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The following is a brief description of the data in file MASST.DAT (Questions 4.9, 5.12, 6.9, 7.5, 8.

9) -----------------------------------------------------------Variable Variable Description Location (Columns) -----------------------------------------------------------ID 1-4 Identification number from 1 to 598 V1 5-6 Economy V2 7-8 Convenience V3 9-10 Flexibility V4 11-12 Safe from dangerous people V5 13-14 Low energy use per passenger V6 15-16 Dependability V7 17 10% increase V8 18 20% increase V9 19 30% increase V10 20 40% increase V11 21 50% increase V12 22 60% increase V13 23 70% increase V14 24 80% increase V15 25 90% increase V16 26 100% increase V17 27 150% increase V18 28 > 150% increase V19-V38 29-48 Energy crisis opinions V39 49 Miles to work or school V40 50 Age V41 51 Gender V42 52 Marital Status V43 53 Driver's License V44 54 Number of adults in household V45 55 Number of children in household V46 56 Number of cars in household V47 57 Respondent's education V48 58 Spouse's education V49 59 Years of residence in city V50 60 Number of full-time workers V51 61 Annual household income V52 62 Ethnic background -----------------------------------------------------------The following table provides a more detailed description of each variable. -----------------------------------------------------------Variable Value Description -----------------------------------------------------------V1-V6 1-25 Feature saliences affecting mode of transportation (car,bus,taxi) to work/school 25 = highest salience 1 = lowest salience V7-V18 1-5 Degree to which mass transportation will be used for going to work/school for a given percentage increase in gas prices 1 = will not

use it 5 = will use it very frequently V19-V38 1-5 Opinions on statements about energy crisis 1 = strongly disagree 5 = strongly agree less than 1 mile 1-3 miles 4-6 miles 7-9 miles 10-12 miles 13-15 miles More than 15 miles Less than 18 years 18-25 years 26-35 years 36-45 years 46-65 years More than 65 years 1 = Male 2 = Female 1 = Married 2 = Not married

V39

1 2 3 4 5 6 7 1 2 3 4 5 6 1-2 1-2 1 2 1 2 3 4 5 6

V40

V41 V42 V43 V44-V48

Have valid driver's license Do not have valid driver's license Less than high school Completed high school Completed high school and some formal vocational or technical training Some college Bachelors degree Some graduate study Less than 2 years 2-4 years 5-7 years 8-10 years More than 10 years Less than 5,000 5,000-9,999 10,000-14,999 15,000-19,999 20,000-24,999 25,000-29,999 30,000-34,999 35,000 +

v49

1 2 3 4 5 1 2 3 4 5 6 7 8

V51

V52

1 Caucasian 2 African-American 3 Other -----------------------------------------------------------Respondents expressed their opinions on the following statements about the energy crisis :

V19. If the energy shortage gets any worse, the country will be in bad shape. V20. The worst of the energy crisis has passed. V21. Science and technology will be able to resolve the energy crisis without conservation. V22. Saving energy requires you to make major sacrifices. V23. The energy crisis is for real. V24. Utility companies should be allowed to burn cheaper fuel even though this would cause more pollution. V25. The petroleum companies have not done all they can to solve the energy problem. V26. Congress has done all it can to solve the energy problem. V27. Rationing of energy resources will be necessary for at least the next five years. V28. Conserving electricity will save me money in the long run. V29. The natural gas companies have done all they can to solve the energy problem. V30. My electricity bill would be the same no matter what I did. V31. There is not much an average citizen can do to save electricity. V32. President Carter has done all he can to solve the energy problem. V33. At this point in time our traditional energy resources (coal, oil, natural gas, etc.) are insufficient to continue energy consumption at the present rate. V34. It would be easy for me to cut down on the use of electricity in my home. V35. We should forget about reducing pollution until our energy problems are solved. V36. My personal conservation efforts have little impact on total consumption of energy. V37. Because of the abundance of coal, industries should be encouraged to switch to coal as a fuel despite the air pollution it causes. V38. The electric companies have not done all they can to solve the energy problem. Question 7. Indicate below, by circling the appropriate number, the degree to which you will use mass transportation for going to work (or school) for a given percentage increase in gasoline prices (assume that the current price of gasoline is on the average 1.20 per gallon). -------------------------------------------------------------------------------Increase in Will not Will use it Will use it Will use it Will use it gasoline price use it infrequently moderately frequently very frequentl y -------------------------------------------------------------------------------10% 1 2 3 4 5 20% 1 2 3 4 5 . . . . . . . . . . . . . . . . . . 100% 1 2 3 4 5 150% 1 2 3 4 5 More than 150% 1 2 3 4 5 --------------------------------------------------------------------------------