Colby Anderson

4577 Macarthur Blvd, NW #101, Washington, D.C. 20007 (704) 778 5463 | ColbyAnderson@gmail.com Education B.A. in Political Communication - The George Washington University M.P.S in Political Management -The George Washington University Work Experience GWU Office of Development Coordinator Present Use analytics gathered from Sprout Social to create social media strategy to engage alumni, which lead to a doubling of @GWAlumnis Twitter followers in under one year Launch paid Facebook and Twitter advertisements and conducted A/B testing to optimize performance Develop integrated marketing campaigns for audiences diverse in age, geographical region, and interests Select and liaise with vendors, including alumni mobile app vendor Create and promote alumni blog, then produce both time sensitive and evergreen content Maintain Regional and Young Alumni programs websites through Drupal Create graphic content for Twitter, Instagram, Youtube, and Facebook while abiding by identity standards and guidelines Concurrently manage multiple projects for print, web, and social media. Cultivate a culture of social media awareness in the Office of Alumni Relations Work with senior management on long term strategic goal of increasing value proposition GWU Office of Development Alumni Relations Assistant 2011 to 2012 Created content for Colonial Cable newsletter and website Used variant testing to assist in creating digital alumni engagement strategies Oversaw Alumni Course Audit program requiring logistical coordination between departments, the registrar, and student accounts Distributed communications between 31 alumni hosts and 125 student participants in Dinner with Alumni program Facilitated registration logistics of 2,500 alumni for Alumni Weekend GWU Mount Vernon Campus Life Marketing Assistant 2008 to 2011 Maximized website performance using insights from Google Analytics Managed all aspects of Mount Vernon Campus Life website through Merlin content management system Managed, updated, and maintained all social media networks for Mount Vernon Campus Life and The Vern Express Created and published weekly email newsletter sent to more than 1,000 members of the GW community First responder to official office email account Compiled biweekly media clippings sent to faculty and staff of the Mount Vernon Campus Served as lead advisor to, acted as proxy for, and controlled access to, the director of MVCL Events and Special Services Managed 12 student staffers Skills Facebook and Twitter ads, Microsoft Office Suite, Google Analytics, Sprout Social, Final Cut Pro, GIMP image editor, Drupal, Convio, Wordpress, and a working knowledge of Google Ad words and HTML. Awards and Honors Larry King Scholarship for "a strong academic record in the School of Media and Public Affairs, and for coming from a socially or financially disadvantaged background" (2010) Best Strategic Political Communication Presentation for "The Great American Smoke-In" (2010) Walter G Bryte, Jr. Achievement Award for "leadership, dedication, and service exemplifying the ideals of the United States of America and the George Washington University