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655 Corbett Ave., Unit 501, San Francisco, CA 94114

Phone: (415) 939 4185 Email:

SKILLS SUMMARY More than six years of business-to-business and consumer communications
experience for start-up and enterprise brands in the technology, fashion and non-profit industries.


Bite Communications, San Francisco (Jun 2005 – Present)

Account Manager (Jul 2008 – Present)
Clients include: Sun Microsystems (Analyst Relations (AR) Lead for Corporate, Systems, Storage,
Partners and Sales Business Units), Advanced Micro Devices (Overall AR Lead), Wind River
(Communications Lead)
• Created channel-neutral communications programs which harnessed industry influencers
including analysts, journalists and bloggers in order to build brand reputation and awareness with
target audiences, refine messaging, validate go-to-market strategies, and increase revenue
• Managed agency teams of up to six people in order to create and execute communications
tactics including analyst summits, participation at industry trade shows, product and corporate
announcements/launches, customer and partner engagements, consulting engagements, market
research procurement, briefings and inquiries.
• Integrated a broad set of communications channels including traditional media, industry analysts,
market research, and social media into all communications tactics in order to more effectively
communicate messages to target audiences.
• Provided strategic counsel to clients on how to effectively harness and mix influencer relations
including public relations (PR), AR and social media in order to create more effective
communications activities.
• Utilized a variety of tools such as content aggregation services (Radian 6), content evaluation
services (Digg), review programs and perception audits to more effectively goal, measure and
improve individual campaigns and overall communications programs.
• Developed strong relationships with marketing/communications teams and executive leadership
within Sun, AMD and Wind River facilitate foster cross business unit and international programs.
• Sustained strong relationships with industry influencers who follow technology, vertical markets
and industry trends in order to more effectively evangelize client brands, validate communications
strategies and gain access to industry insight.
• Drove additional agency budget by evangelism of Bite services (specifically AR and social media)
through content development, new business, attendance at industry events, relationship
development, employee training and social media presence.
• Managed account budgets for four client accounts simultaneously with annual agency budgets
from $100,000 – $500,000.
• Developed content, hosted training sessions and created peer groups for junior staff regarding
media relations, AR and industry trends in order to drive innovation and education across the Bite

Account Coordinator/Account Executive/ Senior Account Executive (Jun 2005 – Jul 2008)
Clients included: Sun Microsystems (AR for Systems, Storage, Vertical and International Business Units),
OQO, Siebel Systems, Jumpcut, Digital City Expo 2006, UCSF AIDS Health Project 2006/7
• Managed three-person Sun Vertical Industry AR team, responsible for increasing representation
in analyst reports, increasing client brand perception, and refinement of marketing and strategy.
• Executed AR tactics including managing and facilitation of consultancies, briefings, inquiries,
bullet-proofing sessions, analyst summits, and trade shows, both vertically and for horizontal
• Led OQO PR efforts to solidify market leadership position in Ultra Mobile PC (UMPC) market and
increase recognition of UMPC’s market validity with press and industry analysts.
• Executed PR tactics including press release development, management of review program,
product launches, acquisitions, media tours, trade shows, customer case study placements,
expansion of executive profiles, and day-to-day media interactions.
• Managed quarterly project/activity and budget plans, day-to-day client relationship, cross team
coordination, collateral development, and reporting.
• Led new business pitches, pro-bono account work, internal training and Bite cultural activities.
• As part of Bite Communications pro-bono efforts, developed strategy and led communications
campaign for 2006/2007 Art for AIDS event benefiting the UCSF AIDS Heath Project resulting in
increased awareness of cause and increased ticket sales.
• Coordinated Bite Communications 2006/2007 SF AIDS Walk team Raising $5k+ and recognition
of 2nd largest communications contributor.
• Results accomplished: Launch of vertical AR pilot program for Sun Federal, increased Sun
Microsystems’ Gartner vendor rating from caution to promising and from promising to positive,
shifted OQO’s perception from consumer electronics gadget to enterprise solution, increased
Bite’s client budgets and raised 5k+ for SF AIDS Walk.

GolinHarris, San Francisco – Account Coordinator (Nov 2004 – Jul 2005)

Clients included: Narus, Planar, Providian Financial, Verano
• Drafted and edited matte releases, pitches, briefing materials and Web content.
• Tracked, monitored and analyzed media coverage.
• Researched and analyzed industry news and trends to contribute to planning, positioning and
pitching strategies.
• Developed measurement criteria and tools; updated monthly measurement reports.
• Built and maintained editorial calendars, media lists, and speaking and award opportunity grids.
• Supported new business efforts through research and analysis of collateral.

Miller Weiner Communications, San Francisco – Account Coordinator (Jan 2003 – Nov 2004)
Clients included: AIDS Health Project, Gap Inc., Express, Victoria’s Secret
• Contributed to the planning and execution of more than 20 national media tours, resulting in more
than 1.25 million impressions per tour.
• Drafted client/tour news releases, developed pitches and pitched clients to national broadcast
and print media outlets.
• Created and maintained media lists and client databases.
• Managed donations department for “Art for AIDS” which raised $450,000 for two consecutive
• Researched new business opportunities in lifestyle and consumer industries.

• San Francisco State University - Bachelor of Arts in Organizational Speech Communication,
concentration in Marketing and PR (Jun 2005)
• Knowledge Consulting Group AR Certification (2005-2008)

References available upon request