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of Credits: 2 OBJECTIVES: To understand the communication process in an organization To sharpen the communication skills both oral and written - of the learner To simulate real-world business communication contexts and communicate effectively To facilitate experiential learning through use of role plays, presentations and so on. METHODOLOGY: Lectures, case discussions, story-telling, role-plays, seminar presentations, position papers, firm/issue analysis,mini-projects, social media content development and sharing UNIT-I COMMUNICATION FOUNDATIONS Communication model relevance and types of managerial communication communication barriers ethical communication -Professionalism in communication team communication, meetings, listening, nonverbal communication UNIT-II BUSINESS WRITING Planning business messages.- Analysing the task, anticipating the audience, adapting the message Organizing and writing business messages Patterns of organization Use of tools such as mind maps composing the message Revising business messages - Revising for clarity, conciseness and readability proofreading and evaluating Writing business proposals and reports UNIT-III WORKPLACE COMMUNICATION Electronic messages and digital media Use of audio visuals Positive messages - Negative messages structure and patterns in communicating news Persuasive messages Developing a sales pitch, Negotiation and conflict resolution Presentation skills overcoming stage fright gaining and retaining the attention TEXT BOOKS: 1. Mary Ellen Guffey, Business Communication: Process and Product, 5e, SouthWestern Thomson Publishing, Mason, OH, 2005 2. Namita Gopal, Business Communication, New Age International Publishers, New Delhi, 2009

REFERENCE BOOKS: 1. Penrose and Rasberry, Business Communication for Managers: An advanced approach, 5e, SouthWestern College Pub, 2007 2. Asha Kaul, Business Communication, Prentice Hall of India, New Delhi, 2007 21 3. Harvard Business Essentials: Business Communication, Harvard Business School Publishing, 2003 WEB RESOURCES: 1. 2. 3. 4. 5. ILLUSTRATIVE EXERCISE: The continuous assessment is done based on components such as role play, presentation, active Classroom participation, Web 2.0 based assignments such as related content development, publishing and sharing.