presenter BBC

Peter Davies
CEO Air Malta

Jochen Schnadt
Commercial Director Monarch

Michael OLeary
CEO Ryanair

Mark Schwab
CEO Star Alliance

Peter Duffy
Marketing Director EasyJet

Pieter Elbers
COO KLM

Patee Sarasin
CEO NOK Air

Mike Rutter
MD Flybe

Thomas Winkelmann
CEO Germanwings

Ed Winter
CEO Fastjet

Paul Sessego
CEO IDTGV

Adel Abdulla Ali

Chief Executive Officer Air Arabia

Skuli Mogensen
CEO Wow Air

Giuseppe Bonollo
Director of Marketing Sales & Services NTV

Alex Cruz
CEO Vueling

Andrew Levy
President Allegiant Air

Christine Ourmires
CEO CityJet

Bjrn Kjos
CEO Norwegian Air Shuttle

Zhang Xiuzhi
CEO Spring Airlines

Frances Ousely
Italy Director Easyjet

David Bulman
CIO Virgin Atlantic

Lluis Pons
CMO Vueling

John Strickland
Director JLS Consulting

Stuart Jackson
Group Distribution Director Monarch Airlines

Henry Harteveldt
Travel Industry Analyst/Strategist Hudson Crossing

Tero Taskila
Airline Consultant

Andis Drengers
Head of Products and Distribution Air Baltic

Jason Ward
Vice President People & Customers Azul Airlines

Girma Wake
Chairman Rwandair

Tamur Goudarzi-Pour
Director of Network Planning Lufthansa

Bert Van Der Stege

Commercial Director Rwandair

Glenn Latta
President and co-founder LiveTV

Laura Cavatorta
MD Air One

Helene Abraham
EVP Commercial Hop!

Mark Scott
CEO Securidox

Jeroen Hugen
Senior Manager Network Planning KLM

Nate Bucholz
Industry Travel Head Google

Ole Wieth Christensen

Director Airline Sales & Route Development Copenhagen Airport

Race Strauss
Group CFO Jetstar

Shashank Nigam
CEO Simpliflying

Mike Thompson
VP Sales EMEA & Americas Navitaire

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This year the World Low Cost Airlines Congress will run alongside a global series of aviation events, which will provide you even more networking opportunities. All of the events will be held in the same venue on the same dates and your ticket will allow you to get access to any of the conferences and the content youre most interested in.

www.terrapinn.com/aviation-outlook Aviation Outlook World is a 1 day invitation-only strategic event that runs alongside the 10th annual World Low Cost Airlines Congress. It is where airlines meet to tackle key strategic issues facing the industry in a very challenging time. For airline executives, it offers a high level discussion forum to share ideas with their peers. For sponsors, it means an exclusive environment away from the main floor to build lasting relationships with senior executives from the worlds legacy carriers. Airlines should attend to learn: How to improve the way the business is run to cut costs, increase revenue and ultimately grow profitability How to ensure fuel use is efficient How to strategise for a changing sector in tough economic and business climate How to improve fleet management and operations How to ensure that aircraft are safe and suited to passenger (and airline) needs

www.terrapinn.com/aviation-it The Aviation IT Show explores how airlines can streamline and improve IT operations. The senior speaker faculty will explore data analytics and reporting, data management and storage, payments, distribution and disruption management. Airlines should attend to learn: How to improve the A to B user experience using IT innovation How to plan for the future innovations in the aviation IT landscape How to integrate core reservation systems How to overcome the big data challenges How to effectively manage disruption

www.terrapinn.com/air-experience Air Xperience explores how airlines can improve the travel experience for their customers. The senior speaker faculty at Air Xperience will explore retail and merchandising, on-board experience, passenger communications and airport operations. Airlines should attend to learn: How to improve passenger door-to-door experience How to ensure the onboard look and feel of aircraft improves experience and aligns with the airline brand How to improve real-time communication and messaging for passengers How to provide more innovative onboard services How to reduce passenger waiting times through check-in and security, and improve the airport experience

Sponsorship and exhibition opportunities

Get involved
Meet with low cost airlines looking for partners and suppliers Raise your profile to LCC and full-service carriers Gain market share by positioning yourself as a leader

Why exhibit
Generate new business leads Meet with key clients Educate the market about your offering

Who will you meet from airlines?

CEO/MD Chief Commercial Officer Commercial Director Heads of Ancillary Revenue Heads of Route Development Heads of Network Development Heads of Distribution Heads of Revenue Management Heads of E-commerce Heads of Customer Loyalty Heads of Sales & Business Development Heads of Customer Experience

Who should sponsor

Ancillary services Distribution platforms IT/Software providers Revenue Management services Airports

Contact us
Contact us TODAY for a tailored sponsorship package to meet your business objectives. Contact Victor Cruz victor.cruz@terrapinn.com +44 (0)20 7092 1254

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Hear how High Speed Rail operators NTV, IDTGV and Renfe are looking to compete for your market share in a rapidly changing short haul environment Learn from leading LCCs on how you can expand and develop your business model to attract corporate customers Discover what to expect from digital travellers and other rapid technology changes from Aviation Futurist Henry Harteveldt Understand what you can do as a traditional airline to improve cost efficiencies and stay competitive with LCCs Tap into the latest revenue management strategies to improve your margins and optimise the bottom line Hear from EasyJets Peter Duffy on how you can utilise digital interaction with your customers to make their journey easier and enhance your own brand Assess how airlines are taking a more personalised approach to their distribution strategies to create an altogether better sales solution for the customer Ensure you stay on top of what is happening in growing markets and dont miss out on the latest developments in Africa, China, The Middle East and Latin America Meet with senior level members from LCCs and Traditional Airlines who are looking to learn where the latest disruptive technologies and services are coming from Magnify your online presence with a mini-workshop on driving operations and sales via social media

Registration Page
The earlier you book the more youll save. Its really easy to book your place online. And our online calculator will ensure you take advantage of the best deal. Go to and book now on www.terrapinn.com/wlcac13 Dont forget to enter special code BD2013 to claim the Early Bird discount.

Individual attendee rates Package Conference 3 days Conference 2 days Airline price Before 24th May 2013 2,095 + VAT 419 = 2,514 SAVE 1,895 1,595 + VAT 319 = 1,914 SAVE 1,395 95 + VAT 19 = 114 Full price 3,990 + VAT 798 = 4,788 2,990 + VAT 598 = 3,588 495 + VAT 99 = 594

Register now and get the offer price - on your phone Scan this QR pattern with the camera on your smartphone and register with a discount code BD2013 at the special offer price. Dont have a QR reader app? You can download one for free from App Store. Dont have a smartphone? You can also register and get the offer on our website www.terrapinn.com/wlcac13

Bring your team

Theres so much great content, you cant possibly cover it all alone! Bring your team and get an extra discount. There are special group packages available call +44(0) 207 242 2324 for more details or go to www.terrapinn.com/wlcac13

Interested in marketing your company?

Take a 3x2m exhibition booth and 2 delegate passes for just 9,500

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Sponsors

Exhibitors

Media partners

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