CONTENT
INTRODUCTION……………………………... 03
EXECUTIVE SUMMARY…………………….. 04
LITERATURE REVIEW……………………… 05
REFERENCES ………………………………… 07
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Introduction
When people think like as a normal human being, it’s okay that people can easily handle any
situation. But in imaginary life it’s true and one thing is more interesting is that everything is
possible in imaginary situation. But in real life it is totally different. We generally think when a
situation comes. And that time our mind starts working. In fact it’s a natural climate of every
human being. How our behavior, personality and our attitude shows it depends on situation.
Around world billions of people and we can’t compare them. Everyone has a different mind and
different way of thinking and different attitude, personality, perception and the “VALUE”.
Billions of people working in a same planet but everyone are different from each other. Suppose
a man who is a manager of KFC in Athens has different perception, personality and “VALUE”.
And same KFC manager in Tokyo has different perception, attitude and “VALUE”.
While we talk about organizational behavior then our mind only strikes on perception, attitude,
individual behavior, personality and “VALUE”. And if we don’t have solid command in this
thing how an organization will grow? An organization do –only business and business means a
sweet communication and in direct meaning “SELL OUR SELF”. In an organization behavior
how “VALUE” is important and this is related to our life and which is very essential for
organization behavior.”VALUE” when we use this word- a solid figures comes up in our mind.
May be it may be negative or positive but a strong and weighted figure comes up. “VALUE” is
not a numerical digit that we can count easily it is measure by perception. And it affects an
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individual by long practical experience. “VALUE”s represents basic convictions that a specific
converse mode of conduct or end-state of existence. They contain a judgment element in that
they carry an individual’s ideas as to what is right, good or desirable. “VALUE”s has both
Executive summary
Retail sector is the fastest growing sector in this world. And it is defined as the retail sector is a
market where there is organized methodology for the sale of goods. This sector is covering
highest consumer power and fantastic growth in business. Presently I am doing MBA and I am
choosing international business for my future. After MBA I would like to work in retail sector.
Only higher marks is not enough for a job and after getting job I cannot lift up my company if I
do not have knowledge of “VALUE” and other personality related skills. The main thing is that
how I am responsible for my work. With responsibility goes authority to direct and take the
I want target myself in retail industry because my “VALUE”s are identical in retail industry. I
know the practical meaning of responsibilities. My “VALUE” shows that how I am responsible
for my work. For any sector like retail, automobile, tourism etc. shows high definition of
business. But how this sector is growing so fast and making good money and giving customers
satisfaction. But who is behind of this success who is taking all responsibilities. Obviously a
human being and responsibilities comes from natural behavior and it cannot be artificial.
organization successful. If I work as a manager in any retail sector I have to be broad minded and
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This knowledge is not gifted by God and it takes long time to gain it. This thing is very important
for consumer satisfaction. Ambitious is an organized process that has been effectively used by a
wide range of industries to achieve their continuous improvement goals and governments
agencies to better manage their limited construction budgets. The success of this process is due
to its ability to identify opportunities to remove unnecessary factors from facilities, products and
services while assuring that quality, reliability, performance, and other critical factors meet or
Literature review
Indian retail market, India tops the AT Kearney's annual Global Retail Development Index
(GRDI) for the third consecutive year, maintaining its position as the most attractive market for
retail investment. The Indian retail market, which is the fifth largest retail destination globally,
according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$
427 billion by 2010 and US$ 637 billion by 2015. Subsequently, organized retail is likely to
increase its share in the total retail market to 22 per cent by 2010.Wow how this sector is
growing and making more profit rather than other business due to VALUE of the company.
“An instrumental value is a goal that can be decided on a daily basis. It is a short-term goal and
is transitional”. (Cirillo. A, 2007)
“Desirable and state of existence, the goals that a person would like to achieve during his/her
lifetime”. (Robbins & Judge, 2007). VALUE help us in achieving goals that we aim for.
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Personality means “The sum total of ways in which an individual reacts and interacts with
others.” (Robbins & Sanghi. 2005)
“The real challenge is to manage human resources as effectively as possible in order to attain
world- class performance.” (Hughes, Ginnett & Curphy. 2007)
Today, the successful organization to competitive advantages in the businesses is more depend on
the VALUE that applied in the organization. The key VALUE that organizations tend to
Above mentioned all information is related to “VALUE” of the individual. How an individual
can lift up their knowledge in retail sector and make organization successful. Instrumental
“VALUE” describes the terminal “VALUE”. An individual can take responsibilities in retail
sector. As above data is showing that retail sector is diamond mines of business. But it depends
In our life it is not easy to learn “VALUE”s easily and it comes day-by-day. In our life
“VALUE”s are very important. I was very afraid when I was studying leadership and
organizational behavior. You I was thinking that these things I have and why we will study this.
Now I am 100% sure that what is the meaning of “VALUE”s in our life. In future I want run an
own company and through this, surly I will succeed. To understand a person and identifying his/her
(it’s in case of an organization as virtual human being) behavior one should understand the values which
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driving him/her/it. After identifying the most important step is to analyze and compare to find out how
much you and the organization are compatible. How your values can be helpful to the organization and
vice versa. One should be able to retain his/her values, apply them practically and able to learn new
values too.
In the present life, life is not easy. We have lots of stress of work and study. And competition is
increasing day by day. And it is not easy to handle people. Retail sector is one of the fastest
growing sectors and it’s a demand increasing day-by-day. We have to understand the knowledge
of terminal and instrumental “VALUE”. In this world having a lots of fast running business and
some are successful and some are not. And the way success is only personality, “VALUE” and
perception. These are the human being internal factor and it shows quality of people. So working
in retail sector is very easy if we have mature knowledge of “VALUE”. And I found my
“VALUE” in ambitious, open minded which is completely attached with wisdom and pleasure.
References
Levy, M. & Weitz, B. A. (2006) Retail Management (5th ed.) New Delhi: Tata Mc Graw Hill
Newman, A. & Cullen, P. (2007) Retailing: Environment & Operations. New Delhi: Thomson
Newman, A. & Cullen, P. (2007) Retailing: Environment & Operations. New Delhi: Thomson
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