Master Tiles

Course:

Entrepreneurship

Title:

Master Tiles (A local Entrepreneur)

Submitted to:

Respected Sir Toqeer Anwar

Submitted by: Shaf Mughal (11022720-070) Binish Aziz (11022720-071) Sohail Yousaf (11022720-074) Discipline: MBA (3rd)

Section:

University of Gujarat (Hafiz Hayat Campus)

Master Tiles Executive Summary

Master tiles are the well knows popular company in the manufacturing of tiles and bath sanitary fitting product. It was started before thirty years ago, it start their business at very small level but with high dream. Master tiles made development in their product according time to time for survive in the industry and meet the customer need. It is the first mover of such type product in the Pakistan. Master tiles also manufacture different types of product for its customers. Master tiles not only the producer of different types of quality of tiles and sanitary but it also help the customer to make decision about the decorating of their bath. With a large range of different combination of different colours of bath like as show in the master tiles showrooms which help the customer to select the accurate size of tiles and the colours of the tiles which is purchased by them for their used. Master tiles never continue their operation in the premises of Pakistan they also expand their business outside from the boundary of Pakistan in England or Germany due their high quality of product. It takes its place into the global market. Based on the worlds top of the line Italian technology, Master launched its range of double fast fired wall tiles. Master Tiles management teams try to do more best for their own benefit as well as benefit for their customer.

Introduction and History of Master Tiles:

It's a story of three decades, more than quarter of a century. It's a tale of a dream realized against all odds. It's a matter of a commitment which really mattered. It's an account of an uphill task converted into mere peanuts through a clear vision, narrow focus, sheer dedication, meticulous hard work, consistent belief and constant quest for excellence.

Starting in 1982 as a small setup with big dreams, high ideals and honest commitments, Master today, stands as an unprecedented leader in world class wall and floor tiles, sanitary fittings and plastic accessories along with a host of other high quality products. The success of Master tiles is given below along with time to time achievement.

Master Tiles

1982: Launched as company manufacturing and marketing high quality sanitary fittings, with clarity of concepts, the target at that time was to provide a well-coordinated complete bathroom to our customers. 1987: Established as the pioneer and market leader in world class sanitary fittings, Master introduced the concept of matching bathroom accessories in technical collaboration of England and Germany. 1995: At a time when the market was flooded with imported wall tiles as the only quality option, as they called it, Master once again took the lead. Based on the worlds top of the line Italian technology, Master launched its range of double fast fired wall tiles. Far superior in quality and aesthetic values than imported ones, Master tiles took the market by storm and instantly gained a major share of the market. 2000: Master tiles were such a tremendous hit in the market, to meet the increasing demands, production capacities had to be tripled in the year 2000. Same year, Master added up worlds best plant and acquired best recipes for in house production of tiles raw materials including frits and colors. These advanced recipes in frits and colors resulted in giving an entire new look to the product appearance, quality and finish. Adding endless possibilities to the imagination of our valued customers, Master introduced a range of decorative tiles including strips, trims, motives, panels and mosaics. To facilitate the customers in better applications and maximizing their benefit, Master provided its own brand of quality grout and adhesives. 2005: Master Granite Tiles! Bringing a true revolution in the tile industry, this was the year when Master proudly introduced Granite tiles, which were by their quality standards, second to none in the world. The years that followed witnessed an innovative approach setting new benchmarks in product quality, range spread, availability through a wider network and a bundle of value added services like customer awareness and guidance campaigns, unmatched after sales service and complaint handling. 2010: Customer Focus: At turn of the decade, Customer orientation remains the key word in all our plans and executions. Reaching at the doorstep of our customers, wherever they are, we are making sure we are closer to their needs, aspirations, affordability and after sales expectations

Master Tiles

Mission / Vision Statement

The ceramic tiles industry is a major force for the improvement of quality of life across the world. Master aims to be the leading manufacturer of best quality ceramic tiles and pledges to provide its customers with latest designs, varieties and innovative products in line with the internationally changing trends. Through achievement of our aim we will enhance the wealth and wellbeing of our stakeholders, employees and communities, whom we serve and in which we operate.

Vision
Masters vision is to lead the market with innovations in product development to improve the quality of life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and meaningful investment in human resource training, Master will strive to maintain the differentiation edge through provision of unmatched products and services to its customers at a competitive price.

Master Tiles

Product of Master Tiles

The master tiles manufacture different type of good quality product for it valuable customer. These are enlisting below. Glazed wall Tiles Glazed Floor Tiles Glazed Granite Floor Tiles Homogenized porcelain Tiles Strips Trims Motives Mosaics Sanitary fitting

Glazed wall Tiles Ideal basic and economic conversion from traditional walls to a healthy hygienic environment, Glazed Wall Tiles are available in a wide range of colors to mix and match with all the other elements of your design.

\ Glazed Floor Tiles With minimum water absorption feature glazed floor tiles not only support a highly neat and clean look around but also promise hygiene with ease of maintenance. You can choose from a wide range of colors to mix and match with your decor Plan.

Glazed Granite Floor Tiles Encapsulating the beauty and strength of granite , the glazed surface adds an extra touch of class and aesthetics. Adding great value and elegance to all your floors, Masters Glazed Granite floor tiles are one source of giving an ever fresh look to your environment adding a pleasant tint to your moods.

Master Tiles

Homogenized porcelain Tiles As explained by the name, these porcelain tiles are designed in close proximity to the natural stone. Unique in their nature inspired design, these tiles are ideal to reflect the ultimate lifestyle. Promising all that is modern and contemporary in a product that is unique in all its internal and external features, these tiles are an ideal choice.

Strips Convenient and practical, strips are great coverings on the edges of your wall tiled surfaces. In an array of colours and pattern designs to supplement the preexisting color arrangements as well as the tiles on walls, strips chance a beauty of your walls giving them a neat, clean and trendy look.

Trims In mix and match designs with geometrical and other shapes of your choice in them, trims give you extra freedom of imagination with economy, style and finish. Trims are available in various designs and dimensions giving you ease of picking up the best smiled to your settings.

Master Tiles

Motives In mix and match designs with geometrical and other shapes of your choice in them, trims give you extra freedom of imagination with economy, style and finish. Trims are available in various designs and dimensions giving you ease of picking up the best smiled to your settings. Mosaics A five embodiment of your personality, a close reflection of your attitude and a candid statement of your Style Mosaics from Master are pieces of art with infinite variations one or a combination of more than one is bound to strike and equation with the most important element in your surroundings You! Sanitary fitting In the hot summer of 1982, it all began with a commitment. Master starts his business on little level but with big dream. Today master provides different quality product for it customer but the main business is master sanitary fitting. Master provides different type of sanitary product for their valuable customers which are latest of fulfill the demand of modern era. Following are enlisted. \

Single Lever Quarter Round Full Round Sink Mixer Bib Cocks and stop Cocks

Bottle Traps & Concealed Stop Cocks Double Bib cocks Tee Stop Cocks Pillar Cocks &

Master Tiles

Competitors of Master tiles:

A Sonex tile is local competitor of Master tiles. It is just 20 km away from Master Tiles production unit. It was establish in the 1997. Sonex tiles not only decreases the market share of Master tiles customer but is also Produce the different variety of sanitary product and takes tuff time to master tiles.

Marketing strategies;
Master tiles used different types of market strategies which in given below. 1. Augmented Marketing: It refers to providing additional services by way of innovative offerings and benefits to the customers to increase his level of satisfaction e.g. free idea to the customer or free develiery of tiles at the needed destination. 2. Direct Marketing: Marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response, e.g. Catalogue Selling, Mail-order, Tele-calling and TV shopping. 4. Relationship Marketing: Marketing through creating, maintaining and enhancing strong long-term relationships with customers in order to win his loyalty e.g. many contractor or construction companies have strong relationship with master tiles because they work with it a period ago. 5 Organization Marketing: It consists of activities undertaken to create, maintain or change attitudes and behavior of target audiences towards an organization. 6. Differential Marketing: A market-coverage strategy in which a firm decides to target different markets through different strategies or offers e.g. Master Tiles offers different types and qualities tiles for different markets and customers.

Master Tiles

7. Synchro marketing: It refers to balancing the fluctuations in irregular demand for a product due to seasons, timings etc., through flexible pricing, promotion and other incentives e.g. heavy off-season discount on Master Product may increase its demand to some extent. 8. Concentrated Marketing: A market-coverage strategy in which a firm focuses on only one or few markets. For e.g. Master tiles on focuses on the developed countries for the market of their product .

Swot Analysis;
As we know in SWOT analysis we are focus on the strength, weakness, opportunities and threat of the organization. The SWOT analysis of master tiles is given below.

Strength;
Strength is the core advantages of a firm on their competitor. The strength of Master tiles is given below. Master tiles are the first mover in the tiles sector in the Pakistan. It provides the better quality product to their customers. Master tiles Different categories of tiles with delicious colours. Master tiles used world top line Italian technology in the production of tiles.

Weakness;
Weakness is the drawback of your firm or core advantages of your competitor on your own firms. Prices of master tiles product are not in the range of every person. Master tile only target the High Middle level community or top level rich community for their product

Master Tiles Opportunities;

Opportunities are chance of growth in the same market or another market or it is chance to increases their customer. Master tile have opportunity to create something middle level community according to price. Master tiles have opportunity to expand their business through open their further more outlets in different countries.

Threat;
Threat is the fear regarding your own firm in the industry. Threat from a major competitor in this sector Sonex Tiles. Chineses product demand due to fewer prices. Any new competitor enters into this industry easily.

Conclusion:
I have reached on this conclusion after the SWOT analysis or reading the history of Master Tiles is that, Master tiles start their work with small setup in 1982 but with big aim. It not only sees the aim but also put their effort in it to convert this aim in the reality. Know a days master tiles are leading company in the Pakistan in the field of ceramics, tiles and sanitary fitting due to the technological as well as management advancement. Another is reason of becoming a leader of Master tiles is that they made change in the whole organization with time to time according to their need. Due to this advancement of Master tiles is able to meet the requirement of current customer need and survive in the market.