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April 12, 2012 Online VMware Forum

1 Confidential

Thomas Duffy

Director Enterprise Sales West Area


VMware, Inc.

2 Confidential

GOOD MORNING VMWARE ONLINE FORUM ATTENDEES

Thank You Platinum Sponsors

This Mornings Agenda

A New Era in IT So What?


Rick Jackson, CMO, VMware, Inc.

Business Technology: The Next 8 Years


David K. Johnson, Sr. Analyst, Forrester Research Mitch Cullins, Associate Director, IT Systems,

Case Study: Bridgepoint Education

Bridgepoint Education David Ogletree, Director of Quality Assurance, Bridgepoint Education


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6 Confidential

Rick Jackson Chief Marketing Officer, VMware

7 Confidential

A New Era in IT So What?

Rick Jackson, Chief Marketing Officer, VMware

Cloud The New Era in IT

Our Past Signals Our Future

Cloud Web PC / Client-Server

Mainframe

Our Past Signals Our Future

Mainframe Era
Centralized IT model Users not empowered

PC / Client-Server

Mainframe

Our Past Signals Our Future


Introduction of Mini-Computer
Cost reduction broadens usage But still
Centralized IT model Users not empowered

PC / Client-Server Mini-Computer

Mainframe

Our Past Signals Our Future


PC / Client-Server
Further cost reductions creates explosion of usage De-centralized IT

Users become empowered

PC / Client-Server
Disruptive Technology = New Era
Shift in Architecture

Shift in Usage Patterns

Shift in IT Approach

Our Past Signals Our Future


Shift in Architecture

Shift in Usage Patterns

Shift in IT Approach

Cloud

The Shifting Landscape


Work Style

Applications

Devices

Delivery Architectures

An Architecture for Ubiquitous Service Delivery

An Architecture for Ubiquitous Service Delivery

Operating System Centric Multiple operating environments Pillars of isolation Complex operational management

An Architecture for Ubiquitous Service Delivery

Operating System Centric Cloud Centric One platform for every app Homogeneous management

On-demand, scale-up scale-out


On-premise, Off-premise

An Architecture for Ubiquitous Service Delivery

Management
Ops Mgmt Configuration & Compliance Disaster Recovery

Cloud Infrastructure
Service Catalog & Self-Service Policy-Based Automation & Provisioning Software Defined Storage Software Defined Network Software Defined Security

Extensibility
Process Integration Hybrid Cloud Computing

Resource Optimization with Virtualization

An Architecture for Ubiquitous Service Delivery

Management
vCenter Operations

Cloud Infrastructure
VMware Service Manager vCloud Director

Extensibility
vCenter Orchestrator vCloud Connector

vCenter Configuration Manager


vCenter Site Recovery Mgr

VSA

vXLAN

vShield Security

vSphere

Any and All Applications

An Explosion of VMs Requires New Approach


WW Installed Physical and Logical Servers
Physical Server Installed Base (Millions) Logical Server Installed Base (Millions)
Millions Installed Servers

80

60

VMs decoupling from HW

40

20

0 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13

Source: IDC, Game Changing Virtual Technology : The Evolution of Virtualization and the Cloud, 2011

Automation in the Cloud Era

Automation in the Cloud Era

Script Based
Manually built and managed Hidden complexity Change relies on individual expertise

Policy Based
Define specific policies that drive process automation Intelligent platform responsible for carrying out policy enforcement

Result = Cost & Complexity

Eliminate steps vs. automate them

Result = Reduced Cost & Complexity with Scale

vCenter Operations: Automation for the Cloud Era

80 MM VMs by 2014

Purpose built to manage explosion of virtual machines, and drive down opex!

vCloud Global Consistent Service Delivery


Netherlands Canada Chicago Newark Beltsville Houston San Jose Chantilly France Benelux Malaysia Hong Kong Philippines Austria United Kingdom Denmark Finland Germany Russia China Japan

Singapore

Florence, KY
Dallas Indianapolis

Australia

96 providers 20 countries

Brazil

New Zealand

and over 80 more!

The Changing Landscape of Applications


New, Modern Frameworks

New Application Types

Data Intensive

Deployed on Virtual and Cloud Infrastructure

A Shift in Applications From Macro to Micro

Requires a New Platform Model

BuildTestRunOperateIterate in the Cloud

Open PaaS for All The Right Reasons

.js
Language/Framework Interface
Private Clouds

Data Services

Public Clouds

Messaging Services

VMware Clouds Micro Clouds

Other Services

An Architecture for Ubiquitous Service Consumption

An Architecture for Ubiquitous Service Consumption

Time to Reach 100M Shipments Per Year


21 Years 15 Years 4 Years

1978 First PC shipped

1999

2009 First mainstream tablets

1996 First smartphone shipped

2011

2013 (projected)

Device? Or Experience?

Device? Or Experience?

VMware Mobility Platform for the Post-PC Era


SIMPLIFY MANAGE CONNECT

Desktop Service

Universal Services Manager


App Catalog Service Users, Apps, Data Policies

End Users

Data Service

Secure Universal Access

VMware Mobility Platform for the Post-PC Era


SIMPLIFY MANAGE CONNECT
Horizon Mobile App View

Desktop Service

Horizon Application Manager App Catalog Service

Universal Services Manager


Horizon

End Users
Users, Apps, Data Policies

Horizon Project Octopus Data Service Secure Universal Access

Changing Work Styles

Changing Work Styles

A Different Perspective Required

A Different IT Approach Required

IaaS PaaS SaaS

A Different IT Approach Required

IaaS

Private Cloud

PaaS

SaaS

VMware Accelerating the New Era of IT

Empowered, Secure Mobile Workforce

Faster Time-to-Market for Modern Applications

A More Flexible, Scalable, Efficient Infrastructure for All Apps


Existing Datacenters
Public Cloud Services

Let Us Point the Way

VMware Accelerate Services Business Transformation thru IT Transformation

Strategic Solution Blueprints

Benchmark and Value Modeling

Operational Maturity Modeling

Strategy and Adoption Plans

Cloud The New Era in IT

Thank You Platinum Sponsors

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David K. Johnson Senior Analyst Forrester Research

48 Confidential

2012 Forrester Research, Inc. Reproduction Prohibited

Business Technology: The Next 8 Years


David K. Johnson, Senior Analyst, Forrester Research

2009 2012 Forrester Research, Inc. Reproduction Prohibited

What does an analyst firm do?

We do a lot of research Were independent


About 70% of Forresters revenue comes from non-vendors

We give honest advice based on what we learn


We help IT clients define their IT strategy We help vendors define their product strategy

2012 Forrester Research, Inc. Reproduction Prohibited

Wayback Machine: What Happened in 1998?

Microsoft Windows 98 Was Released. Duh. The Denver Broncos Won the Superbowl Google Was Founded Apple Unveiled the iMac Viagra Was Approved by the FDA

AndI bought my first copy of VMware Workstation

AndThe Denver Broncos Won the Superbowl

2012 Forrester Research, Inc. Reproduction Prohibited

2012 Forrester Research, Inc. Reproduction Prohibited

Agenda

The Big Picture The Empowered Era Where the Rubber Meets the Road

What IT Organizations Are Doing About it


What it Means for Your Career

2012 Forrester Research, Inc. Reproduction Prohibited

Business Technology 2020

2012 Forrester Research, Inc. Reproduction Prohibited

By 2020.
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45%
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China Exceeds U.S. GDP


2012 Forrester Research, Inc. Reproduction Prohibited

Developing Economies Will Require Different Business Models


2012 Forrester Research, Inc. Reproduction Prohibited

Energy

2012 Forrester Research, Inc. Reproduction Prohibited

Disrupted Markets Accelerated Change


2012 Forrester Research, Inc. Reproduction Prohibited

The opportunity for you is to


Get out of the datacenter and get embedded in the business Get educated on the trends Back the platforms and vendors you think are going to win Create value, kill complexity

2012 Forrester Research, Inc. Reproduction Prohibited

Agenda

The Big Picture The Empowered Era Where the Rubber Meets the Road

What IT Organizations Are Doing About it


IaaS Data Deep Dive What it Means for Your Career

2012 Forrester Research, Inc. Reproduction Prohibited

January 2011 BT 2020: ITs Future In The Empowered Era

Each Technology Generation Brings Broader Impact And Empowerment

Heavy Reliance on Internal Resources

Increasing Reliance on External Resources

2012 Forrester Research, Inc. Reproduction Prohibited

January 2011 BT 2020: ITs Future In The Empowered Era

Three Forces Of Change Will Have A Dramatic Impact On The Business-IT Relationship

2012 Forrester Research, Inc. Reproduction Prohibited

Agenda

The Big Picture The Empowered Era Where the Rubber Meets the Road

What IT Organizations Are Doing About it


What it Means for Your Career

2012 Forrester Research, Inc. Reproduction Prohibited

Where the Rubber is Meeting the Road Now


Employee work habits are changing incredibly fast Centralized IT is too underfunded to stay ahead Reactive IT becomes a bottleneck The business employees find their own solutions elsewhere IT increasingly becomes a curator and brokerage for external services

2012 Forrester Research, Inc. Reproduction Prohibited

OK, so what employee habits are changing?


2012 Forrester Research, Inc. Reproduction Prohibited

How Much are Individual Contributors Spending?

$1252.60
Source: Forrsights Workforce Employee Survey, Q4 2011
2012 Forrester Research, Inc. Reproduction Prohibited

How Much are Their VPs Spending?

$1092.20
Source: Forrsights Workforce Employee Survey, Q4 2011
2012 Forrester Research, Inc. Reproduction Prohibited

How Many Are Turning to SaaS?

26%
Source: Forrsights Workforce Employee Survey, Q4 2011
2012 Forrester Research, Inc. Reproduction Prohibited

Why Are They Doing it??

42% say its something they already use personally 39% say their company doesnt offer an alternative 27% say its better than what the company provides

Source: Forrsights Workforce Employee Survey, Q4 2011


2012 Forrester Research, Inc. Reproduction Prohibited

What Would Their Companies Do If They Knew?

48%
Said their companies would be unhappy, or would make them stop using it
Source: Forrsights Workforce Employee Survey, Q4 2011
2012 Forrester Research, Inc. Reproduction Prohibited

Career-Focused HEROes are Forcing Change

2012 Forrester Research, Inc. Reproduction Prohibited

Agenda

The Big Picture The Empowered Era Where the Rubber Meets the Road

What IT Organizations Are Doing About it


What it Means for Your Career

2012 Forrester Research, Inc. Reproduction Prohibited

IT Is Not Stupid. How Are Most Reacting?


2012 Forrester Research, Inc. Reproduction Prohibited

Few Firms Are Ready To Operate A Private Cloud


What are your firms plans to implement the following server virtualization management capabilities?

Expanding/ upgrading implementation Planning to implement in the next 12 months Implement a "virtual first" policy for new server deployments Use live migration of virtual machines as a standard practice Booting all virtual machines from networked storage Resource tracking of virtual machine usage by account to track which users drive usage Policy-based automation of virtual machine allocation for routine adjustments, without human review

Implemented, not expanding

37% 27% 21% 10% 8% 14% 12% 23% 10%

24% 13%

10% Many of You

8% 6% 11% Cloud requirements

Self-service portal for end users such as developers 5% 3% 12% to deploy, manage, and remove virtual machines Chargeback to business user based on actual virtual 4% 2% 8% machine usage in a period

Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization
Source: Forrsights Hardware Survey, Q3 2011
2012 Forrester Research, Inc. Reproduction Prohibited

IT is beginning to take charge of procurement of cloud services


Today, which of the following describes your firms strategy/approach around the use of software-, infrastructure-, or business-process-as-a-service offerings? By the end of 2012, which of the following will describe your firms strategy/approach around the use of public software-, infrastructure-, or business-process-as-a-service offerings? We have no formal [cloud] strategy/approach We are executing on a formal [cloud] migration plan We see unsanctioned [cloud] buying by business outside IT

45%
44%

75%
14% 17%

47%

24%

8%

9%

2011

2012

2011

2012

2011

2012

Base: 1,031 IT services decision-makers


Source: Forrsights Software Survey, Q3 2011
2012 Forrester Research, Inc. Reproduction Prohibited

Very large enterprises are using more cloud services than SMBs
What are your firms plans to adopt the following software technologies? (Respondents who selected Implementing, not expanding or Expanding/upgrading implementation)

40% 35%

SaaS IaaS

30% 25%
20% 15%

PaaS

10% 5%
0%
IaaS 20 to 99 (N = 197) 18% 13% 27% 100 to 499 (N = 535) 13% 8% 28% 500 to 999 (N = 342) 13% 7% 27% 1,000 to 4,999 (N = 468) 15% 11% 33% 5,000 to 19,999 (N = 333) 17% 8% 31% 20,000 or more (N = 323) 28% 20% 37%

PaaS
SaaS

Base: Software decision-makers with 20+ employees


Source: Forrsights Software Survey, Q4 2011
2012 Forrester Research, Inc. Reproduction Prohibited

And large enterprise consumption is growing faster


What are your firms plans to adopt the following software technologies (SaaS)? (Respondents who selected Currently using, Implementing, not expanding, or Expanding/upgrading implementation)

LE SaaS adoption SMB


14%

7% 3%

Base: 450 to 1,124 software decision-makers


Source: Forrsights Software Survey, Q4 2009, 2010, 2011
2012 Forrester Research, Inc. Reproduction Prohibited

Cloud adoption accelerates in 2012


What are your firms plans to adopt the following software technologies? (Respondents who selected implementing, not expanding, expanding/upgrading implementation, planning to implement in the next 12 months, or planning to implement in a year or more)

60%

SaaS
By the end of 2012, 45% of all companies will be using SaaS (60% in 2013!).

50%
40%

IaaS PaaS

30% 20%
10%

0%
2009 (Actual) IaaS 9% 5% 21% 2010 (Actual) 14% 8% 25% 2011 (Actual) 17% 11% 30%

PaaS
SaaS

2012 2013+ (Planning to (Planning to implement in the next implement in a year or 12 months) more) 29% 41% 19% 32% 45% 60%

Base: 1,900 to 2,438 software decision-makers


Source: Forrsights Software Survey, Q4 2009, 2010, 2011
2012 Forrester Research, Inc. Reproduction Prohibited

May 2010 Top Priority For Cloud Planning: Integrate Cloud Computing Into Existing Architecture Strategies

Three Major Categories Of Cloud Computing

2012 Forrester Research, Inc. Reproduction Prohibited

Cloud IaaS Provider Shares - Enterprise


Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers? (Enterprise respondents who selected planning or implemented IaaS)
Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.coms VMforce Verizon Business AT&T Synaptic Hosting or Compute Orange Business Systems 5% 4% 9% 8% 13% 13% 12% 12% 18% 33%

Source: Forrsights Hardware Survey, Q3 2011


2012 Forrester Research, Inc. Reproduction Prohibited

Cloud IaaS Provider Shares - SMB


Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers? (SMB respondents who selected planning or implemented IaaS)
Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.coms VMforce Verizon Business AT&T Synaptic Hosting or Compute 5% 4% 13% 13% 12% 12% 18% 33%

9%
8%

Orange Business Systems

Source: Forrsights Hardware Survey, Q3 2011


2012 Forrester Research, Inc. Reproduction Prohibited

Agenda

The Big Picture The Empowered Era Where the Rubber Meets the Road

What IT Organizations Are Doing About it


What it Means for Your Career

2012 Forrester Research, Inc. Reproduction Prohibited

So My Questions For You Are

How are you planning to compete? Who is your next customer?

2012 Forrester Research, Inc. Reproduction Prohibited

Forresters Advice: Go Get Embedded in the BusinessSoon

January 2011 BT 2020: ITs Future In The Empowered Era


2012 Forrester Research, Inc. Reproduction Prohibited

Transition Your Skills From Infrastructure

To Application Domain Expertise Choose CarefullyPick a Winner


2012 Forrester Research, Inc. Reproduction Prohibited

The Skys the Limit

2012 Forrester Research, Inc. Reproduction Prohibited

Thank you
David K. Johnson
+1 (617) 613-8828 dajohnson@forrester.com www.forrester.com

2009 Forrester Research, Inc. Reproduction Prohibited

Mitch Cullins Associate Director, IT Systems & David Ogletree

Director, Assurance
Bridgepoint Education
91 Confidential

Mitch Cullins
Associate Director, IT Systems Bridgepoint Education April 12, 2012 Hyatt, Garden Grove, CA

92 Confidential

By Now, Were All Fans of Virtualization. So What is There to Talk About?

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Background
Two physical universities Remote students all over the world

Innovative applications hosting classes and discussions


Hosted applications for online textbooks, grading, and more Highest-rated mobile applications among our peers Award-winning development teams
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A Common Issue

The ProblemA mandate to provide isolated environments for the different phases of the software development lifecycle.

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A Common Issue
The Problem A mandate to provide isolated environments for the different phases of the software development lifecycle.
The Wants Faster provisioning of (often complex) development environments Consistency across each phase Repeated provisioning of same (or very similar) environments
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Our Challenge

How do we build isolated Dev., QA, and Stage environments (possibly several), yet incorporate shared/dependent applications, Active Directory, software distribution, antivirus, monitoring tools, etc.?

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David Ogletree
Director of Quality Assurance Bridgepoint Education
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Improving the Perception of IT


Velocity
Un-clear Roles and Responsibilities Technology Limitations from Legacy applications Poor Quality Poor Communication and Understanding

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Why We Chose VMware vCloud Architecture

Allowed us to easily segregate our environments Gave us the capabilities to create Catalog like interface Standardization of systems for Software Development and QA Better communication by standardizing on a common set of terms
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Architecture Review

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Architecture Review (Cont.)

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Goals Achieved
Better perception
Easy to understand interface to order catalog items Understood Service Level Agreements

Better communication
Improved Security and Quality IT Security remediation

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Contact Info
Mitch Cullins | Associate Director, IT Systems Bridgepoint Education mitch.cullins@bridgepointeducation.com David Ogletree | Director, Quality Assurance Bridgepoint Education David.Ogletree@bridgepointeducation.com

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Thank You for Attending the Keynote


Visit the VMware and sponsor booths in the Exhibit Hall and view breakout sessions with live Q&A here in the Auditorium.

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