Grav Lin Portfolio

word
a portfolio emily gravlin 2013
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contents
Professional philosophy
Resum
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Abbreviated Press Page 8 Blue Thread Page 42 The Plutocracy Platform Page 46 Close Is Fine Page 64
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The Pacific Poetry Project: Page 84 Alive at the Center Up Nights Page 97 The Wax Bullet War: Chronicles Page 106 of an Artist & Soldier The Yellow Wallpaper & Page 121 Incidents in the Life of a Slave Girl Design Page 140
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I believe that communication is the one of the most important abilities humans posses. The writ ten word records our experiences and ideas for future generations. Thus, the recording and dissemination of information belongs in the hands of competent, conscientious experts like myself . I believe that collaboration and teamwork ensures the best possible results, and that respect and consideration for other people makes the entire writing, editing, and reading cycle possible. Language is a powerful tool that takes experience and training to craft well, and I strive to represent myself as a professional in my publishing work.
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Resum
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Emily Gravlin
415-728-2569 emily.gravlin@gmail.com 2018 NE Schuyler St. Portland, OR 97212
Executive summary:
Copy writing and editing professional and recent graduate with MS in book publishing. Strong written and oral communication skills. Extremely detail-oriented and focused with experience producing quality work under deadline. Additional experience in marketing and project management. Equally comfortable working solo or in a team.
Professional experience:
Copy Chief, Portland State University Vanguard June 2012August 2013 Supervised and distributed assignments to two copyeditors Made final edits according to AP style on all articles Proofed two rounds of each page for publication Edited and proofed special feature sections (on top of regular pub cycle) Copyeditor, Portland State University Vanguard April 2012June 2012 Edited half of each weeks articles according to AP style Had to meet Copy Chiefs standards for editing and deadlines Helped edit special feature sections Opinion Writer, Portland State University Vanguard January 2012April 2012 Wrote one opinion section piece per week on deadline Researched topics and pitched articles Sought out and interviewed relevant sources Various freelance writing gigs
Additional experience:
Project Manager, The Wax Bullet War, Ooligan Press August 2012March 2013 Responsible, with one other PM, for all aspects of books progress Created production schedule, continuously keep various tasks on track Created profit and loss statements for offset printing and print-on-demand Helped write preliminary budget with P&L data Helped apply for NEA grant to support future book tour Regular meetings with author to keep him up-to-date and receive feedback Marketing Department Manager, Ooligan Press April 2012December 2012
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Managed marketing group for three terms, sometimes with co-manager Wrote syllabi and marketing goals for each term Organized launch party for Ooligan release Close Is Fine at Doug Fir Lounge Secured reviews for CIF in several publications including Publishers Weekly and The Oregonian Created self-marketing kit for poets published in Ooligan title Alive at the Center Made preliminary contacts for promotion of AATC throughout the Pacific Northwest, including setting up launch party at Seattles Richard Hugo House Wrote other copy as needed for various titles, Ooligan website, press releases, tip sheets, marketing plans, etc.
Other experience:
Editorial Intern, Portland Monthly magazine June 2013August 2013 Fact-checked articles by phone, email, Internet Researched and pitched story ideas to senior editors Wrote articles for online and print publication Editorial Intern, Portland Book Review April 2013June 2013 Copyedited 100+ book reviews for publication Proofed final version of June 2013 issue Editorial intern, Dark Discoveries magazine April 2013June 2013 Read slush pile submissions and communicated with writers Passed promising manuscripts to senior editors with summary descriptions
Skills:
Microsoft Office, Adobe Creative Suite, Zoho online collaboration applications, Google productivity suite
Education:
Master of Science in Writing: Book Publishing, Portland State University (2013) Bachelor of Arts in Creative Writing, San Francisco State University (2010)
References:
Erick Bengel, Vanguard editor-in-chief: 541-778-8483 Marty Patail, Portland Monthly research editor/supervisor: 971-200-7025 Abbey Gaterud, Ooligan Press advisor: abbey.gaterud@ooliganpress.pdx.edu
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Abbreviated Press
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Abbr
Abbreviated Press is the mock publishing company I developed in Introduction to Book Publishing with my fellow editors, Kat and Karen. We worked together to create and develop all of the material in the following pages.
Abbreviated Press
Editors: Karen Giezyng Kat Banks Emily Gravlin
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A b o u t A b b r.
History:
Abbreviated Press was founded in 2003 by its three current editors with the purpose of breaking new and uncharted land in the field of short-form publishing. We pride ourselves in producing the highest quality books that celebrate the subject matter and impress fans of both literature and art in every form. Abbreviated Press is located in downtown Portland, Oregon, and its editors are proud to call the city home. The goal has been the same since our very first endeavor into the publishing industry: We print books that we love and we love books that we print. We firmly believe that this passion is the heart of the publishing industry, and we welcome you to our compact world and we hope to expand your horizons. We hope youll stay a while.
Mission:
Abbreviated Presss passion is producing short-form literature that is creative, witty, earth-shattering, or otherwise distinctive.
Submission guidelines:
We only accept submissions electronically; mailed manuscripts will be not be considered. By email, please submit a query letter that includes title and genre, summary of work, length of work, brief bio and publishing history. Attach at least twenty consecutive pages of your manuscript. We encourage the collaboration of writing and art as well as the blending of genres, and we consider all work that reflects our mission statement and is between five and five thousand words. In the case of collections, compendiums, anthologies, etc., no single piece within the work may exceed five thousand words. Please send all submissions to submissions@abbreviatedpress.com
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A b b r. E d i t o r s
Karen Giezyng was born and raised in a mittenshaped land called Michigan. She is an active member of Portlands small press and zine community. She publishes American Scooterist, the Vespa Club of Americas Magazine and Bumpstart, the Pacific Northwest Scooter Zine. In September 2011, Karen rode her Vespa GTV cross-country from Vancouver, B.C., to Portland, Maine as part of Scooter Cannonball Run. She is the 2011 recipient of the Northwest Automotive Press Association Award for journalism. She enjoys traveling, photography, Vernors Ginger Ale, and finding the essence from within.
Kat Banks was born in Phoenix, Arizona and has spent her time divided between the desert and her current home in Portland, Oregon. She received her masters in Writing: Book Publishing at Portland State University. She is an enthusiast of all things art and literature and spends her free time at events, readings, shows, and concerts. Shes built her life and career around her favorite Mark Twain quote: Good friends, good books, and a sleepy conscience: this is the ideal life.
Emily Gravlin is a starry-eyed idealist who just wants to make books shed like to read and give to her friends. Shes not looking forward to the reality check. She got her masters degree in Writing: Book Publishing at Portland State University. Her favorite writer is Charles Bukowski and her favorite Oscar Wilde quote is I can resist everything but temptation. She would like to thank all the little people who made it possible.
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Backlist
The Classic American Tattoo Artbox is a detailed and informative history of tattooing in America. The innovative artbox includes a forty-eightpage book, fifteen postcards and three temporary tattoos by important artists featured in the book. The Classic American Tattoo Artbox is informative for both tattoo history novices and veterans on the subject, as the author explores the history of tattooing from an insiders perspective.
Classic American Tattoo Artbox by Alan Govenar

ISBN: 978-0811813167 Dimensions: 7.3 x 5.8 in. Hardcover 1996 Nonfiction and Art 48 pages $55.00
Model Life: The Journey of a Pint-Sized Model Life by Isobella Jade Fashion Warrior is a graphic novel about the illustrated by Jazmin Ruotolo adventures of Isobella Jade, the 5-foot-4 selfISBN: 978-1-59376-255-1 made model who struggled through the desDimensions: 8 x 6 in. perate and dangerous world of Craigslist ads Paperback 2009 to make a name for herself. Model Life reveals Graphic Novel the glamorous and not-so-glamorous on-the-job 112 pages experiences of a working model in New York. $12.95 Four-Letter Poems has a lot to say about sexting, airplane Four-Letter Poems by etiquette, maturity, and probably one or two other things. It Joshua Brandon Pancer might be profound, or it might be using calculated levels of ISBN: 978-0-615-47861-6 vagueness that kind of resemble profoundness. Either way, Dimensions: 6 x 4 in. it is sure to make its readers laugh out loud from start to finPaperback 2010 ish. First-time author Joshua Brandon Pancer may never be Flash Fiction found on a list of classic American literature, but he is cer52 pages tainly part of a new generation of important writers. $10.00 LiveSuburbia! is a collection of stories and images of the post-1960s subcultures that define America. Its taking their urethane wheels to empty pools; picking British Punk in broad downstrokes and creating hardcore. LiveSuburbia! is dedicated to denim devils twirling butterfly knives and hasty tags thrown down with Rust-Oleum touch-up paint stolen from the garage, and it is sure to entertain.
LiveSuburbia by Anthony
Pappelardo, Max G. Morton ISBN: 978-1-57687-580-3 Dimensions: 8 x 9.5 in. Paperback 2011 Nonficiton, Stories and Art 240 pages $24.95
Label 228: A Street Art Project is a collection of street Label 228 art executed on priority mail labels (Label 228, in the by Camden Noir U.S.P.S. parlance) and displayed in public spaces. Compiler ISBN: 978-1-59376-249-0 Camden Noir relentlessly traveled and collected photo- Dimensions: 10.5 x 8 in. graphs of this public art and gathered it into a book-length Paperback 2009 collection of epic proportion. Label 228 is sure to please Art graffiti enthusiasts as well as anyone interested in a more 240 pgs. eclectic look at American culture. $24.95
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Dente
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d e n t e
RobeRt tand, Md
dente
an inside look at the world of teeth
Debut collection by
Who knew a book on teeth could be so fascinating, so artful, so provocative. An incisive look at incisors by an important new author. Salon.com
RobeRt tand, Md
Abbreviated Press
Abbr
Dente Hardcover 240 pgs. 10.5 x 13.5 Dr. Robert Tands expertise in the field of dentistry is charmingly complemented by an artful way with words in the comprehensive collection Dente. Dr. Tand has been plying his trade in Manhattan for twenty years, and telling ivory-tickling tales at family barbecues for almost as long. Happily married for fifteen years and the father of three, Dr. Tand is a native New Yorker who graduated from the New York University College of Dentistry. The doctors greatest passion besides molars and cuspids are anecdotes and articles, and he offers a text rich with insight into the particulars of the dental trade. 8
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Doctor Robert Tand, D.D.S. Tand & Sons Dentistry 1717 Norman Avenue New York, New York 11385 olivia.croom@ooliganpress.pdx.edu October 18, 2011 Kat Banks, Editor Emily Gravlin, Editor Karen Giezyng, Editor Abbreviated Press Portland, Oregon Dear Editors, I am interested in finding a publisher for my essay collection entitled Dente. Each piece focuses on some aspect of dentistry, from personal anecdotes from dentistry school to operating my own practice, to more informational essays about the most modern technology used in the industry. I attempt to address the question about why America is so focused on the oral; from food and sex to our politicians smiles and speeches, in many ways, I believe, America holds higher standards for the mouth than any other body part. The essays range from lyrical, which are no more than 500 words, to personal essays, the longest of which is 4,800 words. I chose Abbr. Press because you all encourage a mixing and blending of genres. The American fixation on the mouth is such a complex issue that I do not feel one form of nonfiction could properly address it and hold a readers attention. The audience for this book includes those who enjoyed Richard Selzers Confessions of a Knife (Harcourt Brace, 1996), the writings of David Foster Wallace, and anyone interested in why some smiles invoke absolute trust while others make our hands go cold. I attended New York University School of Dentistry and own and operate a successful personal practice with my sons William and Peter, which is a great joy to me. I have been published in industry journals including Dental Anthropology Journal, International Journal of Pediatric Dentistry, and Journal of Periodontal Research. Other than a few creative writing classes as an undergraduate, this is my first attempt at creative nonfiction. Enclosed please find three sample essays, one lyrical, one personal, and one informational. The manuscript is finished and ready to be sent to you if the samples meet with your satisfaction. Thank you for your consideration. Sincerely,
Dr. Robert Tand
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October 25, 2011 Dear Dr. Robert Tand, Thank you for submitting to Abbreviated Press. We are pleased to inform you that we are interested in seeing more of your proposed project, Dente. We are particularly interested in the ways we might incorporate art and photography into the text. You may email the manuscript as well as any suggestions you may have for the inclusion of artwork, and we will contact you with a decision within three months of receipt. We look forward to working with you. Welcome to the Abbr. Press team. Sincerely, Emily Gravlin Abbr. Press Editor emily.gravlin@abbrpress.com (503) 548-1234
Abbr. Press editors rationale for acceptance: Dente offers our press a distinctive vehicle for showcasing our creativity, intellectual curiosity, and love of art.. It gives is the opportunity to offer our readers the kind of book they havent seen beforea comprehensive, beautifully rendered text touching on nearly every aspect of the field of dentistry. And as a bonus, this texts artful blending of genre preceisely matches the innovative style that distinguishe our press in the industry. Dr. Robert Tand is an excellent writer, and his words paired with our illustrative artwork at a truly modest retail price make Dente a rewarding publication for both Abbreviated Press and our readers.
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Budget
Dente by Dr. Robert Tand Cover: Hard Print Run: 1,000 Page count: 144 Unit Cost: 6.65 Retail price: $45.00 Sales by category: Promo/damaged/unsold: 15 percent Direct mail: 15 percent Book clubs: 12.35 percent: Catalogues: 19 percent Distributor: 48.65 percent Percent actually sold: 95 percent Units actually sold: 950 Gross Receipts: 19,070 Average sale price per receipt: 20.07 Project expenses: Production: Printing & Bidding: 1,000 Shipping: 1,000 Prep & Design: 600 Rights: 200 Misc. costs: 100 Inside Art: 2,850 Cover Art & Seps: 950 Production expenses: 6,650 Authors pay: Percent of retail: 8 percent Advance: 0 Total pay: 3,420 Cost of marketing: PR: 2,750 Advertising: 300 Total marketing: 3050 Misc. costs: Labor and supplies: 200 Storage: 170 Total misc. costs: 370 Total Expenses: 13,490 Project Net: 5,580 Net per book printed: 5.58 Net per book sold: 5.87
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The profit & loss spreadsheet we created helped us to write the budget; the plan for all the books costs and profits.
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Profit and loss statement Dente
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Publicist: Victor Palio Title: Dente: Essays
Marketing Plan
Author(s): Dr. Robert Tand Contact info: Home address: 3457 167th St. New York, NY 00937 Home phone number: (475) 677-8977 Business address: Tand & Sons 1717 Norman Avenue New York, NY 11385 Business phone number: (475) 554-6666 E-mail address: tandr@tandandsons.com Book Description: Why America is so focused on the oral? From food and sex to our politicians smiles and speeches, in many ways America holds higher standards for the mouth than any other body part. Each essay in this collection focuses on some aspect of dentistry, from personal anecdotes about operating a private dentist practice, to explaining the tooth fairy to his young daughter, to more informational essays about the most modern technology, Tand polishes the surface and drills to the root of modern dentistry. Categories: MEDICAL / Dentistry / General BISAC: MED016000 ART / Mixed Media BISAC: ART017000 FICTION / Medical BISAC: FIC035000 Format: Hardcover Illustrator: In-house Illustrations # (color/b&w): 48 color illustrations Trim Size: 13.5 x 10.5 Page count: 144 Imprint: n/a Warehouse date: August 2012 Pub date: September 2012
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ISBN13: 978-0312987195 List Price: $45.00 Print run: 1,000 Edition: 1 Other books by author: n/a Competition: Confessions of A Knife by Richard Selzer, 1979. 978-0870136054, 223 pages, $18.95 (paperback) Autobiographical essays of a surgeon, offering readers a first-hand glimpse into the medical world; utilizes the physical body as a means to explore the human mind and soul. The Doctor Stories by William Carlos Williams, 1984. 978-0811209267, 142 pages, $13.95 (paperback) Not only for students and doctors, this volume contains Williamss thirteen doctor stories, several of his most famous poems on medical matters, and The Practice from The Autobiography. The Excruciating History of Dentistry: Toothsome Tales & Oral Oddities from Babylon to Braces by James Wynbrandt, 2000. 978-0312263195, 248 pages, $17.99 (paperback) A witty, colorful, and richly informative history of the art and science of dentistry. The transition from yesterdays ignorance, misapprehension, and superstition to the enlightened and nerve-deadened protocols of today has been a long, slow, and very painful process. Audiences: Dentists and dentistry groups, dentistry schools (i.e. New York University College of Dentistry), those interested in the medical profession or medical history Readers to attract: Dental patients or memoir enthusiasts who may not realize the interesting aspects of the dental profession. Specific audiences: Dentists and patients (this volume could be very successful as a waiting-room book in dental practices across the country); art enthusiasts, readers interesting in the medical world Markets: (stores/trade, specialty markets, libraries, societies, organizations, associations, author resources): Art bookstores, independent bookstores in New York and elsewhere, libraries, American Dental Association members, major retailers (Barnes & Noble) Costco Wholesale, Pennie Clarke Ianniciello, Book Buyer, 999 Lake Drive, Issaquah, WA 98027; 424-313-8100, ext. 8524, Fax 425-313-8343 E-mail piannici-
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ello@costco.com Tim Talevich, Associate Editor, Books: 425-313-6759 E-mail ttalevich@costco.com. Media: (magazines, television, direct mail, radio, websites): Journals: Author has written for these three: Dental Anthropology Journal, International Journal of Pediatric Dentistry, Journal of Periodontal Research NYU Alumni Magazine submit alumni news to NYU Class Notes, 25 West Fourth Street, Fourth Floor, New York, NY 10012 or via e-mail alumni.magazine@nyu. edu NYU College of Dentistry Alumni web site - submit alumni news to dental communications@nyu.edu or contact Elyse Bloom, Assistant Dean for Communications & Public Affairs, 212-998-9910; Amiad Finkelthal, Associate Director of Communications & Public Affairs, 212-998-9294; Christopher James, NYU Press Office, 212-998-6876 New York Times Book Review http://www.nytimes.com/ send galleys or finished books to Editor, The New York Times Book Review, 620 8th Avenue, 5th Floor, New York, NY 10018 The Journal of Artists Books Students, emerging artists, and mature professionals are encouraged to send recent works to be included in a Received and Noted Column. A selection of these books will also be photographed and/or given reviews in the New Books Column. E-mail bfreeman@colum.edu, mailing address JAB - Center for Book and Paper Arts, 1104 S. Wabash, 2nd Floor, Chicago, IL 60605 Journal of the Medical Library Association Please submit items for review to MLA headquarters at 65 E. Wacker Place, Suite 1900, Chicago, IL 60601. ForeWord Review All review submissions should be sent to the attention of the Book Review Editor, 425 Boardman Ave. Suite B, Traverse City, Michigan 49684. Submissions should include a fact sheet or press release. Submission information should include category, title, subtitle, author, publisher, number of illustrations, pages, prices, binding, number of cassettes, hours/minutes, ISBNs of formats, and publication dates. Press releases or fact sheets should summarize why the title is distinctive and different; include the publishers name, address, telephone, and fax number. Library Journal www.libraryjournal.com We prefer to receive materials three to four months in advance of publication date since our primary goal is prepublication review. We will accept galleys, page proofs, or manuscripts (only one copy is necessary). Those publishers (small houses) that cannot supply advance galleys may submit finished books, but these should be sent as early as possible with the words In lieu of galleys and the publication date affixed to the cover. We generally avoid reviewing books later than date of publication, though we do make exceptions for reference and heavily illustrated worksif F & Gs are not available, send the finished book as early as possible. Address materials to: Book 14
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Review Editor, Library Journal 160 Varick Street, 11th Floor, New York, New York 10013 Social Marketing: (blogs, Twitter, Facebook, video, contests, email campaign): Twitter: American Dental Association @adanews or @AmerDentalAssn, NY Dental Foundation @nysdf, New Dentistry Books @DentistryBooks Blogs: dentalblogs.com: If you would like to submit an original article or press release for editorial consideration, please email your submission to media@ dentalblogs.com. http://artistbooks.ning.com/: art book and book arts collective (events, photos, blogs, etc. plus advertising options) Facebook: set up a Dente facebook page with samples of the art and writing, videos/interviews with the author, and related sources Wikipedia: create a Wikipedia page for the book with information about the book, where its available, links to related sources Related topics: medical profession, medical history, memoir Strongest selling feature(s): (Genre/subject, author, tie-in, message to reader, series) Key selling points: color graphics, fiction and non-fiction elements, authors expertise, lack of comparable titles in the market Special marketing opportunities: dental conventions/trade shows, book clubs Special emphasis as: ( ) Text Book (x) Trade Book (x) Professional Book (x) Library Book ( ) Direct Mail ( ) Other Text ( ) Adoption Courses ( ) STRATEGY/TACTICS: Two-pronged marketing effort targeting medical/dental profession as a book written by an expert in the field, also New York art crowd who will be interested in the full-color, multimedia art contained in the book Galleys: e-galleys to reviewers listed above Review Copies: Librarians and library journals (physical copies) New York Times Book Review, Publishers Weekly targeted blogs Mailing Lists to rent: Dentist e-mail list via Vetta Marketing http://www.vettamarketing.com/dentist-email-list.php Promotion Materials, collateral: Bookmarks and/or postcards graphically related to the book cover i.e. black background with white tooth and book information; social media (facebook) information; possible advertising for book signing or other event Related Launch and Events/Opportunities:
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Galleys: e-galleys to reviewers listed above Review Copies: Librarians and library journals (physical copies) New York Times Book Review, Publishers Weekly targeted blogs Mailing Lists to rent: Dentist e-mail list via Vetta Marketing http://www.vettamarketing.com/dentist-email-list.php Promotion Materials, collateral: Bookmarks and/or postcards graphically related to the book cover i.e. black background with white tooth and book information; social media (facebook) information; possible advertising for book signing or other event Related Launch and Events/Opportunities: BookExpo America June 4-7, 2012 Brooklyn Book Festival September 23, 2012: Brooklyn Borough Hall and Plaza 209 Joralemon Street, Brooklyn NY 11201; The Brooklyn Book Festival is the 15 presenting an array of national and largest free literary event in New York City, international literary stars and emerging authors. One of Americas premier book festivals, this hip, smart diverse gathering attracts thousands of book lovers of all ages to enjoy authors and the festivals lively literary marketplace. 2012 New York Book Festival May 25, 2012: The New York Book Festival has issued the call for entries to its annual program celebrating books that deserve greater recognition from the worlds publishing capital. The 2012 New York Book Festival will consider published, self-published and independent publisher non-fiction, fiction, childrens books, teenage, how-to, audio/spoken word, comics, e-books, wild card (anything goes!), poetry, science fiction, horror, romance, photography/art and biography/autobiography works. A panel of judges will determine the winners based on the following criteria: 1) The story-telling ability of the author; 2) The potential of the work to win wider recognition. Greater New York Dental Meeting 2012 11/23-11/28, attendance 60,000 dental professionals Book signings: bookstores to target - Unnameable Books 600 Vanderbilt Avenue between Dean & St. Marks, Prospect Heights, (718) 789-1534; The Strand 828 Broadway, Union Square (212) 473-1452; Book Thug Nation 100 N 3rd Street, Williamsburg; St. Marks Bookstore 31 3rd Avenue, Lower East Side, (212) 2607853; McNally Jackson 52 Prince Street, SoHo/Nolita, (212) 274-1160; Spoonbill & Sugartown 218 Bedford Avenue, #1K, Williamsburg, (718) 387-322
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Swag
Bookmark
Front: Back:
Abbr
The debut collection
by
d e n t e
Dr. Robert Tand
An incisive look at incisors.

Salon.com
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Filaments
Abbr
A witty collection of flAsh fiction thAt will grAb you And hold you by the throAtAnd mAke you fAll in love with williAm eggleston All over AgAin.
Josh Winston, BookReview.com
Filaments, the debut collection by celebrated author Mary Breaden, is a collection of flash fiction and the photography that inspired it. Breadens writing is evokative and brash, even-tempered and intelligent, shocking and beautiful. Part artbook and part literature, this debut collection is sure to enthrall devotees of both photography and writing. Filaments is a look inside the eyes and brains of humanity, and it is sure to leave an imprint on everyone who picks it up.
Abbreviated Press
Filaments Paperback 80 pages 5 x 5 Mary Breaden originally hails from Winchester, Virginia, but now calls Portland, Oregon, home. She first learned of William Eggleston's photography while attending the University of Massachuetts for her Master of Fine Arts degree. His portraits inspired her to write flash fiction based on his subject's expressions. This led to Mary to create Filaments, a collection of works revolving around Eggleston's work. From 200609, she was an assistant acquistions editor for The Massachusetts Review. Mary is currently a contributor to The Burnside Review and printer at Bridgetown Printers. When she isn't writing or creating art, Mary is an avid bicyclist and aspiring bread baker. 18
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Filaments
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Filaments
mary breaden
October 18, 2011 Emily Gravlin Kat Banks Karen Giezyng Abbr. Press 1000 SW Broadway Portland, OR 97210 Dear Editors: I am submitting my collection of flash fiction stories, Filaments. These stories all revolve around revelatory moments which the photography of William Eggleston inspired me to write. I began to write many of my stories by focusing on one of his subjects expression and then letting them lead me to the heart of the story. I began writing as an undergraduate at Portsmouth College in Portsmouth, Massachusetts, and have since then received my M.F.A. from the University of Massachusetts. I began as a short story writer, but during my M.F.A. program, I discovered the genre of flash fiction, and I havent looked back. My stories have been published in Hop, The Massachusetts Review, and The Burnside Press, as well as in numerous zines throughout Portland, where I moved at the end of 2009. The links to these literary journals and e-zines can be accessed electronically through my blog: www.breadinthecity.com. At the start of this year, I printed my own zine as well, Bread in the City, and I have a supportive local readership. I would love to work with Abbr. Press because I feel that you value writing that focuses on lifes most unique moments, just as I do. As requested, I have included twenty pages of my work in this attachment. I would love to send you more. Sincerely, Mary Breaden 705 NE Dekum Street Portland, OR 97211 bread@pdx.edu www.breadinthecity.com
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October 26, 2011 Dear Mary Breaden, Thank you for submitting Filaments to Abbreviated Press. We think it would be a fine addition to our catalog of books and are interested in publishing it. Your flash fiction stories are exciting, and we plan to pursue publication in tandem with the photographs of William Eggleston that inspired your writing. We would like to schedule a time to meet and talk further about Filaments. Please contact our office at your earliest convenience. Everyone here at Abbr. Press are looking forward to meeting you soon. Congratulations and welcome to Abbr. Press. Best, Karen Giezyng Abbr. Press Editor karen.giezyng@abbrpress.com (503) 548-1234
Abbr. Press editors rationale for acceptance: Filaments was an immediate acquisition for Abbr. Press due to its fantastic style and potential for creative publication. While we love flash fiction and get many worthy submissions in the genre, the opportunity to publish a book that features art by a well-known photographer accompanied by the truly inspired writing of Mary Breaden fulfills our goals in breaking new grounds in short-form publication. The prospect of producing a quality art book in small format for an affordable price accompanied by the fact that no comprehensive collection of William Egglestons photography has ever been published made Filaments an instant hit with Abbr. Press editors just as it will be with our readers and Eggleston aficionados everywhere.
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Budget
Filaments by Mary Breaden Cover: Soft Print Run: 1,000 Page count: 80 Unit Cost: 3.36 Retail price: $19.99 Sales by category: Promo/damaged/unsold: 15 percent Direct mail: 12 percent Book clubs: 25 percent: Catalogues: 12 percent Distributor: 40 percent Percent actually sold: 89 percent Units actually sold: 890 Gross Receipts: 7,234 Average sale price per receipt: 8.13 Project expenses: Production: Printing & Bidding: 2,260 Shipping: 800 Rights: 300 Production expenses: 3,360 Authors pay: Percent of retail: 8 percent Advance: 0 Total pay: 1,423 Cost of marketing: PR: 1,000 Advertising: 100 Total marketing: 1,100 Misc. costs: Labor and supplies: 150 Storage: 70 Total misc. costs: 220 Total Expenses: 6,103 Project Net: 1,131 Net per book printed: 1.13 Net per book sold: 1.27
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Profit and loss statement Filaments
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Publicist: Johnathan Stumptown Title: Filaments Author(s): Mary Breaden
Marketing Plan
Contact info: Home Address: 705 NE Dekum Street Portland, OR 97211 Email: mary@breadinthecity.com, Website: www.breadinthecity.com Cellphone Number: (503) 555-1234 Book Description: Filaments, the debut collection by celebrated author Mary Breaden, is a collection of flash fiction and the photography inspired it. Breadens writing is evocative and brash, even-tempered and intelligent, shocking and beautiful. Part art book and part literature, this debut collection is sure to enthrall devotees of both photography and writing. Filaments is a look inside the eyes and brains of humanity, and it is sure to leave an imprint on everyone who picks it up. Categories: ART / Subjects & Themes/Portraits, BISAC: ART050040 FICTION / Short stories (single author), BISAC: FIC029000 PHOTOGRAPHY / Subjects & Themes / Portraits: BISAC PHO016000 PHOTOGRAPHY / Individual Photographers / General: BISAC PHO011000 Format: Trade paperback Illustrator: In-house Illustrations # (color/b&w): 35 color photographs Trim Size: 5 x 5 inches Page count: 80 Imprint: n/a Warehouse date: August 2012 Pub date: September 2012 ISBN13: 978-1234567897 List Price: $19.95 Print run: 1,000 paperback
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Edition: 1 Other books by author: Bread in the City. Her work has been published in Hop, The Massachusetts Review, and The Burnside Press, as well as in numerous zines throughout Portland, Oregon. Competition: Flash Fiction: 72 Very Short Stories by Tom Huzaka. ISBN-13: 9780393308839, 224 pages, $14.95 (paperback) One of the stories revolves around an old photo of a mans parents. When the man looks at the old photo he sees the tragic consequences 20 years in the future. Flash Fiction Forward: 80 Very Short Stories by James Thomas & Robert Shapard. ISBN-13: 978-0393328028, 237 pages, $15.95 (paperback). This anthology comes from the editors who coined the term Flash and features stories by todays best fiction writers. Sudden Fiction: American Short-stories by James Thomas & Robert Shapard. ISBN-13: 9780879052652, 264 pages, $18.95 (paperback). This anthology contains 70 stories, all under five pages. There are a few standards by Hemingway and Cheever, but most are contemporary pieces by such writers as Paley, Oates, and Carver and some unknowns. Audiences: Those interested in portrait photography and short form literature. Readers to attract: Photographers, English teachers, Literature majors Specific audiences: Fans of William Egglestons photography, Art book, Flashfiction, and Short story enthusiasts. Markets: Powells Books, Barnes and Noble, Reading Frenzy, Camera World, Pro Photo Supply, Utrecht Art Supply, Art Media Inc., MuseArt + Design, Pacific Northwest College of Art, Photographic Society of America, Portland Art Museum, Whitney Museum, J. Paul Getty Museum, Los Angeles County Museum of Art, University of Massachusetts, Museum of Modern Art, New York Institute of Photography, Brooks Institute of Photography, Newspace Center of Photography, Academy of Art University, New England School of Photography, Hallmark Institute of Photography, Victoria and Albert Museum. Costco Wholesale, Pennie Clarke Ianniciello, Book Buyer, 999 Lake Drive, Issaquah, WA 98027; 424-313-8100, ext. 8524, Fax 425-313-8343 E-mail pianniciello@costco.com Tim Talevich, Associate Editor, Books: 425-313-6759 Email: ttalevich@costco.com Media: (magazines, television, direct mail, radio, websites). Magazines: ForeWord Review All review submissions should be sent to the attention of the 23
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Book Review Editor, 425 Boardman Ave. Suite B, Traverse City, Michigan 49684. Submissions should include a fact sheet or press release. Submission information should include category, title, subtitle, author, publisher, number of illustrations, pages, prices, binding, number of cassettes, hours/minutes, ISBNs of formats, and publication dates. Press releases or fact sheets should summarize why the title is distinctive and different; include the publishers name, address, telephone, and fax number. Library Journal www.libraryjournal.com We prefer to receive materials three to four months in advance of publication date since our primary goal is prepublication review. We will accept galleys, page proofs, or manuscripts (only one copy is necessary). Those publishers (small houses) that cannot supply advance galleys may submit finished books, but these should be sent as early as possible with the words In lieu of galleys and the publication date affixed to the cover. We generally avoid reviewing books later than date of publication, though we do make exceptions for reference and heavily illustrated worksif F & Gs are not available, send the finished book as early as possible. Address materials to: Book Review Editor, Library Journal 160 Varick Street, 11th Floor, New York, New York 10013 New York Times Book Review http://www.nytimes.com/ send galleys or finished books to Editor, The New York Times Book Review, 620 8th Avenue, 5th Floor, New York, NY 10018 The Journal of Artists Books Students, emerging artists, and mature professionals are encouraged to send recent works to be included in a Received and Noted Column. A selection of these books will also be photographed and/or given reviews in the New Books Column. E-mail bfreeman@colum.edu, mailing address JAB - Center for Book and Paper Arts, 1104 S. Wabash, 2nd Floor, Chicago, IL 60605 Websites: http://www.hmhbooks.com/hmh/site/bas Edited by the award-winning, bestselling author Geraldine Brooks, this years collection of short stories will be another sure bet for gripping, emotional challenging reading (San Diego UnionTribune). With Brooks picking the best of the best, Americas oldest and best-selling story anthology is sure to satisfy this year. www.egglestontrust.com (official website of William Eggleston and the Eggleston Artistic Trust). www.popphoto.com Photography, cameras, tips, reviews, news & everything you need to hone your photo skills and become a pro. From the editors of Popular Photography Magazine. www.thesunmagazine.org The Sun is an independent, ad-free monthly magazine that for more than thirty years has used words and photographs to invoke the splendor and heartache of being human. The Sun celebrates life, but not in a
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way that ignores its complexity. The personal essays, short stories, interviews, poetry, and photographs that appear in its pages explore the challenges we face and the moments when we rise to meet those challenges. The Sun publishes the work of emerging and established artists who are striving to be thoughtful and authentic. Writing from The Sun has won the Pushcart Prize, been published in Best American Short Stories and Best American Essays, and been broadcast on National Public Radio. www.smithsonianmag.com/ Smithsonian.com expands on Smithsonian magazines in-depth coverage of history, science, nature, the arts, travel, world culture and technology. Join us regularly as we take a dynamic and interactive approach to exploring modern and historic perspectives on the arts, sciences, nature, world culture and travel, including videos, blogs and a reader forum. Social Marketing: (blogs, Twitter, Facebook, video, contests, email campaign) Blogs: http://www.everydayfiction.com/flashfictionblog/ http://flashfictionblog.blogspot.com/ Photoblogs.org 1000wordsphotographymagazine.blogspot.com http://fivestarliterarystories.blogspot.com/ Twitter: @bookgeeks (UK book reviewers). @mastereggleston (Homage to photographer William Eggleston). @Kodak (Eastman Kodaks corporate account). @KodakCB (Eastman Kodaks chief blogger, Jennifer Cisney). @npg (The Smithsonians National Portrait Gallery). @NPGLondon (Worlds largest collection of portraits). @SmithsonianMag (Smithsonian Magazines corporate account). Facebook: create a Filaments page with portraits and writing, video/interviews with author and related sources. Wikipedia: create a Wikipedia page for the book with information about the book, where its available, links to related sources. Related topics: photography Strongest selling feature(s): (Genre/subject, author, tie-in, message to reader, series) Key selling points: color graphics, stunning portraits, fiction and non-fiction elements, variety of short stories themes. Special marketing opportunities: photography conventions/trade shows, art
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galleries, college lecture circuit Special emphasis as () Text Book () Trade Book () Professional Book () Library Book () Direct Mail ( ) Other Text ( ) Adoption Courses ( ) STRATEGY/TACTICS: Two-pronged marketing effort targeting photographers and the New York art crowd who will be interested in the full-color, multimedia art contained in the book Galleys: e-galleys to reviewers listed above Review Copies: Librarians and library journals (physical copies) New York Times Book Review Publishers Weekly Targeted photography blogs Mailing Lists to rent: Email list via Professional Photographers List http://stlphotographers.com/ Promotion Materials, Collateral: Bookmarks and/or postcards with a William Eggleston photo on them; social media (Facebook) information; possible advertising for book signing or art gallery event Related Launch and Events/Opportunities: BookExpo America June 4-7, 2012 Brooklyn Book Festival September 23, 2012: Brooklyn Borough Hall and Plaza 209 Joralemon Street, Brooklyn NY 11201; The Brooklyn Book Festival is the largest free literary event in New York City, presenting an array of national and international literary stars and emerging authors. One of Americas premier book festivals, this hip, smart diverse gathering attracts thousands of book lovers of all ages to enjoy authors and the festivals lively literary marketplace. Book signings: bookstores to target - Unnameable Books 600 Vanderbilt Avenue between Dean & St. Marks, Prospect Heights, (718) 789-1534; The Strand 828 Broadway, Union Square (212) 473-1452; Book Thug Nation 100 N 3rd Street, Williamsburg; St. Marks Bookstore 31 3rd Avenue, Lower East Side, (212) 2607853; McNally Jackson 52 Prince Street, SoHo/Nolita, (212) 274-1160; Spoonbill & Sugartown 218 Bedford Avenue, #1K, Williamsburg, (718) 387-322
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We thought beautiful postcards were the best way to feature the photography to be found in the book.
Swag
Postcards
Front: Front:
Front:
Back:
Abbr
Filaments
f las h f ictio n by
Mary Breaden
pho to g r a p hy by
William Eggleston
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Blue Thread
7/1/13 9:15 PM
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Most of my work on Blue Thread was in marketing, media, and event planning. These are my contributions to spreadsheets the Ooligan Marketing department developed leading up to the books publication.
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The Plutocracy Platform
7/1/13 9:15 PM
In Book Marketing and Promotion, I developed a marketing campaign for a mock publication. I chose to work on a hypothetical new release from bestselling writer Jeffrey Eugenides. I started with this, a basic overview of the book.
Book Title: The Plutocracy Platform I chose this title for its alliterative catchiness and because it references two of the books themes: politics and class struggle. Author: Jeffrey Eugenides I chose Eugenides as my author because hes a gifted, Pulitzer Prize-winning writer and because I respect the contemporary literary style of his work; I would be honored to publish one of his books. Description: In the wake of a devastating political scandal and the lossforeverof the chance to hold Americas highest political office, millionaire Ward Sloan retreats to a tucked-away estate in Oyster Bay Cove, New York, to write his memoirs and stay out of the spotlight. Sloan cant escape his problems, however, especially when he begins getting anonymous death threats and disconcerting visits from both his mistress and his estranged wife. The escalating evil plaguing the former politician and financial consultant forces him to begin questioning the chain of events that led him to his current positionand his own sanity. Release Date: November 2012 Release date chosen to coincide with the 2012 United States presidential election. Publisher: Farrar, Straus and Giroux Farrar, Straus and Giroux is a respected company with a long history of producing fine literary fiction. They are a subsidiary of Random House and thus have the marketing budget of a major publishing house. Media: Full Facebook page with bio and photos for Ward Sloan Plutocracy Platform twitter updated with book news, campaign-style Plutocracy Platform web site (members only see below) Billboards in strategic (political & book-buying) cities, campaign-style Various other advertising, as per usual Eugenides book Collateral: Ward Sloan 2012 and The Plutocracy Platform campaign buttons Postcards with book information styled like a campaign mailer Plutocracy Platform web site (membership code with purchase of book) containing bonus content such as longer Ward Sloan bio, photos, video (campaign ads), secret signings, Oyster Bay house floor plan, etc.
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The Plutocracy Platform Jeffrey Eugenides

Ship Date: October 2012
SALES HOOK Politico Ward Sloans promising presidential campaign is devastated by a personal scandal that threatens his reputation, his sanityeven his life. DESCRIPTION In the wake of a devastating political scandal and the lossforeverof the chance to hold Americas highest political office, millionaire Ward Sloan retreats to a tucked-away estate in Oyster Bay Cove, New York, to write his memoirs and stay out of the spotlight. Sloan cant escape his problems, however, especially when he begins getting anonymous death threats and disconcerting visits from both his mistress and his estranged wife. The escalating evil plaguing the former politician and financial consultant forces him to begin questioning the chain of events that led him to his current positionand his own sanity. KEY SELLING POINTS Appeals to readers of both genders and across a wide age range, from college-aged adults to baby boomers to seniors Coincides with the 2012 presidential election Multidimensional plot including aspects of politics, suspense, and mental illness Highlights hot current issues like politics, wealth, and privilege AUDIENCE Thriller aficionados who appreciate taut, suspenseful novels Fans of politics, both in literature and in general, from any party Advocates, those personally affected, and others interested in mental illness Jeffrey Eugenides fans who know his writing to be top caliber AUTHOR BIO Jeffrey Eugenides was born in Detroit and attended Brown and Stanford Universities. Farrar, Straus and Giroux published his first novel, The Virgin Suicides, to great acclaim in 1993, and he has received numerous awards for his work. In 2003, Eugenides received the Pulitzer Prize for his novel Middlesex (FSG, 2002). His third novel, The Marriage Plot, was published by FSG to critical praise and received the 2011 Salon Book Award for fiction. He lives with his wife and daughter in Princeton, New Jersey, but still has what hes termed a perverse love for his hometown. AUTHOR RESIDENCE Princeton, New Jersey
Pub Date: November 2012 Price: $28.00 US, $30.00 CAN ISBN-13: 978-3498016708 Trim: 8.6 x 6 Format: Hardcover Pages: 416 Carton Qty: 16 # and type of illustrations: n/a Series: n/a BISAC Category: FICTION / Political FICTION / Psychological FICTION / Thrillers BISAC Code: FIC037000 FIC025000 FIC031000 Previous Edition ISBN: n/a
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COMPARATIVE TITLES Kill Alex Cross, James Patterson. Hardcover: 384 pages. Little, Brown and Company; November 2011; 978-0316198738; $28.99 The Overton Window, Glenn Beck. Hardcover: 336 pages. Threshold Editions; June 2010; 978-1439184301; $26.00 V is for Vengeance, Sue Grafton. Hardcover: 448 pages. Putnam; November 2011; 978-0399157868; $27.95 Dead or Alive, Tom Clancy and Grant Blackwood. Paperback: 960 pages. Berkley Trade; September 2011; 978-0425244852; $18.00 MARKETING AND PUBLICITY HIGHLIGHTS Release to coincide with 2012 presidential election, allowing for various campaign-style collateral and advertising strategies such as billboards, campaign buttons and mailers Celebrity author with ties to Detroit, New York and New Jersey and available for select readings and appearances Endorsement by prominent political figures including former US president Bill Clinton and political pundit Glenn Beck Web presence including exclusive members-only website and Ward Sloan Facebook and Twitter presence
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Book Description
Inside cover copy

Ward Sloan could have been President. After revitalizing the Republican Party with his Plutocracy Platform, a policy that insists government belongs in the hands of the wealthy and powerful for the good of the people, Sloan coasts to an easy lead in the polls on the strength of his dashing good looks and potent charismabut everything comes crashing down on him when it is revealed that his wealth and reputation are built on a stolen fortune. Now a social pariah, Sloan must retreat to his estate in Oyster Bay Cove, New York. Holed up alone, trying to write his memoirs, Sloan is forced to face his pastthough he seems to remember less and less of it. He is flooded with hate mail, but a chain of anonymous death threats ominously stand out, warning him that his future could become just as violent as his past. By turns, his estranged wife and his mistress appear at the estate, both acting more bizarrely with each visit. Both seem possessed by a kind of terror that cant be explained, asking him questions he has no idea how to answer. Though formerly a financial consultant, Sloan cant seem to make the events in his life add up, and goes on a fact-finding mission to unearth his own secrets, before they potentially destroy him. Something has happened to the slick corporate world, the sumptuous life of moneyed luxury Ward Sloan has always inhabited, and someone wants Sloan silencedpossibly dead. Fighting progressive memory loss and a building psychosis, the only thing that can save him is the story he cant seem to find. Revitalizing that kind of novel known as the thriller, Jeffrey Eugenides craftily uses one man to examine the power plays of politics, the debilitating effects of mental illness and extreme anxiety, and the destructive bent of modern society. This gripping, tension-filled, taut-as-a-wire book is sure to engross Eugenides fans and newcomers alike.
Back cover copy

The back cover will mirror the front cover (i.e. the campaign button theme), with four campaign buttons alternating between red and blue featuring political quotes in white text. Quotes: Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. Gore Vidal Democracy is when the indigent, and not the men of property, are the rulers. Aristotle Whenever a man has cast a longing eye on offices, a rottenness begins in his conduct. Thomas Jefferson Politics have no relation to morals. Niccolo Machiavelli
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Jeffrey Eugenides was born in Detroit and attended Brown and Stanford Universities. Farrar, Straus and Giroux published his first novel, The Virgin Suicides, to great acclaim in 1993, and he has received numerous awards for his work. In 2003, Eugenides received the Pulitzer Prize for his novel Middlesex (FSG, 2002). His third novel, The Marriage Plot, was published by FSG to critical praise and received the 2011 Salon Book Award for fiction. He lives with his wife and daughter in Princeton, New Jersey, but still has what hes termed a perverse love for his hometown.
Farrar, Straus and Giroux German publishing conglomerate Georg von Holtzbrinck Publishing Group bought the majority of FSG from founder Roger W. Straus, Jr. in 1994; Holtzbrinck then bought 70 percent of Macmillan in 1995. FSG has been a subsidiary of Macmillan since that time. Farrar, Straus and Companywas founded in 1946 by Roger W. Straus and John C. Farrar. In 1964 Robert Girouxs name was added to the roster and the company became Farrar, Straus and Giroux. The firm is renowned for its international list of literary fiction, nonfiction, poetry and childrens books. Farrar, Straus and Giroux authors have won extraordinary acclaim over the years, including numerous National Book Awards, Pulitzer Prizes, and twenty-two Nobel Prizes in literature. Poetry has always played a pivotal role on the Farrar, Straus and Giroux list, which boasts some of the greatest names in modern verse, ranging from Elizabeth Bishop, Ted Hughes, and Philip Larkin to John Ashbery, Thom Gunn, and Les Murray. Other imprints include North Point Press; Hill and Wang; Faber and Faber, Inc.; Scientific American/Farrar, Straus and Giroux; FSG juvenile program Books for Young Readers; Graywolf Press; Drawn and Quarterly FSGs backlist is strong and varied and includes hundreds of books in a broad range of categories, from business to cooking to literature to poetry. They have many well-known and award-winning authors on their roster, which they emphasize in the About section of the web site. Notable titles include Night (Elie Wiesel); The Complete Stories (Flannery OConnor); Fahrenheit 451 (Ray Bradbury); Slouching Towards Bethlehem (Joan Didion); North (Seamus Heaney). In addition, they have many contemporary hits, like The Third Reich (Roberto Bolano) and A Long Way Gone (Ishmael Beah) a Starbucks-featured book. Their logo is a simple line drawing of three fish (one for each name). The simplicity of the drawing seems appropriate to their reputation as a renowned literary publisher of the old guard of publishings golden age. The FSG website is actually a page on Macmillans site, but it looks tastefully designed and elegant, befitting their reputation as an award-winning, literary publisher. The main page features a simple design that showcases one title front and center, but makes it easy to look for books by imprint or within categories like New Titles and Award Winners. There are also tabs for a seasonal catalogue, reading group guides, and FSG poetry to make navigation easy. The website really emphasizes FSGs history and legacy of quality writing.
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Marketing Budget Total marketing budget: $41,000 Promotion materials / collateral: Campaign buttons Quantity: 2,000 Cost: $350 Source: imprint.com Custom mailer postcards Quantity: 5,000 Cost: $250 Source: colorprintingwholesale.com Promotional packages (review copy + collateral) Quantity: 100 Cost: $500 Source: in-house Book trailer/promotional videos Cost: $1000
Advertising: New York Review of Books full page color center spread ad Date: Election Special edition, October 28 Cost: $13,375 Source: The New York Review of Books Publishers Weekly welcome page ad Date: November 6, 2012 Cost: $500 Source: Publishers Weekly Campaign-style billboards or posters in key cities Cities: Los Angeles, New York, Boston, Chicago, San Francisco, Detroit Total cost: $22,000 Source: Lamar Advertising, Clear Channel Outdoor Advertising
Book tour: 192 BOOKS Location: New York, NY Date: October 27, 2012 Cost: $200 for refreshments Princeton University Bookstore Launch party Location: Princeton, NJ Date: November 2, 2012 Cost: $500 for refreshments, decorations Barnes & Noble Grosse Pointe Location: Detroit, MI Date: November 9, 2012 Cost: n/a (authors hometown)
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Harvard Book Store Location: Boston, MA Date: November 11, 2012 Cost: $150 airfare Bagdad Theater Location: Portland, OR Date: November 23, 2012 Cost: $300 airfare, $300 hotel Books, Inc. Location: San Francisco, CA Date: November 25, 2012 Cost: $200 airfare, $500 hotel Book Soup Location: Los Angeles, CA Date: November 28, 2012 Cost: $100 airfare, $400 hotel, $300 airfare to NYC
Current expenses = $40,775 Remaining budget for miscellaneous expenses = $225
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Profit & loss statement
Book Publishing Model PAGE COUNT PRINT RUN
soft 0 0
hard 416 75,000
PRICING/SALES ASSUMPTIONS TABLE Unit cost (production) 2.46 Price as multiple of cost 11.39 RETAIL PRICE 28.00 SALES % BY CATEGORY Promo/damaged/unsold (0% of retail) Direct mail (77% of retail) Book Clubs (23% of retail) Catalogues (50% of retail) Distributor (38% of retail) Percent actually sold 0.00% SALES VOLUME BY CATEGORY Promo/damaged/unsold (0% of retail) Direct mail (77% of retail) Book Clubs (23% of retail) Catalogues (50% of retail) Distributor (38% of retail) Quantity actually sold 15.00% 30.00% 12.35% 24.00% 18.65% 85.00% 11,250 22,500 9,263 18,000 13,988 63,750
sigs 15
count 16
0.00% 100.00% 100.00% 0 0 0 0 0 0 0 0 0 0 0 0
0.00% 100.00% 100.00% 0 0 0 0 0 0 0 0 0 0 0 0
SALES INCOME BY CATEGORY Promo/damaged/unsold (0% of retail) 0 Direct mail (77% of retail) 485,100 Book Clubs (23% of retail) 59,651 Catalogues (50% of retail) 252,000 Distributor (38% of retail) 148,827 GROSS RECEIPTS 945,578 AVERAGE SALE PRICE PER BOOK SOLD 14.83
INCOME Rights Income Other Income TOTAL INCOME PROJECT EXPENSES PRODUCTION Printing and binding Shipping Editing Prep & design Rights Contracted services Miscellaneous costs Inside art Cover art & Seps PRODUCTION EXPENSES AUTHOR'S PAY Percent of retail Advance Payments due (on sales) TOTAL PAYMENT
945,578 0 945,578
0 0
0 0
172,500 10,000 600 200 100 900 184,300 6.48% 0 0
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115,668 115,668
0 0
0 0
7/1/13 9:15 PM
COST OF MARKETING
Distributor (38% of retail) 148,827 GROSS RECEIPTS 945,578 AVERAGE SALE PRICE PER BOOK SOLD 14.83
0 0
0 0
INCOME Rights Income Other Income TOTAL INCOME PROJECT EXPENSES PRODUCTION Printing and binding Shipping Editing Prep & design Rights Contracted services Miscellaneous costs Inside art Cover art & Seps PRODUCTION EXPENSES AUTHOR'S PAY Percent of retail Advance Payments due (on sales) TOTAL PAYMENT COST OF MARKETING PR materials (inc. xtra cvrs) Advertising TOTAL MARKETING
945,578 0 945,578
0 0
0 0
0.038 172,500 10,000 600 200 100 900 184,300 6.48% 115,668 115,668 0 0 0 0 0 0
13,000 28,000 41000 200 170 370
MISC. COSTS Labor and supplies Storage TOTAL MISC. COST OF PRODUCTION CAPITAL % for one year TOTAL EXPENSES PROJECT NET
0 341,338 0 604,240
0 0
0 0
NET PER BOOK PRINTED NET PER BOOK SOLD
0.00 0.00
8.06 9.48
0.00 0.00
0.00 0.00
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MARKETING PLAN: Title: The Plutocracy Platform Author(s): Jeffrey Eugenides Contact info: eugenidesemail@gmail.com Book description: In the wake of a devastating political scandal and the lossforeverof the chance to hold Americas highest political office, millionaire Ward Sloan retreats to a tucked-away estate in Oyster Bay Cove, New York, to write his memoirs and stay out of the spotlight. Sloan cant escape his problems, however, especially when he begins getting anonymous death threats and disconcerting visits from both his mistress and his estranged wife. The escalating strangeness surrounding the former politician and financial consultant forces him to begin questioning his responsibility in the chain of events that led him to his current positionand his own sanity. Category: FICTION / Political BISAC: FIC037000 FICTION / Psychological BISAC: FIC025000 FICTION / Thrillers BISAC: FIC031000 Format: Hardcover Illustrator: n/a Illustrations # (color/b&w): no interior images Trim size: 8.6 x 6 Page count: 416 Imprint: n/a Warehouse date: October 2012 Pub date: November 2012 ISBN13: 978-3498016708 List price: $28.00 US, $30.00 CAN Print run: 75,000 Book code / book title abbreviation: PP Edition: First Other books by author: Adult fiction: The Virgin Suicides (1994), Middlesex (2007), The Marriage Plot (2011) Short fiction collections (ed.): My Mistresss Sparrow is Dead (2008) Competition: Kill Alex Cross, James Patterson. Hardcover: 384 pages. Little, Brown and Company; November 2011; 9780316198738; $28.99 The Presidents son and daughter have been abducted from their school - an impossible crime, but somehow the kidnapper has done it. Alex does everything he can but is shunted to the fringes of the investigation. Someone powerful doesnt want Cross too close. Like The Plutocracy Platform, this thriller is very political, and written by a best-selling author. The Overton Window, Glenn Beck. Hardcover: 336 pages. Threshold Editions; June 2010; 978-1439184301; $26.00 There is a powerful technique called the Overton Window that can shape our lives, our laws, and our future. It works by manipulating public perception so that ideas previously thought of as radical begin to seem acceptable over time. Move the Window and you change the debate. Change the debate and you change the country. This echoes the platform Ward Sloan runs onpersuading the American public that the wealthy should control the government.
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V is for Vengeance, Sue Grafton. Hardcover: 448 pages. Putnam; November 2011; 978-0399157868; $27.95 A spiderweb of dangerous relationships lies at the heart of V is for Vengeance, Sue Graftons daring new Kinsey Millhone novel. A crime novel that deals with social issues, it is comparable to the complex narrative of The Plutocracy Platform. Dead or Alive, Tom Clancy and Grant Blackwood. Paperback: 960 pages. Berkley Trade; September 2011; 978-0425244852; $18.00 After almost a decade, Tom Clancy returns to the world he knows better than anyone: a world caught in the crossfire of politics and power, placed on the edge of annihilation by evil men. Another political thriller by a best-selling author. Audiences: Thriller aficionados who appreciate taut, suspenseful novels Fans of politics, both in literature and in general, from any party Advocates, those personally affected, and others interested in mental illness Jeffrey Eugenides fans who know his writing to be top caliber
Societies and organizations: Mystery Guild Book Club http://www.mysteryguild.com/ Oprahs Book Club http://www.oprah.com/book_club.html College Democrats of America http://collegedems.com/ Social Democrats http://www.socialdemocratsusa.org/ Democracy for America http://www.democracyforamerica.com/ Progressive Democrats of America http://pdamerica.org/ National Alliance on Mental Illness http://www.nami.org/ Mental Health America http://www.nmha.org/
Specific audiences: Adults who enjoy politics and thrillers, especially housed in one book. It can appeal to both men and women, and across party lines. Readers will be particularly interested during the 2012 presidential electionits build-up and aftermath. Additionally, there will be strong appeal for readers interesting in the effects of mental illness. Markets Stores: Barnes & Noble, Books-A-Million, Book Off USA, Books Inc., Blackwells, Waterstones, W H Smith, Foyles, Powells Books, Tattered Cover, Hastings Entertainment, Hudson Booksellers Costco Wholesale - Pennie Clark Ianniciello, Book Buyer, 999 Lake Drive, Issaquah, WA 98027; 425-313-8100, ext. 8524; Fax: 425-313-8343. Email: pianniciello@costco.com, Tim Talevich, Associate Editor, Books; 425-313-6759. Email: ttalevich@costco.com Target 1000 Nicollet Mall, Minneapolis, MN 55403; 612-304-6073; 800-440-0680. Vendor hotline: 612-696-7500 or 612-304-3310. Web: http://www.targetstores.com or http://www.targetcorp.com. WalMart - 702 S.W. 8th Street, Bentonville, AR 72716-0145; 479-273-8888; 800-WAL-MART; Fax: 479-277-2532. Web: http://www. walmart.com. Sams Club - Doug McMillon, Book Buyer. 608 S.W. 8th Street, Bentonville, AR 72716; 888-746-7726; Fax: 870273-1931). Web: http://www.samsclub.com. Amazon New York bookstores 192 BOOKS Strand Book Store St. Marks Bookshop The Last Word Washington, DC bookstores Kramerbooks & Afterwords Caf Bridge Street Books Politics & Prose Busboys and Poets Specialty markets: Airport stores Political or cultural museum gift shops Boutique gift/book stores College/university bookstores Author resources: Princeton University - teaches writing there
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Brown University attended school there Stanford University attended school there The New Yorker - has published stories there 826 Chicago writing center for young people; recipient of the proceeds from the short fiction collection he edited Events (meetings and associations): Brooklyn Book Festival, NYC BookExpo Americas New York Book & Media Week, NYC National Book Festival, Washington, DC Public institutions: Public libraries, public universities Media Magazines: Author has published in The New Yorker, Granta Atlantic Monthly Kirkus Reviews: Elaine Szewczyk, Kirkus Reviews, 1133 Broadway, Suite 406, New York, NY 10010 http://www. kirkusreviews.com/ London Review of Books: 28 Little Russell Street London WC1A 2HN edit@lrb.co.uk http://www.lrb.co.uk/ New York Review of Books: Robert Silvers (editor) The New York Review of Books, 435 Hudson Street, Suite 300, New York, NY 10014 editor@nybooks.com http://www.nybooks.com/ Publishers Weekly: Louisa Ermelino, Reviews Director; Publishers Weekly, Fiction Reviews,71 West 23 St. #1608 New York, NY 10010 The New Yorker: contact via website http://www.newyorker.com/contact/contactus Newspapers: Boston Globe: Books Editor Nicole Lamy, nlamy@globe.com Chicago Tribune Book Reviews: Elizabeth Taylor, Literary Editor, etaylor@tribune.com Los Angeles Times Book Review: Book Editor John Thurber, john.thurber@latimes.com New York Times: Editor, The New York Times Book Review 620 Eighth Avenue, 5th Floor, New York, NY 10018 Newsday: Tom Beer, tom.beer@newsday.com or (631) 843-4659 San Francisco Chronicle: John McMurtrie, Books Editor jmcmurtrie@sfchronicle.com Village Voice Literary Supplement: Arts and Culture Editor Brian Parks, http://www.villagevoice.com/feedback/EmailAnEmployee?to=474570 Washington Post: Jonathan Yardley, Book Critic http://projects.washingtonpost.com/staff/email/jonathan+yardley/ Television: Glenn Beck show on Fox News Channel The Daily Show with Jon Stewart Direct mail: Campaign-flyer postcards Radio: n/a Websites: Plutocracy Platform web site (membership code with purchase of book) containing bonus content such as longer Ward Sloan bio, photos, video (campaign ads), secret signings, Oyster Bay house floor plan, etc. YouTube: promotional videos, book trailer Blogs: Grassroots book review blogs such as BookFetish, The New Book Review, Shelf Love, Five Borough Book Review Industry review blogs including Paper Cuts, Book Soup Blog, New York Review of Books, Critical Mass, Jacket Copy Review copies/promotional packages awarded to contest-winning bloggers (contest rules and applications via FSG website, promote via press release) Facebook: Full Facebook page with bio and photos for Ward Sloan Twitter: Plutocracy Platform twitter updated with book news, campaign-style Related topics to this book: Politics, politicians, political scandals, ethics, presidential elections, the 1%, socioeconomic privilege, mental illness, suspense, infidelity, Oyster Bay Cove, Washington DC Strongest selling feature(s): Genre/subject: Taps into current topics like elections, class struggle (the 99%), political scandal and mental illness Author: Pulitzer Prize-winning author with ties to Detroit, Princeton, Stanford, Brown and celebrity writer status Tie-in with Holiday: Release to coincide with November 2012 presidential election Message to reader: The need for political/societal reformation, importance of personal responsibility and ethical behavior, damaging effects of mental illness
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Value to other Writers: Excellent cross-genre blending (literary fiction and thriller), plus probing but sensitive treatment of the controversial topic of mental illness Series information (titles, pub dates, etc.): n/a Key selling points: Coincides with the 2012 presidential election Multidimensional plot including aspects of politics, suspense, and mental illness Appeals to a wide age range, from college-aged adults to seniors Highlights hot current issues like politics, wealth, and privilege Special marketing opportunities: Publicity through Mystery Guild Book Club and Oprahs Book Club Collaborate with Democratic or otherwise politically-minded organizations to promote the book to members (newsletters, mailing lists, etc.) Similarly collaborate with mental health organizations like National Alliance on Mental Illness and Mental Health America Exploit author ties to Brown, Stanford, and Princeton Universities by having the book featured in university bookstores Use author connections to The New Yorker to have the book featured in the magazine or on the website (blogs) Have author make appearances at book festivals listed above Schedule author appearances on both Jon Stewarts and Glenn Becks TV showscovers liberal and conservative viewers Promote book with bonus material like The Plutocracy Platform web site, Ward Sloan Facebook page, campaign coverage tweeting, and YouTube videos Blogger contest offering advance promotional packages/review copies to winning writers Book release coincides with 2012 presidential election; readers will be interested in the timely material and themes will resonate with current political issues, plus promotional materials will be designed to evoke a political campaign Special emphasis as ( ) text book (x) trade book ( ) professional book (x) library book ( ) direct mail ( ) other ( ) text adoption courses Galleys (send to whom): E-galleys to media contacts listed above Review copies (how many and to which media outlets): Physical copies to major reviewers/publications (listed in Media) Physical copies to librarians and library journals Physical copies to select bloggers via reviewer contest Awards to apply for: National Book Award National Book Foundation National Book Critics Circle Award National Book Critics Circle American Book Award The Before Columbus Foundation Best Book Awards USA Book News Los Angeles Times Book Prize LA Times Promotion materials, collateral: Ward Sloan 2012 and The Plutocracy Platform campaign buttons Postcards with book information styled like a campaign mailer Plutocracy Platform web site (membership code with purchase of book) containing bonus content such as longer Ward Sloan bio, photos, video (campaign ads), secret signings, Oyster Bay house floor plan, etc. Review copies/promotional packages awarded to contest-winning bloggers Related launch and events/opportunities: Book tour 192 BOOKS, New York, NY, October 27, 2012 Launch party: Princeton University Bookstore, Princeton, NJ, November 6, 2012 Barnes & Noble Grosse Pointe, Detroit, MI, November 9, 2012 Harvard Book Store, Boston, MA, November 11, 2012 Bagdad Theater, Portland, OR, November 23, 2012 Books, Inc., San Francisco, CA, November 25, 2012 Book Soup, Los Angeles, CA, November 28, 2012
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Dear Mr. Clinton, Due to your long and patriotic service in American politics, your lasting popularity among the American public, and your reputation as a well-read and intelligent individual, we invite you to peruse the new novel from Pulitzer Prize-winning author Jeffrey Eugenides. In the wake of a devastating political scandal and the lossforeverof the chance to hold Americas highest political office, millionaire Ward Sloan retreats to a tucked-away estate in Oyster Bay Cove, New York, to write his memoirs and stay out of the spotlight. Sloan cant escape his problems, however, especially when he begins getting anonymous death threats and disconcerting visits from both his mistress and his estranged wife. The escalating evil plaguing the former politician and financial consultant forces him to begin questioning the chain of events that led him to his current positionand his own sanity. In The Plutocracy Platform you will find a critical, fictionalized treatment of the dangers of political power falling into the wrong hands, and the consequences of unethical behavior and betrayal of the American people. The Plutocracy Platform is both an indictment of the floundering state of politics in America and a close examination of the internal struggle between personal integrity and personal gratification. We hope this novel will provoke Americans to discuss these issues and to demand conscientiousness from their politicians. As a legendary former president, we welcome your contribution. Jeffrey Eugenides is one of the leading authors of our time, as evidenced by his many awards and vast readership. He holds degrees from Brown and Stanford Universities, and currently teaches young writers at Princeton University. His second novel, Middlesex, received the Pulitzer prize for fiction in 2002. What that novel did for the promotion of understanding of transgendered individuals will undoubtedly be mirrored by The Plutocracy Platforms effect on American politics in the 21st century. Farrar, Straus and Giroux is a general trade press in New York renowned for its international list of literary fiction, nonfiction, poetry and childrens books. The Plutocracy Platform will be available to the public starting November 6, 2012, to coincide with the presidential election of this year. We hope you will consider commenting on the manuscript, as your opinion is sure to influence American readers. Please feel free to contact us at any time with questions or comments by calling 212-741-6900. Best regards, Farrar, Straus and Giroux
Because Jeffrey Eugenides is a Pulitzer-winning author and the book deals with political themes, I thought former President Bill Clinton would be an excellent candidate to blurb The Plutocracy Platform. This is a cover letter requesting his review.
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Farrar, Straus and Giroux 18 West 18th St New York, NY 10011 212-741-6900 FOR IMMEDIATE RELEASE Jeffrey Eugenides to Read from Forthcoming Novel at 192 BOOKS
New York, NY, October 2012Pulitzer Prize-winning author Jeffrey Eugenides will be reading from his forthcoming novel The Plutocracy Platform at New Yorks distinguished 192 BOOKS on the evening of Saturday, October 27, 2012 at 8 p.m. The reading is being held in anticipation of the books release on November 6, 2012; copies signed by the author will be available for preorder. Books purchased at the reading will be signed by the author; light refreshments will be served.
The Plutocracy Platform is the fourth novel from the celebrated author of Middlesex. The reading will feature previously unheard material from the eagerly anticipated new book. The story of a politician rocked by scandal, cast out from society and faced with his personal demons, the books release will coincide with the presidential election of 2012. A manifesto on integrity from one of Americas most beloved writers will forever testify to the political events of our time. Farrar, Straus and Giroux, publishers of The Plutocracy Platform, invite you to join this intimate evening with one of Americas greatest authors on the eve of one of Americas greatest events, the election of the president. FSG is a general trade press in New York renowned for its international list of literary fiction, nonfiction, poetry and childrens books. 192 BOOKS is a general-interest bookstorelocated at 192 Tenth Avenue, New York that presents art exhibitions and hosts readings and discussions by important writers. Seating is limited, so those interested in attending are encouraged to make reservations by calling 212-255-0402. For more information, contact 192 BOOKS at the number above or at events@192books.com.
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Slides from my marketing presentation: the hook and specs, top; the release date and its significance, center; examples of campaign promoional materials, bottom.
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These slides show the stops on the book tour for The Plutocracy Platform. The luanch party takes place at 192 Books in New York, followed by stops in Princeton, San Francisco, and Los Angeles.
Jeffrey enjoying his tour!
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Close Is Fine
7/1/13 9:16 PM
Research
Most of my work on Close Is Fine was in marketing. I was closely involved in obtaining blurbs, writing the marketing plan and various cover letters, facilitating the author interview that appears in the back of the book, setting up readings and a blog tour for Eliot, and planning the book launch at Portlands Doug Fir Lounge (thats the pretty invitation Krys Roth designed for me!).
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Marketing plan
Title: Close Is Fine Author(s): Eliot Treichel Contact info: holebubble@hotmail.com Book description Close is Fine is a collection of short stories primarily set in small-town Wisconsin. The collection is tied together by a strong sense of place and consistent themes that emphasize the way in which personal relationships are able to inspire self-reflection on an emotional, physical, and mental level. Though its set in rural Wisconsin, Close is Fine feels as if it could take place in any non-urban U.S. town. This quality allows the collection to resonate with anyone, regardless of residence, who has felt the inescapable pang of loneliness and realized the inherent value of being able to truly rely on oneself. In his debut collection, Treichels subtle but masterfully woven themes of family, fidelity, and friendship leave a tender ache in the heart of its readers. Category: Fiction, short stories (single author) Format: Trade paperback, e-book Illustrator: N/A Illustrations # (color/b&w): no interior images Trim size: Page count: Imprint: N/A Warehouse date: May 2012 Pub date: October 2012 ISBN13: 977-3-2010-73-1 List price: Print run: Book code book title abbreviation: CiF Edition: first Other books by author: n/a Competition Title: In The Bedroom Author: Andre Dubus Pub. Date: January 29, 2002 Publisher: Vintage ISBN: 9781400030774 Audience: Adult Page Count: 160 Price: $13.00 Amazon Ranking: #331,998 Synopsis: The seven stories collected hereincluding Killings, the basis for Todd Fields award-winning film In the Bedroomshowcase legendary writer Andre Dubuss sheer narrative mastery in a book of quietly stagger-
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ing emotional power. A father in mourning contemplates the unthinkable as the only way to allay his grief. A boy must learn to care for his younger brother when their mother leaves the family. A young woman who has never lacked lovers despairs of ever finding love itself, and then makes an accidental discovery that brings her real joy. Culled from Dubuss treasured collections Selected Stories and Dancing After Hours, these beautiful stories of people at pivotal moments in their lives are some of the most bewitching and profound in American fiction. Similarities/Differences: Like Close is Fine, the protagonists in each story are linked through living in the same town/having a shared community and a shared history. The writing comes from a very place-based space and also employs a subtlety akin to Treichels style. In The Bedroom, however, takes place on the East Coast and usually involves upper middle class adults going through some sort of quiet emotional turmoil. Title: The Lone Surfer of Montana, Kansas: Stories Author: Davy Rothbart Pub. Date: 2005 Publisher: Simon and Schuster ISBN: 9780743263054 Audience: Adult Page count: 162 Trim size: 6.5 X 4.5 inches, paperback Price: $12.00 Amazon ranking: #725,443 Synopsis: Full of loneliness and hope, heartbreak and humor, Rothbarts tales blaze their way from Midwestern farm fields to state prisons and border-town brothels. Much like the lost, tossed, and forgotten items Rothbart collected n his acclaimed book, Found, the stories in The Lone Surfer of Montana, Kansas capture the oddity, poetry, and dignity of everyday life. Similarities/Differences: In both books the morality of the protagonists is open to interpretation, however it is quickly apparent that standard moral codes do not matter when deciding if each character in the stories is likeable or not. It becomes a non-issue. Choices, social status, and characters histories are not so much extrapolated upon with straight prose, but more so hinted at through dialog and what remains unsaid. Rothbarts collection uses much more street lingo, and appeals to a more hip, fast, and technology-inspired culture of readers than Close is Fine. Title: Twenty Grand, And Other Tales of Love and Money Author: Rebecca Curtis Pub. Date: 2007 Publisher: HarperCollins ISBN: 9780061173097 Audience: Adult, Women Page Count: 272 Trim Size: 6.6 x 4.7 x 2 inches, Paperback Price: $13.95 Amazon Ranking: #533,903 Synopsis: In this dazzling literary debut, Rebecca Curtis displays the gifts that make her one of the most talented writers of her generation. Her characters young women struggling to find happiness, love, success, security, and adventure - wait tables, run away from home, fall for married men, betray their friends, and find themselves betrayed as well. With elegant prose and a wicked sense of humor, these stories reveal Curtiss provocative and uncompromising view of life, one that makes her writing so poignant and irresistible. Similarities/Differences: Obviously, the theme of women struggling to find happinesssets it drastically apart from Close is Fine. The style of the prose is much more experimental than Treichels. The main similarity between the two books, and also a compelling way to write a short story collection in general, is that it centers around a specific region in America that becomes deeply rooted in each story as the collection moves forward. At the end of Curtis book, there is a special section in one edition that actually maps out all the places mentioned in the previous stories, complete with directions and Curtis own memories of going there, or of eating there, or of hiking on that particular mountain, etc. It creates a wonderful sense of belonging, even if the place itself is not one the reader is familiar with. Title: Death Is Not An Option Author: Suzanne Rivecca Pub. Date: 2010 Publisher: W.W. Norton & Company ISBN: 978-0393339901 Audience: Adult Page Count: 224
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Trim Size: 7.1 x 4.9 x 1.5 inches, Hardcover Price: $14.95 Amazon Ranking: #347,457 Synopsis: The female protagonists in Riveccas debut collection have a lot in common, so much so that they at times feel like the same person, despite (slight) variations in context. They are a mostly Midwestern bunch, sassy, bookish, and Catholic (or lapsed Catholic), but its their ambivalent relationships to victimhood that provide the collection with its real material: some refuse to be pitied, while others dabble in self-victimization for selfish purposes. Many stories involve the tricky relationships between parents and their children as the children negotiate themselves into adulthood. Similarities/Differences: The difference lies in the writing styles of Treichel and Rivecca. Rivecca feels more immediate, of the moment (very 2010 as opposed to timeless) and it is obvious that the chaotic, chatty, fast-paced inner dialog comes from the brains of women. Otherwise, the two collections are a lot a like in that they are both strong, quite emotionally capable debut collections. The stories stand strong alone, yet weave together a larger narrative that gives it a novel-like feel. Even though the protagonists names are different, they can still be thought of as similar folks, navigating similar plights in life. Other Notable Comparative Titles Winesburg, Ohio by Sherwood Anderson The Vintage Book of Contemporary American Short Stories by Tobias Wolff The First Forty Nine Stories by Ernest Hemingway Audiences literary nerds and academics men anyone at a crossroads in life, looking for direction people with a nostalgic longing for simplicity frustrated American/Canadians rural background, small town broken families (divorce, loss of family members, etc) 30/40s? or all ages Societies and organizations International Reading Association (IRA) www.reading.org Association of Writers and Writing Programs (AWP) http://awpwriter.org/ The Authors Guild (AG) http://www.authorsguild.org/ National Endowment for the Arts (NEA) http://arts.endow.gov/ Specific audiences Midwesterners Pacific Northwesterners Book nerds/hipsters Citizens who live in rural communities or share an affinity for small town experiences Book clubs Bennington College alumni Lane Community College students Existing fans who have read his short stories in magazines, etc. Markets Stores: major bookstores, small independent bookstores, college bookstores, educational libraries, school libraries Specialty markets: Place-based stores like Made in Oregon Outdoor stores like REI Portland-focused kitschy shops that focus on promoting local artists and writers (Redux, Presence of Mind, etc.) National chains like Urban Outfitters and Anthropologie (both sell books and are owned by the same parent company) Independent Publishers section of Powells Tsunami and Smith Family independent bookstores in Eugene Author resources: Dorothy Allison is a friend of Treichels and said she would be interested in writing a blurb for the book Treichel is an adjunct professor at Lane Community College and is active in the Lane County literary scene so his students and fellow writers could help with spreading the word about his work
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Treichel has contacts in Wisconsin we could capitalize on Treichels alma mater is Bennington College in Vermont and it would be worth asking if they would collaborate on readings, perhaps even a bi-coastal launch party (could Skype from the Portland location to the Vermont one, etc.) Events (meetings and associations): Willamette Writers Conference http://www.willamettewriters.com/ Wordstock http://www.wordstockfestival.com/ Oregon Council of Teachers of English conference http://www.octe.org/ South Coast Writers Conference http://www.socc.edu/scwriters/ Oregon Writers Colony 25th Annual Spring Conference http://oregonwriterscolony.org/events/15/25th-annual-spring-conference/ Public institutions: Colleges and universities including undergraduate English/Literature and MFA programs; Advanced Placement high school English courses Media Magazines: Treichel has written for: Beloit Fiction Journal, CutBank, Passages North, Southern Indiana Review, Alligator Juniper Portland Monthly 623 SW Oak Street, Suite 300, Portland, OR 97205, p.503-222-5144, f.503-227-8777, Editorial inquiries and press releases: news@portland-monthly.com New Yorker http://www.newyorker.com Ploughshares http://www.pshares.org The Atlantic http://www.theatlantic.com Harpers Magazine http://www.harpers.org/ The Paris Review http://www.theparisreview.org/ Tin House http://www.tinhouse.com The New England Review http://www.nereview.com/ Granta http://www.granta.com/ Arrange for Treichel to be interviewed by a widely-known publication (he has many excellent contacts, specifically Robert Gray, who is an editor with Shelf Awareness). Newspapers: Network with local publications to conduct book reviews (e.g., Willamette Weekly, The Portland Mercury) Television: NPR-national syndication Spot on OPB Spot on Eugene news stations: KMTR, KVAL, KEZI, KLCCEugene NPR affiliate Spot on Portland news stations: KGW, KATU, KPTV Direct mail: Choose a few major national outlets to send ARCs to as well as local book reviewers. Print coasters like postcards (2 in one!) and send those out as promotional tools. Radio: Author interviews on Portland and Eugene radio stationsKXL, KPAM, KEX, KPO (Portland) or KWVA, KLCC, KRVM (Eugene) OPB Carol Howard, Local PR & Promotion, Art Beat 503-977-7751, choward@opb.org KBOO Program Director, Chris Merrick 503.231.8032 x204, chrism_8032@yahoo.com Websites: Post digitally recorded readings in excerpts of intriguing passages that dont reveal to much but draw the potential reader into the book on the Ooligan website. Create a Kickstarter campaign featuring a video of the author reading either some excerpts from his stories or one of his stories. Potentially allows for building interest in the project as well as earning a certain amount of money from the outset that is not vulnerable to normal distribution return policies. Can be combined with other video/book trailer campaigns. Good Potato Soil could be a book trailer on Youtube with a couple of high school dropouts throwing darts, breaking stuff in the barn, getting high on the balcony, aiming bottle rockets at the dog - it would be both funny and pathetic Work with Treichel to set himself up as a brand with a more comprehensive website for him as an author that includes HEAPS of promotion for CiF and links to Ooligan as well as his own social media feeds. Keep continuous feed of updates from Treichels personal social media sites and the Ooligan CiF site. Arrange for online webcasts of author interviews/readings that could be posted on Ooligan site and Treichels site. Blogs: Publish blogs about the book and Treichel on The Millions, Critical Mass, Midwest Booksellers Associations Midwest Connections, and the Pacific Northwest Booksellers Associations Northwest Book Lovers book blog websites.
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share via website or blog some particularly interesting/intriguing passages, passages that give the reader an enticing sense of plot and/or conflict without giving away important details. Send e-galleys to prominent and independent fiction bloggers asking them for reviews (check out this website: http://bookbloggerdirectory.wordpress.com/ for a really comprehensive list) See if we can set up an author blog tour Arrange for Treichel to moderate an online book club session. Facebook: Set Treichel up with a FB page that is specifically for his brand as an author (rather than personal). Have him start posting regularly (or generate some content so we can keep his posts current). Link this directly to our CiF website so the information posted in continuous and current. Keep posting about CiF on Ooligan site and link our info about CiF to Treichels FB page. Get Ooligan students to like Treichel so his updates will show on their feeds. Twitter: Contact Tin House and other active local publishing houses and ask them to tweet excerpts of the stories or about events tied to the promotion of the title. Same idea as with Facebook, ask Treichel to set up a Twitter account for himself as an author and update a few times a day (doesnt have to be anything crazy but just so he is active). Link the Twitter feed with FB and CiF website so that everything is consistent and active across all his social media genres. Related topics to this book People and their place in life, emotionally and physically the boundaries we bump up against the fragility of our humanity our response in specific time and place Anytown,USA simultaneous isolation within a community -> despite deep connections, we can feel more isolated than eververy relevant to todays technological community measuring a character against their backdrop accepting your surroundings and living within their unchanging bounds Strongest selling feature(s) Genre/subject: Beautifully written short story collection that combines day-to-day type experiences with overarching themes of place and self. Author: A native of Wisconsin, Eliot now calls Oregon his home. He graduated from Bennington Colleges M.F.A. program and now teaches writing at Lane Community College. In addition, he has taught composition and has mentored Independent Studies in magazine journalism and adventure writing at Prescott College in Arizona. Eliot also works as a freelance writer, and is passionately committed to having a personal influence on his local literary community. Eliot Treichel has repeatedly demonstrated a passion for the education process and a devotion to small, independent presses. He has come to the table with quite an extensive awareness of Ooligans philosophy and our mission to impact the literary community in a sustainable way. His enthusiasm to work with us rather than with a larger press bodes well for the future of the presss relationship with the author and the ultimate success of this title. Treichels short stories have appeared in Beloit Fiction Journal, CutBank, Passages North, Southern Indiana Review and several other literary journals, including The Portland Review. His story Stargazer, one of the stories included in this collection, appeared as a Story of the Week in Narrative this June. In 2009, based on his story The Golden Torch, he received a full scholarship to the Tin House Writers Workshop. His story Good Potato Soil was nominated for the Best New American Voices anthology, and hes also been twice nominated for a Pushcart Prize. Treichels nonfiction writing, which often focuses on whitewater paddling or outdoor pursuits, has appeared in Canoe & Kayak, Paddler, Eugene Magazine, The Oregonian and other commercial periodicals. Tie-in with Holiday: Great winter holiday gift, especially since it will be released in the Fall 12. Message to reader: Connection to place and other people doesnt always work out how we want or expect, but it can still be empowering Value to other Writers: Excellent example of well-crafted stories with a specific ethos for the Northwest, enhances the PNW writing community and recognition Series information (titles, pub dates, etc.): N/A Key selling points First time regional author Haunting and beautifully crafted prose
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Delicately connected short story cycle Treichel is an excellent public speaker, he is tech savvy (so not afraid to use social media) and has a lot of connections Appeals to individuals who feel connected to place and/or nature Appeals to people who read independent literature Special marketing opportunities Coordinated release with PPP in Fall 2012 - simultaneous letter campaigns to literary journals, MFA programs, go even further with the re-branding Ooligan idea: this is who we are now and what we want to publish in the future. Wounded Knee Incident teaser story title Novitiate Falls - a sample of his work, highlight relevant theme, take advantage of timing (February 27) Dorothy Allison willing to do a blurb-might be able to ask her to interview Treichel so we could post it on our website Additional story not in collection that could be released as promotional material Ability for e-serialization Special emphasis as ( ) text book (x) trade book ( ) professional book (x) library book ( ) direct mail ( ) other ( ) text adoption courses Strategy/Tactics List your plans and goals for reaching our market: Collaborate as much as possible with Treichel to capitalize on our regional marketing opportunities in both Portland and Eugene. Actively participate in social media about the book and author. Get Treichel to think about branding himself as an author so we can use that resource to link to our web information. Galleys (send to whom): send e-galleys to media contacts listed above Review copies (how many and to which media outlets) The Oregonian, Baker, Jeff, Book Editor, 1320 SW Broadway, Portland OR 97201 jbaker@news.oregonian.com, 503-221-8165. The Register Guard, Baker, Mark, Features Editor, 3500 Chad Drive Eugene, OR 97408, mark.baker@registerguard.com, 541-338-2374. Library Journal, Hoffert, Barbara, Book Review Editor, Literary Fiction, 360 Park Avenue South, New York, NY 10010 bhoffert@mediasourceinc.com. Awards to apply for Society of Midland Authors Literary Competition - The book must have been published in 2011 by a recognized publishing house and the author must reside in, be born in, or have strong ties to one of the twelve Midland states: Eliot is from Wisconsin, this can work - Feb 1st http://www.midlandauthors.com/contest_about.html Carol Jean Carlson, Competition Manager, at 773-504-8450 or writercc@aol.com Independent Publishers Book Award - The book must have an ISBN that is registered between Nov 1, 2010 and Mar 15, 2012. They can be entered under several different categories of location as well. It can be entered under either the location of publication or under the location of the setting. - There are 72 categories and it would fall under many of them. $95 per entry - 3/15/2012 www.independentpublisher.com Jim Barnes, Awards Director 1-800-706-4636 Indie Book Awards - Two copies must be sent for each entry, then one copy for each extra category. Open to authors who publish at university presses so long as the book is either published or has a copyright date between 2011 and 2012 - There are 60 different categories. $75 per title + $50 per extra category entered. 2/24/2012 www.indiebookawards.com 511 Wilkinson St.Chelsea, MI 48118 The Story Prize - Books published between January and June have to be submitted by July 15, and books published between July and December have to be submitted by November 15. Eliot would have to go to The Story Prize awards ceremony and read from CIF in March 2013 if hes chosen as a finalist. Along with a $75 entry fee, three books and one electronic copy have to be sent with the entry form. Theres a $20,000 prize for the winner and a $5,000 prize for two runner-ups. - July 15th or November 15th http://www.thestoryprize.org/index. html Larry Dark, Director 973-932-0324 ldark@thestoryprize.org @lcdark on Twitter PEN/Faulkner Award for Fiction - Four copies are mailed. Theres no submission fee or application. - October 31st http://www.penfaulkner.org/award-for-fiction/ awards@penfaulkner.org William Saroyan International Prize - Two prizes of $5,000 each are given biennially for works of fiction and creative nonfiction. Submit five copies of a novel, short story collection, or work of creative nonfiction published between January 1, 2010, and December 31, 2011, with a $50 entry fee by January 31. (CIF will qualify for 2013.) - 1/31/2013 http://library.stanford.edu/saroyan/index.html Sonia Lee, Stanford University Libraries 557 Escondido
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Mall Stanford, California 94305-6004 650-736-9538 sonialee@stanford.edu Devils Kitchen Reading Awards - Two prizes of $1,000 each and an all-expenses-paid trip to give a reading at the Devils Kitchen Fall Literary Festival at Southern Illinois University in Carbondale are given annually for a collection of short fiction published in the previous year. Publishers and writers may submit one copy of a book and a brief biography including publication history with a $15 entry fee by February 1. - 2/1/2013 http://www. grassroots.siuc.edu/dkawards.html Devils Kitchen Reading Awards/GRASSROOTS Dept. of English, Mail Code 4503 Southern Illinois University Carbondale 1000 Faner Drive, Carbondale, IL 62901 (please indicate Poetry or Prose on envelope) The Scott Prize - Costs 10 pounds to enter but is open to any resident of the USA, UK, Ireland, Australia, etc. Award seeks to recognize outstanding new literary talents. Submit an electronic copy in Word from July 1 to Oct. 31 of 2012 and winners will be announced in May of 2013. - 10/31/2012 http://www.saltpublishing.com/prizes/short-stories/scottprize.php Promotion materials, collateral Coasters: http://www.absorbentprinting.com, Product 3.5 Square 45 pt. Natural Drink Coaster 250 Coasters Printing Two Colors Side 1 / One Color Side 2 Pricing Unit Price $0.60 ea. Price $150.00 Setup Fee $75.00 Subtotal $225.00 Posters: http://www.1984printing.com/, For 250 posters (11x17 size) with black and one other color is $143 on 100% recycled paper. This is at least $100 less than other quotes (design has a spreadsheet with all the research on it). Based out of San Francisco. Woman-owned & operated since 2004. Solid reputation with many small press operations such as Portlands own Microcosm.7-14 days turnaround, typically closer to a week. University pay schedule acceptable, as are credit cards. Related launch and events/opportunities Saraveza - Saraveza is a local Wisconsin-style pub on Killingsworth. The owners are Wisconsinites, and they have many Wisco friends who frequent the placepeople who love both Wisco and PDX. Possible launch/ event space. http://saraveza.com/ Book reading at the Bistro Reading Society in Portland Book reading at the University of Wisconsin and flyering for this event at local bookstores At next years Write to Publish, author can team up with Rick Bass or Barry Lopez or Tom Boswell and offer a lecture on short fiction and contemporary publishing. Arrange opportunities for Treichel to be a visiting writer at Lane Community College, Portland State, Bennington or other writing event (W2P?) to teach a writing workshop and promote CiF. Arrange readings at regional bookstores, both Portland and Eugene area. Arrange launch parties in Portland, Eugene, Wisconsin, and Vermont (where Treichel went to school). Have Portland be the parent location for the party and then get a big screen tv to Skype in the other locations. Have Treichel do a reading and then maybe find a way to connect with the other sites (have them tell a funny anecdote about Treichel or read favorite passages from the book, etc.). Coordinate a launch party at Backspace Caf in Portland. They would have the ability to handle the multisite Skype session and the space is great for mingling and arranging a reading. Maybe see if there is a local band that wants promotion in exchange for playing for free?
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Discussion questions
Were Not That How is a rural childhood different from an urban one? Children raised on farms see many processes of life that other children might not; is this beneficial or damaging to them? How important is it to preserve the distinctions between what we are and what we are not? Marys father explains to her that she cannot be a mother to the baby mice, no matter how much she wants to save them. Is it necessary to let nature take its course, or can we exercise the power we have as humans to influence the natural world? Papermaker Pride What is it like being an outsider? In this story there are several types of outsidersthe soccer players are the outsiders of the schools athletes; Van Grinsven is singled out by his medical condition; Gus is the foreign exchange student and the lone soccer player with talent. How does being an outsider affect ones perception of the world? Pride is an important part of a positive self-image, but how does one maintain pride in the face of adversity or failure? When Coach West is ejected from his last soccer game, he is reminding his players to have pride in themselves despite their embarrassmenthow is this more significant for them than a win? Whole collection At Ooligan Press, we seek to publish regional works of literary, historical, and social value. We are committed to providing an outlet for traditionally underrepresented voices. How does this collection of stores reflect these values?
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Cover letters
Dear _____________, How close is close enough? We are hoping you would like to find out. Ooligan Press is pleased to announce the release of our newest piece of literary fiction, Close is Fine set to hit stores in November, 2012 and we would like YOU to be a reviewer. We feel that with your unique perspective on storytelling and obvious passion for your craft, Close is Fine will resonate with your appreciation for excellent writing and engage you deeply, just like it did us. Close is Fine is the brainchild of first time author, Eliot Treichel, who we think is a genius at capturing place. It is a study of the snapshots that make up common life and the details that come into focus when you look just a bit closer. Emphasizing the frailty and fallibility of relationships, this beautiful collection provides a brief glimpse into the quirky and complex lives of the inhabitants of a small, rural Wisconsin town. Treichel draws us into a world where, with each characters struggle to define their individuality and reconcile their ideals with ordinary life, we are witness to their unique self-discoveries. At times mournful and haunting, this story collection celebrates the nobility of simple life, of striving and failing without ever losing hope. We would be glad to send you a hard copy or e-galley of the book so please let us know your preference. We also appreciate you taking time out of your busy schedule to focus some of your creative energy on reviewing our book. Thank you. Cheers,
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Dear _____________, Ooligan Press is excited to announce its newest release: Close is Fine, a beautifully written short story collection by Eliot Treichel. We are contacting you because we are putting together a blog tour for Eliot, and believe [Insert Name of Blog] would be a perfect stop on the tour. [Insert reasons why we chose their blog in particular to make the letter a little more unique and personal.] Participating in the event would be an excellent way for your blog to gain more exposure, because we will not only be posting a link to your page on Ooligans blog (http://ooligan. pdx.edu/weblog/), Facebook and Twitter pages, but also on Eliots blog (http://www.eliottreichel.com/). The blog post itself will either be about Eliots process of writing, or his experience of having his first book published, unless you would like to collaborate with him to come up with a topic that would be more appropriate for your audience. Close is Fine is a finely wrought collection of short stories giving readers a brief glimpse into the quirky and complex lives of small town inhabitants. As the characters struggle to define themselves and reconcile their ideals with ordinary life, readers bear witness to their unique self-discoveries. At times mournful and haunting, this story collection celebrates the nobility of simple life, of striving and failing without ever losing hope. Eliot is a native of Wisconsin, now living in Eugene, Oregon. He has an MFA from Bennington College and teaches writing at Lane Community College. Eliot also works as a freelance writer, and is passionately committed to having a personal influence on his local literary community. His work has appeared in Beloit Fiction Journal, CutBank, Passages North, and Southern Indiana Review. Close is Fine is his first novel. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. If you are interested and would like to discuss the tour in further detail, or have any questions about Close is Fine or Ooligan Press, please email us at marketing@ooliganpress.pdx.edu. We would also be happy to send you a PDF of Close is Fine if you would like to read it before deciding. Thank you for your consideration, and we look forward to collaborating with [Insert Name of Blog]. Sincerely, Ooligan Press PO Box 751 Portland, OR 97207 Phone: 503-725-9748 www.ooliganpress.pdx.edu
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Dear _____________, We are delighted to inform you of Ooligan Press upcoming release: Eliot Treichels Close is Fine is due out November 1, 2012. Eliots book is a beautifully written short story collection that takes place in Wisconsin and combines day-to-day experiences with overarching themes of place and self. Because of its Midwestern theme, we believe [INSERT BUSINESS NAME] would be the perfect place to host the launch of Close is Fine. We are aiming for this event to take place in early November, and we anticipate 50 to 100 guests will be attending. The benefits to you include making potential new customers aware of your establishment as well as bringing in a considerable amount of business for the evening. Our talented author, Eliot, is a native of Wisconsin but considers Oregon his home. He has a Master of Fine Arts degree from Bennington College and currently teaches writing at Lane Community College in Eugene, Oregon. Eliot also works as a freelance writer, and is passionately committed to having a personal influence on his local literary community. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. Thank you for your time, and we hope that you will consider hosting our launch. If you are interested, please contact our Marketing manager at marketing@ooliganpress.pdx.edu to discuss the particulars. Sincerely,
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Dear _____________, We are delighted to inform you of Ooligan Press upcoming release: Eliot Treichels Close is Fine is due out November 1, 2012. Eliots book is a beautifully written short story collection that takes place in Wisconsin and combines day-to-day experiences with overarching themes of place and self. We are contacting you because we believe [INSERT BUSINESS NAME] would be the perfect place to host Close is Fines launch. We are aiming for this event to take place in early November, and we anticipate 50 to 100 guests will be attending. The benefits to you include making potential new customers aware of your establishment as well as bringing in a considerable amount of business for the evening. Our talented author, Eliot, is a native of Wisconsin but considers Oregon his home. He has a Master of Fine Arts degree from Bennington College and currently teaches writing at Lane Community College in Eugene, Oregon. Eliot also works as a freelance writer, and is passionately committed to having a personal influence on his local literary community. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. Thank you for your time, and we hope that you will consider hosting our launch. If you are interested, please contact our Marketing manager at marketing@ooliganpress.pdx.edu to discuss the particulars. Sincerely,
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Press releases
Ooligan Press P.O. Box 751 Portland, OR 97207 503-725-9748 www.ooliganpress.pdx.edu Contact: marketing@ooliganpress.pdx.edu FOR IMMEDIATE RELEASE Ooligan Press Celebrates Release of Close Is Fine with Portland Launch Party and Free E-Book Download Portland, OR, October 2012Ooligan Press is proud to announce the release of Close Is Fine, a collection of short stories by Eliot Treichel; a book Publishers Weekly called a clear-eyed and perceptive debut. Like an album of Polaroid snapshots, Close is Fine is a finely wrought collection of short stories that gives us a brief glimpse into the quirky and complex lives of the inhabitants of a rural Wisconsin town. At times mournful and haunting, this collection celebrates the nobility of simple lifeof striving and failing, without ever losing hope. To celebrate the books release, readers in Portland are invited to attend a no-host launch party at the beautiful Doug Fir Lounge, in the Fireplace Room, on Monday, Oct. 29 from 5 8 p.m. The party will feature a reading by the author, a question-and-answer session, book signing, and door prizes. Guests are welcome to bring friends and family, but no minors, please. This event is free to attend. Ooligan Press is also offering a free e-book in celebration of the release of Close Is Fine: the poignant story Novitiate Falls, also by Eliot Treichel, is available for download on the Ooligan Press website, www.ooliganpress.pdx.edu. Eliot Treichel is a native of Wisconsin who now lives in Eugene, Ore. In addition to writing, he teaches at Lane Community College in Eugene, Ore., and is passionately committed to contributing to his local literary community. To learn more, readers may visit his website, www. eliottreichel.com. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. For more information about Close Is Fine and upcoming events or readings, please email marketing@ooliganpress.pdx.edu or visit www.ooliganpress.pdx.edu. Close Is Fine is now available for purchase in bookstores and at online retailers. For retail orders, please contact Ingram Publisher Services at orders@ingrambook.com.
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Ooligan Press P.O. Box 751 Portland, OR 97207 503-725-9748 www.ooliganpress.pdx.edu Contact: marketing@ooliganpress.pdx.edu FOR IMMEDIATE RELEASE Ooligan Press Celebrates Release of Close Is Fine with Portland Launch Party and Free E-Book Download Portland, OR, October 2012Ooligan Press is proud to announce the release of Close Is Fine, a collection of short stories by Eliot Treichel; a book Publishers Weekly called a clear-eyed and perceptive debut. Like an album of Polaroid snapshots, Close is Fine is a finely wrought collection of short stories that gives us a brief glimpse into the quirky and complex lives of the inhabitants of a rural Wisconsin town. At times mournful and haunting, this collection celebrates the nobility of simple lifeof striving and failing, without ever losing hope. To celebrate the books release, readers in Portland are invited to attend a no-host launch party at the beautiful Doug Fir Lounge, in the Fireplace Room, on Monday, Oct. 29 from 5 8 p.m. The party will feature a reading by the author, a question-and-answer session, book signing, and door prizes. Guests are welcome to bring friends and family, but no minors, please. This event is free to attend. Ooligan Press is also offering a free e-book in celebration of the release of Close Is Fine: the poignant story Novitiate Falls, also by Eliot Treichel, is available for download on the Ooligan Press website, www.ooliganpress.pdx.edu. Eliot Treichel is a native of Wisconsin who now lives in Eugene, Ore. In addition to writing, he teaches at Lane Community College in Eugene, Ore., and is passionately committed to contributing to his local literary community. To learn more, readers may visit his website, www. eliottreichel.com. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. For more information about Close Is Fine and upcoming events or readings, please email marketing@ooliganpress.pdx.edu or visit www.ooliganpress.pdx.edu. Close Is Fine is now available for purchase in bookstores and at online retailers. For retail orders, please contact Ingram Publisher Services at orders@ingrambook.com.
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Ooligan Press P.O. Box 751 Portland, OR 97207 503-725-9748 www.ooliganpress.pdx.edu Contact: marketing@ooliganpress.pdx.edu FOR IMMEDIATE RELEASE Ooligan Press Celebrates Release of Close Is Fine with Eugene Launch Party and Free E-Book Download Portland, OR, October 2012Ooligan Press is proud to announce the release of Close Is Fine, a collection of short stories by Eliot Treichel; a book Publishers Weekly called a clear-eyed and perceptive debut. Like an album of Polaroid snapshots, Close is Fine is a finely wrought collection of short stories that gives us a brief glimpse into the quirky and complex lives of the inhabitants of a rural Wisconsin town. At times mournful and haunting, this collection celebrates the nobility of simple lifeof striving and failing, without ever losing hope. To celebrate the books release, readers in Eugene are invited to attend a no-host launch party at Sam Bonds Garage Pub & Caf on Wednesday, Nov. 14 from [time]. The party will feature readings by [authors], live music, book signing, and[a fundraiser for the Eugene Public Library Foundation?]. This event is free to attend. Ooligan Press is also offering a free e-book in celebration of the release of Close Is Fine: the poignant story Novitiate Falls, also by Eliot Treichel, is available for download on the Ooligan Press website, www.ooliganpress.pdx.edu. Eliot Treichel is a native of Wisconsin who now lives in Eugene, Ore. In addition to writing, he teaches at Lane Community College in Eugene, Ore., and is passionately committed to contributing to his local literary community. To learn more, readers may visit his website, www. eliottreichel.com. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. For more information about Close Is Fine and upcoming events or readings, please email marketing@ooliganpress.pdx.edu or visit www.ooliganpress.pdx.edu. Close Is Fine is now available for purchase in bookstores and at online retailers. For retail orders, please contact Ingram Publisher Services at orders@ingrambook.com.
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Ooligan Press invites you to a no-host book launch party!
Close Is Fine
Come celebrate the release of the new short story collection Close is Fine by Eliot Treichel. Monday, October 29 in the Fireplace Room at Portlands Doug Fir Lounge. 5:00 to 8:00 p.m. Door prizes and party favors offered! Signing at 5:00 p.m. Reading at 6:00 p.m. Q&A session at 6:30 p.m. Door prizes at 7:00 p.m. Bring your friends and family! RSVP: rsvp@ooliganpress.pdx.edu
www.ooliganpress.pdx.edu
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The Pacific Poetry Project: Alive at the Center
7/1/13 9:16 PM
Dear Pacific Poetry Project: Alive at the Center poet, As you know, your poetry was chosen to be a part of Alive at the Center. Alive at the Center, the Pacific Poetry Projects inaugural collection, is an anthology of contemporary poetry from writers in Portland, Seattle, and Vancouver, B.C. highlighting the poetic atmosphere of each city. In order to promote this book as effectively as possible, we are giving all of the individual contributors the tools to self-market Alive at the Center to their friends, families, and communities. We hope that each poet will promote ATC in his or her own unique way, and further the books mission to celebrate the diversity of a plethora of gifted writers. We hope that all of the poets will find the resources included in the kit useful when promoting the book online and in their communities. In the kit please find a list of self-marketing tips for writers, samples of blurbs for ATC, instructions for creating a poetry video for the ATC book trailer (due by January 5, please!), a list of useful contacts, postcard and event poster designs, and logos for use in print or online. We ask that poets please keep in mind that we are a university press and as such would appreciate that any promotion of the book be respectful and uphold the reputation of Ooligan Press and its authors. We hope poets will find the Alive at the Center tipsheet especially helpful when choosing the right language to describe and characterize the book. In addition to the various marketing and promotional documents to be found within the kit, we have also included an order form so that poets can obtain as many copies of Alive at the Center as they need. Congratulations again on the selection of your work for inclusion in Alive at the Center, and for being one of the talented writers contributing to the rich literary culture of the Pacific Northwest region. Cheers! Sincerely, Jesse Snavlin and Tina Morgan Alive at the Center project managers
This is the self-marketing kit I put together for the poets of Alive at the Center. It included a tipsheet, marketing tips, blurbs, images and icons, and an order form.
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PU
Alive at the Center

Edited by Susan Denning, Daniela Elza, and Cody Walker
SALES HOOK From the rich culture of the Pacific Northwest comes a collection of accessible, place-based, and community-centered poetry for the people. DESCRIPTION The Pacific Northwests vast and varied contemporary poetry scene is on display in Alive at the Center, a community-based anthology drawing from Portland, Seattle, and Vancouver, BC. A collection of more than 200 poems from a wide spectrum of poets, Alive at the Center is a cultural snapshot, showcasing the best new and established voices from these three cities. Three poets from each city came together to recognize the best work of their peers, curating a collection that explores the atmosphere, beauty, complexity, and personality of the region. As the inaugural project from Ooligan Presss Pacific Poetry Project, this book embodies the Projects mission to bring poetry to the people by making contemporary poetic voices accessible and exciting for everyone through community involvement and conversation. KEY SELLING POINTS Accessible poetry crowd-sourced from the cities included in the anthology: Portland, Seattle, Vancouver. Only contemporary poetry collection of its kind, showcasing work from the entire region, with a specific mission: bringing poetry to the people. Innovative format, divided into three city volumes or combined in one anthology to reach as many audiences and markets as possible. Local Pacific Northwest poets from each city are empowered to promote book themselves through DIY author publicity kits prepared by Ooligan Press. Released in conjunction with National Poetry Month Designed for use in schools, from high school to graduate level. AUDIENCE Poetry aficionados Pacific Northwest community leaders Northwest regional advocates Artistic communities Students in English/Writing programs
Ship Date: March 2013 Pub Date: April 2013 Price: $18.95 US / $21.95 CAN ISBN-13: 978-1-932010-497 Trim: 5.5 x 8.5 Format: trade paperback Pages: 206 pages Carton Qty: 20 # and type of illustrations: N/A Series: Pacific Poetry Project BISAC Category: POETRY / Anthologies (multiple authors) POETRY / American / General POETRY / Canadian BISAC Code: BISAC: POE001000 BISAC: POE005010 BISAC: POE011000 Previous Edition ISBN: N/A
Tipsheet Updated 11/28/12
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High school and college poetry classes Writing workshops and community writing organizations Regional cultural development organizations
AUTHOR BIO Alive at the Center was compiled by three well-known poets from each city, who worked together to select and compile the most representative work of their communities. They are: Susan Denning, Jesse Lichenstein, and Leah Stenson (Portland); Cody Walker, Kathleen Flenniken, and David D. Horowitz (Seattle); and Daniela Elza, Bonnie Nish, and Robin Susanto (Vancouver). Author bios from all contributing poets will be available at ooligan.pdx.edu. COMPARATIVE TITLES Limbs of the Pine, Peaks of the Range: Poems by Twenty-six Pacific Northwest Poets. David D. Horowitz (editor). Paperback: 153 pages. Rose Alley Press; June 2007. 978-0974502441; $12.95. Best New Poets 2011: 50 Poems from Emerging Writers. D. A. Powell (editor). Paperback: 160 pages. University of Virginia Press; November 2011. 978-0976629665; $11.95. Long Journey: Contemporary Northwest Poets. David Biespiel (editor). Paperback: 329 pages. Oregon State University Press; October 2006. 9780870710988; $22.95. MARKETING AND PUBLICITY HIGHLIGHTS Release to coincide with National Poetry Month. Targeted trade, library, and educational reviews in Publishers Weekly, Kirkus, Library Journal, School Library Journal, Chronicle of Higher Education, and others. Using format (city editions and comprehensive anthology) to appeal to broader markets and give readers a choice of formats and price points. Launches and reading series to be held in all three cities during the month of April. Partnering with non-literary state or regional government offices for sales, publicity, and marketing focusing on cultural contribution of book to each citys larger scene. Local events calling attention to the mission of the Pacific Poetry Project (Poetry for the People) with literary, cultural, and activist organizations. Reviews, excerpts, and interviews with poets and editors in regional print and online media, including newspapers, magazines, radio, television, and more. DIY poetry readings: poets booking their own readings and events, where they can sell the book, with marketing support and training from Ooligan Press. Coordinating book placement and marketing/event opportunities with nonliterary, community/city-based organizations. Free Poetry Friday: Each week, from November 12 to August 13, an additional poem (not be in the print book) will be put on the front page of the Ooligan website (linking to an author bio). QR sticker campaign via collateral and guerilla placement. Pacific Poetry Project presence at Seattles Cascadia Poetry Festival, Vancouver International Poetry Festival, and Portlands Wordstock Festival of the Book.
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Pacific Poetry Project: Tips for Self-Marketing

1. Create/update social media/blog with release dates, events, links to partial content, and more
Create and update your own Facebook page, Twitter account, website, Pinterest, blog, etc. promoting yourself and your writing, or contribute to Ooligan Press Facebook page and blog. This is a great way to build a following and keep your readers updated about the release date of Alive at the Center, reading events and the book launch party, and new writing by yourself or other PPP poets. You may contact Ooligans Social department for advice about your blog or social media accounts or to submit a post for Facebook or the Ooligan blog by writing to social@ooliganpress.pdx.edu.
2. Distribute event flyers to local area bookstores, coffee shops, art galleries, and other cultural businesses
Local businesses can offer great opportunities for promotion, especially since most are invested in the local cultural scene and local artists. Many have bulletin boards or other promotional spaces, as well as relationships with their regular customers, so there is great potential for word-of-mouth style publicity. Get to know the owners of your local businesses as a gateway to the wider public. Focus on businesses involved in the arts or literature first, then branch out. Get creative!
3. Contribute regularly to poetry/literature blogs and events websites in your area in order to build familiarity with your event
Much like building relationships with local businesses, you can also forge connections with internet organizations that have a local focus. Search for blogs and websites that keep an eye on local events and offer to contribute contentmost of these kinds of sites are run by a few or even one person, and depend on community participation for information. Dont forget about the blogs or event calendars of local publications, venues, clubs, etc., which can be a great way to get the word out about your events.
4. Contact local media with a press release mentioning the book /events
Dont be afraid to write your own press releases! Do a simple Google search for tips or templates to help you write a good press release; once youve written one youre happy with, use it to generate later versions specific to particular eventsjust substitute new information for old. Develop a master list of local media contacts (easily found by doing Google searches or even looking in the phone book) and send each new iteration of your press release to them.
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5. Have friends and colleagues write reviews on Amazon, their own blogs, etc.
Enlist the help of the people most likely to give ityour friends and family! Ask them to read your work and then review it for social reading sites or online book retailers. You can also reach out to other writers, whether you know them personally or not, and offer promotional trades. Write guest posts for other peoples blogs and offer them space on yours; ask people to post reviews of your work on Amazon or Goodreads; solicit reviews or blurbs that you can post to your social media accounts; see what other trades you can come up with!
6. Create and maintain an author website

Blogs and social media accounts are great for self-marketing, but nothing looks more professional (on the internet, anyway) than an actual website. Try to get your full name in the URL, and make sure to link your existing social media to your site. Also include links to internet bookstores or make your own shopping cart feature so people can buy your books. This way, readers can find all the information they need to know about you in one convenient place, and you have the opportunity to express yourself with your sites design and structure. Think of it as a fun personal project! For technical help you can contact Ooligans Digital Content department at digital@ooliganpress.pdx.edu.
7. Be aware of local events, such as book fairs and expos, that you can participate in
Stay up-to-date with whats going on in your community and/or with events or conventions near enough to you that youre able to travel to. These kinds of events can be great opportunities to network with other writers, readers, agents, publishers, etc. If a booth at a convention costs too much for you to manage yourself, team up with some fellow poets or other friends in the business and share the cost. If you attend an event, make sure you let people know about it beforehand and/or record your experience with pictures, video, blog posts, etc. that your followers can see afterward.
8. Learn to use social media to your advantage; take a look at other authors platforms to get ideas if youre stuck on what to do
Unfortunately, social media can be useless if its not done right. A blog that just takes up space on the internet and doesnt get updated regularly or a Facebook page with too much unflattering or obscene material, etc., can do you a disservice rather than marketing you effectively. For ideas about what works and what doesnt, visit the accounts of other writers or publishing houses and take a critical look at how their social media reflects on them. What do you like and what dont you like? What do their followers respond to, and what seems to fail at arousing reader interest? You can also do Google searches for tips and strategies.
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9. Comment and participate in discussions on other blogs to get your name out and build your credibility
Again, search out literary/author blogs and offer to guest-post or trade posts with the blogs owner. If youre having a hard time with that method, remember that you can always comment on blogs, either joining discussions and becoming, in a sense, a community member of that blog, or simply leaving a single comment with a remark about the post and a plug for your own website or book. And keep in mind that a blog owner who is not initially interested in hosting a guest post of yours might change their mind if they see you actively participating in discussions and contributing worthwhile information and opinions to their site.
10. Contact local libraries about readings or featuring the book

Libraries are a great, often unsung, resource for writers, especially writers who dont have a huge and dedicated following. Many libraries will allow you to host a program onsite that you can design yourself to suit your personal knowledge and interests. Many libraries host readings. Many host regular book clubs you can get in touch with who might be interested in reading your book(s). And you might get your book featured prominently on a new releases or local writers display, or talked up by the librarians to library patrons, if youre willing to go to the effort of getting to know the library employees.
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Now that Alive at the Center is nearing publication, Ooligan Press needs promotional material from the people who know it best: the poets. We hope that you will be willing to provide a short blurb to be used as bonus material for the Ooligan website and social media platforms or in the book itself. We are looking particularly for blurbs about your city and what you love about itand it would be especially helpful if the blurb focused on the uniqueness of the poetry scene in your city, or why your city is important to the regional, national, or international poetry scene. Because of your creative contribution to the collection, we believe you are the ideal person to speak on this subject, and that readers will appreciate your appraisal. For examples of the praise Alive at the Center has already garnered, please see below. Thank you for your time. We hope to hear from you soon and look forward to receiving your input. Sincerely, Marketing team Ooligan Press Tart, sharp, unexpected, funny, sidelong, blunt, and gentle, with passages and lines of startling power and pleasure. Personally, I would buy this in a trice for the sheer quality, but consider, too, that your purchase helps jazz the art of storycatching and the community of storysharingand what could be cooler than that?" Brian Doyle, author of Mink River The Pacific Northwest is home for so many poets that metaphor isnt just a literary device but a way of life, yet often in the discussion of great literary cities in North America, Portland, Seattle, and Vancouver are rarely spoken of with the same adoration as New York, Boston, or even Los Angeles. The modesty and politeness of the Northwest certainly doesnt help. But Alive at the Center, a collection of the finest living poets working in the Pacific, eschews the quintessential Northwest politeness through poems that are clever, inventive, sexy, and rich with the spirit of a region that wont be forgotten the next time you talk about great literary cities. If Alive at the Center proves anything about Northwest poetry, its that we arent some ragtag group of poets in the upper left corner of a map we are, in fact, at the center. We are the home of the next generation contemporary North American poets. Read this book, and youll think so, too. Brian McGuigan, program director at Richard Hugo House
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We wanted the poets to have an arsenal of images for use on all their social media platforms and for printing their own postcards and posters.
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Marketing plan
Title: Pacific Poetry Project: Alive at the Center Author(s): various authors Contact Info: Book Description: In Alive at the Center, the inaugural edition of the Pacific Poetry Project, regional editors from Portland, Seattle, and Vancouver B.C. have hand selected over two hundred poems that represent the Pacific Northwest. Geographically constrained yet quite indefinable, this motley corner of the world has inspired poetry that pays homage to the senses, and delves into the overwhelming emotion that pulses beneath its surface. From the streets of Portland to the oddly familiar spaces that exist solely within the mind, Alive at the Center will take you on a journey across time, cultures, and shared human experiences. Published in an innovative format that allows readers to choose between one of three city-focused books or the entire anthology in a single volume, Alive at the Center offers the right dose Pacific Northwest-flavored poetry for everyone. Catgeory: POETRY / Anthologies (multiple authors) BISAC: POE001000 POETRY / Subjects & Themes / Places BISAC: POE023040 POETRY / American / General BISAC: POE005010 POETRY / Canadian BISAC: POE011000 Format: trade paperback Illustrator: Illustrations # (color/b&w): Trim Size: 6 x 9 Page Count: 75 city/205 anthology Imprint: n/a Warehouse Date: Pub Date: April 2013 ISBN13: List Price: $9.95 city volumes/$18.95 anthology Print Run: POD Book Code Book Title Abbreviation: PPP Edition: First Other books by author: n/a Competition: Best New Poets 2011: 50 Poems from Emerging Writers by D.A. Powell (editor), 2011. 978-0976629665 $11.95. Entering its sixth year, Best New Poets has established itself as a crucial venue for rising poets and a valuable resource for poetry lovers. The only publication of its kind, this annual anthology is made up exclusively of work by writers who have not yet published a full-length book. The work of the fifty writers represented here provides the best perspective available on the continuing vitality of poetry as its being practiced today. Ghost Town Poetry: Cover to Cover Books 2004-2010: An Anthology of Poems from the Ghost Town Open Mic Series by Christopher J. Luna and Toni Partington, 2011. 978-1461075110 $10.00. Ghost Town Poetry is an anthology of poems by local and featured readers at the Cover To Cover Books monthly open mic series, 2004-2010.
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This popular series lives in Vancouver, Washington and hosts both national and international poets. Limbs of the Pine, Peaks of the Range: Poems by Twenty-six Pacific Northwest Poets by David D. Horowitz (editor), 2007. 978-0974502441 $12.95 Limbs of the Pine, Peaks of the Range includes a wealth and variety of rhymed metrical and formal verse by accomplished Pacific Northwest writers. More formal and traditional than our collection, but its all PNW writers. Long Journey: Contemporary Northwest Poets by David Biespiel, 2005. 978-0870710988 $22.95. Editor David Biespiels goal in compiling Long Journey was to produce an early twenty-first-century snapshot of how various and engaging this regions poetry is, a record of what poets living in the Northwest are working on right now. The poems display a wide range of styles, forms, voices, and language and together highlight the ongoing achievements of the many diverse poets who call the Northwest home. Audiences: Adults and young adults Poetry readers Community leaders, northwest regional advocates Artistic communities Students in English/Writing programs High school and college poetry classes Writing workshops and organizations Local community organizations Societies and Organizations (see PPP Funding spreadsheet): PORTLAND Regional Arts and Culture Council (RACC) - 108 NW 9th, Suite 300, Portland, Oregon. Guidelines and on-line application are at: http://www.racc.org/sites/default/files/PG101GuidelinesAiS.pdf Carlotta Collette - Co-Chair of the Creative Advocacy Network (Tonys friend) - 600 NE Grand, 503-797-1540, 503-797-1887, email: carlotta.collette@oregonmetro.gov Oregon Arts Council - 775 Summer Street NE, Ste. 200, Salem, Oregon 97301-1280 - 503-986-0082 (p) 503-9860260(f) oregon.artscomm@state.or.us Literary Arts - 224 NW 13th Avenue, Suite 306 - 503.227.2583 Paul G. Allen Family Foundation - 505 5th Avenue South, Suite 900 - Tel: 206.342.2030 SEATTLE Artist Trust - 1835 12th Ave. Seattle, WA 98122 - Email: info@artisttrust.org Tel: 206.467.8734 Toll free: 1.866.21. TRUST Fax: 206.467.9633 Seattle Office of Arts & Cultural Affairs - Office Location (Use this address if sending through FedEx, UPS, DHL) 700 Fifth Ave., Ste. 1766 Seattle, WA 98104; Mailing Address (Use this for mailing through the U.S. Postal Service ONLY) PO Box 94748 Seattle, WA 98124-4748 - (206) 684-7171 (p) (206) 684-7172 (f) arts.culture@seattle.gov VANCOUVER City of Vancouver - Cultural Grants Program - Marni Rice 604-871-6634, marnie.rice@vancouver.ca Vancouver Foundation - Suite 1200, 555 West Hastings St. Box 12132, Harbour Centre Vancouver, BC Canada V6B 4N6 - Tel: 604.688.2204 Fax: 604.688.4170 Email: info@vancouverfoundation.ca Markets: Stores: Powells - 1005 W Burnside Portland, OR 97209 - 503-228-4651 - marketing@powells.com Barnes & Noble - The Small Press Department, Barnes & Noble, Inc. 122 Fifth Ave. New York, NY 10011 - Publisher Services Information line at (732) 656-7285 - PublisherAuthorInquiry@BN.com In Other Words - 14 NE Killingsworth St. Portland, OR 97211 - info@inotherwords.org; 503-232-6003 Oblations Papers and Press - 516 NW 12th Ave. Portland, OR 97209 - www.oblationpapers.com Gift shops Costco Wholesale - Pennie Clark Ianniciello (Book Buyer) 999 Lake Drive, Issaquah, WA 98027; 425-313-8100, ext. 8524; Fax: 425-313-8343. Email: pianniciello@costco.com - Tim Talevich, Associate Editor, Books; 425-3136759. Email: ttalevich@costco.com Specialty markets (see PPP Regional Marketing spreadsheet): SEATTLE Elliott Bay Book Company - (206) 624-6600 elliottbaybook.com Library Bistro - General Manager: Nicolas Pelaez 206-340-6681 nicolas.pelaez@librarybistro.com Bauhaus Books & Coffee - admin@bauhauscoffee.net Open Books: A Poem Emporium - (206) 633-0811 store@openpoetrybooks.com VANCOUVER Cafe Deux Soleils - 604-254-1195 - cafedeuxsoleils.com Cafe for Contemporary Art - 778 340 3379 http://cafeforcontemporaryart.com/
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Take Five Cafe (Kitsilano) - (604) 697-9050 take5cafe.com Pelican Rouge Coffee House - 604-541-8778 Our Town Cafe - Coffee shop - 604-879-1924 Blackberry Books - 604-685-6188 http://www.bbooks.ca/index.html Oscars Art Books - 604-731-0553 http://www.bookmanager.com/1181300/ Chapters - 604-682-4066 - http://www.chapters.indigo.ca/home/?cookieCheck=1 Browns Books - 604-294-9311 http://www.brownsbooks.ca/ Small Ritual Coffee Society - 778.294.1237 http://www.smallritualcoffee.org/ Author resources: tbd Events (meetings and associations): Public institutions: Oregon public library systems, middle and high schools, universities Media: Magazines: American Poetry Review, My Favorite Bullet (quarterly magazine for contemporary poetry. Contains archives of all issues, including featured poet pages and essays), Poetry Bay, Poetry Canada, Rattle, Oregon Magazine, Portland Monthly Magazine, New Oregon Arts and Letters, Unbound, Pathos Newspapers: The Oregonian, Northwest Examiner, Willamette Week, Washington Post, Portland Mercury, The Vancouver Sun, The Province, The Vancouver Courier, Westender, The Richmond Review, North Shore News, Georgia Straight Television: Direct mail: Radio: KBOOs Talking Earth, CJSF Campus Radio (Vancouver), CITR Radio- The Arts Report (Vancouver), CBC Radio (Vancouver), Wax Poetic (Vancouver - rcarcee@yahoo.ca), KING FM Arts Channel (Seattle), KYPT- Beaux Arts Village (Seattle), other regional radio appearances in all three cities/regions Websites: PoetsWest (http://www.poetswest.com/), Poetry Northwest (http://www.poetrynw.org/), Whatcom Poetry Series (Washington) (http://whatcompoetryseries.org/), Oregon Poetry Association (http://www.oregonpoets.org/), Splab (Seattle) (http://splab.org/), Vancouver Poetry House (http://www.vancouverpoetryhouse. com/), Vancouver International Poetry Festival (http://vancouverpoetryfestival.com/) Blogs: PowellsBooks.blog (http://www.powells.com/blog/), Hawthorne Books blog (http://www.hawthornebooks.com/blog/), One Poets Notes (reviews) (http://edwardbyrne.blogspot.com/), THEthe Poetry Blog (http:// www.thethepoetry.com/), Seattle Poets Announcements (http://seattlepoet.blogspot.com/), Wax Poetic (Vancouver) (http://poetryradio.blogspot.com/) Facebook: Highlight each of the contributing poets with bios, links to their websites, etc. Twitter: Related topics to this book: Pacific Northwest, poetry anthologies, Portland, Seattle, Vancouver, artistic communities, writing, English, poets, community leaders, nature Strongest selling feature(s): Genre/subject: Pacific Northwest, poetry, peoples poetry, nature, Portland, Seattle, Vancouver Author: Local Pacific Northwest authors with ties to Portland, Seattle, and Vancouver should help to sell in each city Tie-in with holiday: National Poetry Month (April) Message to reader: Poetry for the people, place-based poetry, accessible, Pacific Northwest artists, community Value to other writers: A representation of the best work from Pacific Northwest poets, inspirational to writing students and members of the community Series information (titles, pub dates, etc.): tbd Special marketing opportunities: MARKETING PARTNERSHIPS: Portland (literary): Portland State University MFA program, Pacific University MFA program, Pacific Northwest College of Art, Writers Dojo, Mountain Writers Association, Oregon Literary Review, Friends of William Stafford, Oregon Literary Coalition, Arts Action Alliance of Clackamas County, Attic Writers Workshop, Central Oregon Writers Guild, Fisher Poets Gathering, Fishtrap, Literary Arts, Willamette Writers, Oregon Writers Colony, Soapstone, Portland Women Writers, Oregon State Poetry Association, Lane Literary Guild, Write Around Portland, Writers on the Edge Portland (community): Office of Mayor Sam Adams, Office of Council President Carlotta Collette (Metro), Regional Arts and Culture Council (RACC), The Library Foundation and Multnomah County Libraries, Oregon Arts Commission Seattle (literary): Richard Hugo House, Seattle Arts & Lectures, Poets West, Washington Poets Association, Seattle Pacific University MFA program, University of Washington MFA program, The Writers Workshop, Pacific Northwest Writers Assocation, Whidbey Island Writers Assocation, West Seattle Writers Group, Skagit Valley Writers League, Cascadia Poetry Festival
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Seattle (community): Office of Mayor Mike McGinn, The Seattle Public Library, Artist Trust, The Seattle Foundation Vancouver (literary): Canadian Authors Association (Vancouver Branch), Alliance for Arts and Culture, Canadian Poetry Association, Burnaby Writing Society, Pandoras Collective, Vancouver Poetry House, University of British Columbia MFA program, Federation of BC Writers, Vancouver International Poetry Festival Vancouver (community): City of Vancouver Community Services, Alliance for Arts and Culture, Vancouver Public Library & Board Special emphasis as () Text Book (x) Trade Book () Professional Book (x) Library Book () Direct Mail () Other () Text Adoption Courses STRATEGY/TACTICS: List your plans and goals for reaching our market: Release to coincide with National Poetry Month. Partnering with non-literary state or regional government offices for grant money, publicity, and marketing. This can be achieved by positioning the book as a partnership between cities, and one that speaks directly to the heart of the three urban centers cultural identities. Contacting local writers organizations in all three regions, as many of the published poets may work with these organizations. Contacting local magazines and journals in all three regions, as many of the poets may have been published in these journals. Coordinating readings throughout the Northwest with the many poets in the book, as well as poets booking their own readings, where they can sell and virally market the book. Coordinating readings with the Selection Committee members and the books main editor. Utilizing the many organizations, networks, and media the Selection Committee members are involved in. Coordinating book placement and marketing/event opportunities with non-literary, community/city-based organizations. Free Poetry Friday (which should get a cooler name). Each week, a poem that wont be in the print book will be put on the front page of the website (linking to an author bio). Would run from November to August (44 poems total). We can create QR stickers to place around the cities that link to the front page of the Ooligan site. Galleys (send to whom): E-galleys to media contacts listed above Review copies (how many and to which media outlets): Librarians and library journals Awards to apply for (see Book Awards spreadsheet): American Book Award The Before Columbus Foundation Ben Franklin Award Independent Book Publishers Association Best Book Awards USA Book News National Book Award National Book Foundation National Book Critics Circle Award National Book Critics Circle Oregon Book Awards Literary Arts Pacific Northwest Booksellers Association Book Awards PNBA Pushcart Prize Lenore Marshall Poetry Prize Academy of American Poets EPIC eBook Awards (if we publish an ebook) Promotion Materials/Collateral: tbd Related Launch and Events/Opportunities: Coinciding with National Poetry Month (April), so launch opportunities widely available. Launches to be held in all three cities simultaneously (or as close to as possible) and can include poets and editors of the book. Event opportunities abound, as we will be working with dozens of contemporary poets and editors in three cities (and two countries). Libraries, bookstores, cafes, public spaces, reading series, cultural celebrations, and other possible venues in all three regions. Approach venues that host Poetry Slams and have an Ooligan Press-sponsored one. Seattles Cascadia Poetry Festival (http://splab.org/cascadia/) Vancouver International Poetry Festival (http://vancouverpoetryfestival.com/)
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7/1/13 9:16 PM
Up Nights
7/1/13 9:17 PM
Daniel Kine is the author of Between Nowhere and Happiness (2009, Smallhand Press), and Up Nights (2013, Ooligan Press). His work has been published in Globbi and Indie Literature Now, both online magazines. He enjoys studying philosophy, literature, and creative writing, but considers himself a student of the world. He has traveled to such places as Malta, New York City, Quetzaltenango, Guatemala, and Mexico City, and uses the experiences gained to fuel his creative muse. Kine currently divides his time between London, England, and San Francisco, California.
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PU
Up Nights: A Novel
Daniel Kine
SALES HOOK Up Nights follows the lives of four hapless youths living against the backdrop of post-9/11 America. With personal afflictions that reflect the social and cultural issues hindering modern America, their intertwining stories reveal the absence, fervor, and ingenuity of life on the outer edges of a disoriented society. DESCRIPTION Up Nights, Daniel Kines second book, is a classic road novel for a new generation. With direct, unrelenting prose, Kine tells the story of Arthur, a modern young American male making a living by taking advantage of happenstance. Arthur struggles to navigate his transitory existence alongside a childhood friend, Francis, their one-time mentor, Bill, and Bills on-again-off-again girlfriend, Vita. The four of them seek experiences that make them feel alive, looking for something to counter their ever-growing sense of futility and desperation. Francis searches for truth about his childhood, Bill and Vita briefly recover their lost love, and Arthur forms a fleeting connection with Rosalie, a stranger he meets in New Orleans. Through empty relationships, addictions, and brushes with the law, these individuals reach out to each other and to the lost and damaged people they encounter along the way. KEY SELLING POINTS The Portland setting makes this book appeal to the drifting subculture that has claimed Portland as a central hub. Portland is also currently a popular subject in mainstream culture, as in IFCs Portlandia. Offering an alternative to traditional happy-ending stories, Up Nights is populated exclusively by anti-heroes. There is a potential implicit link between this title and the Occupy movement, with the suggestion that Arthur and his companions belong to the disenfranchised ninety-nine percent. Without being overtly political, the momentum generated by Occupy could be used to appeal to the same section of the population. The far-flung settings in the book (Portland, New Orleans, Miami, Mexico, and Cuba) offer marketable road story, potential, with appeal to adventurous youth. AUDIENCE Fans of alternative lifestyle novels and other misspent youth stories. Young people (18-35) who identify with feeling lost and cynical like Arthur and his friends. Readers who feel they belong to the 99% or are invested in the Occupy Wall Street movement. Young men, especially those who are rebellious or restless. Older people who can identify with the hopelessness of being perpetually on the road; trapped in unemployment and/or addiction; seemingly drifting through life. Fans of the Beat movement and of road novels. AUTHOR BIO Daniel Kine is the author of Between Nowhere and Happiness (2009, Smallhand Press) and Up Nights (2013, Ooligan Press). His work has been published in Globbi and Indie Literature Now, both online magazines. He enjoys studying philosophy, literature, and creative writing, but considers himself a student of the world. Kines
Ship Date: N/A Pub Date: May 2013 Price: $14.95 US, $9.99 e-book ISBN-13: 978-1-932010-63-3 (paperback) 978-1-932010-64-0 (e-book) Trim: 5 x 8 Format: trade paperback (POD) and e-book Pages: 187 Carton Qty: N/A # and type of illustrations: no interior illustrations Series: N/A BISAC Category: General Fiction Literary Fiction Urban Fiction BISAC Code: FICTION/General FIC000000 FICTION/Literary FIC 019000 FICTION/Urban Life FIC048000 Previous Edition ISBN: First Edition
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travels have included Malta, New York City, Mexico City, and Quetzaltenango in Guatemala as destinations. The experiences gained abroad fuel his creative muse. Kine currently divides his time between London, England, and San Francisco, California. COMPARATIVE TITLES Make It Nice: A Novel About Flea Markets, Drugs, Smelts, and Love by Nathaniel Reade. 2011. 978-0615497990. 278 pages. $9.95. Its a full moon on the Friday just before Halloween, 1984, inside the hippest bar in Providence, Rhode Island. Hank embarks on a quest, discovering a grown-up world of flea markets, junk shops, auctions, Italian social clubs, and marinated fried smelts. He also discovers the uncle he never had, who teaches him things about manhood his father couldnt, such as how to razzle-dazzle and who to love. Savages: A Novel by Don Winslow, 2012. 978-1451667158. 336 pages. $15.00. Ben, Chon, and O are twenty-something best friends living the dream in Southern California. Together they have made a small fortune producing premium grade marijuana, a product so potent that the Mexican Baja Cartel demands a cut. When Ben and Chon refuse to back down, the cartel kidnaps O. The result is a provocative, sexy, and darkly engrossing thrill ride, framed by an ultra-contemporary love story that will leave readers breathless. Rivers of Gold: A Novel by Adam Dunn, 2010. 1608193071. 288 pages. $9.59. New York City has never been an easy place to make it, but in the year 2013, its a little tougher than usual. Race riots. Massive unemployment. Rampant crime. Vacant buildings now housing a thriving black market. A worthless currency and a broken government. Welcome to the Second Great Depression. Renny is a part-time fashion photographer and full-time drug dealer who oversees a network of taxicabs running contraband through the underground party circuit. MARKETING AND PUBLICITY HIGHLIGHTS Portland reading with friend of the author and fellow Portland writer Lidia Yuknavitch, author of The Chronology of Water and Dora: A Headcase (Hawthorne). Strong marketability throughout Portlands indie culture, especially via alternative publications such as Willamette Week and Portland Mercury. Author will be in Portland for launch event in May 2013. Strong internet presence for author, including website and blog tours. The author is committed to self-promoting and is willing to schedule readings for himself as well as be available for readings and events scheduled by Ooligan. International launch party with Portland and London venues connected via Skype, as well as readings in both cities.
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Cover letters
Dear _____, My name is ______ and I am with the Marketing department at Ooligan Press. We are excited to announce that we will be publishing Up Nights, by Daniel Kine, in the spring of 2013. The authors second novel is a portrait of post-9/11 disaffected youth, who stumble through empty relationships, drug addictions, and brushes with the law, but still reach out to each other and to the various lost and broken people they encounter along the way. We are hoping you would be willing to receive an electronic copy of the manuscript and provide a short blurb that may be included on the back cover of the book. If you would like to see the manuscript and assist us by providing a blurb, please let us know at your earliest convenience and we will send you an electronic version for your review. Thank you for your time. We hope to hear from you soon and look forward to receiving your thoughts on the book. Sincerely,
Again, most of my work on the novel Up Nights was in marketing. I spent a lot of time in the Marketing group, half of it as department manager.
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The project managers asked me to write a special blurb request leter to Dennis Cooper, with whom Daniel Kine is personally acquainted.
Dear Dennis Cooper, Ooligan Press excited to announce the publication of the novel Up Nights, by Daniel Kine, in the spring of 2013. The authors second novel is a portrait of post-9/11 disaffected youth, who stumble through empty relationships, drug addictions, and brushes with the law, but still reach out to each other and to the various lost and broken people they encounter along the way. As an international icon whose works feature similar topics of troubled youth, existentialism, language, and death, we humbly offer you an advance copy of the manuscript with the hope that you will be interested in reading it and offering your endorsement. Daniel Kine is the author of Between Nowhere and Happiness (2009, Smallhand Press), and Up Nights (2013, Ooligan Press). His work has been published in Globbi and Indie Literature Now, both online magazines. He enjoys studying philosophy, literature, and creative writing, but considers himself a student of the world. He has traveled to such places as Malta, New York City, Quetzaltenango, Guatemala, and Mexico City, and uses the experiences gained to fuel his creative muse. Kine currently divides his time between London, England, and San Francisco, California. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. Thank you for your time. We hope to hear from you soon and look forward to receiving your thoughts on the book. Sincerely, Ooligan Press PO Box 751 Portland, OR 97207 Phone: 503-725-9748 www.ooliganpress.pdx.edu
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Dear _____, Ooligan Press is excited to announce its newest release, Up Nights, a work of literary fiction by Daniel Kine. We are contacting you for a blog tour we are putting together for Kines new novel. Your blog, [Insert Name of Blog], would be a perfect stop on our tour. [Insert reasons why we chose their blog in particular to make the letter a little more unique and personal.] Your participation in this tour would be an excellent way for your blog to gain more exposure, because we will be posting a link to your blog post on Ooligans blog (http://ooligan.pdx.edu/weblog/), Facebook and Twitter pages, as well as Kines own website (https://sites.google.com/site/danielbkine/home). The blog post itself will be about either Kines process of writing, or his experience of having Up Nights published. If need be, Daniel is also open to working with you to come up with a topic more appropriate for your audience. Up Nights, Daniel Kines second book, is a classic road novel for a new generation. In raw, unrelenting prose, Kine tells the story of the complexities of human relationships when four friends embark on an existential journey through the underbelly of society. As they drift from city to city, they each struggle to connect with the disenchanted people they encounter along the way. Up Nights speaks to the reality of the human condition and the unequivocal impermanence of life. Daniel Kine is also the author of the novel Between Nowhere and Happiness (2009, Smallhand Press). He was born in Toledo, Ohio, in 1984, and studied philosophy and literature in San Francisco, Mexico City, Guatemala, and Portland, Oregon. His writing has appeared in several publications, including Modern Review, Q Poetry, Pathways, and Indie Literature Now. His fiction has been described as concerning the rootlessness of modern youth. Common themes in his novels revolve around suicide, drug use, and the struggles of individual freedom. He now lives in London, England. Ooligan Press is a general trade press at Portland State University. In addition to publishing books that honor cultural and natural diversity, particularly in the Pacific Northwest, Ooligan is dedicated to teaching the art and craft of publishing. Under the direction of professional faculty and staff, students combine theory with practice in order to publish profitable books in real markets. If you are interested and would like to discuss the tour in further detail, or if you have any questions about Up Nights or Ooligan Press, please email us at marketing@ooliganpress.pdx.edu. We would also be happy to provide you with a digital review copy of Up Nights if you would like to read the novel before making your decision. Thank you for your consideration, and we look forward to collaborating with you. Sincerely, Ooligan Press PO Box 751 Portland, OR 97207 Phone: 503-725-9748 www.ooliganpress.pdx.edu
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Spreadsheets
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7/1/13 9:17 PM
The Wax Bullet War: Chronicles of an Artist & Soldier
7/1/13 9:17 PM
The Wax Bullet War

Sean Davis SALES HOOK This is a story for the mothers, fathers, family, and friends of war veterans. This is a collection of one soldiers memories, for those of us who support the troops but not necessarily the war or the reasons behind it; for those of us who have no idea what soldiers actually go through on a daily basis in Iraq; for those of us who have loved ones who have gone through it. Its a beautiful, harrowing, powerful ride through the reality of veteran life in the 21st century. DESCRIPTION In the first 155 days of 2012, there were 154 suicides among U.S. military troops. What is post-traumatic stress disorder? How does a society help those who return from war with completely different personalities? Follow Sean Davis life as he discovers the oddities of a pop-up America in a hostile desert wasteland; loses his best friend in a violent ambush; returns, critically wounded, to confinement in a place thats not his home; and deals with the fallout of PTSD and the horror of what he experienced in that war zone. Davis transcends politics without ignoring them to bring to light a story of the effects of war on a single soldier. Its not a manual for fixing the military, foreign policy, or the ravaging effects of PTSD; rather, its a guidebook that nudges us along, points out the details, and tells us about things we never knew existed. KEY SELLING POINTS This will be the first Iraq War memoir to address the topic of Post-Traumatic Stress Disorder in depth; will resonate with vets who suffer from PTSD as well as friends and family members coping with the issue Lack of a political agenda in the book means that readers of any political affiliation will be able to enjoy and learn from the material The everyman personality of the author combined with his strong writing and storytelling skills make the book identifiable to the average reader; the narrative is inviting and the main character empathetic AUDIENCE Adult male military supporters, ages 18-70. Current or veteran military members and their families. Members of any political party active in politics and political discussion. War protestors, male and female, ages 18-70, especially those supportive of American troops. AUTHOR BIO Not only is Sean Davis a veteran of the Iraq war who spent sixteen years in the military, he is a gifted writer with an interesting story. He attended art school before earning his bachelors degree in English from Portland State University and an MFA in Writing from Pacific University. He published the novel Motivation and Toleration under the name Ian Avi and has contributed to numerous publications including the Portland Mercury, Work Magazine, and The Good Men Project. He has also appeared on 60 Minutes and is cofounder of Hubris Press in Portland.
Ship Date: April 2014 Pub Date: May 2014 Price: $00.00 US, $00.00 CAN ISBN-13: Trim: 5 x 8 Format: trade paperback Pages: 250 (est.) Carton Qty: (est OK) # and type of illustrations: interior photos TBD Series: N/A BISAC Category: BIOGRAPHY & AUTOBIOGRAPHY / Military BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs BIOGRAPHY & AUTOBIOGRAPHY / Artists, Architects, Photographers BISAC Code: BIO008000 BIO026000 BIO001000 Previous Edition ISBN: N/A
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AUTHOR RESIDENCE Sean Davis lives in Northeast Portland, Oregon. COMPARATIVE TITLES Jarhead by Anthony Swofford. 272 pages. 2005 (paperback edition), Scribner; $15.00. ISBN-13: 978-0743235358. The Devils Sandbox by John Bruning. 352 pages. 2006 (hardcover), Zenith Press; $24.95. ISBN-13: 978-0760323946. When the War Never Ends: The Voices of Military Members with PTSD and Their Families by Leah Wizelman. 176 pages. 2011 (hardcover), Rowman & Littlefield Publishers; $32.00. ISBN-13: 978-1442212077. Kaboom: Embracing the Suck in a Savage Little War by Matt Gallagher. 336 pages. 2010 (hardcover), Da Capo Press; $24.95. ISBN-10: 0306818809. MARKETING AND PUBLICITY HIGHLIGHTS Collaboration opportunities with many local and national organizations including veterans groups and treatment programs, PTSD support programs, veterans in the arts organizations, and classrooms and writing programs. Author stage at Wordstock literary festival 2013 promised by Larry Colton, founder, with strong possibility of 2014 appearance as well. Blurb candidates include John Bruning, author of The Devils Sandbox, and Pacific University professors Brady Udall, Claire Davis, Craig Leslie, and Mike Magnuson.
The Wax Bullet War was an important book for me, as I was a project manager on it for two terms (and at the very beginning of its life in Ooligan!). Its a great book and I was honored to work on it.
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The Wax Bullet War book budget

Page count Print run Retail price Gross receipts Production expenses Authors pay Total marketing costs Total misc. costs Total expenses Potemtial profit 300 3,000 19.95 19,106 7,310 5,028 600 370 13,308 5,798 300 5,000 19.95 31,844 11,600 8,380 600 370 20,950 10,894 300 7,000 19.95 44,582 15,690 12,905 600 370 29,565 15,016
We hope to obtain a literature grant from the National Endowment for the Arts, awarded for prose in 2014 (http://www.nea.gov/grants/apply/lit.html). Conferences: Write 2 Publish (PSU, Feb. 23, 2013) Wordstock (Portland, October 36, 2013) >>Sean has been promised a stage! http://www.wordstockfestival.com/festival/ Pacific Northwest Writers Association Summer Conference (Seattle, July 2528, 2013) http://www.pnwa.org/displaycommon.cfm?an=5 Tin House Summer Writers Workshop (Reed College, Portland, July 1421, 2013) http://www.tinhouse.com/writers-workshop/ Willamette Writers Conference (Portland, August 24, 2013) http://www.willamettewriters.com/wwc/3/ BookExpo America (New York, May 30June 1, 2013) http://www.bookexpoamerica.com/ Association of Writers and Writing Programs Annual Conference and Bookfair (Boston, March 69, 2013) https://www.awpwriter.org/awp_conference/overview San Francisco Writers Conference (San Francisco, February 1417, 2013) http://sfwriters.org/ Collateral: Bookmarks: Option 1: http://www.printplace.com/printing/custom-bookmarks.aspx (2in x 7.25in) 250: $40 (.16 each/no hole); $82.00 (.33 each/with hole) 500: $45.50 (.09 each/no hole); $89.00 (.18 each/with hole)
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Option 2: http://www.printrunner.com/bookmarks.aspx (2in x 7in) 250: $54.20 (.22 each/no hole); $79.20 (.32 each/hole) 500: $58.76 (.12 each/no hole); $83.76 (.17 each/hole)
Series of postcards featuring Seans artwork: Option 1: http://www.mypostcardprinting.com/ 500, 4x6, front and back (4 color): $77.73 500, 5x7, front only: $85.84
Option 2: http://www.psprint.com/postcards (this place is having a sale right now, unrealistic to order before sale is over, but they may have another sale later on) 250, 4x6, front and back: $53.91 (reg. $89.85) 500, 4x6, front and back: $61.81 (reg. $103.02)
Scout Books Option 1: http://www.scoutbooks.com/shop/category/make-your-own/scout-book-original/notebooks 50 (one color): $195 100 (one color): $295
Total: approximately $600 for marketing collateral and conferences
After I worked up a profit & loss spreadsheet for Wax Bullet War, the other PMs and I collaborated on a spreadsheet laying out a few conference and collateral options.
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Profit & loss statement
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Copyediting
I helped out a bit with copyediting the manuscriptmainly because I couldnt resist the fun!
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National Endowment for the Arts grant application

Programmatic Activities Ooligan Press constantly seeks to contribute worthwhile works to the literary community. While our focus is on representing regional and marginalized voices, we enjoy the flexibility to publish works of all kinds, from educational nonfiction to emerging fiction voices to young adult literature to poetry. Listed below are some of our finest books, but we have many other gems in our backlist that predate 2010. In addition to publishing books, Ooligan works within the regional literary community. We host a yearly publishing conference for writers called Write to Publish, which seeks to demystify the publishing industry for writers, and participate in Wordstock, the major annual Portland literary event. 2012 Alive at the Center Due for publication this April, Alive at the Center is the first installment in our Pacific Poetry Project series featuring outstanding Pacific Northwest poetry. The anthology will feature poets from three major regional cities: Portland, Seattle, and Vancouver, B.C. This anthology, compiled and edited by a team of outstanding poets from each city, is a cultural conversation among the unique urban communities whose perspectives share more than just a common landscape. Alive at the Center is also available in three smaller city-specific volumes, which contain only the poetry selections from that city. Each city-specific volume has been designed with its own unique cover, making these books worthy of collecting along with the main anthology. In a three-week period in April, launch parties for the collection will be held in each city featured in the anthology, in association with local poetry associations and their members. Close Is Fine Published in November 2012, Close Is Fine is the debut short story collection of regional author Eliot Treichel. Rural Wisconsinthe lonely, aching expanse of quiet isolationdoubles as a metaphor for the characters who yearn for a closeness in personal relationships that is just out of grasp. High school soccer teams, bear cubs, dog sleddingall are masterfully woven together in a landscape that becomes a character in itself. Treichel expertly captures the voice of theindividual, allowing any individual, anywhere, who has felt the inescapable pangs of loneliness, to connect to his characters aching hearts and quiet plights. Sales: 477 For the books release, Ooligan hosted a launch party at Portlands Doug Fir Lounge, with an attendance of about fifty people. Eliot continues to support the book through readings around Oregon, many of which Ooligan organized, including events at Powells Books, the Eugene Public Library, and St. Johns Booksellers. He was awarded a Career Opportunity Grant for $1250 from the Oregon Arts Commission to help support his promotion of the book. Write to Publish 2012 The 2012 edition of the Write to Publish conference focused on genre writing, with the goal of demystifying the publishing industry for aspiring writers. Notable authors in attendance included Phillip Margolin, Chelsea Cain, Lilith St. Crow, Lisa Hendrix, Jay Lake, and William F. Nolan; the conference featured author presentations, discussion panels, and workshops. Held on the Portland State University campus, attendance topped previous incarnations of the conference and enjoyed great success among its visitors. Sales: 47 Blue Thread Published in February 2012, the historical young adult novel Blue Thread, by Ruth Tenzer Feldman, was recently named a finalist for the Oregon Book Award for Young Adult Literature. In 1912, sixteen-year-old Miriam Josefsohn is groomed for the life of a socialite, but dreams of working in the family print shop. When her father refuses to train her as his replacement, Miriam decides to take control of her life and devotes herself to womens suffrage at the height of the Oregon campaign. A fantastical voyage through time and an introduction to the Daughters of Zelophehad lead Miriam to fight for womens rights in two very different eras. Sales: 977 For the books release, Ooligan hosted a launch party at the Oregon Historical Society. Ruth continues to promote the book, teach young adults about history and Jewish culture, and participate in literary events. Notable appearances include the Petticoat Postcards event at the Portland Central Library, the Book Fan Friday event at Powells Books, the Heirlooms and Hineni program at the Oregon Jewish Museum, the student-focused Oregon Writing Festival, Write to Publish, and the upcoming Blue Thread: Connections at Congregation Havurah Shalom in Portland.
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2011 The Portland Red Guide: Sites & Stories of Our Radical Past Published in May 2011, the second edition of Michael Munks Portland Red Guide artfully explores Portlands rich heritage of radical social dissent in a definitive guidebook that includes maps and walking tours. One of Ooligans most successful titles, The Portland Red Guide takes the reader beyond the common history book, revealing stories that many have forgotten and linking them to physical sites within the city. Sales: 387 For the books release, Ooligan hosted a launch party at Portlands Red and Black Cafe that enjoyed strong attendance and featured speakers such as Kaiser Permanente co-founder Dr. Charles Grossman and Black Panther Party activist Sandra Ford. Michael continues to promote the book and participate in speaking events and is considered a local literary luminary. Rethinking Paper & Ink: The Sustainable Publishing Revolution (OpenBook) Ooligan Press is committed to leading the industry in sustainable publishing. Rethinking Paper & Ink, part of Ooligans OpenBook Series, offers an in-depth, critical examination of the current book publishing industry and discusses ways to achieve more sustainable practices during acquisitions, editing, design, printing, marketing, promotion, and distribution. Dedicated to transparency, accountability, and responsibility, each title in Ooligans OpenBook Series includes an audit detailing the choices made during the books production process. This effort enables Ooligan to outline the specific decisions they made and measure the impact of those decisions in order to inform others seeking similar sustainable options. Sales: 250 Write to Publish 2011 At Write to Publish 2011, the focus of the conference was Open Books: The Possibilities in the Future of Publishing. Panels focused on digital publishing, sustainability in publishing, the emerging markets of young adult and childrens literature, and how to be a writer in the digital age. Authors speaking included Carol Ann Basset, David Biespiel, Tom Bissell, Emily Chenoweth, K.B Dixon, Brian Doyle, Ariel Gore, Lisa Ohlen Harris, Donna Henderson, Henry Hughes, Tom Krattenmaker, Barry Sanders, Zachary Schomburg, Loretta Stinson, and Willy Vlautin. Sales: 31 2010 Brew to Bikes: Portlands Artisan Economy (OpenBook) Associate Professor of Urban Studies Charles Heying noticed local Portland artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portlands unique penchant for sustainability and urban development,Brew to Bikesis about everything from bike manufacturers to microbreweries, from do-it-yourself to traditional crafts. A treatise to local, ethical business practices,Brew to Bikespositions Portland as a hub of artisan ingenuity worthy of admiration. Sales: 1,189 For the books release, Ooligan hosted a launch party at collaborative art space the Art Department, attended by more than 450 people. The event featured speakers, readings from the book, many of the featured artisans and their work, locally made refreshments, and live music. Charles continues to be active in the Portland community and to promote the book. Classroom Publishing: A Practical Guide for Teachers (OpenBook) Classroom Publishing is a resource guide for educators using publishing as an educational tool. Contents include real-life examples of classroom publishing projects, background on the publishing process, and a resource guide with information from project planning to eco-friendly publishing options. The revised second edition shows teachers how to combine new technologies and traditional book publishing to create engaging lesson plans and encourage student literacy. Classroom Publishingis part of Ooligan Presss OpenBook series. Sales: 504 Write to Publish 2010 At Write to Publish 2010, authors Chuck Palahniuk and Ursula K. Le Guin, along with Shannon Wheeler, Lilith Saintcrow, Debra Hopkinson, and Virginia Euwer Wolff, gave their anecdotal tales of the publishing industry to a crowd of aspiring authors and industry professionals. The theme was Power to the Writer and aimed to give attendees a close look at successful authors and their relationships with their publishers. Sales: 187
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Organizational Background Statement Date organization was incorporated: 2001 Mission/purpose of organization: Ooligan Press is a general trade publisher rooted in the rich literary tradition of the Pacific Northwest. A region widely recognized for its unique and innovative sensibilities, this small corner of America is one of the most diverse in the United States, comprising urban centers, small towns, and wilderness areas. Its residents range from ranchers, loggers, and small business owners to scientists, inventors, and corporate executives. From this wealth of culture, Ooligan Press aspires to discover works that reflect the values and attitudes that inspire so many to call the Northwest their home. Founded in 2001, Ooligan is a teaching press dedicated to the art and craft of publishing. Affiliated with Portland State University, the press is staffed by students pursuing masters degrees in an apprenticeship program under the guidance of a core faculty of publishing professionals. Organization overview: a. Overview Ooligan Press is the lab for the publishing curriculum and s integrated into the coursework, making the program unparalleled worldwide. Ooligan is a general trade press. The program is remarkably collaborative at all levels, with a faculty of publishing professionals working with graduate students to organize and refine our models for both teaching and publishing. The programs core courses, in editing, design, marketing, and sales, emulate the division of labor typically found in the publishing industry. Within the press, groups of students divided into these categories make democratic decisions about the real-world books we publish. This offers a unique integration of learning and actual publishing experience. b. Previous activities Ooligan Press has a backlist of 31 titles, 25 of which are currently in print. These include fiction, nonfiction, poetry, young adult, historical, translated, and educational works. Ooligan has more than six forthcoming titles including Sean Daviss The Wax Bullet War, and numerous acquisitions prospects. c. Demographics & audience Ooligan Press has national distribution to the book trade industry. Ooligan also reaches teachers and librarians on a national scale. Ooligan also focuses its efforts on regional works and authors, and on reaching important educational, historical, young adult, poetry, and sustainability niche markets. d. Special efforts Ooligan Press books are distributed by Ingram Publisher Services, allowing them to reach a broad national audience. Ooligan also makes special efforts to engage other local literary communities through events like the Transmit Culture lecture series, the annual Write to Publish conference, book launches, writing contests for grade-school and adult writers, and support for other publishing programs such as the Roosevelt High School Publishing and Writing Center. Part of Ooligans mission is to promote sustainability through its OpenBook series by making responsible choices in the use of resources and innovative technologies. All boks in the OpenBook series feature an OpenBook Environmental Audit.
We hoped to get grant from the NEA for The Wax Bullet War; these are the sections I wrote.
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Cover design
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7/1/13 9:18 PM
The Yellow Wallpaper & Incidents in the Life of a Slave Girl
7/1/13 9:18 PM
Copyediting
I worked on this manuscript for the Ooligan Classics imprint in both my Copyediting and Book Design classes.
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These are our style guides; they definitely help with such a long piece and with several people working collaboratively!
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Alternate covers
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Cover and interior design
The final design for the book cover.
The Yellow Wallpaper / Incidents in the Life of a Slave Girl
of high nes own iends and e is really ter with y nervous t hysterical ne to do?
The Yellow Wallpaper Incidents in the Life of a slave girl

harriet jacobs
Charlotte Perkins Gilman
ooligan classics
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The Yellow Wallpaper / Incidents in the Life of a Slave Girl
Ooligan Classics
If a physician of high standing, and ones own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depressiona slight hysterical tendencywhat is one to do?
The Yel Incide of a
Charl
Fiction | $9.95
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The Yellow Wallpaper

Charlotte Perkins Gilman
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? Incidents in the Life of a Slave Girl, Seven Years Concealed

Harriet Jacobs, a.k.a. Linda Brent
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The Yellow Wallpaper
It Is very seldom that mere ordinary people like John and myself secure ancestral halls for the summer. A colonial mansion, a hereditary estate, I would say a haunted house and reach the height of romantic felicity, but that would be asking too much of fate! Still, I will proudly declare that there is something queer about it. Else, why should it be let so cheaply? And why have stood so long untenanted? John laughs at me, of course, but one expects that in marriage. John is practical in the extreme. He has no patience with faith, an intense horror of superstition, and he scoffs openly at any talk of things not to be felt and seen and put down in figures. John is a physician, and perhapsI would not say it to a living soul, of course, but this is dead paper and a great relief to my mindperhaps that is one reason I do not get well faster. You see, he does not believe I am sick!
charlotte perkins gilman
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And what can one do? If a physician of high standing, and ones own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depressiona slight hysterical tendencywhat is one to do? My brother is also a physician, and also of high standing, and he says the same thing. So I take phosphates or phosphiteswhichever it is, and tonics, and journeys, and air, and exercise, and am absolutely forbidden to work until I am well again. Personally, I disagree with their ideas. Personally, I believe that congenial work, with excitement and change, would do me good. But what is one to do? I did write for a while in spite of them, but it does exhaust me a good dealhaving to be so sly about it, or else meet with heavy opposition. I sometimes fancy that in my condition if I had less opposition and more society and stimulusbut John says the very worst thing I can do is to think about my condition, and I confess it always makes me feel bad. So I will let it alone and talk about the house. The most beautiful place! It is quite alone, standing well back from the road, quite three miles from the village. It makes me think of English places that you read about, for there are hedges and walls and gates that lock, and lots of separate little houses for the gardeners and people. There is a delicious garden! I never saw such a garden large and shady, full of box-bordered paths, and lined with long grape-covered arbors with seats under them. There were greenhouses too, but they are all broken now. There was some legal trouble, I believe, something about the heirs and co-heirs; anyhow, the place has been empty for years. That spoils my ghostliness, I am afraid, but I dont carethere is something strange about the houseI can feel it. I even said so to John one moonlit evening, but he said what I felt was a draft, and shut the window. 6
the yellow wallpaper
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Incidents in the Life of a Slave Girl, Seven Years Concealed

Harriet Jacobs, a.k.a. Linda Brent
Ooligan Press Portland State University Portland, Oregon
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Contents
Childhood The New Master and Mistress The Slaves New Years Day The Slave Who Dared to Feel Like a Man The Trials of Girlhood The Jealous Mistress The Lover What Slaves are Taught to Think of the North Sketches of Neighboring Slaveholders A Perilous Passage in the Slave Girls Life The New Tie to Life Fear of Insurrection The Church and Slavery Another Link to Life Continued Persecutions Scenes at the Plantation The Flight Months of Peril The Children Sold New Perils The Loophole of Retreat
35 38 44 46 57 61 67 74 76 84 90 94 100 108 111 118 127 131 138 143 147
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about it. They regard such children as property, as marketable as the pigs on the plantation, and it is seldom that they do not make them aware of this by passing them into the slave traders hands as soon as possible and thus getting them out of their sight. I am glad to say there are some honorable exceptions. I have myself known two southern wives who exhorted their husbands to free those slaves toward whom they stood in a parental relation, and their request was granted. These husbands blushed before the superior nobleness of their wives natures. Though they had only counseled them to do that which it was their duty to do, it commanded their respect and rendered their conduct more exemplary. Concealment was at an end, and confidence took the place of distrust. Though this bad institution deadens the moral sense, even in white women, to a fearful extent, it is not altogether extinct. I have heard southern ladies say of Mr. Such-a-one, he not only thinks it no disgrace to be the father of those little niggers, but he is not ashamed to call himself their master. I declare, such things ought not to be tolerated in any decent society!
7. The Lover
why does the slave ever
love? Why allow the tendrils of the heart to twine around objects that may at any moment be wrenched away by the hand of violence? When separations come by the hand of death, the pious soul can bow in resignation and say, not my will, but thine be done, O Lord! But when the ruthless hand of man strikes the blow, regardless of the misery he causes, it is hard to be submissive. I did not reason thus when I was a young girl. Youth will be youth. I loved, and I indulged the hope that the dark clouds around me would turn out a bright lining. I forgot that in the land of my birth the shadows are too dense for light to penetrate. A land where laughter is not mirth, nor thought the mind, nor words a language, nor even men mankind. Where cries reply to curses, shrieks to blows, and each is tortured in his separate hell.
harriet jacobs
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Design
7/1/13 9:18 PM
I redesigned the covers of some of my favorite books for my Book Design class. Cover design is really fun!
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This was my final project, a pamphlet on Art Deco which I designed to represent the era.
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Introduction: Page 3 The Machine Age: Page 4 The Paris 1925 Exhibition: Page 6 Typography: Page 8 Cover Design & Illustration: Page 13 Bookbinding: Page 17 Sources: Page 19
Art Deco book design is difficult to pin down, as it incorporated elements of various schools of design that overlapped in the early twentieth century. It owed its decorative, luxurious sensibilities to the Art Nouveau period that preceded it, but it also gave a nod to the clean, crisp style of modernism that flowered in the 1930s. Art Deco embodied the adventurous spirit of the "Roaring '20s," a period
remembered for its flappers, its back-alley speakeasies, its abundance of expendable income, and its gorgeous embellishments, from the cascading beads of a womans party frock to the saturated colors and bold designs of all manner of art objectsincluding books. What follows is just a sampling of the beautiful creations, and some of their creators, from a well-loved and much-echoed era.
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Linotype and Monotype

"In America, a fast-paced modernity took a particularly strong hold not just on the world of packaging and products, or on decorative objects and furnishings, but on advertisements, matchbook graphics, magazine covers, and book-jacket design," (Heide, Gilman 132). "New color lithography processes, inks, and paper production methods improved the technical quality of [published] books," (Heide, Gilman 136). The Industrial Revolution ushered in some new developments in printing technology: An automatic punch-cutter invented in 1885 meant type could be cast quickly and easily, making type design less of a fine craft and more of an automated process. In 1886 Ottmar Mergenthalers Linotype machine was introduced, which combined the keyboard unit, matrix magazine, and caster as one. The Monotype followed in 1887, patented by Tolbert Lanston. This machine kept the keyboard and caster separate, so that instead of slugs, or lines of type, it instead cast each character on an individual piece of metal. Both made book production a speedier, more automated process.
Linotype: The Film
Monotype machine, Project Gutenberg
Hugh Ferriss, skyscraper rendering from The Metropolis of Tomorrow
Rose Adler
An exhibition, held in Paris, showcasing international examples of the best in modern decorative and industrial arts. The exhibition featured sections for graphic design, book arts, and commercial art, further divided into subcategories. It was the event that launched Art Deco to the forefront of the worlds consciousness. A founding member of the Society of Original Book Binding, she produced fine books collected by patrons who appreciated her experimental use of colors and materials. "She constructed and organized a book's decor with architectural logic and rigor while simultaneously endowing her designs with a sensitivity and grace never spoiled by sentimentality. If her inexhaustible imagination inspired her to employ the most varied materials, including all leathers, suede, parchment, cork, amphibian skins, wood, ivory, etc...her creative imagination remained dominated by her gift as a colorist," (Huybrecht's Gallery).
Pierre Legrain
A diversely gifted artist, Legrain designed interiors as well as books. He shared a patron with Rose Adler, the French tastemaker Jacques Doucet. "Pierre Legrain's decors are almost always abstract and linear, with the letters of his book titles often serving as the ornamental motif. But notwithstanding their appearance of freedom, his compositions are conceived with an architectural rigor. Abandoning the customary browns, reds and greens that prevailed in bookbinding, Legrain employed leather as well as unexpected materials with unusual, light tones whose delicate, refined harmonies complemented the purity of his rhythms," (Huybrecht's Gallery).
Rose Adler: Colette La Treille Muscate (1930)
Rose Adler: Jean Giraudoux Suzanne et le Pacifique (1930)
Robert Bonfils for Imprimerie Vaugirard
Pierre Legrain: The Price of Love, Paris, 1925
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Jacques Nathan Garamond

A founder of the Alliance Graphique Internationale, he was a painter and illustrator, and designed posters, trademarks, and packaging in addition to books. The Garamond in his name was actually a World War II addition, to hide his family name (Nathan) and safeguard against trouble with Nazi occupiers. His 1949 "Human Rights" poster for Unesco is considered his masterpiece.
Jan Tschichold (Universal alphabet, 192629)

A sans-serif typeface combining lowercase and uppercase letterforms in an attempt to create a universal, single-case alphabet. This was also attempted by designers like A.M. Cassandre, Bradbury Thompson, and Herbert Bayer. Promoted the "Constructivist" theory.
Edward Johnston (Railway, 1916)

Monotone sans-serif typeface created for the London Underground. Used in signage and advertisements for the underground system. Johnston was also type designer Eric Gill's teacher.
Paul Renner, Futura, 1926
Paul Renner (Futura, 1926)

Produced by the Bauer Foundry in Frankfurt, Futura is a modular sans serif because several letterforms share an element, like the lowercase o that is also used in the letters a, b, d, e, p, and q. This design was a more legible and practical version of the modular principle experimented with by previous typographers.
Johnson's Railway, 1916
Jan Tschichold, Universal Alphabet, 192629
Jacques Nathan Garamond cover, 1955
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M.F. Benton (Broadway, 1929)
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"A high-contrast, modified sans serif letterform with a distinctive thick body, which has been considered the archetypal Art Deco typeface," (Aynsley).
Rudolph Koch (Kabel, 1927)

A modular sans serif, competition for Futura. Designed for the Klingspor Foundry. Koch preserved more Roman features of type design than did Renner, like letter a and the slanted crossbar in the letter e.
Rudolph Koch, Kabel, 1927
William A. Dwiggins (Metro, 1929)

The first American version of the sans serif designs by Renner and Koch. The typeface was designed for the Linotype machine. Dwiggins also created the typographic house style for Knopf, and designed the famous Caledonia typeface.
M.F. Benton, Broadway, 1929
Samples of W.A. Dwiggins's Metro, 1929
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Lucian Bernhard (Fashion, 1930)

Primarily an artist working in poster design and magazine art directing, the several roman typefaces he designed were distinguished by their long extenders. He also helped found the Contempora Studio with artists like Rockwell Kent and Paul Poiret.
Edward McKnight Kauffer (Victor Gollancz, Faber & Faber)

He started his career designing posters for the London Underground, then was commissioned by publisher Victor Gollancz to design book jackets. His designs were composed of relatively abstract shapes typically in two colors, which aligned with Gollancz's aesthetic as well as his budget. He also designed for Faber & Faber, who employed a wider variety of designs by various designers, so while a house style is not as recognizable, Kauffer's general style is still apparent.
Three Kauffer covers for Victor Gollancz
Dunwich Type Founders
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John and Ruth Vassos W.A. Dwiggins (Knopf)

Studied under Frederic Goudy at the Frank Holme School of Illustration and is credited with being the first to use the term "graphic designer." He started designing book covers for Alfred Knopf in the early 1920s, accruing more than four hundred over a long period. He also designed for The Limited Editions Club, for which he created his most celebrated cover, for H.G. Wells's The Time Machine. A husband-and-wife team who collaborated on several books, including Ultimo and Contempo, both illustrated science fiction novels. John Vassos was an industrial artist whose work in the Art Deco period was very machine-influencedabstract, geometric, and hard.
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Kent's cover design revitalized Moby Dick's popularity; Modern Library, 1930.
Cover and plates from Phobia, co-created and self-published collaboratively by John and Ruth Vassos (though only his name appears on the cover), 1931. John did the illustrations.
Rockwell Kent
According to the Philadelphia Museum of Art: "His bold and enigmatic images of mysterious, statuesque figures in spiritual communion with the natural world proved equally effective in corporate advertising campaigns and book projects alike." He designed for publishers including Random House, Doubleday, Harcourt, and Garden City Books.
Title page of W.A. Dwigginsillustrated The Time Machine, Random House, 1931.
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John 1 6 Held, Jr.

The "Illustrator of the Jazz Age," as one of his biographies title proclaims, Held was a prolific illustrator for books and magazines who really embodied the 1920s flapper style. His name is synonymous with the "Roaring '20s" and the trends of the age. He designed book covers for books by F. Scott Fitzgerald and for issues of Vanity Fair, Life and other magazines. Much of his later work, like his woodcuts, were featured in The New Yorker.
L'Oiseau Bleu, binding by Georges Baudin, ivory and calfskin mosaic, published in France, 1925.
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John Held, Jr. covers for Life magazine, and, below center, the famous cover for F. Scott Fitzgerald's Tales of the Jazz Age.
Bookbinders in the Art Deco period experimented with new and exotic materials. They created beautiful custom books for patrons and collectors with materials like unusual leathers (crocodile, sharkskin, and snakeskin), metals such as platinum, aluminum, and steel, and fashioned inlays from rare woods, mother-of-pearl, or lacquer. The emphasis was on abstract and geometric shapes and patterns in lush, decadent colors.
Vers et Prose, binding by Genevive de Lotard, metal, published in Paris, 1928.
Mythologie Asiatic Illustree, binding by Paul Bonet, published by Paris Le Librairie de France, 1928.
Joan of Arc, binding by Paul Bonet, stamped leather, published in Paris, 1925.
The Book of Wonder, binding by Francis Sangorski and George Sutcliffe, deeskin with gold spiderweb design, published by Heinemann in 1912.
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Alliance Graphique International. "AGI." AGI. http://www.a-g-i. org/member-work/profile/171 (accessed March 21, 2013). Baines, Phil, and Andrew Haslam. Type & typography. New York: Watson-Guptill Publications, 2002. Benton, Charlotte, Tim Benton, and Ghislaine Wood. Art deco 19101939. Boston: Bulfinch Press/AOL Time Warner Book Group, 2003. Chapter 26: Art Deco Graphic Design and Typography. Jeremy Aynsley. Benton, Charlotte, Tim Benton, and Ghislaine Wood. Art deco 19101939. Boston: Bulfinch Press/AOL Time Warner Book Group, 2003. Section 28: Art Deco and the Book. Rowan Watson and Annemarie Riding.
Bleiler, Everett Franklin, and Richard Bleiler. Science-fiction, the early years: a full description of more than 3,000 science-fiction stories from earliest times to the appearance of the genre magazines in 1930 : with author, title, and motif indexes. Kent, Ohio: Kent State University Press, 1990. Consuegra, David. American type: design & designers. New York: Allworth Press, 2004. Duncan, Alastair. American art deco. New York: Abrams, 1986. Haley, Allan, and Jason Tselentis. Typography, referenced: a comprehensive visual guide to the language, history, and practice of typography. Beverly, MA.: Rockport Publishers, 2012. Heide, Robert, and John Gilman. Popular art deco: depression era style and design. New York:
Abbeville Press, 1991. "John Held, Jr. (American cartoonist) -- Britannica Online Encyclopedia." Britannica Online Encyclopedia. http://www.britannica.com/ EBchecked/topic/259847/ John-Held-Jr (accessed March 21, 2013). McMurtrie, Douglas C.. Modern typography & layout. Chicago: Eyncourt Press, 1929. Meggs, Philip B.. A history of graphic design. New York: Van Nostrand Reinhold, 1983. Miller, J. Abbott, and Ellen Lupton. The ABC's of Bauhaus: the Bauhaus and design theory. New York: Princeton Architectural Press, 1991. "Philadelphia Museum of Art - On View." Philadelphia Museum of Art. http://www.philamuseum.org/
exhibitions/760.html March 21, 2013).
(accessed
Raizman, David Seth. History of modern design: graphics and products since the Industrial Revolution. London: Laurence King, 2003. "Rose Adler biography" Art Deco Gallery Willy Huybrechts - Decorative Arts of the twentieth century." http://willy-huyb r e c h t s - g a l l e r y. c o m / a r t i s t s / rose-adler/rose-adler-biography (accessed March 21, 2013). "The British Library Dust Jackets Collection - Victoria and Albert Museum." V&A Home Page Victoria and Albert Museum. http://www.vam.ac.uk/content/ articles/b/british-library-dust-jackets-collection/ (accessed March 21, 2013).
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This booklet was designed by Emily Gravlin in a variety of Art Deco typefaces. The body text is set in Futura, designed by Paul Renner in 1926, in eight-point size with ten-point leading. It was chosen for the round, inviting feel of the letterforms. The title and headers are set in Broadway, M.F. Benton's "archetypal" 1929 typeface. The section headings are set in Lucian Bernhard's 1930 design, Fashion, at eighteen-point size with twenty-point leading, to give the delicate flourishes of the typeface space to bloom. The subheadings are set in Kabel, by Rudolph Koch, 1927, at twelvepoint size with fourteen-point leading, to solidly anchor new topics in the text. The design and layout choices made for this paper are intended to celebrate the beauty and sophistication of 1920s art; I know I have fallen short, but it is only because my skill does not match my adoration for this very special era in book history.
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This portfolio was designed by Emily Gravlin. The body text is set in Century Gothic, a geometric sans-serif designed in 1991, in ten-point size with twelve-point leading. It was chosen for its modern but relaxed look. The titles and headers are set in Monoglyceride, a free, modern digital typeface acquired from Urban Fonts. It represents modernity and a contemporary style that I admire. The small headers are in twenty-point size with twenty-two-point leading. The title is 120 points with 122-point leading. The design employs various wood-grain-patterned elements to echo the colors of the Pacific Northwest as well as the material books are made of in a timeless and modern way.
7/1/13 9:18 PM

Grav Lin Portfolio

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a portfolio emily gravlin 2013

Classic American Tattoo Artbox by Alan Govenar

Dr. Robert Tand

Profit and loss statement Dente

Publicist: Victor Palio Title: Dente: Essays

Dr. Robert Tand

An incisive look at incisors.

Profit and loss statement Filaments

Publicist: Johnathan Stumptown Title: Filaments Author(s): Mary Breaden

The Plutocracy Platform

The Plutocracy Platform Jeffrey Eugenides

Inside cover copy

Back cover copy

Current expenses = $40,775 Remaining budget for miscellaneous expenses = $225

Profit & loss statement

Book Publishing Model PAGE COUNT PRINT RUN

hard 416 75,000

0.00% 100.00% 100.00% 0 0 0 0 0 0 0 0 0 0 0 0

0.00% 100.00% 100.00% 0 0 0 0 0 0 0 0 0 0 0 0

172,500 10,000 600 200 100 900 184,300 6.48% 0 0

13,000 28,000 41000 200 170 370

NET PER BOOK PRINTED NET PER BOOK SOLD

Jeffrey enjoying his tour!

Ooligan Press invites you to a no-host book launch party!

The Pacific Poetry Project: Alive at the Center

Alive at the Center

Tipsheet Updated 11/28/12

Tipsheet Updated 11/28/12

Pacific Poetry Project: Tips for Self-Marketing

6. Create and maintain an author website

10. Contact local libraries about readings or featuring the book

The Wax Bullet War: Chronicles of an Artist & Soldier

The Wax Bullet War

The Wax Bullet War book budget

Total: approximately $600 for marketing collateral and conferences

Profit & loss statement

National Endowment for the Arts grant application

The Yellow Wallpaper & Incidents in the Life of a Slave Girl

Cover and interior design

The final design for the book cover.

The Yellow Wallpaper / Incidents in the Life of a Slave Girl

The Yellow Wallpaper Incidents in the Life of a slave girl

Charlotte Perkins Gilman

The Yellow Wallpaper / Incidents in the Life of a Slave Girl

The Yel Incide of a

   The Yellow Wallpaper

? Incidents in the Life of a Slave Girl, Seven Years Concealed

The Yellow Wallpaper

Incidents in the Life of a Slave Girl, Seven Years Concealed

Ooligan Press Portland State University Portland, Oregon

35 38 44 46 57 61 67 74 76 84 90 94 100 108 111 118 127 131 138 143 147

Linotype and Monotype

Linotype: The Film

Monotype machine, Project Gutenberg

Hugh Ferriss, skyscraper rendering from The Metropolis of Tomorrow

Rose Adler: Colette La Treille Muscate (1930)

Rose Adler: Jean Giraudoux Suzanne et le Pacifique (1930)

Robert Bonfils for Imprimerie Vaugirard

Pierre Legrain: The Price of Love, Paris, 1925

Jacques Nathan Garamond

Jan Tschichold (Universal alphabet, 192629)

Edward Johnston (Railway, 1916)

The Yellow Wallpaper

? Incidents in the Life of a Slave Girl, Seven Years Concealed